LPP Group

What LPP Group does

LPP S.A. is a Polish family-founded fashion retail company established in 1991 and headquartered in Gdańsk, Poland. It designs, sources and sells clothing, accessories and home products through five wholly-owned brands — Reserved (contemporary), Cropp (urban/streetwear), House (classic casual), Mohito (modern women's), and Sinsay (accessible family fashion, 2,500+ stores). The group is publicly listed on the Warsaw Stock Exchange (ticker LPP), is a constituent of the WIG20 and MSCI Poland indices, and is described as a Polish family business. Revenue is generated almost entirely through direct-to-consumer retail: over 2,000 owned physical salons totaling approximately 1.7 million m² of retail floor space, complemented by e-commerce platforms, across nearly 40 markets in Europe, Asia and Africa. Distribution is vertically integrated through wholly-owned subsidiaries including LPP Logistics Sp. z o.o. (warehousing and distribution, including a new Romanian distribution center launched in July 2026) and LPP Retail Sp. z o.o., with in-house software and technology delivered by Silky Coders Sp. z o.o.

The core technology stack supports omnichannel retail operations and includes AI-powered marketing (via a partnership with Polish AI startup pirxe for generative text and image content), standard web analytics (Google Analytics, Google Tag Manager), conversion pixels (Facebook Pixel, TikTok Pixel) and integrations supporting store locator and content distribution (Google Maps, YouTube). There is no public-facing mobile app; the primary digital channels are owned e-commerce sites, social media on Facebook, LinkedIn, Instagram and YouTube, and a comprehensive investor relations and media information site on lpp.com. Pricing is transaction-based, with a transactional apparel model and a separate promotional '99% discount' scheme available to general customers and LPP Foundation scholarship recipients.

LPP reported FY2025/2026 net revenues of 23.1 billion PLN with 1.49 billion PLN in net profit and a 10.8% EBIT margin, employing nearly 30,000 people across offices and sales structures. The group has recorded five consecutive quarters of year-over-year profitability improvement as of Q1 2026. Beyond commercial operations, LPP runs the LPP Foundation (established 2017), which delivers youth mental health initiatives (Youth Helpline with ITAKA Foundation, Niebieskie Trampki youth clubs), social inclusion programmes (Fashion for a Better Start, Sortownia), circular-economy projects (partnership with Wtórpole on clothing collection), and an internal employee support programme (heLPP). Customers are mass-market individual consumers segmented horizontally across price points and demographics; no enterprise or B2B customer concentration is indicated.

Name

LPP Group

Legal name

LPP S.A.

Website

https://lpp.com

Company type

Public

Founded year

1991

Operating status

Operating

Short description

LPP S.A. is a publicly listed Polish family-founded fashion retailer (WSE: LPP) that designs and sells apparel and accessories through five owned brands — Reserved, Cropp, House, Mohito and Sinsay — across 2,000+ stores and e-commerce platforms in nearly 40 markets, serving mass-market individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Gdańsk

HQ country

Poland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fashion Retail: LPP generates revenue primarily through the sale of apparel and accessories under five owned brands (Reserved, Cropp, House, Mohito, Sinsay) via physical retail stores and e-commerce platforms across nearly 40 markets worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

LPP Group designs, produces, and retails fashion apparel and accessories through five complementary owned brands (Reserved, Cropp, House, Mohito, Sinsay). Products are sold via an omnichannel model combining over 2,000 owned retail salons and proprietary e-commerce platforms across nearly 40 global markets. The company operates supporting logistics (LPP Logistics) and IT (Silky Coders) subsidiaries, and reports net revenues of 23.1 billion PLN with an EBIT margin of 10.8%.

Product overview

LPP Group is a Polish fashion retail company operating a multi-brand portfolio of five distinct fashion labels: Reserved (premium), Cropp (urban/streetwear), House (classic), Mohito (modern women's fashion), and Sinsay (accessible family fashion with 2,500+ stores). The company combines physical retail (2,000+ stores across nearly 40 markets) with e-commerce operations, supported by internal logistics (LPP Logistics) and IT divisions (Silky Coders). The company also operates LPP Foundation for CSR activities. Total revenues: 23.1 billion PLN with 10.8% EBIT margin.

Differentiator

Problem solved

Functional benefit

Brands

• Reserved: Flagship fashion brand of LPP, offering clothing and accessories.
• Cropp
• House
• Mohito
• Sinsay

Products and services

• Reserved LPP's flagship contemporary fashion brand offering clothing and accessories for men and women, sold across physical salons and e-commerce in nearly 40 markets.
• Cropp Urban and streetwear fashion brand targeting young adults with casual and trendy apparel, sold through LPP's physical salons and online channels.
• House Modern casual fashion brand offering everyday clothing and accessories, with head offices in Kraków (Małopolska region) and sold globally via LPP salons and online.
• Mohito Fashion brand focused on modern women's clothing with emphasis on contemporary design, with head offices in Kraków and distributed globally through LPP channels.
• Sinsay Accessible fashion brand offering trendy clothing and accessories for the whole family, operating over 2,500 stores internationally with strong e-commerce presence.
• LPP E-commerce Platform Omnichannel retail platform enabling online sales of all five LPP brands with delivery to approximately 40 markets worldwide, integrated with the physical salon network.

Quantifiable outcome

• Net revenues of 23.1 billion PLN with net profit of 1.49 billion PLN and EBIT margin of 10.8%
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature1 record

Partnerships

21 partnerships are on record, tiered minor and core.

• WtórpoleminorStrategic or Co-development Partner · 3 August 2026LPP is expanding its partnership with Wtórpole (second-hand/clothing recycling organization) to create a new model for clothing collection, advancing the company's circular economy and sustainability commitments.
• ITAKA FoundationcoreStrategic or Co-development PartnerThe LPP Foundation co-funds the Youth Helpline (Telefon Zaufania Młodych), originally created by ITAKA Foundation and Reserved brand in 2021. The helpline provides psychological support to young people 7 days a week. In 2024, the team was expanded with additional specialists including a sexologist, eating disorder therapist, and lawyer. Since 2021: 24,144 phone conversations, 453 specialist discussions, 3,100 online chat conversations, 1,990 psychological consultations.
• FOSA Foundation (Fundacja Oparcia Społecznego Aleksandry)coreStrategic or Co-development PartnerLPP Foundation partners with FOSA Foundation to support the Niebieskie Trampki (Blue Trainers) youth clubs — youth mental health support centers located in shopping malls. The first club opened in Forum Gdańsk (2021), and a second opened in Galeria Metropolia (December 2023). LPP Foundation funds the Metropolia location. A third club opened in Elbląg (January 2026).
• City of GdańskcoreStrategic or Co-development PartnerThe City of Gdańsk is a key partner in the Niebieskie Trampki youth mental health initiative. The city has allocated over 15 million PLN to mental health since 2016 and passed a resolution for the Gdańsk Mental Health Protection Programme for 2024-2026. The city also co-created the Niebieskie Trampki in Metropolia youth club.
• HBOminorGTM or Marketing PartnerHBO partnered with the LPP Foundation, ITAKA Foundation, and the Reserved brand to support the Youth Helpline initiative, combining resources to promote youth mental health awareness.
• Prof. Tadeusz Bilikiewicz Provincial Psychiatric Hospital in GdańskcoreStrategic or Co-development PartnerThe poMOCY Academy is implemented in cooperation with the Provincial Psychiatric Hospital in Gdańsk. The hospital's representatives conduct workshops across all 20 districts of the Pomeranian Province for school and counseling staff on recognizing and addressing youth mental health crises.
• Gdańsk Foundation for Social Innovation (Gdańska Fundacja Innowacji Społecznej)coreStrategic or Co-development PartnerPartner in the 'Fashion for a Better Start' programme (2021–present) and the '#WakacjezLPP' holiday programme. In 2025, over 300 people were supported through these initiatives. The foundation also coordinates the Piaggio Kawiarni Kuźnia social café that visits LPP offices.
• Family Gdańsk Foundation (Fundacja Rodzinny Gdańsk)minorStrategic or Co-development PartnerPartner in the 'Fashion for a Better Start' programme and '#WakacjezLPP' holiday support initiative for children from the Pomeranian Province.
• Family Foundation 'Ogniska Nadziei' (Hearths of Hope)minorStrategic or Co-development PartnerPartner in the 'Fashion for a Better Start' programme and '#WakacjezLPP' holiday programme.
• Towarzystwo 'Nasz Dom' (Our Home Society, Kraków)minorStrategic or Co-development PartnerSince 2023, partner in the 'Fashion for a Better Start' programme extending support to children from children's homes in the Kraków area.
• Anna Dymna Foundation (Fundacja Anny Dymnej, Kraków)minorStrategic or Co-development PartnerThe LPP Foundation supports two annual events organized by the Anna Dymna Foundation: the Enchanted Song Festival and the Albertiana Festival of Creativity for People with Intellectual Disabilities. LPP employees also participate in additional support activities.
• JA TEŻ Development Support FoundationminorStrategic or Co-development PartnerLPP Foundation partners with JA TEŻ Foundation on the 'Social inclusion under the patronage of the LPP Foundation' project, supporting 20 people with Down syndrome (youth and adults) from July to November 2025 through activities supervised by a social inclusion coach.
• Social Integration Centre in Gdynia (Centrum Integracji Społecznej w Gdyni)minorStrategic or Co-development PartnerLPP Foundation's 'Sortownia' (Sorting) project, implemented with the Social Integration Centre in Gdynia, combines social and professional activation with pro-environmental activities. Between 2018 and 2024, over 25 tonnes of clothing were sorted and donated to beneficiaries of the St. Brother Albert Society, creating jobs for people at risk of social exclusion.
• Piaggio Kawiarni KuźniaminorStrategic or Co-development PartnerSince 2021, the Piaggio social café (run by young people from children's homes) visits LPP offices in the Tri-City area, providing first jobs for youth from care homes while giving LPP employees an opportunity to support the initiative through purchases.
• Lena Grochowska FoundationminorStrategic or Co-development PartnerSupported through the Social Economy Week initiative at LPP offices. The foundation's social enterprise 'To My Café' was featured alongside other social organizations at LPP's Tri-City and Kraków locations during December 2024.
• Your Role Foundation / Sensitive World FoundationminorStrategic or Co-development PartnerSupported through LPP's Social Economy Week. The Caffe Aktywni social enterprise, providing employment for people with disabilities and those at risk of social exclusion, was featured at LPP offices during December 2024.
• Navel of the World Foundation (Fundacja 'Pępek Świata')minorStrategic or Co-development PartnerSupported through LPP's Social Economy Week. Featured as one of the social organizations promoting and selling products at LPP offices.
• Anna Dymna 'Mimo Wszystko' FoundationminorStrategic or Co-development PartnerSupported through LPP's Social Economy Week. The foundation's beneficiaries' products were promoted and sold at LPP offices during December 2024.
• Aniołki Pracy Foundation - Społeczna 21minorStrategic or Co-development PartnerSupported through LPP's Social Economy Week. Featured as one of the social enterprises at LPP offices during December 2024, providing employment for people with disabilities.
• Dbam o Mój Zasięg FoundationminorStrategic or Co-development PartnerLPP Foundation partnered with Dbam o Mój Zasięg Foundation on the 'Digital Balance' project, a joint initiative to promote digital education.
• Galeria MetropoliaminorStrategic or Co-development PartnerGaleria Metropolia in Gdańsk provided free premises for the Niebieskie Trampki youth mental health support club (Metropolia location), enabling the youth support center to operate in a space where teenagers feel comfortable spending their free time.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/discoverlpp
• Facebookfacebook.com/DiscoverLPP
• LinkedInlinkedin.com/company/lpp-sa
• Instagraminstagram.com/discoverlpp

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LPP Group