sellars nonwovens
Sellars Nonwovens is a Milwaukee-based, privately held B2B manufacturer of engineered nonwoven substrates — using DRC, Adhesive, and 3D Composite technologies — serving converter and OEM customers in industrial, janitorial, healthcare, hospitality, food service, and home care markets globally.
- Company typePrivate
- Founded1980
- HeadquartersMilwaukee, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What sellars nonwovens does
Sellars Nonwovens is a privately held B2B manufacturer of nonwoven substrates headquartered in Milwaukee, Wisconsin, with a 40+ year operating history dating to approximately 1980. The company engineers and produces engineered nonwoven roll goods used as the base material in wipes, absorbent products, and specialty industrial applications, serving customers across industrial, janitorial, healthcare, hospitality, food service, and home care end-markets from a North American base.
The company's technical platform spans three proprietary substrate technologies: Double Re-Creped (DRC) nonwovens, Adhesive Nonwovens, and 3D Composite Nonwovens. DRC technology in particular enables incorporation of recycled fiber content and is positioned against higher-cost airlaid substrates via a marketed "Airlaid Alternative" SKU. Finished-product extensions include the registered Flushabyes® (personal care wipes) and Linique® (skincare/cosmetic wipes) brands, indicating limited forward integration into branded consumer product categories.
Commercial operations are organized around a direct sales motion into converter and OEM customers, with a stated global customer reach. Senior leadership is consolidated under a President/CTO with multi-decade tenure; no external funding, parent company, or M&A activity is disclosed. The company pursues industry positioning through trade-body engagement (INDA) and sustainability-aligned partnerships, most recently joining the Reusable Foodservice Association in March 2025.
sellars nonwovens firmographics
Firmographics- Name
- sellars nonwovens
- Legal name
- Sellars Nonwovens
- Website
- https://sellarsnonwovens.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Short description
- Sellars Nonwovens is a Milwaukee-based, privately held B2B manufacturer of engineered nonwoven substrates — using DRC, Adhesive, and 3D Composite technologies — serving converter and OEM customers in industrial, janitorial, healthcare, hospitality, food service, and home care markets globally.
- Ownership category
- akta.pro rank
sellars nonwovens industry classification
Industry- Product category
- Nonwoven Substrate Manufacturing
- NAICS
- Nonwoven Fabric Mills (31323), Nonwoven Fabric Mills (313230)
- akta.pro primary industry
- Nonwoven Fabric Mills (Spunbond/Meltblown/Needle-punched) (IMAOABAC)
- akta.pro secondary industries
- Nonwoven & Technical Fabrics (CRAAAMAD), Biobased, Compostable & Low-Impact Material Innovation (Bio-polymers/Dope Dyeing) (IMAOAMAM), Biodegradable Fibers & Nonwovens (industrial textiles, wipes) (IMAEAOAG)
Keywords
Where sellars nonwovens is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
sellars nonwovens business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Nonwoven Substrate Sales: Manufactures and sells high-performance nonwoven substrates to industrial converters and product manufacturers. Products include DRC substrates, adhesive nonwovens, 3D composite nonwovens, Flushabyes, Linique, and airlaid alternatives. Revenue generated through direct sales of materials in various basis weights, colors, and recycled fiber configurations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
sellars nonwovens product offering
Product offeringCore offering
Sellars Nonwovens manufactures nonwoven substrates for industrial converters and product manufacturers. Its portfolio includes recycled-fiber DRC, adhesive nonwovens, 3D composite nonwovens, Flushabyes®, Linique®, and Airlaid Alternative, serving industrial, home care, janitorial, hospitality, healthcare, and food applications.
Product overview
Sellars Nonwovens is a manufacturer of high-performance nonwoven substrates for commercial and industrial markets, operating as a single-company manufacturer with multiple technology platforms. The product portfolio centers on six core offerings: Double Re-Creped (DRC) substrates using proprietary manufacturing to combine virgin and recycled fibers; Adhesive Nonwovens with customizable fiber blends and proprietary adhesives; 3D Composite Nonwovens with high recycled content; plus two branded product lines (Flushabyes® for flushable applications and Linique® for premium disposable tableware), and Airlaid Alternatives as a competitive substitute. All products emphasize sustainability through recycled material incorporation and are sold as substrates to converters who produce finished consumer products.
Differentiator
Problem solved
Functional benefit
Brands
- Flushabyes®: Flushable product made using technology that quickly and predictably breaks down and won't clog domestic or municipal waste disposal systems. Commonly used for guest towels, toilet seat covers, medical washcloths, and restroom hand towels.
- Linique®
Products and services
- DRC
- Adhesive Nonwovens Nonwoven substrate products incorporating adhesive functionality for industrial converters and product manufacturers.
- 3D Composite Nonwovens Three-dimensional composite nonwoven material products for industrial and product manufacturing applications.
- Flushabyes® A branded Sellars Nonwovens product for the industrial, home care, janitorial, hospitality, healthcare, and food markets served by the company.
- Linique® A branded Sellars Nonwovens product for the industrial, home care, janitorial, hospitality, healthcare, and food markets served by the company.
- Airlaid Alternative A nonwoven material product positioned as an alternative to airlaid substrates for manufacturing applications.
Quantifiable outcome
- DRC substrates can incorporate 25%-100% recycled fibers while maintaining high performance
- +2 more outcomes
Companies that use sellars nonwovens
Customer profileSegments6 records
Ideal customer profiles1 record
sellars nonwovens technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
sellars nonwovens partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Responsible Flushing Alliance (RFA)coreSellars Nonwovens joined as supporting member of the Responsible Flushing Alliance, a non-profit organization committed to public education and advocacy surrounding what should and shouldn't be flushed. Company supports #FlushSmart campaign to change consumer behavior and help reduce damage to wastewater systems. President Martyn Davis serves as founding board member of RFA.
- Havenwoods Neighborhood PartnershipminorCommunity partnership through homeownership program that uses city funding to help people get a down payment for a house. Part of company's commitment to supporting communities where employees live and work.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
sellars nonwovens competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
sellars nonwovens social profiles
Digital presencesellars nonwovens financial estimates
Financial estimateRevenue estimate
Valuation estimate
sellars nonwovens leadership team
Management profileNumber of profiles
sellars nonwovens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sellars nonwovens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sellars nonwovens
What does sellars nonwovens do?
Sellars Nonwovens manufactures nonwoven substrates for industrial converters and product manufacturers. Its portfolio includes recycled-fiber DRC, adhesive nonwovens, 3D composite nonwovens, Flushabyes®, Linique®, and Airlaid Alternative, serving industrial, home care, janitorial, hospitality, healthcare, and food applications.
Is sellars nonwovens a public or private company?
sellars nonwovens is a private company. It is classified as unknown and is currently operating.
When was sellars nonwovens founded?
sellars nonwovens was founded in 1980.
Where is sellars nonwovens based?
sellars nonwovens is headquartered in Milwaukee, United States, in the North America region.
How does sellars nonwovens make money?
One revenue line is on record: nonwoven Substrate Sales.
Does sellars nonwovens have an API?
No public API is recorded for sellars nonwovens.
What industry is sellars nonwovens in?
sellars nonwovens's product category is Nonwoven Substrate Manufacturing. Its primary akta.pro industry code is IMAOABAC, Nonwoven Fabric Mills (Spunbond/Meltblown/Needle-punched), with a secondary code of CRAAAMAD, Nonwoven & Technical Fabrics. Its NAICS code is 31323.