Brand new day

What Brand new day does

Brand new day株式会社 (Brand new day) is a Yamagata-headquartered branding and creative agency founded in April 2021 by Ken Miura (三浦 拳) that targets regional small-to-medium enterprises (SMEs) across Japan, with primary concentration in Tohoku. The company delivers six integrated service lines — BRANDING (MVV development, brand strategy), CREATIVE (web, video, graphic, photography, uniform design), LOCAL INNOVATION (event planning and community co-creation), MARKETING (digital advertising and SNS management), AI SOLUTION (AI implementation, chatbot development, training led by a dedicated CAIO), and PRODUCTION (original content and IP development). A wholly-owned subsidiary IP, the 'anew' creative idol group (debuted December 2022), represents an unconventional extension into entertainment, complemented by owned event brands including IGNITE YAMAGATA, CHIKAKARA ZAO, and CHALLENGE IS CULTURE, plus recurring seminar series such as AI×BUSINESS and the Yamagata Branding Thought panel series.

The company operates with approximately four regular employees supplemented by a mixed-culture network of project-based creative professionals (creative director, technical director, web director, illustrator, photographer, videographer), supported by a CAIO with fluency in 150+ AI tools. Revenue mechanics are predominantly project-based professional services — branding engagements, full rebranding, web and video production, event production — with pricing generally quote-driven and disclosed only for events (e.g., IGNITE YAMAGATA 2026 tickets ¥6,000–¥20,000 JPY; AI×BUSINESS seminars free to ¥2,000 JPY). The go-to-market is event-driven: flagship owned-media events generate top-of-funnel demand, the founder's public presence (university lectures, Asahi Shimbun contributions, municipal programs) builds authority, and inbound inquiries convert into direct consulting engagements. Geographic coverage spans five regional project bases (Hokkaido, Tohoku, Tokyo, Hokuriku, Kyushu), with a Tokachi office in Obihiro and a recent January 2026 strategic partnership with Kumamoto-based systems developer Elbose that extends the offering into integrated brand-plus-systems delivery.

Name

Brand new day

Legal name

Brand new day株式会社

Website

https://brandnewday.world

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Brand new day is a Yamagata-based branding and creative agency founded in 2021 that delivers integrated brand strategy, creative production, marketing, AI consulting, and event management for regional Japanese SMEs across Tohoku, Hokkaido, Tokyo, Hokuriku, and Kyushu.

Ownership category

akta.pro rank

Product category

Brand Strategy and Creative Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Employer Brand Strategy & Talent Branding (BPAFAEAH), Brand Guidelines, Governance & Brand Management (BPAFAEAF), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)

Keywords

• Brand strategy consulting
• Creative production services
• Digital marketing services
• AI adoption consulting
• Talent management services

Headquarters

HQ city

Yamagata

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding Consulting and Strategy: Core revenue stream from branding strategy engagements including MVV (Mission/Vision/Values) formulation, brand strategy design, communication planning, and concept development. Projects range from full rebranding of legacy companies to concept development for new ventures.
2. Creative Production Services: Fees from producing creative outputs including corporate/recruitment website development, graphic design, video production (PR movies, promotional content), printed materials, logo design, uniform design, photography, and printed matter. Billed per project engagement.
3. Event Production and Management: Revenue from organizing and producing public-facing events such as IGNITE YAMAGATA, 山形ブランディング思考 series, and AI × BUSINESS seminars. Ticket sales, sponsorship fees, and event-related production services contribute to this stream.
4. AI Solution Services: Fees from AI adoption consulting, training programs, and chatbot development services for enterprises addressing labor shortages, delivered by the company's CAIO.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Brand new day is a Yamagata-based branding and creative agency that develops brand strategy, MVV, internal branding, positioning, and communication plans, then implements them through websites, video, graphic design, marketing, and AI services. It also provides regional business co-creation, original content development, and talent or IP management for organizations seeking coherent brand identities.

Product overview

Brand new day is a comprehensive branding and creative agency offering six core service lines: BRANDING (strategy and MVV development), CREATIVE (WEB/video/graphic production), LOCAL INNOVATION (event planning and regional development), MARKETING (digital advertising and SNS), AI SOLUTION (AI implementation and chatbot development), and PRODUCTION (original content and IP development). The company operates a mixed team structure with specialized creative professionals and maintains owned intellectual properties including idol group 'anew', event brands like 'IGNITE YAMAGATA', 'CHIKAKARA ZAO', and 'CHALLENGE IS CULTURE', plus educational series '山形ブランディング思考' and 'AI×BUSINESS'. Projects span corporate rebranding, web development, video production, and recruitment events, with operations across Tohoku, Hokkaido, Tokyo, Hokuriku, and Kyushu regions.

Differentiator

Problem solved

Functional benefit

Brands

• anew: A 5-member idol group that debuted in December 2022, operated as an IP business venture producing music, events, and entertainment content. Has conducted overseas performances in Taiwan.

Products and services

• BRANDING (ブランディング) Brand strategy and consulting for organizations, including MVV formulation, internal branding, communication planning, positioning, and concept development. The service can extend from strategy into full rebranding and related communications.
• CREATIVE (クリエイティブ) Visual and digital production encompassing website design and development, video, graphic design, photography, logos, uniforms, business cards, and printed materials. It translates a defined brand identity into customer-facing and recruitment-facing assets.
• LOCAL INNOVATION (ローカルイノベーション) Event planning, production, and business co-creation for regional brands and sustainable community-development initiatives.
• MARKETING (マーケティング) Digital and field-based marketing support, including website and social-media management and advertising optimized using data and customer-facing activity toward sales outcomes.
• AI SOLUTION (AIソリューション) AI adoption consulting, training, implementation support, and custom chatbot development for organizations seeking productivity, automation, and time savings.
• PRODUCTION (制作) Original content and intellectual-property development, including regional icons, cultural assets, and talent management.
• anew (あにゅー) A Brand new day-owned five-member idol group producing music, events, and alternative entertainment content. It has released singles and albums and conducted overseas performances in Taiwan.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

One partnership is on record.

• 株式会社エルボーズ (Elbose)coreStrategic or Co-development Partner · 28 January 2026A business partnership was signed on January 28, 2026 between Brand new day (Yamagata) and Elbose (Kumamoto) to provide integrated support for real industry companies combining brand strategy and creative services (Brand new day) with systems development and web/product engineering (Elbose). The partnership enables one-stop support from brand conception through digital implementation, addressing the common challenge of creative and systems disconnect for regional manufacturers and construction companies. Elbose brings a network of approximately 5,000 professionals to flexibly staff projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hakuhodo Inc. One of Japan's largest advertising agencies offering integrated branding, creative, and marketing services. Comparable because it competes for brand strategy and creative production budgets, but operates at national scale versus Brand new day's regional SME focus.
• Dentsu Inc. Global advertising and marketing services giant headquartered in Tokyo. Comparable in that both deliver brand strategy, creative campaign development, and integrated communications, but Dentsu serves enterprise-scale clients globally while Brand new day targets regional SMEs.
• TBWA HAKUHODO: Japan-based creative advertising agency known for disruptive brand campaigns. Comparable in that both develop brand concepts and creative campaigns for clients, but TBWA HAKUHODO operates nationally with a broader client mix including large corporates.
• ADK Holdings Inc. Major Japanese advertising agency group offering integrated brand, creative, and media services. Comparable in that both deliver branding strategy and creative execution, but ADK operates across enterprise clients while Brand new day focuses on regional SMEs.

Direct peers

• Plug Inc. Japanese creative agency offering branding, web, video, and digital marketing services. Comparable because it serves the same mid-market and SME client base with integrated strategy-to-production creative services, similar in scale and service mix to Brand new day.
• Bascule Inc. Tokyo-based creative agency specializing in digital branding, web production, and integrated campaigns. Comparable because both deliver end-to-end brand strategy plus creative execution for Japanese clients, though Bascule skews toward digital-native projects and metropolitan accounts.
• Samo, Inc. Japanese creative agency known for branding, advertising creative, and integrated marketing. Comparable because both operate as boutique brand strategy and creative firms targeting Japanese clients, though Samo has stronger Tokyo enterprise presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/anew_idol
• YouTubeyoutube.com/@anew9608
• Instagraminstagram.com/anew_idol

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand new day