adventure missoula

What adventure missoula does

Adventure Missoula is a privately held, family-owned outdoor recreation company founded in 1976 in Alberton, Montana. The company is the original outfitter for whitewater rafting on the Alberton Gorge section of the Clark Fork River and has operated continuously for 49 years under current owners Jared and Sara Forsythe. The company provides guided whitewater rafting (Class II-III), scenic float trips, guided fly fishing and spin fishing, kayak adventures, family flotillas, raft rentals, and combination rafting/fishing trips across seven major rivers within a two-hour radius — including the Clark Fork, Blackfoot, Bitterroot, and Rock Creek. Ancillary offerings include fly fishing classes for beginners and women anglers, lavender farm visits via sister company Forsythe Farms, and canopy brew floats via sister company River City Brews.

The business is built on NRS outfitter-grade rafts and commercial-grade inflatable kayaks as core equipment, with operational infrastructure including a solar-powered headquarters, a private put-in location at the Cyr Exit Recreation Area, in-house catering using produce from the owners' farm, and online reservations processed through the Xola booking platform. Revenue is generated through a direct-to-consumer model with per-person unit pricing (ranging from $75 for youth half-day rafting to $1,260 for a private 12-person canopy brew float), supplemented by hotel partnership packages with four Missoula hotels, a brewery co-marketing partnership with Highlander Brewery, group/corporate bookings (20% discount for 9+), and gift certificates. Customer segments span tourists visiting Glacier and Yellowstone National Parks, local Montana families, angling enthusiasts, corporate groups, women anglers, and fishing beginners. The company operates seasonally from April through October, with primary serving geographies in Montana and adjacent Idaho via sister company Coeur d'Alene Adventures.

Name

adventure missoula

Legal name

Adventure Missoula

Website

https://adventuremissoula.com

Company type

Private

Founded year

1976

Operating status

Operating

Ownership category

akta.pro rank

Product category

Outdoor Recreation and Adventure Tourism

NAICS

Inland Water Passenger Transportation (483212), Scenic and Sightseeing Transportation, Water (487210), Scenic and Sightseeing Transportation (487)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Water Transportation (4400), Fishing, Hunting And Trapping (900)

akta.pro primary industry

Whitewater Rafting, Kayaking & River Adventures (THAJABAB)

akta.pro secondary industries

Rafting & River Float Trips (Whitewater, Leisure Floats) (THAJAJAI), Fishing & Angling Charters / Guides (THAAALAD), River & Wetland Ecotours (Canoe/Kayak, Mangrove/Swamp Tours) (THAAAEAE)

Keywords

• Whitewater rafting
• Guided fly fishing
• Outdoor recreation
• River adventure tours
• Scenic float trips

Headquarters

HQ city

Alberton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Guided Whitewater Rafting Tours: Adventure Missoula offers full-day and half-day whitewater rafting trips on the Clark Fork River through the Alberton Gorge, including equipment rental, guides, shuttle service, and catered lunch for full-day trips.
2. Guided Fishing Trips: Private guided fly fishing and spin fishing trips on the Clark Fork, Blackfoot, and Bitterroot Rivers, including all fishing gear, guide service, and riverside lunch.
3. Raft Rentals: Full-service raft rental including gear, transportation, private parking, changing rooms, bathrooms, shuttle, and cleaning for independent river adventurers.
4. Package Deals and Bundles: Bundled packages combining lodging with rafting/fishing trips, multi-day fishing adventures (2-day and 3-day angler packages), and group discounts.
5. Gift Certificates: Personalized gift certificates for any activity, redeemable as cash for any trip regardless of price point.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Adventure Missoula provides guided outdoor recreation experiences on Western Montana rivers, with whitewater rafting through the Alberton Gorge on the Clark Fork River as the flagship offering. It also delivers guided fly fishing and spin fishing on the Clark Fork, Blackfoot, Bitterroot, and Rock Creek rivers, scenic float trips, kayak adventures, family flotillas, raft rentals, fly fishing classes, and brew float tours. All trips include professional guides, equipment, shuttle service, and (for full-day trips) catered riverside lunch.

Product overview

Adventure Missoula is an outdoor recreation company offering a diverse portfolio of river-based experiences centered around whitewater rafting and guided fly fishing. The core offerings include whitewater rafting trips through Alberton Gorge (Class II-III rapids), scenic float trips, guided fishing (fly and spin) on multiple rivers (Clark Fork, Blackfoot, Bitterroot, Rock Creek), and combination rafting/fishing adventures. Supporting products include kayak trips, family flotillas, raft rentals, and educational classes (fly fishing clinics). The company also offers niche experiences like canopy brew floats (River City Brews) and lavender farm visits. All trips are available April through October, with the company operating since 1976 and being the original outfitter on the Alberton Gorge whitewater stretch.

Differentiator

Problem solved

Functional benefit

Products and services

• Whitewater Rafting Trips Full-day and half-day guided whitewater rafting trips through the Alberton Gorge on the Clark Fork River, featuring Class II and III rapids. Includes all gear, guides, shuttle service, and (for full-day trips) catered riverside lunch; available April through October.
• Scenic Float Trips Relaxing scenic river floats through Tarkio Canyon on the Clark Fork River, featuring wildlife viewing, gentle rapids, and beach stops. Suitable for families with children ages 4+.
• Guided Fly Fishing and Spin Fishing Trips Full-day and half-day guided fly fishing and spin fishing trips on the Clark Fork, Blackfoot, Bitterroot, and Rock Creek Rivers. Includes all fishing gear, tackle, flies, rods, waders, private guide, and riverside lunch for full-day trips.
• Family Combination Whitewater Rafting and Fishing Trip Private 8-hour combo trip combining whitewater Class II/III rafting and guided fishing on the Clark Fork River. Includes licensed fishing guide, catered lunch, gear, and shuttle; designed for families up to 5 people. Available April through November.
• Kayaking Adventures Guided kayak trips on the Clark Fork River in single and two-seater commercial-grade inflatable kayaks, focusing on wildlife viewing. Includes catered lunch; season July through October.
• Family Flotilla River Adventure Private guided half-day family flotilla featuring stand-up paddleboards, kayaks, and a main voyage raft for a complete family river experience. Base price for 4 people with add-ons per additional person.
• Raft Rentals Full-service raft rental at the Alberton Gorge for up to 8 guests, including all gear, transportation, private parking, changing rooms, bathrooms, shuttle, and cleaning services for independent river adventurers.
• Rock Creek Fly Fishing Trips Private guided fly fishing trips on Rock Creek, a blue-ribbon trout stream flowing through Lolo National Forest. Features the famous Salmonfly hatch in June and Grand Slam trout opportunities. Season mid-April through June.
• Blackfoot River Whitewater and Fishing Trips Whitewater rafting and fly fishing trips on the Blackfoot River (made famous by the film 'A River Runs Through It'), including full-day rafting with riverside lunch, half-day rafting, full-day and half-day guided fishing. Season April through June with free shuttle available.
• Bitterroot River Fishing Trip Full-day private guided fishing trips on the Bitterroot River, a blue-ribbon river with legendary hatches of salmon, caddis, and mayflies, featuring rainbow, brown, and west slope cutthroat trout. Season March through November.
• Canopy Brew Float Trip Scenic float on the Clark Fork River from a downtown Missoula location on a unique canopy raft featuring local beer and wine, canopy seating, and pub-style bar seating. May through October.
• Lavender U-Pick Farm Visit Farm experience at Forsythe Farms in Frenchtown, Montana, offering lavender harvesting 20 minutes from Missoula.
• Private River Trips Private guided scenic or whitewater river adventures for groups up to 12 people with all-inclusive pricing, including full-day and half-day options on the Clark Fork River.
• Two Day Missoula Angler Adventure Two full days of guided fishing on the Clark Fork and Blackfoot Rivers with private guide, all gear, and lunches included both days. Provides a $100 savings versus booking separately.
• Trifecta Fishing Trip Three-day fishing adventure allowing anglers to fish a variety of rivers within 45 minutes of Missoula at a discounted package rate for 1-2 anglers. Provides $150 savings versus booking separately.
• Package Deals (Hotel + Trip Bundles) Bundled packages including hotel + rafting combos with DoubleTree Edgewater, Residence Inn Mercantile, Comfort Inn, and Holiday Inn Downtown; multi-day fishing adventures; and group discounts of 20% for groups of 9+.
• Gift Certificates Personalized gift certificates redeemable as cash for any Adventure Missoula activity regardless of price point, never expiring, covering rafting and fishing adventures in Western Montana and North Idaho.

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• River City Brews Rafting TourscoreStrategic or Co-development PartnerDowntown Missoula sister company offering canopy brew float tours with local beers, canopy seating, and pub-style river bar experiences. Operated by same owners (Jared and Sara Forsythe) for complementary outdoor recreation experiences.
• Coeur d'Alene Adventures (CDA Adventures)coreStrategic or Co-development PartnerSister company offering activities near St. Regis and the West Clark Fork Valley at the Montana/Idaho border. Provides services for customers heading to North Idaho who need Missoula-area adventure connections.
• Highlander BrewerymajorGTM or Marketing PartnerMissoula brewery partnership offering Summer Beer/Raft Package combining half-day rafting with $3 beer and free shuttle to Adventure Missoula's river shop. Also provides free shuttle service for groups of 9+ from their location on Reserve Street.
• DoubleTree by Hilton EdgewatermajorGTM or Marketing PartnerDowntown Missoula hotel on Clark Fork River banks. Offers Family Stay and Raft Package with 10% off hotel stay and 15% off Adventure Missoula half-day rafting trips. Provides complimentary shuttle for groups of 6+.
• Holiday Inn Missoula DowntownmajorGTM or Marketing PartnerPark-setting hotel along Clark Fork River adjacent to Farmers Market. Offers 10% discount for Adventure Missoula river guests booking overnight stays. Located near downtown Missoula attractions.
• Missoula Mercantile Residence Inn by MarriottmajorGTM or Marketing PartnerModern downtown hotel with historic integrity featuring the Mercantile River Package: 15% off hotel stay and 15% off featured river adventures plus surprise gift at check-in. Closest hotel to the Wilma Theater.
• Comfort Inn University MissoulaminorGTM or Marketing PartnerRiverside hotel near University of Montana offering 15% discount on all room types for Adventure Missoula customers. Features outdoor firepits, bike rentals, and proximity to Clark Fork River.
• Montana River PhotographyminorGTM or Marketing PartnerProfessional river photographer Mike documents rafters on Alberton Gorge. Adventure Missoula refers all customers to this service for trip photos. Works with 10+ commercial rafting companies.
• The Local TransportminorGTM or Marketing PartnerMissoula passenger transportation company offering services for large groups needing shuttle transport for weddings, festivals, conferences, and river recreation with Adventure Missoula.
• United Women on the Fly (UWOTF)minorGTM or Marketing PartnerInclusive fly fishing organization building community for women anglers. Sara Forsythe is a member. Organization provides educational resources and gear access for women interested in fly fishing.
• Forsythe FarmscoreStrategic or Co-development PartnerFamily farm owned by Jared and Sara Forsythe providing locally-grown produce (raspberries, haskaps, salad greens) for catered lunches on river trips. Features rooftop garden at river headquarters and greenhouse at farm.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/AdventureMsla
• YouTubeyoutube.com/channel/UChw5sffXisGE4EGRQ_KWwSg
• Facebookfacebook.com/adventuremissoula
• Instagraminstagram.com/adventuremsla
• LinkedInlinkedin.com/company/adventure-missoula

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about adventure missoula