mission ridge ski resort

What mission ridge ski resort does

Mission Ridge Ski and Board Resort operates a 2,000-acre ski and snowboard resort on the east side of the Cascade Crest near Wenatchee, Washington, approximately 12 miles from downtown. The resort is privately held by New Mission LLC and operates under special use permits from the U.S. Forest Service and the Washington Department of Fish and Wildlife. Its core physical assets include 70+ designated runs across trails, chutes, and bowls; a 2,250-foot vertical drop from a 6,820-foot summit to a 4,570-foot base; four chairlifts, two rope tows, and a magic carpet; three terrain parks (100LAPS, Fun Park, Lil' Bombers); and the second longest vertical drop night skiing operation in North America. The resort receives an average of 200 inches of dry eastern Cascade snowfall annually.

Mission Ridge monetizes through a diversified mix of revenue streams: four tiers of season passes (Premier at $899, Core Value at $663, Midweek at $524, Twilight at $395), variable-priced daily lift tickets (Full Day, Late Arrival, Twilight, Night, Military, Park Offsite), equipment rentals (daily packages and season-long Rental Pass), ski school instruction (private, group, Freedom Pass beginner programs, multi-week youth development), on-mountain dining across five venues (Chair 5 Pub, Ka-Wham Cafe, Midway Lodge, Outback Snack Shack, Tacocat food truck), retail, and summer activities. Underlying technology includes an RFID-based lift access system (Mission Ridge Card) that allows online ticket purchases to bypass ticket windows, a Skitude-powered mobile app for iOS and Android providing maps, trail reports, webcams, weather, and alerts, and yield-managed ticket pricing tied to month, day, and demand. Premier Passholders also receive reciprocal access benefits across 18 Powder Alliance partner resorts.

The go-to-market is purely direct-to-consumer, combining online e-commerce (missionridge.snowcloud.shop and estore.missionridge.com), on-mountain ticket windows, and an event-driven community engagement program including live music, trivia nights, terrain park competitions, and summer mountain events. Distribution is supported by a free Link Transit SkiLink shuttle bus service on weekends and holidays, removing the parking constraint and expanding the catchment from the Wenatchee metro area (population ~80,000) into the broader Pacific Northwest.

Name

mission ridge ski resort

Legal name

New Mission LLC

Website

https://www.missionridge.com

Company type

Private

Operating status

Operating

Short description

Mission Ridge is a privately-held ski and snowboard resort near Wenatchee, Washington, operating 2,000 acres of terrain via season passes, daily lift tickets, rentals, lessons, dining, and retail — serving regional Pacific Northwest skiers, families, and learn-to-ski beginners.

Ownership category

akta.pro rank

Product category

Ski Resort and Mountain Recreation Services

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

Keywords

• Ski resort operations
• Snowboard services
• Winter recreation
• Mountain hospitality
• Season lift passes

Headquarters

HQ city

Wenatchee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Season Passes: Multi-tier season pass program including Premier Pass (unlimited access, $899 adult), Core Value Pass ($663), Midweek Pass ($524), and Twilight Pass ($395). Premier Pass includes buddy tickets, rental vouchers, and reciprocal benefits at Powder Alliance resorts.
2. Lift Tickets: Daily lift tickets with variable pricing based on month, day of week, and demand. Includes Full Day, Late Arrival, Twilight, and Night ticket options.
3. Equipment Rentals: Daily rental packages for ski and snowboard equipment including Basic ($63 full day) and Performance ($69 full day) tiers. Season-long Rental Pass also available ($399 basic, $549 performance).
4. Ski and Snowboard Lessons: Private lessons, group lessons, Freedom Pass learn-to-programs, and multi-week youth development programs (DEVO, Bombers, Trainers, Cadets, Freeride).
5. Food and Beverage: Chair 5 Pub restaurant serving breakfast, lunch, and dinner with locally-sourced menu. Ka-Wham Cafe cafeteria, Midway Lodge on-hill dining, and Tacocat mobile food service on weekends.
6. Retail: On-mountain retail shop offering ski/snowboard gear and apparel with 10% discount for Premier Passholders.
7. Night Skiing: Night skiing operations Wednesday through Saturday from December 26 through end of February, with additional holiday Sunday nights. Second longest vertical drop night skiing operation in North America at 2,250 feet.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mission Ridge operates a ski and snowboard resort on 2,000 acres near Wenatchee, Washington, offering lift-access tickets, multi-tier season passes, ski/snowboard equipment rentals, private and group lessons, on-mountain dining, three terrain parks, and one of North America's longest night skiing operations. The resort also runs summer activities, a mobile app with trail/lift reports, and a reciprocal pass program with Powder Alliance partner resorts.

Product overview

Mission Ridge Ski and Board Resort is a ski resort operating on the east side of the Cascade Crest in Wenatchee, Washington. The resort offers a comprehensive suite of products and services across multiple categories: season passes (Premier, Core Value, Midweek, and Twilight tiers), daily lift tickets (Full Day, Late Arrival, Twilight, Night, Military, and Park Offsite options), equipment rentals and services (basic and performance rental packages, Rental Pass, Wax & Repair), ski and snowboard instruction (Private Lessons, Group Lessons, Freedom Pass beginner packages, Multiweek Programs including DEVO, Bombers, Trainers, Cadets, Freeride, and specialty clinics like Friday Carve Club and Women's Escape), dining venues (Chair 5 Pub, Ka-Wham Cafe, Midway Lodge, Outback Snack Shack, and Tacocat food truck), terrain parks (100LAPS Park, Fun Park, Lil' Bombers), night skiing, a mobile app for mountain information, trail maps, Mountain Report conditions service, SkiLink shuttle transportation, Retail shop, Powder Alliance reciprocal pass benefits, and summer hiking and mountain biking activities. The resort features over 70 designated runs across 2,000 acres with a 2,250-foot vertical drop and operates the second longest vertical drop night skiing operation in North America.

Differentiator

Problem solved

Functional benefit

Brands

• Chair 5 Pub: Mountain dining experience located in the Hampton Lodge offering classic comfort foods, local craft beers, draft beers, local wines, and craft spirits. Open for lunch and dinner during winter season and Fridays-Sundays during summer.
• Ka-Wham Cafe
• Midway Lodge
• Outback Snack Shack
• Tacocat
• 100LAPS Park
• Fun Park
• Lil' Bombers
• Freedom Pass
• Premier Pass
• Core Value Pass
• Midweek Pass
• Twilight Pass

Products and services

• Mountain Retail Shop On-mountain retail store selling ski and snowboard equipment, apparel, and accessories with a 10% discount available to Premier Pass holders.
• Season Passes Multi-tier annual season passes providing unlimited lift access throughout the ski season with tiered restrictions, available for adults, young adults, youth, children, seniors, and tots.
• Lift Tickets Daily all-mountain lift access tickets sold in Full Day, Late Arrival, Twilight, Night, Military, and Park Offsite variants with demand-based variable pricing.
• Equipment Rentals Daily and season-long rental packages for ski and snowboard equipment in Basic and Performance tiers, available for ages 6+ and adults 18+, with season passes for unlimited gear access.
• Wax and Repair Services On-mountain ski and snowboard maintenance including belt wax, hot iron wax, standard tune, performance tune, and base repair services.
• Ski and Snowboard Instruction Private, group, beginner, multi-week youth development, and specialty ski and snowboard lessons for all ages and ability levels from first-timers to advanced freeriders.
• Chair 5 Pub Full-service mountain restaurant and bar in the Hampton Lodge serving breakfast, lunch, and dinner with locally sourced menu, local craft beers, wines, and craft spirits.
• Ka-Wham Cafe Cafeteria-style dining venue in the Hampton Lodge serving full breakfast through dinner menu with espresso bar featuring Cafe Mela coffee, deck seating, and fireplace.
• Midway Lodge On-hill restaurant at the base of Chair 2 offering hot food, beer, soda, and hot drinks with outdoor deck seating.
• Outback Snack Shack Grab-and-go quick service food destination located near the Rental Shop in the Hampton Lodge.
• Tacocat Vintage LMC snowcat converted into an on-mountain mobile taco and beverage operation roaming the mountain on weekends and holidays.
• Night Skiing Night skiing operation with 2,250-foot vertical drop, the second longest night skiing vertical in North America, providing lift-served access Wednesday through Saturday nights and select holiday Sundays during winter season.
• 100LAPS Park Two-acre terrain park with S-M-L sized features, the first dedicated rope tow-serviced terrain park in the Pacific Northwest, accessed via Chair 1.
• Fun Park Terrain park accessed via Chair 2 featuring two tunnels, two sweeping berms, three whoops, and a corkscrew with S-M sized elements.
• Lil' Bombers Terrain Park Small beginner terrain park on the Mimi trail featuring S-sized features designed as a learning ground for riders progressing to sideways sliding.
• Mission Ridge Mobile App iOS and Android mobile application providing trail maps, real-time trail and lift status reports, webcams, weather updates, alerts, notifications, and event viewing.
• Powder Alliance Reciprocal Pass Reciprocal season pass program with 18 Powder Alliance partner resorts, providing Premier Pass holders with three free day tickets at each participating mountain.
• SkiLink Shuttle Bus Free shuttle bus service from the Wenatchee area to Mission Ridge, operated by Link Transit on weekends and holidays with seven daily round trips throughout the ski season.
• Summer Activities Summer recreational offerings including hiking to Lake Clara and Mission Ridge Summit, mountain biking on nearby trails, fishing at Beehive Reservoir, and dirt biking in the Devils Gulch trail system.
• Guided Snowshoe Treks Guided snowshoe treks ascending to Midway, providing informative winter mountain exploration for visitors during the ski season.
• Mountain Report Conditions Service Real-time mountain information service providing weather forecasts, snow conditions, wind, temperature, webcam views, and live lift and trail status.

Quantifiable outcome

• 200 inches of annual snowfall providing light, dry powder characteristic of eastern Washington
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Blacktail Mountain Ski AreacoreStrategic or Co-development Partner · 1 January 2026Premier Passholders ski for free during 2026/27 winter season at Blacktail Mountain Ski Area in Lakeside, MT.
• PepsiminorGTM or Marketing PartnerBeverage partner providing products for on-mountain dining and retail locations.
• Mela Coffee Roasting Co.minorGTM or Marketing PartnerLocal coffee roaster supplying espresso bar products at Ka-Wham Cafe.
• Subaru - Cascade AutocenterminorGTM or Marketing PartnerAutomotive sponsor providing vehicle support and marketing partnership.
• HeadminorGTM or Marketing PartnerSki and snowboard equipment partner providing demo gear and retail products.
• Washington Trust BankminorGTM or Marketing PartnerRegional banking sponsor supporting mountain operations.
• Link TransitcoreChannel Partner/ Reseller/ DistributorProvides free SkiLink bus service from Wenatchee to Mission Ridge on weekends and holidays with seven daily round trips, making the resort accessible without driving.
• U.S. Forest ServicecoreOthersIssues special use permit for ski area operations on federal forest land.
• Washington Department of Fish and WildlifecoreOthersIssues special use permit for ski area operations.
• Powder AlliancecoreStrategic or Co-development PartnerReciprocal season pass program with 18 premier winter destinations. Premier Passholders receive 3 free day tickets at each partner resort (up to 51 free tickets total).
• 49 Degrees North Ski AreaminorStrategic or Co-development PartnerReciprocal skiing benefits anticipated for 2026/27 season (not yet confirmed).
• Loup Loup Ski BowlminorStrategic or Co-development PartnerReciprocal skiing benefits anticipated for 2026/27 season (not yet confirmed).
• Lookout PassminorStrategic or Co-development PartnerReciprocal skiing benefits anticipated for 2026/27 season (not yet confirmed).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crystal Mountain Resort: Independent Washington ski resort of comparable size, located on the west side of the Cascade Crest. Operates a multi-season lift, lesson, and rental business with similar target customers in the Puget Sound and Pacific Northwest markets.
• Mt. Bachelor: Independent Oregon ski resort with comparable vertical drop and acreage, similarly positioned as a destination for Pacific Northwest skiers and snowboarders without lodging integration.
• Stevens Pass: Washington-based ski resort of similar scale, serving the same Seattle/Eastside market. Now operated by Vail Resorts but historically comparable as an independent Pacific Northwest regional mountain.
• Schweitzer Mountain Resort: Independent Idaho ski resort comparable in size, acreage, and family-friendly positioning. Operates a similar multi-stream business model across lift tickets, lessons, rentals, and F&B.
• White Pass Ski Area: Smaller Washington-based ski resort serving overlapping Cascades-region customer base. Comparable as a regional independent with multi-stream revenue and family-friendly operations.
• Summit at Snoqualmie: Closest ski area to the Seattle metro, operating a similar beginner-friendly, family-positioned Pacific Northwest regional resort model with lessons and rentals.
• 49 Degrees North Ski Area: Inland Northwest independent ski area of comparable small-to-mid scale. Listed as a Powder Alliance reciprocal partner, indicating direct operational comparability and competitive overlap.
• Blacktail Mountain Ski Area: Montana-based independent ski resort of similar mid-size scale. Powder Alliance partner offering reciprocal access, indicating overlapping customer profiles and similar independent business models.

Broad incumbents

• Vail Resorts: Largest North American ski operator owning Stevens Pass and major destination resorts, distributing the Epic Pass that competes with Mission Ridge's Premier Pass for Pacific Northwest skier wallet share.
• Alterra Mountain Company: Multi-resort operator behind the Ikon Pass, which competes head-to-head with Mission Ridge's Premier Pass for destination-driven season pass buyers in the Pacific Northwest and Mountain West.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/skimissionridge
• YouTubeyoutube.com/user/missionridgeski
• Facebookfacebook.com/MissionRidgeSkiAndBoardResort
• Instagraminstagram.com/missionridge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mission ridge ski resort