ab media
- Company typePrivate
- Founded1984
- HeadquartersMadison, United States
- Headcount—
- GTM typeB2B
- OfferingDigital Commerce or Content
ab media firmographics
Firmographics- Name
- ab media
- Legal name
- AB Media, Inc.
- Website
- https://abmedia.biz
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Ownership category
- akta.pro rank
ab media industry classification
Industry- Product category
- Trade Media Publishing
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Sports & Recreation Magazines (MPAJAEAJ)
- akta.pro secondary industry
- Industry Trade Shows & Expos (MPAGAGAA)
Keywords
Where ab media is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ab media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
Revenue model
- Advertising Revenue: AB Media generates revenue primarily through advertising sales across its portfolio of trade publications and events. Advertisers pay for print ads, digital campaigns, email marketing, custom e-mail campaigns, and exhibit space at trade shows.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ab media product offering
Product offeringCore offering
AB Media publishes trade-media brands and organizes industry events serving the athletics, fitness, recreation, pool and spa, and wood flooring sectors. Its named offerings are Athletic Business, AB Show, AQUA Magazine, and Wood Floor Business.
Product overview
AB Media is a family-owned media company operating as a multi-brand portfolio of trade publications and events. The company publishes four distinct industry publications: Athletic Business (35,750+ subscribers serving athletics/fitness/recreation), AQUA Magazine (serving pool and spa professionals), and Wood Floor Business (17,000+ subscribers serving wood flooring professionals). AB Show is the company's flagship annual trade show event. These publications are complemented by integrated marketing services including print advertising, online/digital advertising, social media marketing, and in-person event marketing solutions. The brands serve three primary industries: athletics/fitness/recreation, spas/pools, and wood flooring.
Differentiator
Problem solved
Functional benefit
Brands
- Athletic Business: Trade publication serving the athletics, fitness and recreation industry with a monthly print subscription and digital platform.
- AB Show
- AQUA Magazine
- Wood Floor Business
Products and services
- Athletic Business Trade-media brand serving the athletics industry.
- AB Show Industry event serving the athletics, fitness, and recreation sectors.
- AQUA Magazine Trade-media brand serving the pool and spa industry.
- Wood Floor Business Trade-media brand serving the wood flooring industry.
Quantifiable outcome
- 35% increase in sign-ups for Sand and Finish schools using custom email campaigns
- +1 more outcomes
Companies that use ab media
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
ab media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ab media partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights3 records
ab media competitors and assessment
Company assessmentBroad incumbents
- Active Interest Media: Active Interest Media is a privately held enthusiast and B2B media company operating a portfolio of specialty magazines, websites, and events. Its diversified specialty brand portfolio approach closely mirrors AB Media's strategy.
- Crain Communications: Crain Communications is a diversified B2B media company publishing trade publications across healthcare, automotive, business, and specialty industries. Its family-owned history and multi-vertical B2B trade publishing model closely mirror AB Media's approach.
- Questex: Questex is a B2B media and events company operating across hospitality, wellness, technology, and specialty industrial verticals. Its multi-vertical trade event + publication model directly parallels AB Media's structure.
- Emerald Publishing: Emerald Publishing is a B2B academic and practitioner publisher with trade media and events operations. While more academic-focused, its multi-vertical trade publishing and event model parallels AB Media's operations.
- BNP Media: BNP Media is a B2B trade media company publishing specialized magazines, websites, and events across architecture, engineering, food, manufacturing, and security verticals. Closely comparable multi-vertical niche B2B media business model.
- Informa PLC: Informa is a global B2B media, events, and information services conglomerate operating thousands of trade events and publications across dozens of industries. It is the broad incumbent against which all niche B2B trade media companies like AB Media benchmark on scale and cross-vertical capabilities.
Direct peers
- AC Business Media: AC Business Media operates a portfolio of B2B trade publications and events across multiple specialized industries, including construction, security, and industrial sectors. Its multi-brand niche portfolio approach parallels AB Media's structure.
- Hanley Wood (now part of Zonda / Meyers Research): Hanley Wood was a leading B2B trade media company serving residential construction, architecture, and building products. It directly competes in adjacent wood flooring / construction verticals through brands like Architectural Record, and historically operated Pool & Spa News competing with AB Media's AQUA.
- PE Media Group: PE Media Group operates Pool & Spa News and related pool/spa industry trade media properties. It is the most direct competitor in AB Media's AQUA Magazine vertical for pool and spa industry advertisers.
Emerging players
- MultiView: MultiView is a B2B digital media solutions provider serving advertisers seeking to reach professional audiences across industry verticals. It represents the digital-native B2B media model that AB Media increasingly competes with.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
ab media social profiles
Digital presenceab media financial estimates
Financial estimateRevenue estimate
Valuation estimate
ab media leadership team
Management profileNumber of profiles
Profiles3 records
ab media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ab media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ab media
What does ab media do?
AB Media publishes trade-media brands and organizes industry events serving the athletics, fitness, recreation, pool and spa, and wood flooring sectors. Its named offerings are Athletic Business, AB Show, AQUA Magazine, and Wood Floor Business.
Is ab media a public or private company?
ab media is a private company. It is classified as family owned and is currently operating.
When was ab media founded?
ab media was founded in 1984.
Where is ab media based?
ab media is headquartered in Madison, United States, in the North America region.
How does ab media make money?
One revenue line is on record: advertising Revenue.
Who are ab media's main competitors?
Broad incumbents on record are Active Interest Media, Crain Communications, Questex, Emerald Publishing, BNP Media and Informa PLC. Direct peers are AC Business Media, Hanley Wood (now part of Zonda / Meyers Research) and PE Media Group. MultiView is listed as an emerging player.
Does ab media have an API?
No public API is recorded for ab media.
What industry is ab media in?
ab media's product category is Trade Media Publishing. Its primary akta.pro industry code is MPAJAEAJ, Sports & Recreation Magazines, with a secondary code of MPAGAGAA, Industry Trade Shows & Expos. Its NAICS code is 711 and its SIC code is 2731.