a2i

What a2i does

a2i (Analytics Association in Japan, アナリティクスアソシエーション) is a Tokyo-based professional community association founded in April 2009 that supports web analysts, digital marketers, and marketing technologists through educational programming and peer exchange. It operates as a non-software professional association rather than a technology vendor, organizing seminars, intensive workshops, summits, and networking events covering Google Analytics, GA4, BigQuery, Google Tag Manager, Tableau, Looker Studio, advertising analytics, and generative AI applications. Members access programming through a tiered model: a free Light tier with email newsletter, annual paid individual membership, and annual paid corporate membership that grants unlimited employee access, with archived video content delivered through the Shikuminet member portal.

The association's technology footprint is a delivery layer rather than a product: a website at a2i.jp for registration and content distribution, a Zoom webinar infrastructure for online seminars, in-person venues across Tokyo (Jimbocho, Shibuya, Ochanomizu), and event ticketing through Peatix for non-members. Revenue derives from three streams: recurring annual membership fees (corporate and individual), per-event fees from light members and non-members, and customized enterprise seminar engagements delivered through a partner instructor network that includes Ayudante Inc., e-Agency Inc., and Principle Inc.

The business is supported by strategic ties to Japan's analytics platform ecosystem: PLAID Inc. (operator of KARTE) and its subsidiary Agito Inc. (Databeat) have sponsored a2i events since 2022, embedding the association's programming with leading first-party data and advertising analytics tools. The organization is led by representative 大内範行 (Ouchi Noriyuki), who has been active since the April 2009 founding, alongside a seminar planning committee including いちしま泰樹 of 株式会社真摯. Geographic scope is Japan, with regular seminars in Tokyo, Kansai regional activity, and online delivery that lowers the marginal cost of nationwide reach.

Name

a2i

Legal name

Analytics Association in Japan

Website

https://a2i.jp

Company type

Private

Founded year

2009

Operating status

Operating

Short description

a2i (Analytics Association in Japan) is a Tokyo-based professional association founded in 2009 that delivers seminars, workshops, and networking events on web analytics, GA4, BigQuery, tag management, and generative AI for practicing analysts and digital marketers in Japan.

Ownership category

akta.pro rank

Headquarters

HQ city

Shinjuku

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Paid Membership Fees: The association generates revenue primarily through paid membership programs, including有料法人会員 (paid corporate members) and 有料個人会員 (paid individual members), who pay annual fees to access seminars, events, archived content, and other member resources.
2. Seminar and Event Participation Fees: Light members (無料) pay fees to participate in certain seminars. Paid members receive free access to most seminars as a membership benefit. Seminar fees vary by event type, with archived video access provided to paid members.
3. Enterprise/Corporate Seminar Services: a2i offers customized in-company or regional seminars on access analytics topics, for which corporate clients pay separate fees. Partner companies such as アユダンテ株式会社, 株式会社イー・エージェンシー, and 株式会社プリンシプル are referenced as recommended instructors for such enterprise engagements.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

a2i is a professional association that runs a recurring program of expert-led seminars, workshops, and networking events on web analytics and digital marketing for its paid and free members. Members gain access to live seminars (online and in-person in Tokyo), an archive of past session videos, an email newsletter, and an annual summit, while corporate clients can commission customized in-company or regional seminars drawing on a2i's network of expert practitioners.

Product overview

a2i (Analytics Association in Japan) is a professional community organization — not a software product company. It provides a membership-based platform for seminars, events, online courses, and knowledge-sharing programs for web analysts and digital marketers. Its service portfolio includes regular seminars, an annual summit, intensive workshops, and corporate training programs. The organization does not develop or sell standalone software products; instead it curates and distributes educational content around analytics tools (Google Analytics, BigQuery, Tableau, Looker Studio), tag management (Google Tag Manager), advertising platforms, and AI-assisted marketing workflows through its seminar and reporting programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Analytics Membership Program Annual paid membership program for individuals (有料個人会員) and corporate organizations (有料法人会員) of Analytics Association in Japan. Paid individual members receive free access to all seminars and on-demand archived video content for the past year. Paid corporate members pay an annual fee that allows unlimited employees from the organization to attend seminars for free and access the full archive; corporate member companies are listed publicly on the a2i website.
• Light (Free) Membership Free membership tier (ライト会員) that includes registration with no annual fee, an email newsletter with seminar announcements, and access to some events. Light members pay per-event fees (e.g., ¥4,400 per seminar) and can view archived videos for seminars they registered for.
• Recurring Seminars and Workshops Monthly in-person, online, and hybrid seminars (オンライン、ハイブリッド、リアル) and intensive workshops (集中ゼミ) covering the full analytics stack, including Google Analytics, GA4, BigQuery, Google Tag Manager, Tableau, Looker Studio, advertising measurement, A/B testing, KPI design, and generative AI applications. Targeted at web analysts, digital marketers, marketing technologists, and advertising professionals in Japan.
• Enterprise Custom Seminars Customized in-company or regional seminars commissioned by corporate clients, covering topics such as Google Analytics, KPI design, data analysis, and advertising attribution. Delivered by a2i's network of recommended expert instructors, including partners Ayudante Inc., e-Agency Inc., and Principle Inc.
• a2i Autumn Advertising Festival (Annual Summit) Annual flagship summit event featuring multiple specialist speakers across sessions on digital advertising, analytics, and related marketing topics. Includes a networking component for in-person attendees.
• Email Newsletter / Mail Magazine Regular email newsletter (メールマガジン) delivered to registered members and light members, featuring seminar announcements, activity reports, columns authored by a2i representatives, and industry news deep dives such as the "a2i DEEP INSIGHT" series.

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• 株式会社プレイド (PLAID Inc.)coreStrategic or Co-development Partner · 1 January 2022プレイド is the parent company of アジト株式会社, which provides the Databeat advertising reporting automation service. プレイド operates KARTE, a first-party data platform. The group supports a2i events through sponsorship and speaker contributions, with products focused on user analytics, CX measurement, and advertising data automation.
• アユダンテ株式会社 (Ayudante Inc.)coreImplementation/ SI/ Consulting Partnerアユダンテ is recommended as a preferred instructor/expert provider for a2i's enterprise and custom seminars covering Google Analytics, tag management, and digital marketing topics. The company specializes in digital marketing engineering, GTM implementations, and SEO solutions.
• 株式会社イー・エージェンシー (e-Agency Inc.)coreImplementation/ SI/ Consulting Partnerイー・エージェンシー is recommended as a preferred instructor/expert provider for a2i's enterprise seminars. The company is a Google Analytics and Google Cloud partner, offering digital transformation and data utilization services, including Vertex AI Search, Amplitude, and translation solutions.
• 株式会社プリンシプル (Principle Inc.)coreImplementation/ SI/ Consulting Partnerプリンシプル is recommended as a preferred instructor/expert provider for a2i's enterprise seminars. The company specializes in Google Analytics consulting, Tableau training, and data analytics, and is a Google Cloud partner and Tableau partner. 木田和廣, a board member and chief evangelist at プリンシプル, is one of a2i's most frequent and prominent seminar instructors.
• アジト株式会社 (Agito Inc.)coreTechnology or Integrationアジト provides Databeat, an advertising data collection, accumulation, and reporting automation service. Since becoming a subsidiary of プレイド in 2022, Databeat has been featured at a2i events and supports a2i's programming around advertising data integration, BigQuery, and Looker Studio.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Measurecamp: Vendor-independent, community-run global unconference for digital analytics professionals. Directly comparable to a2i in its vendor-neutral, practitioner-driven seminar/community format — a model a2i emulates in Japan.
• Data Scientist Association (データサイエンティスト協会): Japanese professional association for data scientists and analytics practitioners. Comparable as a domestic membership organization running skill-building events for analytics professionals, though focused more broadly on data science than web/digital analytics.
• Digital Analytics Association (DAA): Global professional association for digital analytics practitioners, offering member education, certification, and community events. Closest international analog to a2i in mission and structure, though operating at much larger scale outside Japan.

Others

• MarkeZine: Leading Japanese online media publication covering digital marketing, advertising technology, and analytics. While not a membership organization, it reaches the same Japanese digital marketer audience that a2i serves, and occasionally co-hosts events.

Broad incumbents

• Google Skillshop (Google Analytics Academy): Google's free, vendor-led training and certification platform for Google Analytics, Ads, and related tools. Competes with a2i on practitioner education but is vendor-aligned rather than neutral, and reaches a global audience.
• Adobe Experience League: Adobe's official learning community and certification program for Adobe Analytics and Experience Cloud. Comparable as a practitioner education channel for analytics, but tied to a single vendor's ecosystem.

Regional players

• Japan Interactive Advertising Association (JIAA / 日本インタラクティブ広告協会): Japan's primary industry association for interactive and digital advertising. Comparable as a domestic membership body that educates practitioners and shapes standards in digital marketing — overlapping with a2i's audience but broader in scope.

Emerging players

• Tableau Community: Tableau's user-group and learning community, with active Japan participation and frequent local meetups. Overlaps with a2i's Tableau-related programming and competes for the same practitioner mindshare on analytics tooling education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/a2ijp
• Facebookfacebook.com/analyticsjp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about a2i