trakken
TRKKN is a Hamburg-based, Google-certified consultancy and reseller that provides digital analytics, marketing technology, cloud engineering, and data strategy services to enterprise clients across EMEA, the Americas, and APAC.
- Company typePrivate
- Founded2008
- HeadquartersHamburg, Germany
- Headcount—
- GTM typeB2B
- OfferingServices
What trakken does
Trakken GmbH (TRKKN) is a Hamburg-headquartered, privately held digital analytics, marketing technology, and cloud engineering consultancy founded in 2008. Operating as a certified Google partner and reseller, the firm delivers services and licensing across Google Marketing Platform (Analytics 360, Tag Manager 360, Campaign Manager 360, Display & Video 360, Search Ads 360) and Google Cloud (BigQuery, Looker, Looker Studio, Cloud Composer, Dataflow, Google Kubernetes Engine). Its service portfolio spans Digital Analytics, Conversion Optimization, Ad Tech, Advanced Analytics & AI, Cloud Engineering, and Tech & Data Strategy, with a stated focus on privacy-centric, server-side, and first-party data implementations.
The business runs a hybrid model combining Google platform licensing and resale with professional services (consulting, implementation, and ongoing optimization). It serves enterprise customers across approximately 35 cities in EMEA, the Americas, and APAC, supported by a stated team of 30 and a regional subsidiary, TRKKN Denmark (Nordics), based in Copenhagen. The company has executed over 100 server-side Google Tag Manager implementations and hosts the Analytics Summit, positioned as Europe's largest Google Analytics conference. Pricing is quote-based and not publicly disclosed; no revenue, funding rounds, or ownership details are publicly reported.
Commercially, TRKKN combines a channel/reseller motion (as a Google partner) with a direct enterprise field sales motion, targeting large corporations requiring professional services around digital analytics, conversion optimization, ad tech, cloud infrastructure, and data strategy. Its horizontal segmentation spans Enterprise Digital Marketers, Conversion-Focused Companies, Advertising & Media Buyers, Data-Driven Organizations, and Cloud Infrastructure Seekers, with no named customer logos disclosed.
trakken firmographics
Firmographics- Name
- trakken
- Legal name
- Trakken GmbH
- Website
- https://trakken.de
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- TRKKN is a Hamburg-based, Google-certified consultancy and reseller that provides digital analytics, marketing technology, cloud engineering, and data strategy services to enterprise clients across EMEA, the Americas, and APAC.
- Ownership category
- akta.pro rank
trakken industry classification
Industry- Product category
- Digital Marketing Analytics and Cloud Consulting Services
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Management Services (8741), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Cloud Automation & IaC (Terraform, CI/CD, Policy-as-Code) (BPAEACAL)
Keywords
Where trakken is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
trakken business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Google Marketing Platform Licensing & Reseller: Reselling Google Marketing Platform tools including Analytics 360, Tag Manager 360, Campaign Manager 360, Display & Video 360, and Search Ads 360
- Professional Services: Consulting and implementation services for digital analytics, conversion optimization, ad tech, advanced analytics & AI, cloud engineering, and tech & data strategy
- Conversion Optimization Services: Full-service optimization including UX audits, A/B testing, page speed optimization, landing page creation, and testing tool reselling (Optimizely, Adobe Target, AB Tasty, VWO, Hotjar)
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
trakken product offering
Product offeringCore offering
TRKKN is a certified Google partner and reseller that delivers end-to-end digital analytics, marketing technology, and cloud engineering services. It sells and implements Google Marketing Platform tools (Analytics 360, Tag Manager 360, Campaign Manager 360, Display & Video 360, Search Ads 360) and Google Cloud solutions (BigQuery, Looker, Looker Studio, Cloud Composer, Dataflow, Google Kubernetes Engine), and provides consulting, implementation, and managed services across Digital Analytics, Conversion Optimization, Ad Tech, Advanced Analytics & AI, Cloud Engineering, and Tech & Data Strategy.
Product overview
TRKKN is an Analytics, Marketing & Cloud Technology Partner offering a platform-plus-services architecture. The core offerings consist of Google Marketing Platform (including Tag Manager 360, Analytics 360, Display & Video 360, Search Ads 360, and Campaign Manager 360) and Google Cloud (including Looker, Looker Studio, BigQuery, Cloud Composer, Dataflow, and Google Kubernetes Engine). These are complemented by consulting and implementation services across Digital Analytics, Conversion Optimization, Ad Tech, Advanced Analytics & AI, Cloud Engineering, and Tech & Data Strategy. The company operates as a certified Google partner and reseller, providing full-stack support from implementation to ongoing optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Analytics Services Consulting, implementation, audits, and managed services for digital analytics on Google Analytics 4, Firebase, Google Tag Manager, and Campaign Manager 360, including server-side tracking and Consent Mode for privacy-compliant, cross-platform measurement. For enterprise and mid-market marketing teams.
- Conversion Optimization Services Full-service conversion rate optimization including UX audits, A/B testing, page speed optimization, landing page creation, web accessibility audits, and resale of testing tools (Optimizely, Adobe Target, AB Tasty, VWO, Hotjar). For organizations without in-house CRO teams.
- Ad Tech Services Licensing and full-service operation of Google's Campaign Manager 360, Display & Video 360, and Search Ads 360 for cross-channel digital campaign management, including setup, activation, and attribution support. For advertisers and media buyers running multi-channel campaigns.
- Advanced Analytics and AI Services Build-out of Looker Studio and Looker dashboards, advanced analytics, and ML/AI support to operationalize BigQuery and other data sources, including activation of Google Analytics AI-powered Automated Insights. For data-driven organizations seeking BI capabilities.
- Cloud Engineering Services Cloud architecture, migration, and implementation services on Google Cloud, including BigQuery data-warehouse builds, Cloud Composer, Dataflow, and Google Kubernetes Engine deployments for advanced marketing use cases. For organizations migrating to or scaling on Google Cloud.
- Tech and Data Strategy Services Tech stack consulting, 1st-party data strategy, future-of-measurement advisory, TRKKN Tech & Data Maturity Assessment, and data-driven organization and culture consulting. For executive teams shaping their data and marketing technology roadmap.
- Google Marketing Platform Resale Resale of Google Marketing Platform products (Analytics 360, Tag Manager 360, Campaign Manager 360, Display & Video 360, Search Ads 360) as a certified Google partner, with bundled consulting and implementation services. For enterprise marketing organizations.
- Google Cloud Resale Resale of Google Cloud products (BigQuery, Looker, Looker Studio, Cloud Composer, Dataflow, Google Kubernetes Engine) as a certified Google Cloud Partner with customer-oriented billing. For organizations building cloud and data infrastructure.
Companies that use trakken
Customer profileSegments5 records
Ideal customer profiles5 records
trakken technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature5 records
trakken partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GooglecoreTRKKN is a certified Google partner and reseller for both Google Marketing Platform and Google Cloud. They hold multiple Google competencies including GCP Services Premier Badge, Data and Analytics Competency Badge, Infrastructure Competency Badge, GMP Sales Partner Badge, and GMP Certified Badge. They provide full-stack support, customized solutions, and global project management expertise around Google's marketing and cloud technology tools.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
trakken competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
trakken social profiles
Digital presencetrakken financial estimates
Financial estimateRevenue estimate
Valuation estimate
trakken leadership team
Management profileNumber of profiles
trakken subsidiaries and ownership
Company hierarchySubsidiaries1 record
trakken funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
trakken M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about trakken
What does trakken do?
TRKKN is a certified Google partner and reseller that delivers end-to-end digital analytics, marketing technology, and cloud engineering services. It sells and implements Google Marketing Platform tools (Analytics 360, Tag Manager 360, Campaign Manager 360, Display & Video 360, Search Ads 360) and Google Cloud solutions (BigQuery, Looker, Looker Studio, Cloud Composer, Dataflow, Google Kubernetes Engine), and provides consulting, implementation, and managed services across Digital Analytics, Conversion Optimization, Ad Tech, Advanced Analytics & AI, Cloud Engineering, and Tech & Data Strategy.
Is trakken a public or private company?
trakken is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was trakken founded?
trakken was founded in 2008.
Where is trakken based?
trakken is headquartered in Hamburg, Germany, in the Europe region.
How does trakken make money?
Three revenue lines are on record. Google Marketing Platform Licensing & Reseller is the primary driver. The others are professional Services and conversion Optimization Services.
Does trakken have an API?
No public API is recorded for trakken.
What industry is trakken in?
trakken's product category is Digital Marketing Analytics and Cloud Consulting Services. Its primary akta.pro industry code is BPAEACAL, Cloud Automation & IaC (Terraform, CI/CD, Policy-as-Code). Its NAICS code is 541511 and its SIC code is 8741.