threads custom gear

What threads custom gear does

Threads Custom Gear, legally Threads, Inc., is a privately held custom apparel decoration provider headquartered at 2488 Cass Road in Traverse City, Michigan. The company operates an in-house production facility offering multiple decoration methods — screen printing, custom embroidery with in-house digitizing, direct-to-film (DTF) transfers, decals, and patchwork (embroidered, faux leather, and PVC patches plus woven tags) — alongside custom heat-sealed and sewn collar labels. Output is sold primarily through quote-based B2B project work and a portfolio of managed e-commerce storefronts operated on behalf of client organizations.

The commercial model is transaction-based: enterprise and SMB clients submit project specifications via contact forms or direct sales outreach and receive estimates within 24 hours, while larger clients access customized print-on-demand web portals that allow distributed end-users to order branded apparel with facility- or department-level personalization. The Munson Healthcare portal — supporting 9,000+ employees across nine hospitals — is the most prominent deployed instance of this model. Pricing is not publicly tiered; individual product pricing is visible only within dedicated client stores (e.g., Munson Wearables lists T-shirts at $13–$19, polos at $26–$54, jackets at $52–$118).

Go-to-market is sales-led and regional, concentrated on Midwest accounts across five primary verticals: schools and educational institutions (Traverse City public schools, Alma College, Traverse City Little League), healthcare organizations (Munson Healthcare, GT Independence), hospitality and retail (Iron Goat Coffee, River Club Glen Arbor, Lakes and Grapes), construction trades (Falcon Roofing), and nonprofits (Grand Traverse Bay YMCA, Grand Traverse Guns N Hoses). Distribution combines direct sales, local pickup at the Traverse City facility, and USPS shipping. Marketing relies on case studies, an educational blog, organic social presence (Facebook, X, Instagram), and customer reviews rather than paid acquisition. No external institutional investors, parent company, M&A activity, or disclosed leadership team were identified in the available data.

Name

threads custom gear

Legal name

Threads, Inc.

Website

https://threadscustomgear.com

Company type

Private

Operating status

Operating

Short description

Threads Custom Gear is a Michigan-based custom apparel decoration provider offering screen printing, embroidery, DTF transfers, patchwork, and managed online storefronts for schools, healthcare systems, hospitality businesses, and nonprofits across the Midwest.

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration Services

NAICS

Narrow Fabric Mills and Schiffli Machine Embroidery (31322)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYIMAOALAE

Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Textile & Apparel Trims Manufacturing (Zippers/Buttons/Labels/Elastic)

Keywords

• Custom apparel decoration
• Screen printing services
• Custom embroidery
• Branded merchandise
• DTF transfers

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Apparel Decoration Services: Core revenue from screen printing, embroidery, DTF transfers, decals, and patchwork services. Clients provide custom designs and artwork, which are decorated onto apparel items. Pricing is quote-based, with turnaround times that exceed industry standards according to company marketing.
2. Custom Online Stores: Provision of branded e-commerce storefronts for schools, clubs, corporate clients, and organizations. These stores allow end customers to purchase directly, with production and fulfillment handled by Threads Custom Gear.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Threads Custom Gear is a custom apparel decoration company that provides screen printing, embroidery, direct-to-film (DTF) transfers, decals, patchwork, and custom tags on apparel for organizations. The company also builds and manages custom print-on-demand online storefronts that allow schools, healthcare systems, nonprofits, and businesses to sell branded merchandise directly to their members and employees.

Product overview

Threads Custom Gear is a custom apparel decoration company offering a suite of decoration services (screen printing, embroidery, DTF transfers, decals, patchwork, and custom tags) along with managed online store solutions. Their core offering is apparel decoration services, supplemented by branded merchandise product lines sold through dedicated online storefronts for schools, healthcare organizations, and businesses. The company operates as a service-oriented business with product sales through custom e-commerce portals rather than a traditional product-platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Screen Printing

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• BSN SportsminorChannel Partner/ Reseller/ DistributorThreads Custom Gear worked with BSN Sports as part of an exclusive collaboration to decorate Adidas apparel for Alma College athletics. BSN Sports serves as the sports equipment and apparel distributor providing the base products that Threads Custom Gear decorates with custom embroidery and screen printing.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CustomInk: National direct-to-consumer custom apparel platform offering screen printing, embroidery, and decoration services to organizations and groups — the most direct large-scale competitor to Threads Custom Gear's core offering, differing mainly in scale and geographic reach.
• Underground Printing: Michigan-based custom apparel and screen-printing company serving universities, businesses, and organizations across the Midwest — directly comparable in geography, decoration capabilities (screen printing, embroidery), and customer segments (schools, Greek life, businesses).
• RushOrderTees: Online custom apparel decorator offering screen printing, embroidery, and DTF transfers with rapid turnaround — competes for the same B2B and group-order customers Threads serves, with a stronger digital ordering experience.
• Printful: Print-on-demand apparel and decoration platform serving creators, brands, and organizations — competes in the DTF and custom-merchandise space, especially for online-storefront-driven customers similar to Threads' school and healthcare portals.
• Staton Decorating: Midwest-based custom apparel decorator offering screen printing, embroidery, and DTF services to businesses, schools, and organizations — comparable in scale, geography, and service mix to Threads Custom Gear.

Broad incumbents

• 4imprint: Large promotional products distributor offering custom apparel alongside a broad swag and merchandise catalog — competes for the same enterprise and SMB merchandise budgets but from a much wider product portfolio perspective.
• Cimpress (Vistaprint parent): Mass-customization platform that, through Vistaprint and related brands, offers custom apparel and branded merchandise to SMBs and organizations — competes broadly in the same custom-merchandise market with much greater scale and technology investment.

Emerging players

• Blue Gorilla Stitches: Custom embroidery and apparel decoration shop serving local and regional business customers — comparable as a smaller-scale embroidery-focused competitor overlapping with Threads' embroidery and patchwork service lines.

Others

• BSN Sports: Athletic apparel and equipment distributor that is both an upstream supplier (blank apparel) and downstream competitor — Threads already partners with BSN on Alma College athletics, making it both a channel partner and adjacent competitive threat in the team-apparel space.
• SanMar: Wholesale apparel and accessories supplier serving the custom-decoration industry — not a direct competitor but a key ecosystem supplier whose blank-apparel catalog and pricing directly affect Threads' input costs and product offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/threadsgear
• Facebookfacebook.com/cassroad
• Instagraminstagram.com/threadscustomgear
• LinkedInlinkedin.com/company/threadscustomgear

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about threads custom gear