frog hollow bikes
Frog Hollow Bikes is the only independent bicycle retailer in Middlebury, Vermont, selling Trek, Cannondale, OPEN Cycles, and Bianchi bikes while providing repairs, rentals, group rides, and youth cycling programs for Addison County consumers.
- Company typePrivate
- Founded2018
- HeadquartersMiddlebury, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What frog hollow bikes does
Frog Hollow Bikes is a single-location independent bicycle retailer and service shop located at 74 Main Street in downtown Middlebury, Vermont. The business traces its operating history to The Bike Center, founded in 1972 by David Tier, and was acquired in 2016–2018 by longtime employees Chas Lyons and Carl Robinson, who rebranded it as Frog Hollow Bikes. It serves recreational, road, gravel, mountain, youth, and commuter cyclists across Addison County as the only bike shop in Middlebury, with authorized dealer status for Trek, Cannondale, OPEN Cycles (exclusive in Vermont), Bianchi, and Electra.
The business generates revenue across four streams: new and used bicycle sales (the largest contributor, spanning premium road, mountain, hybrid, gravel, electric assist, and youth models), professional repair and maintenance services (with a $75/hour shop rate and tiered packages from $45 Kids Tune to $250 mountain bike overhaul), bike rentals ($20–$65 per day across hybrid, gravel/mountain/fat, and e-bike tiers), and parts and accessories sales. Distribution is exclusively through the physical storefront — there is no e-commerce channel — supplemented by curbside drop-off and pickup for repairs via a secondary Mill Street entrance.
The go-to-market is community-led rather than digital-led: the shop anchors a dense local cycling network including weekly group rides (Wednesday Morning Road Ride, Saturday Morning Gravel Ride, ACC Gravel Ride, Women's Gravel Ride), the 5 Town Riders youth cycling club (in partnership with Bristol Recreation Department), an e-bike lending program with Ilsley Public Library, and advocacy partnerships with VMBA, Addison County Bike Club, Local Motion, and Middlebury Safe Routes. Marketing relies on the company website, an email newsletter, Facebook, a Strava Club, and earned local media coverage. There is no proprietary technology platform, no app, and no API — the business operates on conventional retail and service mechanics.
frog hollow bikes firmographics
Firmographics- Name
- frog hollow bikes
- Legal name
- Frog Hollow Bikes
- Website
- https://froghollowbikes.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Frog Hollow Bikes is the only independent bicycle retailer in Middlebury, Vermont, selling Trek, Cannondale, OPEN Cycles, and Bianchi bikes while providing repairs, rentals, group rides, and youth cycling programs for Addison County consumers.
- Ownership category
- akta.pro rank
frog hollow bikes industry classification
Industry- Product category
- Bicycle Retail and Service
- NAICS
- Recreational Goods Rental (532284)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where frog hollow bikes is headquartered
LocationHeadquarters
- HQ city
- Middlebury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
frog hollow bikes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Bicycle Sales: New and used bicycle sales from multiple branded manufacturers including Trek, Cannondale, OPEN Cycles, Bianchi, Electra, and BATCH. Sells road bikes, mountain bikes, hybrid bikes, gravel bikes, electric assist bikes, and youth bikes.
- Repair and Service: Full-service bike repair shop offering tune-ups, overhauls, drivetrain service, wheel service, brake service, fork/suspension service, and seasonal ski/snowboard tuning. Shop rate is $75 per hour.
- Bike Rentals: Daily and multi-day bicycle rentals including hybrid, gravel/mountain/fat bike, and e-bike options. Includes helmet, seat bag with tools, water bottle cage, and lock.
- Parts and Accessories: Sales of bicycle parts, accessories, and related gear.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kids Tune / Safety Check |
| Unit Pricing | Pay-as-you-go | Basic Tune |
| Unit Pricing | Pay-as-you-go | Full Tune |
| Unit Pricing | Pay-as-you-go | Overhaul |
| Unit Pricing | Pay-as-you-go | Overhaul Mountain Bikes |
| Unit Pricing | Pay-as-you-go | Hybrid Bike Rental |
| Unit Pricing | Pay-as-you-go | Gravel/Mountain/Fat Bike Rental |
| Unit Pricing | Pay-as-you-go | E-Bike Rental |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
frog hollow bikes product offering
Product offeringCore offering
Frog Hollow Bikes is a brick-and-mortar bicycle retail and service shop in downtown Middlebury, Vermont, selling new bicycles from brands including Trek, Cannondale, OPEN Cycles, Bianchi, Electra, and BATCH across road, mountain, hybrid, gravel, electric assist, and youth categories. The shop provides professional bike repair and maintenance services, daily and multi-day bicycle rentals, and operates an active calendar of community group rides and cycling events.
Product overview
Frog Hollow Bikes is a local bike shop in Middlebury, VT serving as an authorized dealer for Trek, Cannondale, OPEN Cycles, Electra, BATCH, and Bianchi brands. The shop operates as a single-location retail and service business offering bicycle sales across multiple categories (mountain, road/gravel, hybrid, electric assist, and youth bikes), bike rental services in three tiers (hybrid, gravel/mountain/fat bike, and e-bike), and professional repair/maintenance services. The shop complements its retail operations with community-focused group rides, advocacy programs, and trail access initiatives. No platform architecture exists—the business is a traditional brick-and-mortar bike shop with physical products and services.
Differentiator
Problem solved
Functional benefit
Products and services
- Trek Bicycles Authorized Trek dealer offering road, mountain, hybrid, and electric assist models including Trek FX, Trek Marlin, Trek Fuel EX, Trek Checkpoint, Trek Verve+, and Trek Precaliber youth bikes for cyclists across skill levels.
- Cannondale Bicycles Authorized Cannondale dealer offering Quick hybrid, Synapse road, Topstone gravel, Trail and Habit mountain bikes, and Cannondale Tesoro Neo electric assist bikes.
- OPEN Cycles Bicycles Only OPEN Cycles dealer in Vermont, offering fully customizable carbon frames including U.P./U.P.P.E.R. (dual wheel size compatibility), WI.DE. (monster tire clearance), ONE+ (XC racing), and MIN.D. models for high-end road and gravel customers.
- Electra Townie Go! Electric Bikes Electra Townie Go! electric assist bikes offered as part of the electric assist bike lineup for casual and commuter riders.
- BATCH Bicycles BATCH bicycles brand offered at the shop.
- Bianchi Bicycles Authorized Bianchi dealer offering Bianchi road and specialty bicycles and related products.
- Bike Rental Services Daily and multi-day rentals in three categories: Hybrid (Trek FX2 equivalent, $30 full day/$20 half day, $120/week), Gravel/Mountain/Fat Bike (Trek Checkpoint ALR 5, Cannondale Habit 3, Trek Farley, $45 full day/$30 half day, $180/week), and E-Bike (Cannondale Tesoro Neo X2, $65 full day/$50 half day, $300/week). All rentals include helmet, seat bag with tools, water bottle cage, and lock.
- Repair and Maintenance Services Full-service bike repair shop offering tiered tune packages (Kids Tune $45, Basic Tune $75, Full Tune $105, Overhaul $175-$250) plus individual services for drivetrain, wheels, brakes, accessories, forks/shocks, and seasonal ski/snowboard tuning at $75 per hour labor rate.
- Group Rides and Cycling Events Weekly group rides including Saturday Morning Gravel Rides (two pace groups), Wednesday Morning Road Rides, ACC Gravel Rides, and Women's Gravel Rides, plus seasonal adventure ride series and community cycling events for cyclists of all skill levels.
Companies that use frog hollow bikes
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
frog hollow bikes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
frog hollow bikes partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Safe Routes to School ProgramminorFHB has been an active participant in the Safe Routes to School Program since 2016. The shop hosts an annual Bike Swap benefiting the Safe Routes to School Program, combining community event with charitable giving.
- Vermont Mountain Bike Association (VMBA)coreVMBA is a 501c3 nonprofit organization with 28 unified chapters working to ensure sustainable future of mountain biking in Vermont. Frog Hollow Bikes supports the organization as the Addison County Bike Club is a chapter of VMBA.
- Addison County Bike Club (ACBC)coreFormerly the Middlebury Bike Club, ACBC is a VMBA chapter working with local landowners and state forests to build and maintain trails. FHB hosts monthly meetings and participates in trail work events. Carl Robinson has been an active board member since 2016.
- Walk & Bike Council of Addison CountyminorCitizen-led advisory group on walking and bicycling issues for all abilities. Carl Robinson stays involved with this organization as part of community advocacy efforts.
- Middlebury Area Land Trust (MALT)minorMALT manages the Trail Around Middlebury (TAM), an 18+ mile footpath encircling the village. Frog Hollow Bikes supports access and trail development initiatives.
- Bristol Recreation DepartmentcorePartnership with Bristol Recreation Department to run 5 Town Riders, a central community cycling club for youth riders (5th-12th Grade) developing bike skills in a team-focused environment with skills training, trail rides, and community service.
- Local MotionminorVermont's statewide advocate for active transportation. Partner in E-Bike Lending Program with Ilsley Public Library and FHB. Also partner in Safe Routes to School initiatives.
- Ilsley Public LibraryminorPartners with FHB, Local Motion, and Middlebury Safe Routes to loan out three e-bikes through the library's Library of Things program from May through October annually.
- TrekcoreAuthorized dealer of Trek bicycles and related products.
- CannondalecoreAuthorized dealer of Cannondale bicycles and related products.
- OPEN CyclescoreOnly dealer of OPEN Cycles in all of Vermont. Offers OPEN's carbon frame lineup including U.P., U.P.P.E.R., WI.DE., and ONE+ models.
- BianchicoreAuthorized dealer of Bianchi bicycles and related products.
- Moosalamoo National Recreation AreaminorFHB supports and promotes access to the Moosalamoo National Recreation Area's 70+ miles of trails for hiking, biking, skiing, and more.
- Twig FarmminorLocal farm that hosts post-ride gatherings for Addison County Adventure Ride Series events, providing venue and refreshments for community cycling events.
Scale indicators2 records
Expansion highlights5 records
frog hollow bikes competitors and assessment
Company assessmentRegional players
- The Ski Rack: The Ski Rack is a Vermont outdoor retailer offering bicycles, rentals, and service. Its combination of specialty bike retail and hands-on support is comparable to Frog Hollow Bikes' destination-store model, although it serves a different part of the state.
- East Burke Sports: East Burke Sports is a Vermont outdoor retailer serving the Kingdom Trails area with cycling products and rentals. It is comparable through its combination of local bike retail, rental activity, and proximity to destination riding.
- Old Spokes Home: Old Spokes Home is a Burlington-area community bicycle shop focused on bike sales, repairs, and cycling education. It overlaps with Frog Hollow's service and community-engagement model but differs through its nonprofit and refurbished-bike emphasis.
- Suburban Sports: Suburban Sports is a Vermont sporting-goods retailer with bicycle, ski, rental, and service offerings. It is comparable as a regional full-service cycling and outdoor retailer serving similar local recreational customers.
Direct peers
- Conte's Bike Shop: Conte's is a multi-location bicycle specialist focused on bike sales, accessories, and professional service. It is closely comparable to Frog Hollow's core retail-and-repair model, but operates at substantially greater scale.
- Mike's Bikes: Mike's Bikes operates specialty bicycle stores with broad bike categories, parts, accessories, and repair services. It is directly comparable to Frog Hollow's full-service bicycle dealer model, despite its larger multi-store footprint.
- JRA Bike Shop: JRA Bike Shop is a large specialty bicycle retailer offering road, mountain, gravel, commuter, and youth bikes alongside service and accessories. Its product breadth and dealer-service model closely resemble Frog Hollow Bikes.
Broad incumbents
- REI: REI is an established outdoor retailer that sells bicycles and related gear and offers bike services and rentals at many locations. It overlaps with Frog Hollow's product and service categories but has a much broader merchandise assortment and national footprint.
Others
- Trek Bicycle: Trek is a major Frog Hollow supplier whose premium bicycle brand is sold and serviced by the shop. Trek is comparable through its own dealer network, branded retail presence, and direct influence on specialty-bike distribution.
- Local Motion: Local Motion is a Vermont active-transportation organization involved in e-bike lending, Safe Routes programming, and cycling advocacy. Frog Hollow partners with it on community programs, making Local Motion an adjacent ecosystem peer rather than a direct retailer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
frog hollow bikes social profiles
Digital presencefrog hollow bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
frog hollow bikes leadership team
Management profileNumber of profiles
Profiles3 records
frog hollow bikes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
frog hollow bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about frog hollow bikes
What does frog hollow bikes do?
Frog Hollow Bikes is a brick-and-mortar bicycle retail and service shop in downtown Middlebury, Vermont, selling new bicycles from brands including Trek, Cannondale, OPEN Cycles, Bianchi, Electra, and BATCH across road, mountain, hybrid, gravel, electric assist, and youth categories. The shop provides professional bike repair and maintenance services, daily and multi-day bicycle rentals, and operates an active calendar of community group rides and cycling events.
Is frog hollow bikes a public or private company?
frog hollow bikes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was frog hollow bikes founded?
frog hollow bikes was founded in 2018.
Where is frog hollow bikes based?
frog hollow bikes is headquartered in Middlebury, United States, in the North America region.
How does frog hollow bikes make money?
Four revenue lines are on record. Bicycle Sales are the primary driver. The others are repair and Service, bike Rentals and parts and Accessories.
Who are frog hollow bikes's main competitors?
Regional players on record are The Ski Rack, East Burke Sports, Old Spokes Home and Suburban Sports. Direct peers are Conte's Bike Shop, Mike's Bikes and JRA Bike Shop. REI is listed as a broad incumbent. Others are Trek Bicycle and Local Motion.
Does frog hollow bikes have an API?
No public API is recorded for frog hollow bikes.
What industry is frog hollow bikes in?
frog hollow bikes's product category is Bicycle Retail and Service. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes). Its NAICS code is 532284.