garden bird
- Company typePrivate
- Founded1994
- HeadquartersPreston, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
garden bird firmographics
Firmographics- Name
- garden bird
- Legal name
- GardenBird
- Website
- https://gardenbird.co.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Ownership category
- akta.pro rank
garden bird industry classification
Industry- Product category
- Wild Bird Food & Garden Wildlife Supplies
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Bird Food (CRADAFAK)
Keywords
Where garden bird is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
garden bird business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct sales of bird food products (seed mixes, sunflower hearts, peanuts, suets, mealworms, niger seed) and bird feeders/accessories through e-commerce platform. One-time purchase model with various package sizes available.
- Bird Food Subscription: Recurring subscription service offering 10% discount on bird food products. Customers can set up automated recurring orders with flexibility to pause, skip or cancel. Cards are stored securely with Stripe for repeat charging.
- Gift Cards: Digital gift cards available for purchase on the website, delivered via email or available for download. Can be added to recipient accounts and redeemed against orders.
- Loyalty/Reward Points: Customers earn 1 reward point for every £2 spent, redeemable at 5p per point against future orders. Points expire after one year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sunflower Hearts - 2kg to 28kg packages |
| Unit Pricing | Pay-as-you-go | Premium Gold Seed Mix - 2kg to 25.1kg packages |
| Subscription | Monthly | Subscription - 10% recurring discount |
| Other | Pay-as-you-go | Delivery threshold |
| Freemium | One time | Welcome discount - 10% off first order |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
garden bird product offering
Product offeringCore offering
GardenBird retails packaged wild bird food (seed mixes, sunflower hearts, peanuts, suets, mealworms, niger seed), bird feeders and feeding accessories, and complementary garden wildlife and poultry products through its own UK e-commerce website, supported by a subscription delivery service, loyalty rewards, and refer-a-friend scheme. Orders are fulfilled from Preston, Lancashire, with next-day delivery on UK mainland orders over £25 via DPD.
Product overview
Garden Bird is a UK-based online retailer specializing in wild bird food and garden wildlife products, established in 1994. The core offering consists of bird food products including seed mixes (such as Premium Gold Seed Mix, Premium No Grow No Mess Seed Mix, and Robin & Blackbird No Mess Seed Mix), straight foods (Sunflower Hearts, Peanuts, Mealworms, Niger Seed), and suet products (Fat Balls, Blocks, Cakes, Pellets). These are complemented by bird feeders and accessories (seed feeders, nut feeders, squirrel-proof feeders, bird tables, feeding stations, bird baths) and Wildlife & Poultry products (duck and swan food, hedgehog supplies, bee habitats, squirrel feeders). The company offers subscription services for recurring deliveries with loyalty rewards, refer-a-friend programs, and gift cards. Delivery is handled through DPD and Evri partnerships with free next-day delivery on orders over £25 to mainland UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Wild Bird Seed Mixes Blended wild bird seed mixes for UK garden feeders, including Premium Gold Seed Mix, No Grow No Mess, Robin & Blackbird No Mess, Songbird Spring & Summer, Mother & Chick Fledgling, Everyday No Mess, Everyday No Grow, All Year Round, and No Grow No Wheat blends, sold in multiple pack sizes to suit different species and seasonal needs.
- Sunflower Hearts and Seeds De-husked sunflower hearts plus jumbo and black (hulled) sunflower seeds in 2kg to 25kg pack sizes, providing high-energy, oil-rich nutrition for garden birds.
- Bird Peanuts High-quality bird peanuts providing protein and fat for wild garden birds.
- Suet Bird Food High-energy fat-based wild bird foods including suet fat balls, suet blocks, wild bird suet cakes, suet coconut shells, suet pellets, suet logs, and suet peanut butter varieties, sold for use especially during fledgling and winter seasons.
- Dried Mealworms High-protein dried mealworms for adult birds and their chicks, available as a dried product that can be soaked in water for added moisture.
- Niger Seed Small, oil-rich niger seeds particularly attractive to finches including goldfinches.
- Bird Feeders and Accessories Range of bird feeding equipment including seed feeders, nut feeders, squirrel-proof feeders, hanging feeders, bird tables, feeding stations, bird baths, and cleaning brushes for safe feeding hygiene.
- Wildlife and Poultry Products Products for non-bird garden wildlife and poultry, including duck and swan food, wildlife food mixes, wildlife houses, hedgehog food and houses, bee habitats, poultry feed, squirrel food and feeders, and pigeon food.
- Bird Food Subscription Service Recurring bird food delivery service for UK customers offering a 10% subscription discount, flexible delivery frequency (1 week to 3 months), and pause, skip, or cancel controls managed through the customer account.
- Loyalty Reward Points Scheme Account-based loyalty programme where customers earn 1 reward point per £2 spent, redeemable at 5p per point against future orders, with points expiring after one year.
- Refer a Friend Programme Customer referral scheme providing £25 credit for both the referrer and the referred friend on qualifying orders.
- GardenBird Gift Cards Digital gift cards in variable denominations, delivered by email or available as a download, redeemable against orders on the GardenBird website.
Quantifiable outcome
- 99.8% delivery success rate
- +1 more outcomes
Companies that use garden bird
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
garden bird technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
garden bird partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- BTO (British Trust for Ornithology)minorGardenBird supports the BTO as a conservation partner. The BTO is a UK charity focused on ornithology and bird monitoring.
- Bumblebee Conservation TrustminorGardenBird supports the Bumblebee Conservation Trust, a UK charity dedicated to bumblebee conservation.
- DPD (Delivery Partner)coreDPD is the primary delivery partner for order fulfilment. Partnership includes integration with DPD app for delivery control, tracking, and customer delivery preferences. DPD reports 99.8% delivery success rate.
- Stripe (Payment Processing)coreStripe handles secure card payment processing for subscriptions. Cards are stored securely with Stripe for automated recurring billing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
garden bird competitors and assessment
Company assessmentDirect peers
- CJ Wildlife: UK-based specialist retailer of wild bird food, feeders, and wildlife products to garden and trade customers. Highly comparable online/DTC model with overlapping product assortment and customer base.
- RSPB Shop: Commercial retail arm of the Royal Society for the Protection of Birds, selling bird food, feeders, and wildlife products. Directly competes in the UK wild-bird-food category with a strong conservation-led brand.
- Vinehouse Farm: UK bird food manufacturer and retailer specialising in premium seed mixes and straight foods sold online to garden bird feeders. Comparable product ranges and DTC distribution model.
- Ark Wildlife: UK-based online retailer of wild bird food, feeders, and wildlife products, including hedgehog and squirrel food. Directly comparable DTC model and product assortment.
- Haith's: Long-established UK bird food brand and supplier selling straight foods, mixes, and suets to consumers and trade. Comparable product offering; GardenBird actually retails Croston Wheatsheaf (a Haith's house brand) products.
Broad incumbents
- Pets at Home: UK's largest pet retailer with broad pet food and accessory ranges including wild bird food and feeders. Overlaps in the bird-feeding category but competes primarily as a generalist pet retailer.
- Robert Dyas: UK high-street and online retailer of garden, home, and DIY products, including bird feeders and bird food. Competes in the garden/outdoor category but as a broader generalist retailer.
- Amazon UK: Dominant UK e-commerce marketplace that sells commoditised wild bird food, feeders, and accessories from multiple sellers. Indirect but significant competitive pressure on price and convenience.
- Dobbies Garden Centres: UK garden centre chain selling bird food, feeders, and garden wildlife products alongside broader gardening ranges. Competes in the bird-feeding category with multi-channel retail presence.
Others
- Croston Wheatsheaf: UK-based bird food supplier/manufacturer (a Haith's brand) whose Gourmet Zero Grow mix is retailed by GardenBird. They are a supplier as much as a competitor, but overlap in selling wild bird food to UK consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
garden bird social profiles
Digital presencegarden bird financial estimates
Financial estimateRevenue estimate
Valuation estimate
garden bird leadership team
Management profileNumber of profiles
garden bird funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
garden bird M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about garden bird
What does garden bird do?
GardenBird retails packaged wild bird food (seed mixes, sunflower hearts, peanuts, suets, mealworms, niger seed), bird feeders and feeding accessories, and complementary garden wildlife and poultry products through its own UK e-commerce website, supported by a subscription delivery service, loyalty rewards, and refer-a-friend scheme. Orders are fulfilled from Preston, Lancashire, with next-day delivery on UK mainland orders over £25 via DPD.
Is garden bird a public or private company?
garden bird is a private company. It is classified as unknown and is currently operating.
When was garden bird founded?
garden bird was founded in 1994.
Where is garden bird based?
garden bird is headquartered in Preston, United Kingdom, in the Europe region.
How does garden bird make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are bird Food Subscription, gift Cards and loyalty/Reward Points.
Who are garden bird's main competitors?
Direct peers on record are CJ Wildlife, RSPB Shop, Vinehouse Farm, Ark Wildlife and Haith's. Broad incumbents are Pets at Home, Robert Dyas, Amazon UK and Dobbies Garden Centres. Croston Wheatsheaf is listed as an others.
Does garden bird have an API?
No public API is recorded for garden bird.
What industry is garden bird in?
garden bird's product category is Wild Bird Food & Garden Wildlife Supplies. Its primary akta.pro industry code is CRADAFAK, Bird Food. Its NAICS code is 4442 and its SIC code is 5200.