ahaus marketing & touristik gmbh

What ahaus marketing & touristik gmbh does

Ahaus Marketing & Touristik GmbH is a privately held German limited liability company (GmbH) headquartered at Oldenkottplatz 2, 48683 Ahaus, that operates as the official municipal marketing, tourism, and digital city services entity for the city of Ahaus in the Münsterland region of North Rhine-Westphalia. The organization serves approximately 41,000 residents, regional day visitors, and tourists, and functions as the de facto city marketing arm — managing events, cultural programming at the Stadthalle/Kulturquadrat, public library services, and tourism promotion on behalf of Stadt Ahaus. It generates commercial revenue through a diversified mix of B2B sponsorships, consumer digital vouchers, event ticketing, loyalty programs, and merchandise, while also delivering smart-city infrastructure such as parking sensors, traffic measurement, and digital city tours.

The company's core technology platform is the AHAUS SuperApp™, a mobile super-app built on the chayns framework that aggregates digital vouchers, event tickets, weather, chat, QR-code scanning, and quick links into a unified smartphone experience. It is complemented by the Stadtportal ahaus.de website, the Ahaus-Gutschein digital voucher system (redeemable at 180+ retail and gastronomy acceptance points), the Plus-Punkte loyalty program (1 point earned per €2 spent), and a LoRaWAN-connected Smart City sensor network providing real-time data on parking, traffic, visitor counts, and weather. Underlying business mechanics include an annual Ahaus-Partner sponsorship program at €2,500 per business for homepage placement and marketing exposure, individual event sponsorship packages, a digital plus physical gift voucher channel (including B2B sales with tax-advantaged employee gifting up to €50/month per employee), and roughly 50 events per year across annual markets, cultural programming, and guided tours.

Revenue streams are split across subscription-style B2B partnerships, transaction-based voucher/ticket sales, hardware/merchandise sales, and an implicit municipal mandate relationship with Stadt Ahaus. Customer segments span local residents, tourists and excursionists (including cyclists on the 100-Schlösser-Route), local retail and hospitality SMBs, and approximately 160 Vereine (clubs and associations) integrated via the digital ecosystem. Go-to-market motion is community-led and event-driven, combining recurring digital engagement (SuperApp, social channels, newsletter) with physical events, while direct B2B sales outreach handles partnership enrollment. The leadership team is led by Geschäftsführer (Managing Director) Benedikt Homölle.

Name

ahaus marketing & touristik gmbh

Legal name

Ahaus Marketing & Touristik GmbH

Website

https://ahaus.de

Company type

Private

Operating status

Operating

Short description

Ahaus Marketing & Touristik GmbH is the official city marketing and tourism entity for Ahaus, Germany, operating the AHAUS SuperApp, Ahaus-Gutschein digital voucher system (180+ merchants), Plus-Punkte loyalty program, Stadtportal ahaus.de, and roughly 50 annual events serving the city's 41,000 residents and regional visitors.

Ownership category

akta.pro rank

Product category

City Marketing and Tourism Services

NAICS

Tour Operators (56152), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industry

Event Monetization & Sponsorship Tech (Virtual Booth Leads, Ads, Sponsored Sessions) (THAHAOAK)

Keywords

• Municipal marketing services
• Tourism promotion
• Smart city platforms
• Event management services
• Digital city portal

Headquarters

HQ city

Ahaus

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ahaus-Partner Sponsorship Program: Annual partnership program where local businesses pay €2,500 per year for inclusion on the homepage, use of partner logo, and annual company profile publication. Additional individual marketing Leistungen available including event sponsorship, newsletter advertising, and image video production.
2. Ahaus-Gutschein Sales: Sale of digital and physical gift vouchers redeemable at 180+ local acceptance points. Vouchers sold online or as physical cards at the tourist information office. B2B sales to companies for employee rewards with tax benefits up to €50/month.
3. Event Tickets and Tours: Sales of tickets for organized tours and events including Schlossführungen (castle tours at €10/person), AquAhaus pool tours (€5/person including entry), bat observation tours, and various summer program activities.
4. Plus-Punkte Loyalty Program: Points-based loyalty system where customers earn 1 point per €2 spent with Ahaus-Gutschein. Points redeemed for prizes in the Prämienshop. Program drives repeat engagement with local commerce.
5. Merchandise Sales: Sale of Ahaus branded merchandise through the online Merchandise-Shop, offering items representing the city for gifting purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Ahaus Marketing & Touristik GmbH operates the official city portal ahaus.de and the AHAUS SuperApp mobile application, delivering city marketing, tourism promotion, event management, and digital city services for the city of Ahaus and the Münsterland region. The organization runs approximately 50 events annually, manages the Ahaus-Gutschein digital voucher system accepted at 180+ local businesses, and operates the Plus-Punkte loyalty program for residents and visitors.

Product overview

Ahaus Marketing & Touristik GmbH operates the digital city portal ahaus.de and the AHAUS SuperApp mobile application as its core platforms. The offering is a smart city ecosystem combining a comprehensive city portal website with a mobile super-app. The Stadtportal serves as the central hub for regional information while the AHAUS SuperApp provides mobile access to all services including the Ahaus-Gutschein digital voucher system (redeemable at 180+ acceptance points), the Plus-Punkte loyalty program, event listings and exhibitor services, weekly market directory, shopping guides, tourism services, cultural events at Kulturquadrat/Stadthalle, city library services with Open Library access, mobility solutions (carsharing, bike rental, parking), leisure activities, and kids programs. The digital infrastructure integrates with various third-party services including parking payment apps (EasyPark, Parkster, PayByPhone), mobility apps (BuBiM, Radroutenplaner NRW), and library systems.

Differentiator

Problem solved

Functional benefit

Brands

• AHAUS SuperApp: A mobile application that bundles all digital offerings of the city including vouchers, tickets, weather info, chat, QR scanner, and links to various digital services in Ahaus.

Products and services

• AHAUS SuperApp
• Ahaus-Gutschein
• Plus-Punkte Loyalty Program
• Ahaus-Partner Sponsorship Program
• Ahaus Event Programming
• Ahaus Guided Tours
• Ahaus Merchandise Shop
• Open Library Self-Service Access

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Münsterland e.V.coreStrategic or Co-development PartnerRegional tourism association for the Münsterland region. Ahaus Marketing & Touristik collaborates with Münsterland e.V. for tourism promotion, regional marketing initiatives, and joint tourism products including the 100-Schlösser-Route (100 Castles Route), digital castle app, and regional event programming. The partnership supports cross-regional tourism and positions Ahaus within the broader Münsterland destination brand.
• Stadthalle Ahaus / KulturquadratcoreStrategic or Co-development PartnerThe Stadthalle (city hall) within the Kulturquadrat complex serves as the primary cultural venue, hosting theater (Theaterring), concerts (Schlosskonzerte/Fürst 'n' Friends), and events. Ahaus Marketing manages ticket sales and event programming for the venue. The 2026/2027 season marks the venue's 10-year anniversary.
• GWK - Gesellschaft zur Förderung der Westfälischen Kulturarbeit e.V.minorStrategic or Co-development PartnerCultural foundation supporting the Schlosskonzerte (castle concerts) series. Provides funding and organizational support for the classical music programming curated by Dr. Susanne Schulte, enabling high-quality international performances.
• Sparkassenstiftung der Stadt AhausminorGTM or Marketing PartnerLocal savings bank foundation supporting engagement initiatives and community programs. Provides funding for 'Ist doch Ehrensache' volunteer recognition and other community engagement activities.
• Stadt Ahaus (Municipality)coreStrategic or Co-development PartnerThe municipal government of Ahaus is the primary stakeholder and partner. Ahaus Marketing & Touristik GmbH serves as the city's marketing and tourism arm, implementing digital city initiatives, managing public facilities (Stadthalle, libraries, museums), and promoting the city to residents, visitors, and businesses. The organization manages services on behalf of the city including the Open Library, museums, and event programming.
• Ahaus-Partner BusinessesminorGTM or Marketing PartnerAnnual partnership program with ~dozens of local businesses paying €2,500/year for marketing exposure, event sponsorship opportunities, and inclusion in the SuperApp ecosystem. Partners support public events and receive visibility through the city's digital and physical channels.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Tourismus NRW e.V. State-level tourism marketing organization for North Rhine-Westphalia. Comparable in tourism marketing function but operates at state/regional level rather than city level, with broader geographic reach but less localized mandate than a city DMO.

Direct peers

• Stuttgart-Marketing GmbH: Municipal marketing and tourism organization for Stuttgart. Closely comparable as a city-level DMO managing city marketing, events, tourism services, and stakeholder engagement for a single German city.
• Stadtmarketing Halle (Saale) GmbH: Municipal marketing organization for Halle (Saale). Closely comparable in scale and function as a similarly-sized German city DMO with city marketing, events, tourism, and stakeholder coordination mandate.
• Berlin Tourismus & Kongress GmbH (visitBerlin): Berlin's official city tourism and marketing organization. Directly comparable as a municipal DMO with similar structure — city marketing, event management, tourism services, and stakeholder coordination — though at much larger scale.
• Hamburg Tourismus GmbH: Official tourism and marketing entity for Hamburg. Comparable city-level DMO with event programming, tourism services, and city marketing mandate similar to Ahaus Marketing & Touristik.
• Münsterland e.V. Regional tourism association for the Münsterland region and an existing strategic partner. Directly comparable as a destination marketing organization providing tourism promotion, regional marketing, and joint tourism products (e.g., the 100-Schlösser-Route) across the same geography.

Broad incumbents

• T-Systems International GmbH (Smart City): Major smart city platform and infrastructure provider. Operates broadly in the same digital city space as Ahaus's Digitalstadt initiative, but as a large incumbent with enterprise-scale offerings across multiple cities rather than as a specialized local DMO.
• Deutsche Telekom Smart City: Telecommunications incumbent with smart city solutions portfolio. Comparable in delivering digital city infrastructure (sensors, connectivity, data platforms) but operates across many cities as part of a broader telecom offering rather than as a specialized municipal DMO.
• Siemens Smart Infrastructure: Major infrastructure conglomerate with a smart city portfolio including sensors, building management, and urban data platforms. Comparable in delivering smart city technology but as a large global incumbent with a broad offering, not a local DMO specialist.

Others

• Chayns (by Tobit.Software): Platform provider powering the AHAUS SuperApp. Comparable as the underlying technology supplier but operates as an enabling B2B SaaS provider serving multiple DMO customers rather than as a direct DMO competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Ahaus.Marketing
• Instagraminstagram.com/ahaus.de?igsh=OW11dHNtMGllbjJ3&utm_source=qr
• TikToktiktok.com/@ahausde?_t=8lQqJF85joP&_r=1
• LinkedInlinkedin.com/company/musikschule-der-stadt-ahaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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