Gordon Hotels

What Gordon Hotels does

Gordon Hotels & Motor Inns Ltd. is a privately family-owned hospitality company operating two hotel properties in Winnipeg, Manitoba since 1957. The portfolio comprises the Assiniboine Gordon Inn on the Park (30 motel/hotel rooms at 1975 Portage Avenue in the St. James area) and the Curtis Gordon Motor Hotel (25 budget rooms at 1011 Henderson Highway in northeast Winnipeg), totaling 55 keys. The company employs more than 125 staff across both properties.

Each property is a vertically integrated hospitality venue combining multiple revenue streams: lodging, on-site restaurants (Fireside Dining Room at Assiniboine, Curtis Coffee Garden at Curtis), bar and entertainment venues (The Big "A" at Assiniboine and Henderson Draft House at Curtis featuring live bands, DJs, and sports viewing on multiple HD screens), Money Tree Entertainment Centres with 88 combined Video Lottery Terminals plus lottery products (6/49, Sports Select, Lotto Max, Scratch Tickets), cold beer retail stores, and banquet facilities accommodating up to 300 guests at the Assiniboine property. Room rates range from $60-$80/night at the budget Curtis property to $99-$119/night at the Assiniboine property, both including complimentary breakfast on select tiers.

The business model is direct-to-consumer across all revenue streams: hotel bookings via website reservation forms and phone, walk-in restaurant/bar/retail traffic, and on-site VLT gaming. The company also states it is available to manage properties for others and provide hospitality consulting on a fee-for-service basis, though this is not a core disclosed revenue stream. The company is entirely family-owned with no venture capital or private equity backing, and operates exclusively within the Winnipeg metropolitan market.

Name

Gordon Hotels

Legal name

Gordon Hotels & Motor Inns Ltd.

Website

https://gordonhotels.com

Company type

Private

Founded year

1957

Operating status

Operating

Short description

Gordon Hotels is a family-owned Winnipeg hospitality company operating two hotels (55 rooms total) — Assiniboine Gordon Inn and Curtis Gordon Motor Hotel — offering lodging, restaurants, bars, VLT gaming, banquet facilities, and cold beer retail to leisure travelers, local patrons, and event hosts.

Ownership category

akta.pro rank

Product category

Hospitality Services (Hotel & Lodging)

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Budget Hotel Chains & Franchises (THAGABAM), Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodations
• Banquet facilities
• Restaurant dining
• Video lottery gaming
• Cold beer retail

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel Accommodations: Room rental for overnight stays at two properties with varying room types and price points targeting both budget and mid-market travelers
2. Food and Beverage: Restaurant dining at Fireside Dining Room and Curtis Coffee Garden, plus bar/lounge services at Big A and Henderson Draft House with daily food specials and buffets
3. Entertainment/Gaming: VLT (Video Lottery Terminal) gaming at Money Tree Entertainment Centres, lottery products (6/49, Sports Select, Lotto Max, Scratch Tickets)
4. Cold Beer Store Retail: Retail sales of cold beer, domestic and imported products, and refreshment beverages at two locations with container return services
5. Banquet and Event Services: Event hosting for weddings, corporate meetings, and team events with catering options and AV equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Gordon Hotels operates two Winnipeg lodging properties — the Assiniboine Gordon Inn on the Park (full-service, 30 rooms) and the Curtis Gordon Motor Hotel (budget, 25 rooms) — and sells overnight accommodations alongside on-site restaurants, bars, VLT gaming centres, cold beer stores, and banquet/event facilities. The company also generates ancillary revenue from food and beverage service, lottery products, and event hosting for weddings, corporate meetings, and community gatherings.

Product overview

Gordon Hotels & Motor Inns Ltd. is a family-owned hospitality company operating two hotel properties in Winnipeg, Manitoba since 1957. The Assiniboine Gordon Inn on the Park (1975 Portage Avenue) features 30 motel rooms and hotel rooms with amenities including complimentary breakfast, while The Curtis Gordon Motor Hotel (1011 Henderson Highway) offers 25 budget-friendly rooms. Both properties provide diverse amenities including restaurants (Fireside Dining Room and Curtis Coffee Garden), bars and entertainment venues (The Big "A" and Henderson Draft House), cold beer stores, VLT gaming centers (Money Tree Entertainment Centres), and banquet/meeting facilities accommodating up to 300 guests. The company employs over 125 staff and also offers property management and hospitality consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• Assiniboine Gordon Inn on the Park: Full-service hotel with restaurant, bar, VLT entertainment, banquet facilities, and cold beer store located at 1975 Portage Avenue.
• Curtis Gordon Motor Hotel
• The Big "A"
• Henderson Draft House
• Fireside Dining Room
• Curtis Coffee Garden
• Money Tree Entertainment Centre
• Cold Beer Stores

Products and services

• The Assiniboine Gordon Inn on the Park A full-service hotel property at 1975 Portage Avenue in Winnipeg's St James area, featuring 30 motel and hotel guest rooms with modern amenities (32-inch HD TVs, free Wi-Fi, in-room climate control, complimentary breakfast), overlooking Bruce Park near Assiniboine Park. Serves mid-market and leisure travelers visiting Winnipeg.
• The Curtis Gordon Motor Hotel A budget-focused motor hotel at 1011 Henderson Highway in Winnipeg's northeast quadrant, offering 25 guest rooms at $60-$80/night for budget-minded travelers. Amenities include individual room A/C, mini-fridge, and free Wi-Fi. Located 4-6 km from downtown Winnipeg and entertainment venues.
• The Big "A" Entertainment Venue Entertainment venue at the Assiniboine Gordon Inn featuring live bands, 40 Video Lottery Terminals in the Money Tree Entertainment Centre, 11 HD television sets including a 10 ft x 6 ft big screen. Offers domestic can beer and draft specials. Serves patrons seeking nightlife and sports viewing.
• Henderson Draft House Entertainment venue at Curtis Gordon Motor Inn featuring 11 types of draft beer, 26 HD televisions including a 10 ft x 6 ft big screen for sporting events, a cozy fireplace, DJ music with light and sound show, and a Money Tree Entertainment Centre with 48 VLTs. Lunch menu available Monday-Friday.
• Fireside Dining Room Restaurant at the Assiniboine Gordon Inn offering reasonably priced meals and beverages in a comfortable setting. Features Sunrise Breakfast Special with farm fresh eggs, bacon or sausage, hash browns, and toast from $7.73-$8.60. Serves hotel guests and walk-in patrons.
• Curtis Coffee Garden Restaurant Restaurant at Curtis Gordon Motor Hotel serving breakfast, lunch, and beverages in a comfortable setting at reasonable prices. Sunrise Breakfast Special available daily from 8:00 a.m. to 1:00 p.m.
• Money Tree Entertainment Centre (VLT Gaming) VLT gaming areas at both hotel properties. Assiniboine location has 40 VLTs with 6/49, Sport Select, Lotto Max, and Instant Scratch Tickets. Curtis location has 48 VLTs with similar lottery products. Combined 88 VLTs across both properties.
• Cold Beer Stores Cold beer stores at both Assiniboine and Curtis locations offering domestic and imported beer products, refreshment beverages, and easy return of empty containers. Assiniboine store hours: Mon-Thu 9am-11:30pm, Fri-Sat 9am-1am, Sun 11am-8pm. Serves walk-in retail customers.
• Banquet and Meeting Facilities Banquet and meeting facilities at the Assiniboine Gordon Inn featuring three air-conditioned rooms accommodating up to 300 people. Services include catering options from breakfasts to dinners, audiovisual equipment, and free parking. Targeted at weddings, corporate meetings, team events, and fundraising events.
• Live Bands Entertainment Live band entertainment at The Big "A" venue at the Assiniboine Gordon Inn, featuring performances by bands including Bobcatz, The CBD Band, Blue FX, Soul Seed, Jukebox Heroes, and BriAnimal. Drives foot traffic to the bar and VLT gaming venue.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Sandman Hotels, Inns & Suites: Canadian mid-market hotel chain with a strong Winnipeg presence. Operates full-service and limited-service properties with on-site restaurants and bars at comparable price points, making it the closest direct competitive analogue to Gordon's two-property model.
• Best Western Plus Winnipeg: Mid-market branded hotel in Winnipeg serving similar leisure and business travelers as the Assiniboine Gordon Inn. Competes directly on amenities such as breakfast-included rates and proximity to airport/Polo Park.
• Travelodge by Wyndham Winnipeg: Budget-focused branded hotel in Winnipeg. Directly competes with the Curtis Gordon Motor Hotel on price-sensitive travelers seeking basic amenities at similar nightly rates.

Broad incumbents

• Delta Hotels by Marriott Winnipeg: Marriott-branded full-service hotel in Winnipeg with restaurant, lounge, and event space. Overlaps with Gordon's full-service positioning and banquet/event revenue, though at a higher price tier.
• Hilton Winnipeg Airport Suites: Branded full-service hotel near the Winnipeg airport. Targets the same airport-adjacent business and leisure demand as the Assiniboine property, leveraging Hilton's loyalty ecosystem and revenue management systems.
• Radisson Hotel Winnipeg Downtown: Larger branded full-service hotel in Winnipeg. Competes for leisure travelers and event business downtown, drawing some of the same convention and group demand that the Assiniboine banquet facility targets.
• Holiday Inn Winnipeg: IHG-branded hotel in Winnipeg offering mid-market rooms with on-site F&B. Competes for the same transient leisure/business traveler pool, with the advantage of IHG's loyalty program and distribution scale.

Emerging players

• Gateway Casinos & Entertainment: Canadian gaming and entertainment operator. Comparable for the VLT/gaming and entertainment venue component of Gordon's business (Money Tree Entertainment Centres), though primarily a casino operator rather than a hotel company.

Regional players

• InnVest Hotels: Canadian hotel owner/operator with a portfolio of mid-market and upscale properties across Canada. Comparable as a multi-property Canadian hotel operator with F&B and banquets, though with materially greater scale.
• Fort Garry Hotel: Historic Winnipeg hotel with full-service amenities, restaurant, and event space. Comparable as a long-established Winnipeg lodging competitor also serving banquets and leisure travelers in the local market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/assiniboine-gordon-inn-on-the-park

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gordon Hotels