Alfred's Brewery

What Alfred's Brewery does

Alfred's Brewery is a founder-owned Hampshire microbrewery established in Winchester in 2012 by Steve, a brewer with ten years of prior professional experience. The company operates from a single site at Unit 6 Winnall Farm Industrial Estate, Easton Lane, Winchester (SO23 0HA), relocated in 2017 to a larger facility with a semi-automated brewhouse that tripled production capacity. Its product range centres on real ale across four named SKUs — Saxon Bronze (3.8% golden ale, flagship), Wynn (4.2% pale ale), Hymir (4.6% golden ale), and Aeldor (6.5% strong ale, short run) — sold in multiple formats: fresh draught boxes (1–20 litres) filled on the day of order, 440ml cans in 4/6/12-packs, 9-gallon casks (72 pints) with refundable deposits, and branded merchandise (tote bags, canvas bags). Operations run on 100% renewable gas for the steam boiler with energy-efficient LED lighting, and the company runs a plastic shrink-wrap recycling programme.

The business operates three go-to-market motions in parallel: direct-to-consumer via an online shop and Friday click-and-collect at the brewery only (no consumer delivery); a trade channel supplying local pubs, hotels and licensed establishments within a 5-15 mile radius of Winchester through dedicated delivery; and event-driven supply of whole casks and polypins for weddings and functions, plus a monthly stall at Winchester Farmers' Market and a retail outlet at The Dever Stores in Sutton Scotney. Customer mix is fragmented across ~15+ named local hospitality accounts (The Fox at Crawley, The Old Vine, The Black Boy, The Hyde Tavern, Winchester Royal Hotel, The Bugle Inn, Swan Hotel Alresford, The Swan Inn at Barton Stacey), individual click-and-collect consumers, and event buyers.

Alfred's Brewery is a private, unlisted company with no disclosed external funding, parent, or subsidiary relationships; ownership appears concentrated with the founder-operator. Revenue is not publicly disclosed, and there is no evidence of investor activity, M&A, or executive hires beyond the founder. The company has accumulated sustained regional recognition — Hampshire Beer of the Year 3rd place 2012, multiple Beer of the Festival wins at Winchester Real Ale and Cider Festival (2013, 2014, 2016, 2017, 2018, 2020), and consecutive Winchester Business Awards Eco category wins in 2019 and 2020 — alongside a community sponsorship of Padel Courts at Winchester Racquets and Fitness Club from 2020.

Name

Alfred's Brewery

Legal name

Alfred's Brewery

Website

https://alfredsbrewery.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Alfred's Brewery is a founder-owned Hampshire microbrewery in Winchester that brews real ale (Saxon Bronze, Wynn, Hymir, Aeldor) and sells it via brewery click-and-collect, local pub trade delivery within 5-15 miles, and event/farmers' market supply.

Ownership category

akta.pro rank

Product category

Craft Beer / Microbrewery

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industry

Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Real ale production
• Microbrewery operations
• Draught beer sales
• Cask beer supply

Headquarters

HQ city

Winchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Fresh Draught Beer Sales: Fresh (bright) beer sold in boxes of 1, 5, 10, and 20 litres. Beer is filled on the day of order. Best consumed within three days of collection. Also available in 9 gallon casks (72 pints) with refundable deposits.
2. Canned Beer Sales: Canned beer products including Saxon Bronze 3.8%, Aeldor 6.5%, and seasonal varieties. Sold individually or in multi-packs (4, 6, 12 cans).
3. Cask Beer Sales (Trade): 9 gallon casks (72 pints) sold to trade customers (pubs) with refundable deposit for cask and tap equipment.
4. Merchandise Sales: Branded merchandise including tote bags (£1.50) and canvas bags (£7.50).
5. Gift Packs: Mixed boxes and gift packs containing selections of canned beers, sold as 4-pack (£13), 6-pack (£19), or 12-pack (£34) options.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Alfred's Brewery brews and sells real ale at its Winchester microbrewery, offering fresh draught beer in boxes (1-20 litres), canned 440ml beers in 4/6/12 packs, 9-gallon casks, mixed gift packs, and branded merchandise. Products are filled on the day of order, sold via brewery collection and trade supply to pubs and venues within a 5-15 mile radius.

Product overview

Alfred's Brewery is a Hampshire microbrewery founded in 2012, offering a portfolio of craft ales and merchandise. The core product range includes draught beers (Saxon Bronze, Wynn, Hymir, and Aeldor) sold in various formats from 1-litre boxes to 9-gallon casks, as well as canned versions in 440ml formats. The beer portfolio consists of Saxon Bronze (3.8% golden ale), Wynn (4.2% pale ale), Hymir (4.6% golden ale), and Aeldor (6.5% strong ale). Gift packages include mixed packs of cans in various sizes, while merchandise includes branded tote and canvas bags. Products are available for collection from the brewery only, with a click-and-collect service operating on Fridays.

Differentiator

Problem solved

Functional benefit

Products and services

• Saxon Bronze 3.8% Draught Beer

Quantifiable outcome

• Fresh beer consumed within three days of collection ensures optimal quality
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Winchester Racquets and Fitness Club (WRFC)minorGTM or Marketing Partner · 1 January 2020Alfred's Brewery sponsors the Padel Courts at Winchester Racquets and Fitness Club. This community sports sponsorship supports the growing sport of Padel and builds brand visibility among local sports enthusiasts.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Flowerpots Brewery: Hampshire microbrewery located in Cheriton producing traditional cask and bottled ales, operating a similar small-scale craft model with on-site sales and local pub trade supply.
• Triple fff Brewery: Long-established Hampshire microbrewery in Alton producing a portfolio of cask and bottled ales for regional trade and festivals, broadly comparable in size, format, and product mix to Alfred's.
• Hop Back Brewery: Wiltshire-based independent microbrewery producing award-winning cask ales and bottled beers for regional trade and national off-trade, comparable in craft scale and real ale focus.
• Longdog Brewery: Hampshire microbrewery based in Basingstoke producing traditional cask and bottled ales, with a similar founder-led, small-batch real ale proposition serving local South England pubs.
• Flack Manor Brewery: Independent Hampshire microbrewery based in Romsey producing a comparable range of real ales and bottled beers for local trade and direct customers in the same South England market as Alfred's.
• Itchen Valley Brewery: Hampshire microbrewery operating near Winchester with a similar model of cask ale production, local pub trade supply, and direct sales in the same catchment area as Alfred's.
• Powderkeg Brewery: Devon-based microbrewery producing modern and traditional ales in cans and cask for local trade and direct customers, comparable in size, format mix, and independent craft positioning.

Broad incumbents

• Shepherd Neame: Britain's oldest brewer, based in Kent, producing a wide range of cask and bottled ales and operating a tied pub estate; overlaps with Alfred's on cask ale category but with national scale and broader portfolio.
• Greene King: Large regional UK brewer and pub operator headquartered in Suffolk with a broad cask ale portfolio and tied estate; competes with Alfred's for cask listings in regional pubs but at vastly greater scale and geographic reach.
• St Austell Brewery: South West England regional brewer producing cask ales and lagers and operating a tied pub estate; a much larger incumbent competing for similar local tap placements in South England hospitality venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alfredsbrewery
• Instagraminstagram.com/alfredsbrewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfred's Brewery