luna guitars
Luna Guitars is a privately held Tampa, Florida-based manufacturer of handcrafted stringed musical instruments — including ukuleles, acoustic guitars, banjos, mandolins, cajons, and accessories — sold through an authorized dealer network across the US, Canada, and international markets to beginner, hobbyist, and professional musicians.
- Company typePrivate
- Founded-
- HeadquartersTampa, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What luna guitars does
Luna Guitars is a privately held, Tampa, Florida-headquartered musical instrument manufacturer that designs and sells handcrafted stringed instruments and related accessories. Its portfolio spans ukuleles (the flagship category), acoustic guitars, bluegrass instruments (banjos and mandolins), bass guitars, kalimbas, cajons, and accessories such as gig bags and cases, with retail prices ranging from approximately $119 for entry-level ukuleles to $659 or more for premium Vista series models. The company targets multiple consumer segments — beginner and hobbyist musicians, professional and serious players, percussionists, and bluegrass/folk musicians — and addresses the need for quality instruments at accessible price points through a handcrafted production approach paired with distinctive aesthetic design.
The company's product differentiation rests on proprietary aesthetic elements such as mother-of-pearl moon phase fret markers, laser-etched tattoo and henna artwork, wildlife-themed Vista series finishes, and culturally inspired motifs, combined with consumer-grade electronics integrations including Fishman Kula and Presys+ preamps, B-Band systems, the proprietary Luna UK-T2 preamp, and select USB recording outputs. Supply-chain and technology partners include Fishman, D'Addario, Aquila, and B-Band, alongside an artistic partnership with UK henna artist Alex Morgan for the Henna Dragon series.
Revenue is generated almost entirely through one-time hardware sales distributed via an authorized dealer network that spans the United States, Canada, and international markets. The company does not appear to operate direct-to-consumer sales for its core instruments and instead funnels buyers to local dealers through a public dealer-search tool; a separate Shopify storefront handles branded swag and accessories. Marketing is conducted through social media (Facebook, Twitter, Pinterest, Instagram, YouTube), an email newsletter, a digital catalog, and the "Luna Tribe" community program. The company is actively operating with a single US headquarters and offers a Limited Lifetime Warranty on all instruments.
luna guitars firmographics
Firmographics- Name
- luna guitars
- Legal name
- Luna Guitars
- Website
- https://lunaguitars.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Luna Guitars is a privately held Tampa, Florida-based manufacturer of handcrafted stringed musical instruments — including ukuleles, acoustic guitars, banjos, mandolins, cajons, and accessories — sold through an authorized dealer network across the US, Canada, and international markets to beginner, hobbyist, and professional musicians.
- Ownership category
- akta.pro rank
luna guitars industry classification
Industry- Product category
- Musical Instruments
- NAICS
- Musical Instrument Manufacturing (339992)
- SIC
- Musical Instruments (3931)
- akta.pro primary industry
- Musical Instruments (Acoustic & Electric) (MPAIAJAA)
- akta.pro secondary industry
- Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)
Keywords
Where luna guitars is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
luna guitars business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Instrument Sales: Luna Guitars generates revenue primarily through the sale of stringed instruments including ukuleles, acoustic guitars, bluegrass instruments (banjos, mandolins), and percussion instruments (cajons). Products are sold as one-time purchases through authorized dealers.
- Accessories Sales: Sale of instrument accessories including gig bags, hardshell cases, lightweight cases, and Cajon-specific gig bags.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level ukuleles starting at $119 |
| One time/ perpetual license | Pay-as-you-go | Banjoleles starting at $279 |
| One time/ perpetual license | Pay-as-you-go | Mandolins starting at $499 |
| One time/ perpetual license | Pay-as-you-go | Premium ukuleles up to $659 |
| One time/ perpetual license | Pay-as-you-go | Cajons starting at $179 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
luna guitars product offering
Product offeringCore offering
Luna Guitars designs and handcrafts stringed musical instruments including ukuleles, acoustic guitars, bass guitars, banjos, mandolins, kalimbas, and cajons, as well as related accessories such as cases, gig bags, and amplifiers. Each instrument is built with an emphasis on sound quality, playability, and distinctive artistic design features (moon phase fret markers, laser-etched artwork, fine-art Vista series). Products are sold primarily through an authorized dealer network across the US, Canada, and international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Ukuleles Handcrafted ukuleles offered across soprano, concert, tenor, and baritone sizes in series including Tattoo, Henna Dragon, Vista Deer, Vista Koa, High Tide, Bamboo, and Mahogany, with select models including built-in preamps and mother-of-pearl moon phase fret markers. Targeted at beginner through professional musicians seeking quality instruments at accessible to mid-premium price points ($119-$659).
- Acoustic Guitars Handcrafted acoustic guitars featuring laser-etched tattoo and Vista artwork, mother-of-pearl moon phase markers, optional Fishman Kula and Fishman Presys+ preamps with onboard tuners, and USB output for direct recording on select models. Designed for beginner to professional players seeking stage- and recording-ready instruments with distinctive visual design.
- Bass Guitars Acoustic and electric bass guitars extending Luna's handcrafted design approach to bass players, with the same artistic aesthetic applied to bass construction.
- Bluegrass Instruments (Banjos and Mandolins) Traditional bluegrass instruments including 5-string banjos and A-style mandolins (e.g., Trinity A-Style Mandolin tobacco burst with solid spruce top, mother-of-pearl moon phase markers). Aimed at bluegrass and folk musicians seeking quality traditional construction with Luna's signature artistic design touches.
- Kalimbas Hand kalimbas (thumb pianos) that extend Luna's handcrafted acoustic instrument lineup to percussion-melodic instruments, applying the brand's artistic design language to a portable instrument.
- Cajons Handcrafted cajon box drums with built-in adjustable snare control (snare on/off lever), available in Tattoo, Vintage Mahogany, and Vista Wolf designs, each including a gig bag and foam pad. Targeted at percussionists and acoustic ensemble players needing portable, professional-grade rhythm instruments.
- Cases and Gig Bags Protective cases and gig bags including hardshell cases, lightweight cases, and Cajon-specific gig bags, sold as standalone accessories and bundled with several instrument purchases.
- Amplifiers Amplifiers designed to support Luna's acoustic and ukulele instruments with built-in preamps, providing amplified performance capability for live use.
- Instrument Accessories General instrument accessories sold alongside Luna instruments, including items geared to support ukulele, acoustic, banjo, mandolin, and cajon players.
- Luna Swag and Lifestyle Merchandise Branded Luna swag and lifestyle merchandise sold through a dedicated Shopify storefront (Luna Direct) to extend the brand beyond core instruments.
- Tattoo Mahogany Soprano Ukulele Entry-level soprano ukulele featuring Tattoo-series artistic design, mahogany body, gig bag included; targeted at beginner and hobbyist musicians at the $119 price point.
- Banjolele (Maple, Hawaiian Quilt Etched Design) Hybrid banjo-ukulele instrument with 8-inch maple body and etched Hawaiian quilt design, gig bag included, priced at $279.
- Trinity A-Style Mandolin (Tobacco Burst) A-style mandolin in tobacco burst finish with solid spruce top and mother-of-pearl moon phase fret markers, priced at $499 for bluegrass and folk players.
- Vista Series Ukuleles (Deer Baritone and Koa Bevel Tenor) Premium ukulele models in the Vista fine-art series, featuring wildlife artwork and built-in Fishman Kula preamp; priced at $549 (Deer Baritone) and $659 (Koa Bevel Tenor).
- Tattoo Cajon (Teal) Entry-level cajon in Tattoo Teal design with built-in snare control and integrated snare lever, gig bag and foam pad included; priced at $179.
- Vintage Mahogany Cajon Cajon in Vintage Mahogany finish with built-in snare control and integrated snare lever, gig bag and foam pad included; priced at $199.
- Vista Wolf Cajon Vista-series cajon with Wolf artwork, built-in snare control and integrated snare lever, gig bag and foam pad included; priced at $229.
Quantifiable outcome
- Limited Lifetime Warranty offered on all instruments
Companies that use luna guitars
Customer profileSegments4 records
Ideal customer profiles4 records
luna guitars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
luna guitars partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- FishmancoreFishman provides preamp systems for Luna acoustic guitars and ukuleles. Luna instruments feature Fishman Kula preamp and Fishman Presys+ (PSY-201) preamp systems with built-in tuners for amplified performance.
- Alex Morgan (UK Henna Artist)minorUK-based henna artist who designs the Henna Dragon artwork featured on Luna's Henna Series instruments including ukuleles and guitars.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
luna guitars competitors and assessment
Company assessmentBroad incumbents
- Fender: Fender is the dominant electric and acoustic guitar brand globally, with a broad portfolio spanning instruments, amps, and accessories. Overlaps with Luna's acoustic guitar and bass categories but competes from a vastly larger brand and distribution position.
- Washburn (Oscar Schmidt): Washburn's Oscar Schmidt line is a long-standing ukulele and acoustic instrument brand covering entry-level to mid-range price points, directly comparable to Luna's ukulele and acoustic offerings.
- Martin Guitar: C.F. Martin is the premier US acoustic guitar manufacturer with deep professional and collector mindshare. Directly comparable in acoustic guitar category but positioned at a much higher price tier than most Luna acoustics.
- Taylor Guitars: Taylor is a leading premium acoustic guitar maker with strong retail presence across the US. Overlaps with Luna's higher-end acoustic SKUs and shares the dealer-led distribution model.
Emerging players
- Donner: Donner is a fast-growing DTC musical instrument brand offering ukuleles, guitars, and effect pedals at aggressive price points. Comparable to Luna on product category and beginner/hobbyist customer, but competes primarily through online channels.
- Enya Music: Enya specializes in carbon-fiber and composite ukuleles, serving a modern, travel-oriented, and beginner-friendly audience. Overlaps with Luna's ukulele category and entry-level price band, with a distinct material-based value proposition.
Direct peers
- aNueNue: Taiwan-based ukulele and guitar brand with a strong design and aesthetic identity, particularly popular among hobbyist and lifestyle-driven players. Closely comparable to Luna in target segment and visual brand approach.
- Cordoba Music Group: Cordoba manufactures ukuleles and classical/acoustic guitars with a design-forward aesthetic and overlapping price tiers. Direct competitor across both Luna's ukulele and acoustic guitar categories.
- Kala Brand Ukulele: Kala is the largest ukulele specialist in the US, with a broad product line spanning entry-level through professional and a similarly wide price range. Kala is Luna's closest direct competitor in the ukulele category, with overlapping distribution and target customer.
Regional players
- Larrivée Guitars: Larrivée is a Canadian boutique acoustic guitar maker with handcrafted instruments sold through specialty dealers. Comparable in build quality and dealer-led distribution to Luna's higher-end acoustic SKUs, but with a primarily Canadian and US specialty-retail footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
luna guitars social profiles
Digital presenceluna guitars financial estimates
Financial estimateRevenue estimate
Valuation estimate
luna guitars leadership team
Management profileNumber of profiles
luna guitars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
luna guitars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about luna guitars
What does luna guitars do?
Luna Guitars designs and handcrafts stringed musical instruments including ukuleles, acoustic guitars, bass guitars, banjos, mandolins, kalimbas, and cajons, as well as related accessories such as cases, gig bags, and amplifiers. Each instrument is built with an emphasis on sound quality, playability, and distinctive artistic design features (moon phase fret markers, laser-etched artwork, fine-art Vista series). Products are sold primarily through an authorized dealer network across the US, Canada, and international markets.
Is luna guitars a public or private company?
luna guitars is a private company. It is classified as unknown and is currently operating.
When was luna guitars founded?
luna guitars was founded in -1.
Where is luna guitars based?
luna guitars is headquartered in Tampa, United States, in the North America region.
How does luna guitars make money?
Two revenue lines are on record. Instrument Sales are the primary driver. The others are accessories Sales.
Who are luna guitars's main competitors?
Broad incumbents on record are Fender, Washburn (Oscar Schmidt), Martin Guitar and Taylor Guitars. Emerging players are Donner and Enya Music. Direct peers are aNueNue, Cordoba Music Group and Kala Brand Ukulele. Larrivée Guitars is listed as a regional player.
Does luna guitars have an API?
No public API is recorded for luna guitars.
What industry is luna guitars in?
luna guitars's product category is Musical Instruments. Its primary akta.pro industry code is MPAIAJAA, Musical Instruments (Acoustic & Electric), with a secondary code of MPAIAJAF, Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads). Its NAICS code is 339992 and its SIC code is 3931.