What goff enterprises does

Goff's Enterprises, operating commercially as Goff's Performance Solutions, is a Pewaukee, Wisconsin-based industrial manufacturer founded in 1987 by owner and CEO Tony Goff. The company designs, engineers, and fabricates high-performance vinyl roll-up doors, industrial curtain walls, dock seals and shelters, dock levelers, and safety partitions, with a second manufacturing footprint in New Jersey acquired in February 2024 from Tailored Dock Products. Core technical assets include the patented Fall Guard loading dock fall-protection door, a proprietary Intelligent Control System (ICS) with an optional Smart Touch Screen interface for diagnostics and energy monitoring, breakaway panel architecture that auto-resets on impact, and IP65/IP67/NEMA 4X-rated electronics for wash-down environments. Product lines span the Cyclone, G2 (5400/4200/2800), G1 bug screen, Clean Guard, Harsh Guard, Wash Guard, and Model 2000 doors; Original, Clean, Climate, Sound, Outdoor, and Welding curtain walls; and dock equipment including trailer restraints, levelers, and weather seals, supported by a Flex Fabrication & 3D Design custom-build service.

The business sells almost exclusively B2B through a network of authorized distributors and dealers, supplemented by a direct-quote-request workflow on its website and an e-commerce shop for standardized Personal Safety Partitions. Customers are diversified across industrial/manufacturing facilities, food and beverage processors, car wash operators, autobody and collision repair shops, loading dock operators, and a small residential/consumer tail — with named enterprise references including Pilgrim's, Rich Products, and Full Service Car Wash. Pricing is quote-based and never publicly disclosed, and Goff's emphasizes bundling standard premium features (full-width roll cover, auto-close timer, warranty) rather than add-on fees, with 4-week-or-less lead times as a core operational promise. The company is privately held, has no external funding rounds on record, and was recognized on the Inc. 5000 list for four consecutive years through 2021.

Name

goff enterprises

Legal name

Goff's Enterprises, Inc.

Website

https://goffdoors.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Goff's Enterprises manufactures high-performance vinyl roll-up doors, industrial curtain walls, dock seals and levelers, and safety partitions, selling primarily through a distributor network to industrial, food processing, car wash, autobody, and loading-dock customers.

Ownership category

akta.pro rank

Product category

Industrial Doors and Loading Dock Equipment

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442), Miscellaneous Plastics Products (3080), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Garage Doors & Rolling Shutters (IMADAIAE)

Keywords

• Industrial vinyl doors
• Loading dock equipment
• Industrial curtain walls
• Dock seals shelters
• Safety partitions

Headquarters

HQ city

Pewaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Door and Curtain Wall Sales: One-time sale of manufactured high-performance vinyl doors, industrial curtain walls, dock equipment, and safety products. Products are made-to-order with pre-assembled major components. Customers purchase via distributor/dealer network or direct quote request.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Goff's Enterprises manufactures made-to-order industrial vinyl roll-up doors (including the Cyclone, G2, G1 Bug Screen, Clean Guard, Harsh Guard, Wash Guard, Model 2000, Dock Guard, and Machine Guard lines), flexible industrial curtain walls (Original, Clean, Climate, Sound, Outdoor, Welding, and Aluminum Repair Bay), dock seals and shelters, dock levelers (edge-of-dock and pit-style), PRH trailer restraints, and safety partitions such as Fall Guard and Personal Safety Partitions. The company sells these products primarily through a national authorized distributor/dealer network, with direct quote requests for custom industrial configurations and an e-commerce shop for standardized personal safety partitions. Two manufacturing facilities (Pewaukee, WI and New Jersey) support custom 3D design and rapid lead times of 4 weeks or less.

Product overview

Goff's Performance Solutions is an industrial manufacturing company offering a comprehensive portfolio of high-performance doors, industrial curtain walls, dock equipment, and safety products. The product lineup centers on high-performance vinyl roll-up doors (including Cyclone, G2, G1 Bug Screen, Clean Guard, Harsh Guard, Wash Guard, and Model 2000 lines) and flexible curtain wall systems (Original, Clean, Climate, Sound, Outdoor, and Welding Curtains), supplemented by dock equipment (seals, shelters, levelers, trailer restraints), safety products (Personal Safety Partitions, Fall Guard, Machine Guard), and custom fabrication services. The company emphasizes rapid lead times, Made-in-USA manufacturing, and integrated control systems including Smart Touch Screen interfaces. Products serve diverse industrial markets including manufacturing, food processing, car washes, loading docks, and welding operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cyclone High Performance Door Next-generation high-performance vinyl roll-up door designed for maximum performance, efficiency, and reliability at industrial facilities.
• G2 High Traffic Doors (G2 5400, G2 4200, G2 2800) Premium high-speed vinyl roll-up doors rated for up to 120 cycles per hour and opening at up to 54 inches/second, designed for heavy traffic and demanding industrial environments, with breakaway door web that auto-resets on impact.
• G1 Industrial Bug Screen Doors Mesh roll-up doors that prevent birds, bugs, and intruders while allowing fresh air ventilation; provide 65% shade factor and reduce energy costs.
• Clean Guard Wash Down Doors Wash-down proof doors designed for food processing environments with IP65-rated motor, IP67 photo eye sensors, NEMA 4X control system, stainless steel components, and fiberglass wind bars.
• Harsh Guard Doors Heavy-duty wash-down doors built with corrosion-resistant stainless steel and aluminum components for the toughest industrial environments, with extended warranty coverage.
• Model 2000 Economical Medium Traffic Doors Cost-effective vinyl roll-up doors for facilities requiring 30 cycles/hour or less, offering high-performance door benefits at economical pricing with standard premium features.
• Machine Guard Safety Doors Industrial safety doors designed to protect personnel from machinery hazards while allowing visibility and access control in manufacturing environments.
• Dock Guard Loading Dock Doors High-performance vinyl doors designed specifically for loading dock applications, providing separation and protection at facility dock areas.
• Wash Guard Car Wash Doors (Elite & Plus) Corrosion-resistant car wash doors built for automatic and full-service car wash applications, with corrosion-proof materials, presence sensors, custom logo capabilities, and Intelligent Control System with Smart Touch Screen.
• Strip Doors Vinyl strip curtains that create separation between working spaces, reducing energy costs and providing environmental separation at facility doorways.
• Original Curtain Walls Retractable vinyl curtain barriers that separate finishing areas, control dust, and improve productivity in industrial facilities; the company's foundational product since 1987.
• Clean Curtain Walls Industrial curtain walls designed for food processing facilities, allowing separation during wash-down cycles while keeping operations running at optimal capacity.
• Climate Curtain Walls Insulated vinyl curtains with double bubble foil insulation thermal barrier that dramatically reduce temperature loss and improve energy efficiency in warehouses and facilities.
• Sound Curtain Walls (Noise Control Curtains) Acoustic dampening curtain walls that reduce industrial noise by an average of 10.75 dB, protecting employee hearing and meeting OSHA requirements; available in 9 colors.
• Outdoor Curtain Walls Weather-resistant curtain walls designed for outdoor applications, providing flexible separation in exterior environments.
• Welding Curtain Walls Curtain walls and screens that contain welding fumes and protect against harmful UV rays, sparks, and contaminants while creating flexible welding workstations.
• Aluminum Repair Bays Completely enclosed repair stations with flexible curtain wall sides and PVC tent-style top providing maximum separation for aluminum vehicle repair and preventing cross-contamination with steel vehicles.
• Dock Seals & Shelters Foam-based dock seals and frame-style dock shelters that create positive seals around trailers at loading docks, protecting from weather, pests, and energy loss; includes Head Pad, Head Curtain, Flexible Frame, and Rigid Frame options.
• Weather Wall Loading dock weather protection system that shields trailers and dock areas from environmental conditions.
• Metal Dock Hood Metal hood systems for loading docks providing overhead protection and weather sealing.
• Edge of Dock Levelers Dock leveler equipment installed at the edge of loading docks to bridge gaps between facility floors and trailers during loading/unloading operations.
• Pit-Style Dock Levelers In-ground dock leveler systems for facilities requiring higher capacity and frequent loading operations.
• PRH Trailer Restraints Trailer restraint systems that secure trucks and trailers during loading/unloading through automatic engagement with trailer rear impact guards; features DC motor, waterproof encoder, and heavy-duty zinc-plated construction.
• Personal Safety Partitions (Sneeze Guards) Clear PVC safety partitions for creating space separation between individuals, including hanging, portable floor-standing, and tabletop options, compliant with CDC guidelines and OSHA standards.
• Fall Guard Safety System Doors Patented loading dock fall-protection door systems that meet and exceed OSHA fall protection standards, providing full-coverage fall protection for dock worker safety.
• Bird Guard Loading dock bird prevention products designed to keep birds and pests out of facilities while maintaining ventilation.
• Flex Fabrication & 3D Design Custom fabrication and 3D design services for creating tailored industrial partition and door solutions for unique facility requirements.

Quantifiable outcome

• Sound curtains reduce noise by an average of 10.75 dB, helping facilities meet OSHA industrial noise requirements
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Tailored Dock ProductscoreStrategic or Co-development Partner · 2 February 2024Goff's Enterprises acquired Tailored Dock Products in February 2024. This acquisition strengthens Goff's position in the dock seal and shelter market and aligns with their strategic growth initiatives. Tailored Dock Products will operate as 'Goff's Enterprises – New Jersey' and brings extensive product knowledge and quality production capabilities in dock seals and shelters. The integration enhances Goff's ability to produce quality dock products while maintaining short lead times.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aleco: Specialty producer of industrial strip doors, welding curtains/screens, and high-performance industrial doors — directly comparable to multiple Goff's curtain wall and door product lines.
• Rite-Hite: Leading manufacturer of loading dock equipment, industrial doors, and safety barriers. Directly comparable to Goff's across high-performance doors, dock levelers, seals/shelters, and trailer restraints.
• Rytec Corporation: Specialist in high-speed industrial doors for warehouses, manufacturing, and car wash facilities — overlapping directly with Goff's Cyclone and G2 high-performance vinyl door lines.
• Serco (Systems, LLC): Manufacturer of loading dock equipment including levelers, vehicle restraints, seals, shelters, and industrial doors. Closely comparable product-by-product to Goff's dock equipment line.
• TMI International: Manufacturer of industrial PVC strip doors, curtains, and air curtains/walls. Direct overlap with Goff's Original Curtain Walls, strip doors, climate curtains, and welding curtain categories.
• Chase Industries: Manufacturer of high-performance rolling steel doors, fire-rated doors, and industrial doors for warehouses and manufacturing. Direct competitor in the high-performance industrial door category.

Broad incumbents

• Assa Abloy (Dynaco / Crawford / Albany): Global access solutions conglomerate owning Dynaco (high-speed doors) and other industrial door brands. Broad incumbent competing with Goff's high-performance and wash-down door portfolio.
• Overhead Door Corporation: Established manufacturer of commercial and industrial overhead doors, loading dock equipment, and operators. Broad incumbent with overlapping high-performance and industrial door offerings.
• Hörmann: European-headquartered global manufacturer of industrial doors, dock equipment, and loading dock technology. Broad incumbent serving manufacturing and logistics customers similar to Goff's.

Emerging players

• Schweiss Doors: Specialty manufacturer of bifold and hydraulic doors with custom-configured industrial applications. Comparable as a niche, customization-driven industrial door peer with adjacent overlap to Goff's custom solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFakeChannel
• Facebookfacebook.com/goffsenterprises

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about goff enterprises