SMB

What SMB does

SMB Manufacturing Inc. is a family-owned Canadian manufacturer and distributor founded in 1968 and headquartered in Wallenstein, Ontario. The company specializes in livestock watering equipment and farm supplies, operating through two divisions: SMB Manufacturing (production of proprietary watering systems and hardware) and SMB Farm Supply (distribution of complementary farm products sourced from third-party manufacturers). Its product portfolio spans roughly 291 SKUs across 16 categories, with the proprietary HogFlo line serving as the flagship — a complete hog watering system including cup bowls, slat feeders, nipple drinkers, valves, plumbing kits, water pipes, and fastening components. Additional manufactured offerings include waterers and floats, stock tanks, poly-alloy PEX cold expansion fittings (rated to 180°F and 100 PSI for ASTM F1960 systems), feeders and troughs, dairy and lamb/calf feeding supplies, lighting, and a broad hardware range (chain, cable, fasteners, rope, clamps). Sub-brands visible on its site include HogFlo, BarnToField, Scraperake, and Hydra.

The company's go-to-market is sales-led and direct-to-customer through its e-commerce storefront at smbmfg.com, with no subscription or recurring revenue model. Pricing is unit-based (per item, per foot, per roll), with products ranging from roughly $0.30 for commodity chain components to $6,750 for bulk cable reels. SMB accepts credit cards, bank wires, e-transfers, and EFT/ACH, and ships across Canada and the Lower 48 United States; international orders require direct contact and pre-payment by wire. The customer base consists of individual livestock farmers (cattle, pig, sheep, equine operations) and broader farm operations seeking hardware, plumbing, and maintenance supplies, primarily in South-Western Ontario and the northern US. Distribution is dual-mode: manufactured goods via SMB Manufacturing and resold complementary supplies via SMB Farm Supply, both under one operation. The business holds no disclosed patents, certifications, social media presence, or institutional investment, and operates as a private entity with no management team publicly listed.

Name

SMB

Legal name

SMB Manufacturing Inc.

Website

https://smbmfg.com

Company type

Private

Founded year

1968

Operating status

Operating

Short description

SMB Manufacturing Inc., founded in 1968 in Wallenstein, Ontario, is a family-owned manufacturer and distributor of livestock watering equipment (including its proprietary HogFlo line) and general farm supplies, selling direct-to-farmer across Canada and the Lower 48 United States through its e-commerce storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Wallenstein

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Manufacturing Revenue: SMB Manufacturing produces livestock watering equipment and related farm products. As production and demand grew, the company expanded from manufacturing into direct distribution of its products.
2. Distribution Revenue: SMB Farm Supply serves as the distribution arm, complimenting manufactured goods with a variety of farm supply products sourced from other manufacturers. Revenue comes from reselling distributed products alongside manufactured goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

SMB Manufacturing Inc. designs, manufactures, and distributes livestock watering equipment (waterbowls, nipple drinkers, the proprietary HogFlo watering system) and a broad range of complementary farm supplies including plumbing fittings, feeders, troughs, chain, cable, fasteners, and barn hardware. The company operates two divisions—SMB Manufacturing for production and SMB Farm Supply for distribution—selling directly to farmers across Canada and the Lower 48 United States through its e-commerce store at smbmfg.com.

Product overview

SMB Manufacturing is a family-owned company founded in 1968, specializing in livestock watering equipment and farm supplies. The company operates two divisions: SMB Manufacturing (product manufacturing) and SMB Farm Supply (distribution). Their core product is the proprietary HogFlo watering system for hog/pig operations, complemented by a comprehensive portfolio of livestock watering products (waterers, floats, waterbowls, nipple drinkers, stock tanks), plumbing supplies (PVC sewer fittings, PEX cold expansion fittings), and extensive hardware products (chain, cable, clamps, rope, fasteners, thimbles). Additional offerings include barn supplies, feeders and troughs, dairy cow supplies, lamb/calf feeding supplies, lighting and heat lamps, livestock ID and sorting equipment, pails/pans/buckets, tools, and wheelbarrows. The product portfolio serves cattle, pig, sheep, and equine operations across Canada and the US, with approximately 50 years of product development focused on quality materials and reliable operation.

Differentiator

Problem solved

Functional benefit

Brands

• HogFlo: HogFlo watering equipment product line including cup bowls, slat feeders, nipple drinkers, valves, plumbing kits, water pipes and fastening products.
• BarnToField
• Scraperake
• Hydra

Products and services

• HogFlo Watering Equipment Proprietary livestock watering product line including cup bowls, slat feeders, nipple drinkers, valves, plumbing kits, water pipes, and fastening components designed for pig farming operations.
• Livestock Waterers and Floats Waterers and float systems for livestock including waterbowl complete units, replacement parts, saddle kits, valves, and SPI/Tusker waterers.
• Stock Tanks and Floats Galvanized stock tanks and poly stock tanks (including Behlen County brand) for livestock water storage and watering applications.
• PEX Poly Cold Expansion Fittings Poly-Alloy Cold Expansion PEX fittings resistant to chemicals in corrosive and aggressive water conditions, designed for ASTM F1960 PEX cold and hot water distribution systems using SDR9 PEX tubing. Available in 1/2" to 1-1/4" sizes as tees, elbows, adapters, couplings, and plugs.
• Plumbing Products Plumbing supplies including PVC Sewer fittings, PVC Sewer Pipe, and PEX cold expansion fittings for residential and farm water distribution systems.
• Feeders and Troughs Feeders, troughs, carts, scoops, nose pans, and button bowls for livestock feeding operations.
• Dairy Cow Supplies Supplies and equipment specifically designed for dairy cow operations.
• Lamb and Calf Feeding Supplies Specialized feeding supplies for lambs and calves.
• Chain Products Chain products including Grade 30 Hot Dip Galvanized, Self-Color, Stainless Steel, Zinc Chain, Grade 70 Chain, Safety Chains, Twin Loop chains, and Utility chains in various sizes.
• Cable, Clamps and Rope Cable products including galvanized cable, stainless steel cable (304SS, 316SS), PVC coated cable; cable clamps; thimbles; nylon rope; and shock cord (bungee cord).
• Fasteners and Hardware

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crystal Spring Hog Equipment: Canadian manufacturer of hog equipment including wet/dry feeders and watering systems. Comparable to SMB's HogFlo product family and Canadian ag-equipment footprint.
• Coburn Company: Wholesale distributor of animal health and livestock production supplies including watering and feeding equipment. Comparable to SMB's distribution arm targeting livestock producers.
• Hog Slat: Major manufacturer and distributor of hog production equipment, including watering and feeding systems. Directly comparable to SMB's HogFlo line for pig operations and overall farm supply distribution model.
• Miller Manufacturing: US-based maker of livestock watering equipment (waterers, stock tanks, heated buckets) and farm supplies. Highly comparable product overlap with SMB's livestock waterers, floats, and stock tank categories.
• Behlen Industries: Manufacturer of galvanized stock tanks and farm/ranch equipment — Behlen stock tanks are even carried on SMB's site. Strong product overlap in livestock water storage and farm equipment.
• QC Supply: Distributor of livestock and farm supplies including waterers, feeders, and barn equipment. Closely mirrors SMB Farm Supply's distribution model with a comparable one-stop-shop catalog.
• Premier1 Supplies: Direct-to-farmer retailer of livestock equipment, fencing, and supplies with its own proprietary products. Similar go-to-market motion to SMB's e-commerce-led model.

Broad incumbents

• FarmTek: Large direct-to-farmer retailer of agricultural and livestock equipment and supplies. Comparable distribution model and catalog breadth to SMB Farm Supply, but with broader product scope.
• Priefert Ranch Equipment: Large diversified manufacturer of livestock and ranch equipment including handling, feeding, and watering products. Overlaps with SMB's livestock waterers and feeders category but at much broader scale.

Emerging players

• Agri-Plastics: Manufacturer of plastic livestock equipment including waterers, troughs, and feeders. Partial overlap with SMB's stock tank and feeder categories at a smaller scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smb-mfg-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMB