reset production
Reset Production is a Gera, Germany-based live entertainment producer operating 18 touring tribute and themed theatrical productions across Germany and Europe, serving general audiences via ticket sales, corporate events, and group bookings.
- Company typePrivate
- Founded2011
- HeadquartersGera, Germany
- Headcount—
- GTM typeB2C
- OfferingServices
What reset production does
Reset Production is a German live entertainment producer and tour operator founded in 2011 by Michael Noll and headquartered in Gera, Germany. The company is registered as a sole proprietorship (Einzelkaufmann, e.K.) at Amtsgericht Jena under HRA 503765. Reset Production specializes in touring tribute shows and licensed live entertainment productions, operating 18 distinct performance concepts that travel across Germany and parts of Europe.
The company's product portfolio centers on tribute and themed theatrical productions, including approximately 12 major touring shows that collectively deliver more than 400 performances per season, with a cumulative track record of over 3,000 events in roughly a decade. Productions include tribute concerts to established artists, Christmas-themed shows, and circus-format productions. The core operational team is supplemented by 70-80 freelance performers, technicians, and production staff activated during tour seasons. Distribution leverages the company's own website integrated with Reservix, plus third-party ticketing platforms Eventim and NordwestTicket, alongside direct corporate bookings and group sales.
Reset Production's revenue model is primarily consumer ticketing, supplemented by corporate events, group bookings, and gift voucher sales. The company uses marketing automation (Uptain) and standard Google digital tools but has no proprietary technology platform. The COVID-19 pandemic caused total event cancellation in 2020, which the company survived by retaining its core team; subsequent activity suggests a post-pandemic recovery and product portfolio expansion.
reset production firmographics
Firmographics- Name
- reset production
- Legal name
- Reset Production e.K.
- Website
- https://resetproduction.de
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- Reset Production is a Gera, Germany-based live entertainment producer operating 18 touring tribute and themed theatrical productions across Germany and Europe, serving general audiences via ticket sales, corporate events, and group bookings.
- Ownership category
- akta.pro rank
reset production industry classification
Industry- Product category
- Live Entertainment and Tribute Show Production
- NAICS
- Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Touring Concert Promoters & Presenters (MPAGAAAA)
- akta.pro secondary industry
- Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)
Keywords
Where reset production is headquartered
LocationHeadquarters
- HQ city
- Gera
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
reset production business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Ticket Sales: Primary revenue stream from selling tickets to tribute shows, concerts, and musical events. Prices vary by event, venue, and seating category.
- Corporate Events: Corporate event bookings for team building, appreciation events, and company celebrations.
- Group Bookings: Discounted group tickets for parties of 10 or more people.
- Gift Vouchers: Sale of gift vouchers with customizable values, redeemable for all events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard individual tickets with variable pricing based on event and venue |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
reset production product offering
Product offeringCore offering
Reset Production produces and tours a portfolio of 18 tribute shows and musical productions dedicated to legendary music artists (ABBA, Queen, Michael Jackson, Tina Turner, Bee Gees, Whitney Houston, Fleetwood Mac, David Bowie, Eric Clapton, K-pop, and others), delivering more than 500 live performances per year across Germany and Europe. The company operates a full in-house production model covering concept, casting, marketing, ticketing, and event execution, selling tickets directly to consumers through its own website and partner platforms (Reservix, Eventim, Nordwest-Ticket), as well as through group bookings, corporate events, and gift vouchers.
Product overview
Reset Production is a German live entertainment company specializing in tribute shows that honor legendary music artists. The company produces over 500 tribute shows annually across Germany and Europe, offering 18 distinct live performance products. The portfolio includes tribute shows dedicated to ABBA, Queen (Forever Queen), Michael Jackson (One Night Of MJ), Tina Turner (TINA – The Rock Legend), the Bee Gees, Whitney Houston, Fleetwood Mac, David Bowie, Eric Clapton, Ludovico Einaudi, and K-pop, as well as special formats like Rock The Circus, Dance Masters! Best Of Irish Dance, and The Magic Night Of Dance Musicals. Services include ticket sales (via Reservix, Eventim, Nordwest-Ticket), group bookings with automatic discounts, corporate event hosting, and gift vouchers. Founded in 2011 and headquartered in Gera, Germany, the company operates as a full-service producer handling everything from concept to execution and marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- ABBA – The Concert Tribute show featuring the music of Swedish pop group ABBA, performing their greatest hits in authentic recreations for music fans and family audiences across Germany and Europe.
- Forever Queen Tribute show featuring the music of Queen, with Giuseppe Ravazzolo portraying Freddie Mercury in authentic performances of the band's greatest hits for rock fans.
- One Night Of MJ – The Tribute To The King Of Pop Michael Jackson tribute show featuring his greatest hits with performances by lookalikes and featuring former MJ guitarist Jennifer Batten, including Wendel Gama as Michael Jackson.
- TINA – The Rock Legend Tina Turner tribute show starring Julie Mayaya, featuring her greatest hits including 'Simply The Best', 'Private Dancer', and 'What's Love Got to Do with It' with a high-quality ensemble of singers, musicians, and dancers.
- Massachusetts – BEE GEES Musical
Quantifiable outcome
- 3000+ events organized in 10 years
- +1 more outcomes
Companies that use reset production
Customer profileSegments1 record
Ideal customer profiles3 records
reset production technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
reset production partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
reset production competitors and assessment
Company assessmentDirect peers
- Semmel Concerts: German concert promoter and tour organizer operating across Germany and Europe with a comparable touring live-music production business. Most directly comparable in terms of business model - touring music productions sold through major German ticketing channels to mass family and adult audiences.
- Karsten Jahnke Konzertdirektion: Hamburg-based concert promoter and tour organizer producing live music events across Germany. Comparable in touring concert production, target demographic (music enthusiasts and family audiences), and reliance on German venue network.
- Hannover Concerts: German concert promoter and tour operator running comparable touring music productions in the German market. Similar go-to-market (event-driven touring), similar target customers, and similar reliance on third-party ticketing platforms.
- BB Promotion: German concert and event promoter operating a comparable touring event business in Germany. Direct overlap in event-driven touring, German ticketing partnerships, and consumer/family audience focus.
- A.S.S. Concert & Event GmbH: German concert and event promoter producing touring music productions across Germany. Comparable in scale, business model, and reliance on German venue network for live music and tribute-style shows.
Broad incumbents
- FKP Scorpio: One of Germany's largest independent concert and festival promoters, operating across live music and events more broadly than Reset Production's tribute-focused niche. Overlaps on touring live-music production but covers a much wider genre and event portfolio.
- DEAG Deutsche Entertainment AG: Listed German entertainment company producing live events, concerts, and tours with overlapping German market presence. Significantly larger and more diversified than Reset Production, with adjacent capabilities in event operations, ticketing, and venue services.
- Stage Entertainment: Major European live entertainment producer (musicals, shows, family entertainment) with broader theatrical offerings but overlapping live-entertainment production model and German audience. Comparable in producing high-production-value family entertainment experiences.
- Live Nation Germany: German arm of the global live entertainment giant, dominating the German concert promotion market. Competes with Reset Production for venues, dates, and audiences, though at vastly greater scale and with a broader artist roster.
Emerging players
- Wizard Promotions: Smaller German tribute show and concert promoter producing touring tribute acts in Germany. Closely comparable product overlap with Reset Production's tribute show portfolio, though smaller in scale and geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
reset production social profiles
Digital presencereset production financial estimates
Financial estimateRevenue estimate
Valuation estimate
reset production leadership team
Management profileNumber of profiles
Profiles1 record
reset production funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
reset production M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about reset production
What does reset production do?
Reset Production produces and tours a portfolio of 18 tribute shows and musical productions dedicated to legendary music artists (ABBA, Queen, Michael Jackson, Tina Turner, Bee Gees, Whitney Houston, Fleetwood Mac, David Bowie, Eric Clapton, K-pop, and others), delivering more than 500 live performances per year across Germany and Europe. The company operates a full in-house production model covering concept, casting, marketing, ticketing, and event execution, selling tickets directly to consumers through its own website and partner platforms (Reservix, Eventim, Nordwest-Ticket), as well as through group bookings, corporate events, and gift vouchers.
Is reset production a public or private company?
reset production is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was reset production founded?
reset production was founded in 2011.
Where is reset production based?
reset production is headquartered in Gera, Germany, in the Europe region.
How does reset production make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are corporate Events, group Bookings and gift Vouchers.
Who are reset production's main competitors?
Direct peers on record are Semmel Concerts, Karsten Jahnke Konzertdirektion, Hannover Concerts, BB Promotion and A.S.S. Concert & Event GmbH. Broad incumbents are FKP Scorpio, DEAG Deutsche Entertainment AG, Stage Entertainment and Live Nation Germany. Wizard Promotions is listed as an emerging player.
Does reset production have an API?
No public API is recorded for reset production.
What industry is reset production in?
reset production's product category is Live Entertainment and Tribute Show Production. Its primary akta.pro industry code is MPAGAAAA, Touring Concert Promoters & Presenters, with a secondary code of MPAIAFAF, Touring & Production Services (Staging, Lighting, Sound, Video). Its NAICS code is 711190 and its SIC code is 7900.