イオンペット

What イオンペット does

AEON PET Co., Ltd. (イオンペット株式会社), operating under the unified PETEMO (ペテモ) brand, is the largest vertically integrated pet care retailer and service provider in Japan and a wholly-owned subsidiary of AEON Co., Ltd. The company was formed in February 2012 through the merger of Pet City Co., Ltd. and AHB International Co., Ltd., with corporate origins dating to 1998, and is headquartered in Ichikawa, Chiba Prefecture. It operates 200-plus physical stores across 41 of Japan's 47 prefectures, primarily within AEON Malls and other commercial shopping centers, and generates revenue across multiple streams: pet goods retail (including the proprietary PETEMO private brand), grooming services delivered via the registered S-Grooming® veterinary-informed methodology, animal hospital and medical services, pet hotels, training schools, dog runs, and shelter-pet adoption through the Life House program. Two e-commerce platforms — Petemo Online Store (July 2021) and Petemo Animal Hospital Online Store (September 2021) — extend the proposition online, and AEON WAON points are unified across physical and digital channels since April 2023.

The service infrastructure spans 53 animal hospitals, including 8 regional Animal Medical Centers with advanced capabilities (CT imaging, oncology, surgery, 24-hour emergency care, rehabilitation), 172 grooming salons, and 155 pet hotels; clinical staff totals 232 veterinarians and approximately 470 animal nurses/assistants (2023 figures), and the network performs roughly 14,600 surgeries per year (FY2022). The company is led by President & CEO Yonezu Ichiro (米津一郎), who concurrently serves as Chief Health Promotion Officer and head of the internal AEON PET Academy (established May 2019). Differentiated capabilities include the S-Grooming® trademark, Daktari Animal Hospital Kansai Medical Center's AAHA accreditation (December 2023, a rare credential for a Japanese animal hospital), the AEON PET Academy training infrastructure, and a vertical integration model that co-locates retail, grooming, medical, lodging, training, and adoption services. Recent strategic activity centers on M&A consolidation of the veterinary and grooming footprint (2022 acquisitions of A-LOVE and Tokyo East Veterinary; 2025 absorption merger of Tokyo East Animal Medical Center), a 2023 capital alliance with Singapore-based A'ALDA PTE. LTD., and ongoing format innovation including the NECOMO cat-specialty store and Wan Closet dog apparel shop-in-shop concepts. AEON PET does not publicly disclose revenue.

Name

イオンペット

Legal name

イオンペット株式会社

Website

https://aeonpet.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

AEON PET operates PETEMO, Japan's largest pet care chain with 200-plus stores across 41 prefectures, delivering vertically integrated pet supplies, grooming, veterinary care, hotels, training, and adoption services under one retail-and-services platform backed by AEON Group.

Ownership category

akta.pro rank

Product category

Pet Care Retail and Veterinary Services

NAICS

Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291), Veterinary Services (54194), Dog and Cat Food Manufacturing (311111)

akta.pro primary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

akta.pro secondary industries

Pet Supplies Retail (CRALAIAI), Pet Supplies Omnichannel (CRAFAEAJ), Pet Food & Treats Retail (CRALAHAB), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Pet retail stores
• Veterinary hospital services
• Pet grooming services
• Pet boarding hotels
• Pet supply retail

Headquarters

HQ city

Ichikawa

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Pet goods retail: Sale of pet supplies including premium pet food, accessories, toys, apparel, and PETEMO private brand products through physical stores and e-commerce.
2. Grooming services (S-Grooming): Veterinary-informed pet grooming (brushing, bathing, nail trimming) and trimming services at dedicated salons.
3. Animal hospitals: Veterinary medical services including consultations, surgeries (~14,600/year), hospitalizations, 24-hour emergency care, rehabilitation, and senior pet care across 53 hospitals.
4. Pet hotels: Overnight and short-stay pet boarding services at salon locations.
5. Pet training and dog runs: Training school and indoor/outdoor dog run facilities at select locations.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Aeon Pet operates Japan's largest pet care retail chain under the PETEMO brand, offering pet supplies, grooming salons, pet hotels, animal hospitals, training schools, and dog runs across more than 200 stores in 41 prefectures. The company provides vertically integrated pet services from routine retail purchases through specialty veterinary care at 8 Animal Medical Centers, complemented by private-label PETEMO products and an integrated WAON loyalty program.

Product overview

イオンペット operates a unified platform-plus-modules retail model under the PETEMO brand, combining physical retail stores with online e-commerce. The core PETEMO brand encompasses pet supply retail, grooming salons (S-Grooming®, パピーグルーミング®), pet hotels, animal hospitals (ペテモ動物病院, ペテモどうぶつ医療センター), training schools, and dog runs. Supporting modules include specialty corners (NECOMO for cats, WAN CLOSET for dog fashion, PET BUGGY for pet carts), life/adoption services (ライフハウス), health services (ペットドック), and the official ペテモアプリ for point management and coupons. Online operations include ペテモオンラインストア and ペテモ動物病院オンラインストア. The company also offers イオンペットWAON co-branded electronic money and Smiles by iPOSH disinfectant water stations.

Differentiator

Problem solved

Functional benefit

Brands

• PETEMOオリジナルストアブランド: Private label product brand including pet food, treats, toys, apparel, beds, and hygiene products
• ペテモアプリ
• S-Grooming®

Products and services

• PETEMO Pet Supplies Retail
• S-Grooming® Pet Grooming Service
• Animal Hospital and Medical Center Services
• Pet Hotel Boarding Services
• Pet Training School and Dog Run Facilities
• Life House Pet Adoption Program

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• 公益社団法人 日本補助犬協会 (Japan Guide Dog Association)coreStrategic or Co-development PartnerDonation recipient of Animal Protection Week campaign. Association is the sole domestic organization certified by the Cabinet Office providing three types of assistance dogs (guide dogs, service dogs, hearing dogs). AEON PET supports their breeding, certification, and awareness activities.
• 社会福祉法人 日本麻痺犬協会 (Japan Assistance Dog Association)coreStrategic or Co-development PartnerDonation recipient supporting service dog breeding and popularization for people with disabilities. Joint activities promote barrier-free society.
• 公益財団法人 どうぶつ基金 (Animal Fund)coreStrategic or Co-development PartnerTNR (trap-neuter-return) program supporter. どうぶつ基金 conducts spay/neuter surgeries for community cats (sakura cats with ear-tip markers) to reduce stray populations.
• ダクタリ動物病院 関西医療センター (Daktari Animal Hospital Kansai Medical Center)coreStrategic or Co-development PartnerPartnership established October 2015. Became first AAHA-accredited animal hospital in Japan in December 2023. Provides advanced veterinary services in western Japan.
• グレイス動物医療センター (Grace Animal Medical Center)coreStrategic or Co-development PartnerPartnership established September 2016. Specialty veterinary center within Petemo network.
• ルカ動物医療センター / きずの小さな動物内視鏡手術センター (Luke Animal Medical Center)coreStrategic or Co-development PartnerPartnership established September 2018. Specializes in minimally invasive endoscopic surgery.
• 山口動物病院minorStrategic or Co-development PartnerPartnership established December 2021. Joined AEON PET hospital network.
• 株式会社ニチイ学館 A-LOVE事業 (Nichiryo Gakkan A-LOVE)minorStrategic or Co-development PartnerBusiness transfer received in June 2022. AEON PET acquired Nichiryo's grooming business 'A-LOVE', expanding its service network.
• 株式会社東京イースト獣医協会動物医療センター (Tokyo East Veterinary Association Animal Medical Center)minorStrategic or Co-development PartnerFull acquisition (100% share purchase) completed June 2022, followed by absorption merger in January 2025. Expanded AEON PET's Tokyo East network.
• Local governments (disaster preparedness partnerships)coreStrategic or Co-development PartnerAEON PET has signed disaster preparedness agreements with 11 municipalities: Saitama (2015), Ichikawa City Chiba (2016), Sagamihara City Kanagawa (2020), Koshigaya City Saitama (2020), Tokushima Prefecture (2022), Hiroshima Prefecture (2022), Chiba City (2022), Kanagawa Prefecture (2023), Shinjuku Ward Tokyo (2024), Osaka Prefecture (2025), Kashihara City Nara (2025). Agreements cover emergency pet rescue and shelter support.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Nestlé Purina PetCare: Global pet food and care leader supplying premium foods at scale. Aeon Pet's animal hospital online pharmacy and PETEMO food line compete in the same shelf space, while Purina's vet-channel program (Pro Plan Veterinary Diets) parallels Aeon Pet's hospital-recommended diet stream.
• Mars Petcare: World's largest pet care company (Royal Canin, Pedigree, Whiskas, Banfield, VCA, AniCura). Competes with Aeon Pet's PETEMO private label and veterinary services while using its scale to set category pricing and supply standards in Japan.

Direct peers

• PetSmart: North America's largest pet specialty retailer with grooming, training, in-store PetsHotel boarding, and adoption partnerships. Comparable scale and multi-service offering including specialty categories (fish, reptiles, small animals) that overlap with Aeon Pet's tenant mix.
• いなばや / INABA PET: Established Japanese pet retail chain offering pet supplies, grooming, and One's Bows-branded services. Competes directly with Aeon Pet for Japanese pet owner wallet share, particularly in eastern Japan high-density markets.
• Pets at Home Group: UK's largest pet specialist retailer operating ~450 stores with in-store grooming salons, vet practices (Vets4Pets), and pet-friendly services. Closest international analog to Aeon Pet's vertically integrated pet retail + grooming + vet + hotel model under one retail roof.
• VCA Animal Hospitals: Operates 1,000+ veterinary hospitals across the US and Canada, owned by Mars. Comparable to Aeon Pet's 53 animal hospitals as a multi-site specialty/general veterinary network with referral capability.
• ペットのコジマ (Kohnan Pet): One of Japan's largest home-center chains by Kohnan operating dedicated pet specialty stores with grooming and vet services. Direct competitor in Japanese pet retail with the same multi-service in-store model that Aeon Pet runs inside AEON Malls.
• Petco Love (Petco): US pet retailer integrating veterinary care (Thrive Pet Healthcare), grooming, training, and adoption under one brand. Operates a similar one-stop pet care platform with an emphasis on wellness services that mirrors Aeon Pet's Animal Medical Center and S-Grooming positioning.

Emerging players

• Chewy: Leading US online pet retailer (now part-owned by PetSmart) expanding into veterinary care (Chewy Health) and pharmacy. Direct competitor to Aeon Pet's Petemo Online Store and growing veterinary online pharmacy, with a much larger digital scale.
• Zooplus (HELLA Vet): Europe's largest online pet specialty retailer now owned by HELLA Vet, expanding into vet care. Represents the e-commerce + vet convergence that competes with Aeon Pet's omnichannel strategy and Animal Hospital Online Store.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/intent/tweet?text=%23%E3%83%9A%E3%83%86%E3%83%A2%E3%82%A2%E3%83%97
• YouTubeyoutube.com/channel/UCzQ
• Instagraminstagram.com/petemo_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about イオンペット