Mother Farm

What Mother Farm does

Mother Farm (マザー牧場), legally MOTHER FARM CO.,LTD., is a privately held Japanese entertainment farm and theme park established in 1962, operating from a single site in Futtsu City, Chiba Prefecture. The business is built around a multi-experience destination model organized into nine core activity categories: animal interactions (with 15+ species including sheep, cows, pigs, horses, rabbits, and alpacas), seasonal flower viewing (positioned as "Kanto's largest flower fields"), fruit and vegetable harvesting (strawberries, blueberries, sweet potatoes), an on-site amusement park and internal shuttle bus, adventure activities, hands-on craft experiences (butter making, jam making), a dining complex anchored by a 732-seat Genghis Khan (lamb BBQ) restaurant alongside a 376-seat Farm Diner and 378-seat BBQ Terrace, farm-themed retail, and overnight accommodation including glamping and a July-August-only autocamp with 480-person roofed capacity.

The company monetizes through six primary revenue streams: gate admissions, food and beverage, on-site retail, accommodations, paid experiences and activities, and a 2-year loyalty pass (including a dog-specific variant). Go-to-market is direct-to-consumer via walk-in gate sales (Makiba Gate and Yamanoue Gate), supported by multi-language digital presence (English, Chinese, Korean, Thai; X, Instagram, Facebook, YouTube, Weibo), chartered bus and shuttle partnerships with Nittsu Kotsu from JR Kimitsu Station, JR Sanukimachi Station, and Kanagawa Port, reciprocal joint ticketing with Kamakura Sea World and Tokyo Bay Ferry, and dedicated group sales channels for school excursions, corporate retreats, and accessibility groups. Operational scale includes 1,486+ dining seats, 480-person day camp facilities, 20 baby strollers, 8 dog carts, and dedicated dog runs plus barrier-free accessibility infrastructure, with adjacent partnerships with Kanozan Zen Youth Training Center and Kazusa Academia Hall extending capacity for larger group programs.

Name

Mother Farm

Legal name

MOTHER FARM CO.,LTD.

Website

https://motherfarm.co.jp

Company type

Private

Operating status

Operating

Short description

Mother Farm is a 64-year-old privately held entertainment farm in Chiba Prefecture, Japan, serving families, dog owners, school groups, and corporate visitors through animal interactions, flower viewing, fruit picking, dining, shopping, rides, and on-site glamping accommodations.

Ownership category

akta.pro rank

Product category

Agritourism and Entertainment Farm Destination

NAICS

Zoos and Botanical Gardens (71213)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Farm Stays & Agritourism Lodges (THAMADAH)

akta.pro secondary industries

Farmstay B&Bs & Agritourism Inns (THAGAHAG), Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

Keywords

• Agritourism destination
• Entertainment farm
• Animal interaction experiences
• Farm theme park
• Seasonal flower gardens

Headquarters

HQ city

Futtsu

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Theme Park Admission: Day admission fees for visitors to the farm theme park, including general admission, child/senior rates, and dog admission fees.
2. Food and Beverage: On-site restaurants including Gengis Khan Gardens (732 seats), Farm Diner (376 seats), BBQ Terrace (378 seats), various cafes; food and beverage sales within the park.
3. Shopping: On-site shops selling farm products, souvenirs, and merchandise.
4. Accommodations: Glamping facilities and autocamp site (open July-August only) for overnight stays.
5. Experiences and Activities: Animal interaction experiences, hand-made craft activities, fruit picking, Mother Farm tours, rides and attractions.
6. Annual Passes: Mother 2-Years Pass for human visitors and dogs, providing unlimited entry for 2 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Mother Farm operates a single-site entertainment farm and theme park in Futtsu City, Chiba Prefecture, Japan, offering day admission with access to animal interactions, seasonal flower gardens, fruit and vegetable picking, amusement rides, adventure activities, hands-on craft experiences, multiple on-site dining venues (serving Japanese lamb genghis khan BBQ and farm cuisine), retail shops, and overnight accommodations including glamping and seasonal autocamping. Revenue is generated through gate admission, in-park food and merchandise sales, paid experience classes, equipment rentals, group/school excursion packages, and a multi-year entrance pass.

Product overview

Mother Farm is an entertainment farm (エンターテイメントファーム) offering a diverse portfolio of experiences organized into nine core activity categories: animal interaction (動物とふれる), flower viewing (花の鑑賞), fruit/vegetable picking (味覚狩り), amusement park with shuttle bus (遊園地・場内周遊バス), adventure activities (アドベンチャー), hands-on DIY experiences (手作り体験), dining (食べる), shopping (ショッピング), and overnight stays (泊まる). The farm operates daily shows and events including the popular Sheep Show, Pig Racing, Cow Milking, and Rabbit/Marmot Touch experiences. Major dining venues include the Genghis Khan Restaurant complex (732-378 seats across three locations) serving lamb BBQ and Japanese cuisine. Pet-friendly facilities include a free dog run and dog cart rental. Accommodation options include glamping and seasonal auto camping. The farm also offers group packages for schools and corporations including day camps, experience classes, and team building activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Interaction Experiences Hands-on farm animal experiences including feeding, petting, and interactive sessions with sheep, cows, pigs, horses, rabbits, alpacas, and other animals; includes the Mother Farm Tour DX guided tour and daily live shows such as the Sheep Show, Pig Racing, Cow Milking, Dog Herding Show, Duck Parade, and Rabbit/Marmot Touch experiences.
• Seasonal Flower Viewing Seasonal flower gardens and flower corridors featuring colorful blooms throughout the year, including the signature pink flower field (桃色吐息のお花畑) available from early July through late September.
• Fruit and Vegetable Picking Seasonal harvest experiences for visitors including strawberry picking, blueberry picking, and sweet potato digging.
• Amusement Rides and Tractor Train On-site amusement rides and attractions within the park, plus an internal tractor-train shuttle bus (場内周遊バス) for park navigation.
• Adventure Activities Adventure and thrill-seeking attractions designed for active visitors.
• Hands-On Craft Experiences DIY workshops and craft activities for families and groups, such as butter making and blueberry jam making.
• On-Site Farm Dining Multiple restaurants and cafes serving Japanese Genghis Khan (lamb BBQ), Japanese set meals, and farm-fresh cuisine, including Genghis Khan Gardens (732 seats), Farm Diner (376 seats), BBQ Terrace (378 seats), and Rosemary Cafe selling premium soft-serve ice cream.
• On-Site Retail Shops Farm shops selling fresh produce, dairy products (including Jersey cow fresh milk premium soft-serve), souvenirs, and local goods, plus online merchandise and farm product sales via motherfarm.jp.
• Glamping and Autocamping Stays Luxury glamping tents and a seasonal auto campground (open July-August) including two roofed facilities each accommodating up to 480 persons.
• Group and Corporate Event Packages Organized group plans including day camp programs, experience classes (educational workshops for schools), team-building activities, and group dining for schools, corporations, and disability groups.
• Day Camp Facilities Day camp ground with two covered roofed facilities each accommodating up to 480 persons, suitable for company events, school trips, and team building.
• Experience Classes Educational hands-on workshops including farm animal study programs (for school groups), butter making, and blueberry jam making.
• Dog-Friendly Services Pet-inclusive facilities including a free natural-grass dog run divided into puppy/small dog and medium/large dog sections, dog cart rentals (800 yen, up to 20kg, 8 units), dog admission (700 yen), and a Dog 2-Year Pass (1,800 yen).
• Joint Common Tickets with Partner Attractions Combined admission tickets sold jointly with Kamakura Sea World and Tokyo Bay Ferry, including combined Tokyo Bay Ferry and direct bus plan, allowing visitors to experience multiple destinations with a single ticket.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Nittsu Kotsu (日東交通)coreChannel Partner/ Reseller/ DistributorTransportation partner operating shuttle bus services between Mother Farm and JR Kimitsu Station (35 min, 800 yen adults), JR Sanukimachi Station (25 min, 550 yen adults), and Kanagawa Port/Tokyo Bay Ferry (40 min, 1000 yen adults). Also offers chartered bus tour packages from Tokyo and Narita Airport.
• Kamakura Sea World (鴨川シーワールド)coreChannel Partner/ Reseller/ DistributorJoint common ticket partnership allowing visitors to experience both Mother Farm and Kamakura Sea World with combined admission pricing.
• Tokyo Bay Ferry (東京湾フェリー)minorChannel Partner/ Reseller/ DistributorJoint common ticket and direct shuttle bus partnership connecting the ferry route with Mother Farm visits.
• Kanozan Zen Youth Training Center (鹿野山禅青少年研修所)minorStrategic or Co-development PartnerAdjacent Buddhist-inspired training facility offering Zen meditation and discipline-based training programs; recommended as nearby accommodation option for group programs.
• Kazusa Academia Hall (かずさ academiamia)minorStrategic or Co-development PartnerPublic training facility 30 minutes by car from Mother Farm; can accommodate up to 700 persons for conferences and seminars; used in conjunction with Mother Farm for large group programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nasu Animal Kingdom: Animal-interaction theme park in Tochigi Prefecture offering animal feeding, shows, and rides. Most comparable Japanese peer to Mother Farm given its similar mix of animal encounters, shows, dining, and seasonal flower programming targeted at Tokyo-area families.
• Izu Shaboten Zoo: Animal-themed park in Shizuoka combining capybara and other animal interactions with botanical gardens and family attractions, mirroring Mother Farm's animal + flower positioning.
• Kamakura Sea World: Marine animal theme park in Kanagawa that is also Mother Farm's joint-ticket partner; both serve Tokyo-area families with animal-based entertainment, F&B, and merchandise.
• Adventure World: Integrated zoo, amusement park, and safari park in Wakayama combining animal breeding, rides, and entertainment — the closest large-scale analog to Mother Farm's entertainment-farm concept.
• Yokohama Hakkeijima Sea Paradise: Island-based amusement park and aquarium in Yokohama with attractions, dining, and hotels — a Greater Tokyo entertainment destination with a similar full-day multi-experience model.
• Tobu Zoo: Zoo and amusement park complex in Miyashiro, Saitama, combining animal exhibits with rides and a Ferris wheel — a directly comparable Tokyo-area family entertainment property.

Broad incumbents

• Huis Ten Bosch: Large-scale theme-park destination in Nagasaki featuring themed hotels, dining, and seasonal flower festivals — a broader incumbent competing for the same domestic tourism and stay-over demand.
• Fuji-Q Highland: Major amusement park at the base of Mt. Fuji with thrill rides and on-site hotels — competes for the same Tokyo- and inbound-tourist leisure wallet though with an adrenaline rather than animal focus.
• Yomiuriland: Long-established Tokyo-area amusement park with pool, attractions, and seasonal events — a comparable Kanto day-trip destination competing for the same family demographic.

Regional players

• Singapore Zoo / Mandai Wildlife Group: Singapore-based zoo and wildlife destination with animal shows, dining, and lodging — comparable entertainment-zoo model and a relevant inbound-tourism benchmark for Mother Farm's Asia-focused marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/motherfarm
• YouTubeyoutube.com/user/Motherfarm1962
• Facebookfacebook.com/motherfarm
• Instagraminstagram.com/motherfarm_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mother Farm