the rental

What the rental does

Hemsu Decorations is a privately held, full-service event decoration and wedding planning company founded in 2002 and headquartered in Rochester Hills, Michigan. The company primarily serves wedding couples, families, and event hosts in Southeast Michigan, with particular depth in Indian/South Asian wedding traditions including Hindu, Jain, Sikh, Muslim, Christian, and mixed-denomination ceremonies, as well as secondary use cases covering milestone celebrations (anniversaries, birthdays, graduations, bridal/baby showers, Sweet 16s, arangetrams) and corporate/community gatherings. Customers are overwhelmingly individual households (SMB-equivalent) rather than enterprise accounts, and the company name on the website and social profiles includes "Rentals Inc.," indicating a corporate entity (Hemsu Decorations & Rentals, Inc.) that has been in continuous operation for over 20 years.

The company's product surface is anchored on a rental inventory that includes mandaps (traditional structures for the wedding ceremony), backdrops, centerpieces, fresh flower arrangements, religious and decorative statues (Ganesha, Radha Krishna, Deeplakshmi, elephant), table linens, chair covers, Chiavari chairs, swing-sets, decorative umbrellas, decorative panels, and uplighting. Two service tiers complement the rental catalogue: Wedding Day Coordination (day-of vendor management, timeline execution, setup supervision with two coordinators present) and Full Planning, Management & Coordination (unlimited consultations, vendor research and booking, contract review, invitation assistance). Underlying technology is immaterial — the company explicitly identifies as service-based with no proprietary technology, no mobile app, no API, and no software component; operations are inventory logistics plus on-site human setup and breakdown. The website uses a standard WordPress front-end with a contact form rather than any custom platform.

Hemsu operates a direct-to-consumer, sales-led go-to-market model with no intermediaries, resellers, or marketplace presence. Pricing is quote-based and not publicly disclosed; customers initiate contact via phone ((248) 828-7153), email ([email protected]), or the website inquiry form, followed by in-person consultation. Customer acquisition is driven primarily by word-of-mouth referrals and the company's extensive testimonials page, supplemented by organic social presence on Instagram, Facebook, and YouTube showcasing event galleries. Revenue is generated from project-based professional service fees for planning/coordination and one-time rental fees for inventory — there is no subscription, licensing, or recurring revenue component. The business is owner-operated with three identified team members (Upinder, Pratima, Anita) and no disclosed institutional investment, funding rounds, acquisitions, or partnerships.

Name

the rental

Legal name

Hemsu Decorations

Website

https://hemsu.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Hemsu Decorations is a privately held event decoration and wedding planning company founded in 2002 in Rochester Hills, Michigan, serving wedding couples, families, and event hosts in Southeast Michigan with Indian/South Asian cultural wedding specialties.

Ownership category

akta.pro rank

Product category

Event Planning & Decoration Services

akta.pro primary industry

Wedding Design, Decor & Floral Planning (HSACABAH)

akta.pro secondary industries

Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Wedding decor rentals
• Event decoration services
• Wedding planning coordination
• Mandap rentals
• Event floral arrangements

Headquarters

HQ city

Rochester Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Decoration Services: One-time project-based revenue from providing decoration services for events including weddings, receptions, Sangeet, Mehendi, and other celebrations. Services include setup and rental of decor items such as mandaps, backdrops, centerpieces, and fresh flowers.
2. Wedding Planning and Coordination: Full-service wedding planning, management, and day-of coordination services. Includes unlimited email/phone calls, in-person meetings, vendor research and booking assistance, contract review, invitation design assistance, and day-of event coordination.
3. Equipment and Prop Rentals: Rental of decorative inventory including mandaps, backdrops, centerpieces, statues, table linens, chair covers, Chiavari chairs, swing-sets, umbrellas, decorative panels, elephant statues, and uplighting equipment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hemsu Decorations is a full-service event decoration and wedding planning company that rents decor inventory and provides planning/coordination services for weddings and other celebrations. Core rental offerings include mandaps, fresh flowers, backdrops, centerpieces, statues (Ganesha, Radha Krishna, Deeplakshmi), table linens, chair covers, Chiavari chairs, swing-sets, umbrellas, decorative panels, elephant statues, and uplighting. These are complemented by two service tiers: Wedding Day Coordination and Full Planning, Management & Coordination.

Product overview

Hemsu Decorations is a full-service event planning and decorations company offering a unified portfolio of rental products and planning services. Their core rental offerings include mandaps, fresh flowers, backdrops, centerpieces, statues (Ganesha, Radha Krishna, Deeplakshmi), table linens, chair covers, Chiavari chairs, swing-sets, umbrellas, decorative panels, elephant statues, and uplighting. These products are complemented by two service tiers: Wedding Day Coordination (day-of event management) and Full Planning, Management & Coordination (comprehensive planning from start to finish). The company has been operating since 2002 serving events including weddings, parties, anniversaries, graduations, birthdays, and bridal/baby showers.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Planning, Management & Coordination

Quantifiable outcome

• Customer testimonials consistently praise quality of flower arrangements, professionalism, attention to detail, and timely execution

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Eventbrite: Eventbrite is a broad event ticketing and management platform serving event organizers across categories. Adjacent to Hemsu as a broader events industry incumbent that influences how event services are discovered and booked, though Eventbrite is software/infrastructure rather than a decoration provider.
• WeddingWire: WeddingWire is a wedding vendor marketplace that allows couples to discover and book decoration, planning, and rental vendors. As a broad incumbent in the wedding services category, it overlaps with Hemsu's customer journey and competes for the same local Michigan wedding demand, though Hemsu specializes in Indian/South Asian ceremonies.
• The Knot Worldwide: The Knot Worldwide operates The Knot and WeddingWire, dominant online wedding marketplaces that connect couples to vendors across categories including decoration, planning, and rentals. Comparable to Hemsu as a wedding services ecosystem where Hemsu is a niche supplier; The Knot is the platform layer that aggregates demand that flows to suppliers like Hemsu.
• Party City: Party City is a national retail chain selling party supplies, decorations, balloons, and event-related merchandise. Broadly comparable to Hemsu's decor side of the business (tableware, balloons, themed decoration), but serves the DIY segment rather than the full-service professional installation market.
• Classic Party Rentals: Classic Party Rentals is a national event rental provider offering tables, chairs, linens, lighting, and decor for weddings and corporate events. Comparable to Hemsu's rental inventory side (chairs, linens, lighting), though Classic operates at significantly larger scale across multiple U.S. markets.

Others

• David's Bridal: David's Bridal is a national bridal wear retailer and wedding services provider. Adjacent to Hemsu in serving the wedding customer journey, though focused on bridal apparel rather than ceremony decoration; both are part of the broader wedding ecosystem reaching the same end consumer.
• 1-800-Flowers: 1-800-Flowers is a national floral and gift retailer offering fresh flower arrangements, event florals, and gift delivery. Adjacent to Hemsu in the floral component of wedding events (bridal bouquets, centerpieces, jaimalas), though 1-800-Flowers focuses on delivery while Hemsu provides full on-site event installation.

Direct peers

• EBE Events & Entertainment: EBE Events is an event production and entertainment company providing decoration, planning, and coordination services for weddings and galas. Directly comparable to Hemsu in combining event production with rental inventory and full-service wedding offerings, serving similar couple-and-family customer segments.

Regional players

• Mahaffey Event Productions: Mahaffey is a regional event production company in the Midwest offering event rental and decor services. Comparable to Hemsu as a local/regional provider of large-scale event decoration and rental inventory, though Hemsu's Indian/South Asian wedding specialization is distinct.
• All Occasions Event Rental: All Occasions Event Rental is a regional event rental company providing tents, tables, chairs, linens, and decor for weddings and events. Comparable to Hemsu's rental business on chairs, linens, and decor items; operates in adjacent markets with similar product breadth but a different regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2wXpoXmOz8
• Facebookfacebook.com/Hemsu-Decorations-Rentals-Inc-278086472258214
• Instagraminstagram.com/hemsudecorations

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the rental