What micrology laboratories llc does

Micrology Laboratories LLC is a privately held limited liability company headquartered in Granger, Indiana, that develops and manufactures microbiological testing media and kits for food safety, water quality, air quality, educational, and consumer applications. Its core technology is the patented Easygel system, a two-piece agar replacement consisting of a bottle of liquid medium and a pretreated petri dish that solidifies into a gel within 40 minutes at room temperature, eliminating the need for autoclaving or specialized incubation equipment. Layered on top are patented chromogenic media brands — Coliscan for differential detection of E. coli versus other coliforms via color-producing enzyme substrates, and ECA Check for simultaneous detection of E. coli, total coliforms, Salmonella, and Aeromonas — along with Total Count, Potato Dextrose, Orange Serum, and MRS formulations covering general enumeration, yeasts/molds, and lactic acid bacteria respectively.

The product portfolio also includes membrane filtration kits for larger-volume water testing, an air/mold testing line, an education kit family, a consumer-grade Home Test Kit, and consumables (swabs, droppers, collection tubes, membrane filters, petri dishes). All products are sold direct to consumer and direct to business customers through the company's e-commerce website (micrologylabs.com), a toll-free phone line (1-888-EASYGEL), and email — there is no third-party distribution, no marketplace presence, and no international footprint beyond the United States. Pricing is unit-based with SKUs ranging from roughly $0.26 for individual swabs to $115 for membrane filter kits and $398.64 for high-volume consumables kits, with a flat $3 volume discount on orders of 10+ units; there is no subscription, recurring, or enterprise contract model. Named customer references include Troy State University's Center for Environmental Research and Service (for environmental water monitoring) and an unnamed cheese manufacturer (for ECA Check QA/QC), and the company identifies six vertical segments: food/dairy, water testing, air quality, home/consumer, education, and research.

The company is independently owned with no disclosed external investors, no parent company, and no recorded funding rounds. Jonathan N. Roth, Ph.D. is identified as a company representative, consistent with founder/principal involvement. An organizational affiliation with IEH (Institute for Environmental Health) is referenced via the website footer. No management team roster, no headcount, and no revenue figures are publicly disclosed, and the firm carries no public AI/ML, app, or API offerings — its competitive differentiation rests entirely on proprietary chemistry patents and a 20+ year operating track record in a niche microbiology segment.

Name

micrology laboratories llc

Legal name

Micrology Laboratories L.L.C.

Website

https://micrologylabs.com

Company type

Private

Operating status

Operating

Short description

Micrology Laboratories LLC, based in Granger, Indiana, develops and sells patented Easygel and Coliscan microbiological testing media and kits directly to food/dairy manufacturers, water testers, educators, and home consumers across the United States via its e-commerce site and phone/email ordering.

Ownership category

akta.pro rank

Product category

Microbiological testing media

NAICS

Analytical Laboratory Instrument Manufacturing (334516), In-Vitro Diagnostic Substance Manufacturing (325413)

SIC

Laboratory Analytical Instruments (3826)

akta.pro primary industry

Food Testing Laboratories (Microbiological, Chemical, Allergen) (AFALAAAA)

akta.pro secondary industries

Water, Ice & Process Utility Testing for Food Operations (AFALAAAJ), Microbiological Water Testing (Coliform/E. coli, HPC, Legionella) (AFALAJAD), Microbiological Reference Cultures, Strains & Controls (Food Micro) (AFALAKAF)

Keywords

• Microbiological testing media
• Water quality testing kits
• Food safety testing
• Air quality testing kits
• Educational science kits

Headquarters

HQ city

Granger

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Microbiological Testing Media Sales: The company generates revenue through the sale of Easygel testing media products, including Coliscan Easygel, Total Count Easygel, and specialized media for food, water, and air testing. Products are sold in kit form or as individual components (medium bottles, petri dishes, accessories). Volume discounts are offered for orders of 10+ units.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Micrology Laboratories manufactures and sells patented microbiological testing media and ready-to-use kits built around its Easygel® agar-replacement technology. The product portfolio includes chromogenic media (Coliscan®, ECA Check®) for differentiating E. coli, coliforms, Salmonella, and Aeromonas, plus general growth media, membrane filtration kits, specialty media (Potato Dextrose, Orange Serum, MRS), and packaged kits organized for food/dairy QA/QC, water testing, air testing, home use, and classroom education.

Product overview

Micrology Laboratories LLC offers a portfolio of microbiological testing products centered around its patented Easygel® technology—an agar replacement that comes as a sterilized two-piece unit with liquid medium and pretreated petri dishes. The core Easygel® product line includes specialized media for different applications: Coliscan® Easygel® and Coliscan® MF for detecting and differentiating E. coli and coliforms using chromogenic substrates; ECA Check Easygel® for detecting E. coli, coliforms, Salmonella, and Aeromonas; Total Count Easygel® and T-salt variants for general microbial enumeration; and specialty media including Potato Dextrose, Orange Serum, MRS, and Mold Test Easygel® for various microorganisms. The company also provides membrane filtration products (Coliscan® MF) for processing larger water samples, along with testing kits designed for food safety, water quality, air testing, and education. Laboratory supplies including petri dishes, membrane filters, collection tubes, and swabs complement the product line. The products serve scientific, industrial, educational, and home-use needs with simplified protocols requiring no autoclaving or expensive equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Easygel®: Patented testing method - an agar replacement for microbiological investigations. Comes in a sterilized two-piece unit including liquid medium and pretreated petri dish.
• Coliscan®
• ECA Check®

Products and services

• Coliscan® Easygel® #25001 Ready-to-use chromogenic medium with two substrates (galactosidase and glucuronidase) for detecting and differentiating coliforms (pink/red) and E. coli (blue/purple) colonies. Sold as a 10-test kit and used in food, water, and educational testing.
• Coliscan® MF #250MF Membrane filter medium using chromogenic substrates for E. coli (blue/purple) and coliform (pink/red) detection through membrane filtration, suited for large-volume water samples.
• ECA Check Easygel® #26001 Chromogenic medium for detecting and differentiating E. coli (dark blue/purple), non-fecal coliforms (light blue/grey-purplish), Salmonella spp. (green/teal), and Aeromonas spp. (pink to light pink). Used for food, dairy, and water safety testing.
• Total Count Easygel® #11001 General-purpose growth medium for determining total microbial count without species differentiation, used with regular or T-salt coated petri dishes for food, surface, and water QA/QC.
• Total Count "T-Salt" Easygel® #12001 General bacteria growth medium including tetrazolium salt (T-salt) that turns colonies pink/red for easier visual counting, especially by inexperienced users.
• Potato Dextrose Easygel® #31001 Low-pH medium promoting growth of yeasts and molds while suppressing bacterial flora, used for isolating and cultivating yeasts and molds in dairy and food products.
• Potato Dextrose Antibiotic Easygel® #32001 Potato Dextrose medium with chloramphenicol added to inhibit bacterial growth, specifically designed for yeast and mold isolation in food and dairy testing.
• Orange Serum Easygel® #44001 Medium for detecting acid-tolerant putrefactive microorganisms (particularly lactobacilli) in fruit juices and concentrates, especially citrus products.
• Mold Test Easygel® #MLD01 Medium formulated for excellent mold and yeast growth with a bacterial inhibitor, best suited for indoor air quality testing.
• MRS Easygel® #42001 MRS medium formulation for lactic acid bacteria growth and enumeration in dairy, probiotic, and fermented food products.
• Easygel® Restaurant Swab Kit #ESK30 30-test kit for testing cleanliness of restaurant personnel and equipment using Total Count Easygel for general bacterial analysis by swabbing surfaces.
• Coliscan® Water Monitoring Kit #CWK10 Water testing kit for E. coli and coliform bacteria detection; accommodates up to 5 mL of water sample with results in 36-48 hours.
• Coliscan® MF Membrane Filter Kit #CMFK2 (20-test) Complete 20-test membrane filtration kit for E. coli and coliform sampling, processing samples of any size (commonly 100 mL).
• Coliscan® MF Membrane Filter Kit #CMFK1 (10-test) 10-test membrane filtration kit for E. coli and coliform testing, processing multiple samples.
• Water Quality Kit #WQK30 Educational kit for students to identify coliforms, E. coli, and total bacteria using local water samples.
• Introductory Kit #INK20 Entry-level kit for testing water and surfaces for bacteria; includes Total Count Easygel, petri dishes, droppers, swabs, and collection bottles.
• Home Test Kit for Bacteria Consumer water testing kit for general and E. coli bacteria with a simple 3-step process and results in 2 days or less, requiring no equipment.
• Antibiotic Effects Kit #AEK30 Educational kit demonstrating antibiotic effects on bacteria for classroom and science fair use.
• Microbe Safe Grow Kit Educational kit for safe microbial growth experimentation in classrooms and science projects.
• Recombinant DNA Kit #RDK30 Educational molecular biology kit covering recombinant DNA concepts for advanced classroom and science fair use.
• Colony Identification Guides Color reference guides for identifying colonies using Coliscan Easygel, Coliscan MF, and ECA Check Easygel media.
• Consumables Kits (Membrane Filtration) Membrane filtration consumables kits including Coliscan MF medium, membrane filters, and dishes with absorbent pads, available in 10, 20, and 100 test configurations.

Quantifiable outcome

• Results up to 4 times faster than traditional agar gel
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• IEH (Institute for Environmental Health)minorOthersIEH appears as a partner organization with their logo displayed on the Micrology Labs website footer. IEH is referenced in the privacy policy link. The nature of the partnership appears to be organizational/marketing association rather than a product or technology integration.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hardy Diagnostics: Privately-held US manufacturer of prepared culture media and microbiology testing products serving clinical, food, water, and educational labs. Closest direct competitor to Micrology, with overlapping Easygel/Coliscan-style chromogenic media and a similar multi-vertical catalog (food, water, clinical, education).
• Neogen Corporation: Public food safety and animal safety testing company offering microbiology test kits, chromogenic media, and pathogen detection products. Direct overlap with Micrology in food/water microbiology testing, but at significantly larger scale with global distribution and AOAC/EPA validations.
• Hygiena: Specialty food safety and hygiene diagnostics provider offering ATP-based rapid testing plus chromogenic microbiology products. Comparable in serving food manufacturers and water testing with simplified workflows, though Hygiena leans toward luminometer-based readouts vs. Micrology's visual chromogenic interpretation.
• R-Biopharm: Mid-sized German manufacturer of food and feed diagnostics including chromogenic microbiology test kits and immunoassays. Comparable niche focus on simplified food/water pathogen testing with similar product format and customer base, though with stronger European distribution.

Broad incumbents

• Bio-Rad Laboratories: Large life science instrumentation and clinical diagnostics company with a substantial microbiology product line including chromogenic media, prepared culture media, and pathogen detection kits. Broad incumbent offering overlapping products but as part of a much larger portfolio spanning research, clinical, and food safety markets.
• bioMérieux: Global leader in in-vitro microbiology diagnostics for clinical, food, and pharmaceutical applications. Offers chromogenic media (e.g., chromID) and validated pathogen detection systems directly comparable to Micrology's Coliscan and ECA Check product lines, but at enterprise scale with regulatory validations.
• 3M Food Safety: Division of 3M providing pathogen detection kits, hygiene monitoring, and quality indicator products for food manufacturers. Broad incumbent with deep distribution into food processing customers that Micrology currently reaches only via direct catalog.
• Thermo Fisher Scientific: Largest life sciences tools and lab supplies company, including microbiology products (Remel, Oxoid brands). Offers a vast prepared-media catalog that overlaps with Micrology's offerings, plus the regulatory/instrument infrastructure to win institutional food and water lab contracts.
• MilliporeSigma (Merck KGaA): Life science tools division of Merck KGaA supplying microbiology culture media, reagents, and water testing consumables to industrial and academic labs. Broad incumbent with overlapping product categories but a vastly larger global footprint and institutional sales coverage.

Emerging players

• Bio-Techne (R&D Systems): Life science reagents and diagnostics company expanding into microbiology testing through acquired brands. Adjacent rather than direct, but represents the type of mid-sized player with reagent-manufacturing capability that could enter Easygel-style prepared media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/micrology_labs
• LinkedInlinkedin.com/company/micrology-laboratories

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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