What 500watt does

500watt is a private creative studio headquartered in Rotterdam, Netherlands, specializing in high-end photography and video production for brands and agencies. The company describes itself as a production company focused on the development and implementation of campaign and image concepts, built on 15 years of experience in the visual and creative industries. Its service offering spans the full production lifecycle: creative concepts and art direction, photography, video content production, lighting, model casting, hair and make-up, styling, location scouting, set construction, studio rental, retouching, color correction, motion graphics, and editing.

The studio serves enterprise clients across a diversified set of verticals, with named work for Trek Bikes, Lucas Bols, Mizuno, Opel/Feyenoord, Esquire, CPNB Summer Reading, Spannende Boekenweken, Lokol, multiple architectural firms and Natuurmonumenten, and editorial publications including Wired, FD Personal, Santos, and Runner's World. Delivery is typically executed in collaboration with partner agencies such as DEPT, Shop Around, Triple Double Sportmarketing, and Vanabbetotvessem.

Revenue is generated on a project-based professional services model with pricing not publicly disclosed. Distribution is direct-to-client from a single Rotterdam office at Vijverhofstraat 124, with client acquisition driven primarily by portfolio, industry reputation, and referrals rather than paid channels. The company maintains an active operating posture with documented COVID-19 safety protocols and remote client-review workflows using online review tools, Zoom, and Hangouts. No app, API, SDK, or proprietary technology platform is disclosed.

Name

500watt

Legal name

500WATT

Website

https://500watt.nl

Company type

Private

Operating status

Operating

Short description

500watt is a Rotterdam-based creative studio that produces high-end photography and video content for brands and agencies, delivering end-to-end campaign production from concept and art direction through post-production across sectors including automotive, sports, spirits, publishing, and architecture.

Ownership category

akta.pro rank

Product category

Commercial Photography and Video Production

NAICS

Motion Picture and Video Industries (5121), Photographic Services (54192), Graphic Design Services (541430)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Color Grading & Finishing (DI, HDR, Deliverables) (MPADAGAB)

akta.pro secondary industry

Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards) (MPAHAAAH)

Keywords

• Commercial photography services
• Video production services
• Creative art direction
• Campaign content production
• Post-production services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Photography and Video Production Services: 500WATT provides high-end photography and video production services for brands and agencies, including campaign concept development, implementation, and post-production services such as retouching and color correction.

Distribution channels1 record

Marketing channels4 records

Core offering

500watt is a creative studio that produces high-end photography and video content for brands, agencies, publications, and product campaigns. Offerings span end-to-end campaign production including concept and art direction, on-set production services (lighting, styling, model casting, hair & make-up, location scouting, set construction, studio rental), and post-production services such as retouching, color correction, motion graphics, and video/photo editing.

Product overview

500watt is a creative studio for photography and film, specializing in high-end visual productions for brands and agencies. Built on 15 years of experience, they offer an integrated suite of services including Photography Services, Video Content Production, Creative Concepts & Art Direction, Styling & Production Services, and Post-Production Services. Their workflow spans from concept development through final delivery, serving clients across automotive, fashion, sports, food & beverage, architecture, and publishing sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Photography Services
• Video Content Production
• Creative Concepts & Art Direction
• Production Support Services
• Post-Production Services

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Triple Double Sportmarketing AgencycoreStrategic or Co-development PartnerCollaboration with Triple Double Sportmarketing agency for Opel campaigns. 500WATT provided photography production while the agency handled sportmarketing aspects for Opel's Feyenoord sponsorship campaigns.
• DEPTcoreStrategic or Co-development PartnerCollaborated with DEPT and Shop Around to create life action imagery for Mizuno's running shoes AW20 collection. DEPT contributed digital/creative expertise alongside 500WATT's photography production.
• Shop AroundcoreStrategic or Co-development PartnerPartnered with Shop Around alongside DEPT for Mizuno AW20 running shoes campaign. Shop Around provided retail/e-commerce perspective while 500WATT handled creative production.
• VanabbetotvessemminorStrategic or Co-development PartnerCollaborated with Vanabbetotvessem to develop new campaign concept for CPNB Summer Reading campaign. Partnership focused on creative concept development for national campaign.
• Choque Ling LauminorStrategic or Co-development PartnerOngoing collaboration with Art-director Choque Ling Lau for Esquire's Best Dressed Man annual election photography. Partnership involves annual concept development for group portrait.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Radical Media: Global production company producing commercial films, branded content, and photography for leading agencies and brands. Operates a similar end-to-end production model — concept, shoot, post — targeting the same enterprise brand clients as 500watt.
• Smuggler: Production company producing commercials, branded content and photography through a global roster of directors and photographers. Mirrors 500watt's B2B agency/brand model with end-to-end creative production services.
• Anonymous Content: Independent production company representing directors, photographers and content creators for brand and entertainment campaigns. Highly comparable to 500watt in offering end-to-end commercial photo/video production with concept development and post-production services.
• Partizan Entertainment: Independent production company producing commercials, music videos, branded content and photography. Highly comparable to 500watt in delivering integrated creative production for major brands and agencies with full post-production capabilities.
• Tool of North America: Boutique commercial production studio producing photo and film campaigns for global brands. Directly comparable to 500watt in service scope (concept-to-delivery production), client type (enterprise brand campaigns), and reliance on creative talent as the core differentiator.
• Prettybird: Creative production and talent management company specializing in commercials, branded content and photography. Comparable to 500watt as a boutique creative studio serving major brands through directors and creative talent.

Others

• DEPT®: Global digital creative agency that has worked directly with 500watt on the Mizuno AW20 campaign. Comparable as a Dutch-headquartered creative ecosystem participant that both partners with and competes for the same brand production budgets; broader in digital scope but overlapping in campaign creative production.

Broad incumbents

• Wieden+Kennedy: Large global independent creative agency known for brand campaigns with extensive in-house photo and video production capabilities. Comparable to 500watt as a competitor for the same enterprise brand clients, though operating at much larger scale with broader agency services.

Regional players

• TBWA\NEBOKO: Major Dutch creative agency (part of TBWA Worldwide) producing advertising campaigns with significant in-house photo and video production for Dutch and global brands. Comparable as a regional competitor producing integrated campaign content for the same Dutch enterprise client base as 500watt.
• KesselsKramer: Independent Amsterdam-based creative agency and production studio producing advertising campaigns, photography and branded content. Comparable to 500watt as a fellow Dutch creative shop serving similar European brand clients, though broader in agency scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/500watt
• Instagraminstagram.com/studio500watt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 500watt