LPP Group
LPP S.A. is a publicly listed Polish family-founded fashion retailer (WSE: LPP) that designs and sells apparel and accessories through five owned brands — Reserved, Cropp, House, Mohito and Sinsay — across 2,000+ stores and e-commerce platforms in nearly 40 markets, serving mass-market individual consumers.
- Company typePublic
- Founded1991
- HeadquartersGdańsk, Poland
- Headcount—
- GTM typeB2C
- OfferingServices
What LPP Group does
LPP S.A. is a Polish family-founded fashion retail company established in 1991 and headquartered in Gdańsk, Poland. It designs, sources and sells clothing, accessories and home products through five wholly-owned brands — Reserved (contemporary), Cropp (urban/streetwear), House (classic casual), Mohito (modern women's), and Sinsay (accessible family fashion, 2,500+ stores). The group is publicly listed on the Warsaw Stock Exchange (ticker LPP), is a constituent of the WIG20 and MSCI Poland indices, and is described as a Polish family business. Revenue is generated almost entirely through direct-to-consumer retail: over 2,000 owned physical salons totaling approximately 1.7 million m² of retail floor space, complemented by e-commerce platforms, across nearly 40 markets in Europe, Asia and Africa. Distribution is vertically integrated through wholly-owned subsidiaries including LPP Logistics Sp. z o.o. (warehousing and distribution, including a new Romanian distribution center launched in July 2026) and LPP Retail Sp. z o.o., with in-house software and technology delivered by Silky Coders Sp. z o.o.
The core technology stack supports omnichannel retail operations and includes AI-powered marketing (via a partnership with Polish AI startup pirxe for generative text and image content), standard web analytics (Google Analytics, Google Tag Manager), conversion pixels (Facebook Pixel, TikTok Pixel) and integrations supporting store locator and content distribution (Google Maps, YouTube). There is no public-facing mobile app; the primary digital channels are owned e-commerce sites, social media on Facebook, LinkedIn, Instagram and YouTube, and a comprehensive investor relations and media information site on lpp.com. Pricing is transaction-based, with a transactional apparel model and a separate promotional '99% discount' scheme available to general customers and LPP Foundation scholarship recipients.
LPP reported FY2025/2026 net revenues of 23.1 billion PLN with 1.49 billion PLN in net profit and a 10.8% EBIT margin, employing nearly 30,000 people across offices and sales structures. The group has recorded five consecutive quarters of year-over-year profitability improvement as of Q1 2026. Beyond commercial operations, LPP runs the LPP Foundation (established 2017), which delivers youth mental health initiatives (Youth Helpline with ITAKA Foundation, Niebieskie Trampki youth clubs), social inclusion programmes (Fashion for a Better Start, Sortownia), circular-economy projects (partnership with Wtórpole on clothing collection), and an internal employee support programme (heLPP). Customers are mass-market individual consumers segmented horizontally across price points and demographics; no enterprise or B2B customer concentration is indicated.
LPP Group firmographics
Firmographics- Name
- LPP Group
- Legal name
- LPP S.A.
- Website
- https://lpp.com
- Company type
- Public
- Founded year
- 1991
- Operating status
- Operating
- Short description
- LPP S.A. is a publicly listed Polish family-founded fashion retailer (WSE: LPP) that designs and sells apparel and accessories through five owned brands — Reserved, Cropp, House, Mohito and Sinsay — across 2,000+ stores and e-commerce platforms in nearly 40 markets, serving mass-market individual consumers.
- Ownership category
- akta.pro rank
Where LPP Group is headquartered
LocationHeadquarters
- HQ city
- Gdańsk
- HQ country
- Poland
- HQ region
- Europe
Offices6 records
Markets served
LPP Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fashion Retail: LPP generates revenue primarily through the sale of apparel and accessories under five owned brands (Reserved, Cropp, House, Mohito, Sinsay) via physical retail stores and e-commerce platforms across nearly 40 markets worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 99% discount program for LPP brand customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
LPP Group product offering
Product offeringCore offering
LPP Group designs, produces, and retails fashion apparel and accessories through five complementary owned brands (Reserved, Cropp, House, Mohito, Sinsay). Products are sold via an omnichannel model combining over 2,000 owned retail salons and proprietary e-commerce platforms across nearly 40 global markets. The company operates supporting logistics (LPP Logistics) and IT (Silky Coders) subsidiaries, and reports net revenues of 23.1 billion PLN with an EBIT margin of 10.8%.
Product overview
LPP Group is a Polish fashion retail company operating a multi-brand portfolio of five distinct fashion labels: Reserved (premium), Cropp (urban/streetwear), House (classic), Mohito (modern women's fashion), and Sinsay (accessible family fashion with 2,500+ stores). The company combines physical retail (2,000+ stores across nearly 40 markets) with e-commerce operations, supported by internal logistics (LPP Logistics) and IT divisions (Silky Coders). The company also operates LPP Foundation for CSR activities. Total revenues: 23.1 billion PLN with 10.8% EBIT margin.
Differentiator
Problem solved
Functional benefit
Brands
- Reserved: Flagship fashion brand of LPP, offering clothing and accessories.
- Cropp
- House
- Mohito
- Sinsay
Products and services
- Reserved LPP's flagship contemporary fashion brand offering clothing and accessories for men and women, sold across physical salons and e-commerce in nearly 40 markets.
- Cropp Urban and streetwear fashion brand targeting young adults with casual and trendy apparel, sold through LPP's physical salons and online channels.
- House Modern casual fashion brand offering everyday clothing and accessories, with head offices in Kraków (Małopolska region) and sold globally via LPP salons and online.
- Mohito Fashion brand focused on modern women's clothing with emphasis on contemporary design, with head offices in Kraków and distributed globally through LPP channels.
- Sinsay Accessible fashion brand offering trendy clothing and accessories for the whole family, operating over 2,500 stores internationally with strong e-commerce presence.
- LPP E-commerce Platform Omnichannel retail platform enabling online sales of all five LPP brands with delivery to approximately 40 markets worldwide, integrated with the physical salon network.
Quantifiable outcome
- Net revenues of 23.1 billion PLN with net profit of 1.49 billion PLN and EBIT margin of 10.8%
- +1 more outcomes
Companies that use LPP Group
Customer profileSegments1 record
Ideal customer profiles1 record
LPP Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature1 record
LPP Group partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered minor and core.
- WtórpoleminorLPP is expanding its partnership with Wtórpole (second-hand/clothing recycling organization) to create a new model for clothing collection, advancing the company's circular economy and sustainability commitments.
- ITAKA FoundationcoreThe LPP Foundation co-funds the Youth Helpline (Telefon Zaufania Młodych), originally created by ITAKA Foundation and Reserved brand in 2021. The helpline provides psychological support to young people 7 days a week. In 2024, the team was expanded with additional specialists including a sexologist, eating disorder therapist, and lawyer. Since 2021: 24,144 phone conversations, 453 specialist discussions, 3,100 online chat conversations, 1,990 psychological consultations.
- FOSA Foundation (Fundacja Oparcia Społecznego Aleksandry)coreLPP Foundation partners with FOSA Foundation to support the Niebieskie Trampki (Blue Trainers) youth clubs — youth mental health support centers located in shopping malls. The first club opened in Forum Gdańsk (2021), and a second opened in Galeria Metropolia (December 2023). LPP Foundation funds the Metropolia location. A third club opened in Elbląg (January 2026).
- City of GdańskcoreThe City of Gdańsk is a key partner in the Niebieskie Trampki youth mental health initiative. The city has allocated over 15 million PLN to mental health since 2016 and passed a resolution for the Gdańsk Mental Health Protection Programme for 2024-2026. The city also co-created the Niebieskie Trampki in Metropolia youth club.
- HBOminorHBO partnered with the LPP Foundation, ITAKA Foundation, and the Reserved brand to support the Youth Helpline initiative, combining resources to promote youth mental health awareness.
- Prof. Tadeusz Bilikiewicz Provincial Psychiatric Hospital in GdańskcoreThe poMOCY Academy is implemented in cooperation with the Provincial Psychiatric Hospital in Gdańsk. The hospital's representatives conduct workshops across all 20 districts of the Pomeranian Province for school and counseling staff on recognizing and addressing youth mental health crises.
- Gdańsk Foundation for Social Innovation (Gdańska Fundacja Innowacji Społecznej)corePartner in the 'Fashion for a Better Start' programme (2021–present) and the '#WakacjezLPP' holiday programme. In 2025, over 300 people were supported through these initiatives. The foundation also coordinates the Piaggio Kawiarni Kuźnia social café that visits LPP offices.
- Family Gdańsk Foundation (Fundacja Rodzinny Gdańsk)minorPartner in the 'Fashion for a Better Start' programme and '#WakacjezLPP' holiday support initiative for children from the Pomeranian Province.
- Family Foundation 'Ogniska Nadziei' (Hearths of Hope)minorPartner in the 'Fashion for a Better Start' programme and '#WakacjezLPP' holiday programme.
- Towarzystwo 'Nasz Dom' (Our Home Society, Kraków)minorSince 2023, partner in the 'Fashion for a Better Start' programme extending support to children from children's homes in the Kraków area.
- Anna Dymna Foundation (Fundacja Anny Dymnej, Kraków)minorThe LPP Foundation supports two annual events organized by the Anna Dymna Foundation: the Enchanted Song Festival and the Albertiana Festival of Creativity for People with Intellectual Disabilities. LPP employees also participate in additional support activities.
- JA TEŻ Development Support FoundationminorLPP Foundation partners with JA TEŻ Foundation on the 'Social inclusion under the patronage of the LPP Foundation' project, supporting 20 people with Down syndrome (youth and adults) from July to November 2025 through activities supervised by a social inclusion coach.
- Social Integration Centre in Gdynia (Centrum Integracji Społecznej w Gdyni)minorLPP Foundation's 'Sortownia' (Sorting) project, implemented with the Social Integration Centre in Gdynia, combines social and professional activation with pro-environmental activities. Between 2018 and 2024, over 25 tonnes of clothing were sorted and donated to beneficiaries of the St. Brother Albert Society, creating jobs for people at risk of social exclusion.
- Piaggio Kawiarni KuźniaminorSince 2021, the Piaggio social café (run by young people from children's homes) visits LPP offices in the Tri-City area, providing first jobs for youth from care homes while giving LPP employees an opportunity to support the initiative through purchases.
- Lena Grochowska FoundationminorSupported through the Social Economy Week initiative at LPP offices. The foundation's social enterprise 'To My Café' was featured alongside other social organizations at LPP's Tri-City and Kraków locations during December 2024.
- Your Role Foundation / Sensitive World FoundationminorSupported through LPP's Social Economy Week. The Caffe Aktywni social enterprise, providing employment for people with disabilities and those at risk of social exclusion, was featured at LPP offices during December 2024.
- Navel of the World Foundation (Fundacja 'Pępek Świata')minorSupported through LPP's Social Economy Week. Featured as one of the social organizations promoting and selling products at LPP offices.
- Anna Dymna 'Mimo Wszystko' FoundationminorSupported through LPP's Social Economy Week. The foundation's beneficiaries' products were promoted and sold at LPP offices during December 2024.
- Aniołki Pracy Foundation - Społeczna 21minorSupported through LPP's Social Economy Week. Featured as one of the social enterprises at LPP offices during December 2024, providing employment for people with disabilities.
- Dbam o Mój Zasięg FoundationminorLPP Foundation partnered with Dbam o Mój Zasięg Foundation on the 'Digital Balance' project, a joint initiative to promote digital education.
- Galeria MetropoliaminorGaleria Metropolia in Gdańsk provided free premises for the Niebieskie Trampki youth mental health support club (Metropolia location), enabling the youth support center to operate in a space where teenagers feel comfortable spending their free time.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
LPP Group competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LPP Group social profiles
Digital presenceLPP Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
LPP Group leadership team
Management profileNumber of profiles
Profiles7 records
LPP Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
LPP Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LPP Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LPP Group
What does LPP Group do?
LPP Group designs, produces, and retails fashion apparel and accessories through five complementary owned brands (Reserved, Cropp, House, Mohito, Sinsay). Products are sold via an omnichannel model combining over 2,000 owned retail salons and proprietary e-commerce platforms across nearly 40 global markets. The company operates supporting logistics (LPP Logistics) and IT (Silky Coders) subsidiaries, and reports net revenues of 23.1 billion PLN with an EBIT margin of 10.8%.
Is LPP Group a public or private company?
LPP Group is a public company. It is classified as public and is currently operating.
When was LPP Group founded?
LPP Group was founded in 1991.
Where is LPP Group based?
LPP Group is headquartered in Gdańsk, Poland, in the Europe region.
How does LPP Group make money?
One revenue line is on record: fashion Retail.
Does LPP Group have an API?
No public API is recorded for LPP Group.