Solar Finland

What Solar Finland does

Solar Finland Oy is a privately held, family-owned Finnish solar energy group founded in 1978 and headquartered in Salo. It operates through four wholly owned subsidiaries that together cover the solar PV value chain: Salo Solar (design, sale, and installation of turnkey residential and commercial PV systems), Salo Tech (manufacture and sale of SALO® solar panels on a fully automated 100 MW production line using monocrystalline silicon cells), Salo Automation (design and export of automated production lines and machines for solar panel manufacturers), and Salo Energy (development of utility-scale solar parks and PPA-based energy sales — operating a 1 MW plant in Salo and a 450 kW plant in Tammela).

The group's SALO® panels are differentiated for Nordic climate conditions — rated for heavy wind, rain, and snow loads, with panel efficiencies exceeding 20% (20.4% on 395 W modules). Panels are produced entirely in Finland, with a traceable supply chain that explicitly avoids Xinjiang-linked polysilicon. The company holds ISO 9001 manufacturing certification and the Keyflag (Avainlippu) domestic-origin mark, and SOLO® panels are pending IEC certification. Since 1978 the firm has accumulated over 40 years of domain expertise.

Solar Finland makes money through four hardware-sales revenue streams: SALO® panel sales (direct and via Onninen Oy's technical wholesale network — Finland's only technical wholesaler), turnkey system sale-and-installation, solar park construction and PPA-based energy sales, and production-line equipment exports. Distribution combines direct B2B sales to cities, municipalities, and private entities, Onninen wholesale distribution within Finland, and an e-commerce webstore for B2C. The company is expanding internationally, having signed an agreement in December 2021 to establish a PV module production facility in Thailand.

Name

Solar Finland

Legal name

Solar Finland Oy

Website

https://solarfinland.fi

Company type

Private

Founded year

1978

Operating status

Operating

Short description

Solar Finland Oy is a Finnish solar PV group operating four subsidiaries (Salo Solar, Salo Tech, Salo Automation, Salo Energy) that manufacture monocrystalline SALO® panels, install turnkey residential and commercial systems, and develop solar parks with PPA deals for Nordic and European customers.

Ownership category

akta.pro rank

Product category

Solar Energy Equipment Manufacturing

NAICS

Solar Electric Power Generation (221114)

SIC

Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Solar PV Module & Cell Manufacturing (Crystalline, Thin-Film) (EUAMAHAA)

akta.pro secondary industries

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB), Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG)

Keywords

• Solar panel manufacturing
• Photovoltaic systems
• Turnkey solar solutions
• Solar park development
• Production line automation

Headquarters

HQ city

Salo

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Solar Panel Manufacturing and Sales: Salo Tech manufactures and sells Finnish SALO® solar panels through the 100MW automated production line. Panels are sold through distribution partners and direct sales.
2. Solar Energy Systems: Salo Solar designs, sells, and installs comprehensive turnkey solar electricity systems for residential and commercial customers, including inverters, mounting structures, junction boxes, and other accessories.
3. Solar Park Development and Energy Sales: Salo Energy builds large solar power plants and sells clean renewable energy through PPA (Power Purchase Agreement) deals to cities, towns, and private entities. Currently operates 1 MW plant in Salo and 450kW plant in Tammela.
4. Production Line Equipment Sales: Salo Automation designs and builds automated production lines and machines for solar panel manufacturing for export markets globally.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Solar Finland manufactures and sells SALO® monocrystalline silicon solar panels through subsidiary Salo Tech, designs and installs turnkey solar electricity systems through Salo Solar, builds automated solar panel production lines for export through Salo Automation, and develops utility-scale solar parks with PPA energy sales through Salo Energy. The company operates a fully automated 100MW production line in Salo, Finland, serving residential, commercial, industrial, and municipal customers in Finland with traceable Nordic-climate-engineered products.

Product overview

Solar Finland is a solar energy corporation comprising four subsidiaries operating across the entire solar PV value chain. The portfolio includes SALO® Solar Panels (manufactured by Salo Tech using a 100MW automated line in Salo, Finland), Salo Solar (designing and installing turnkey solar energy systems), Salo Automation (engineering production lines for solar panel manufacturers), and Salo Energy (developing and operating utility-scale solar parks with PPA agreements). The company leverages over 40 years of solar energy expertise since 1978.

Differentiator

Problem solved

Functional benefit

Brands

• SALO®: Finnish-made solar panel brand manufactured by Salo Tech Oy, designed for Nordic climate conditions with monocrystalline silicon cells.

Products and services

• SALO® Solar Panels High-quality Finnish-made solar panels manufactured by Salo Tech using monocrystalline silicon cells on a fully automated 100MW production line in Salo, Finland. Engineered for Nordic weather conditions with over 20% efficiency rating. Sold to residential, commercial, and industrial customers through the Onninen Oy wholesale network and direct channels.
• Salo Solar Turnkey Solar Electricity Systems Turnkey solar electricity system design, sales, and installation service for residential and commercial customers, including system design, inverters, mounting structures, junction boxes, and other accessories. Delivered through direct sales and an e-commerce webstore at shop.salosolar.com.
• Salo Automation Solar Panel Production Lines Automated production lines and machines for solar panel manufacturing sold to international manufacturers. Features modular structure that is scalable according to volume needs and adaptable for new raw materials.
• Salo Energy Solar Parks and PPA Energy Sales Utility-scale solar park development and renewable energy sales service to cities, towns, and private entities via PPA (Power Purchase Agreement) deals and direct energy contracts. Currently operates 1 MW plant in Salo and 450kW plant in Tammela.

Quantifiable outcome

• Solar panels achieve over 20% efficiency rating (20.4% with 395W panels)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Onninen OycoreChannel Partner/ Reseller/ Distributor · 28 September 2021Salo Tech Oy and Onninen Oy began cooperation in September 2021 to expand distribution of Finnish-made SALO® Solar Panels through Onninen's technical wholesale network. Onninen is the only operator in technical wholesale business in Finland. This partnership enables broader availability of domestic solar panels through Onninen's extensive distribution channels.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Solitek: Lithuanian PV module manufacturer focused on high-quality European-made modules for harsh-climate markets; directly comparable as a small European crystalline module producer competing against Asian volume players.
• Meyer Burger Technology: European-headquartered premium PV module manufacturer producing monocrystalline HJT modules; competes with Solar Finland for ESG-conscious and quality-focused European buyers seeking non-Asian supply.
• REC Group: Norwegian-founded premium PV module maker with operations in Europe and Asia; comparable to Solar Finland in targeting premium residential and commercial rooftop segments with high-efficiency monocrystalline modules.
• Valoe: Finnish solar module manufacturer with vertically integrated cell-to-module production; the most direct Nordic-headquartered comparator to Solar Finland's Salo Tech business, serving similar EU customers with domestically manufactured PV modules.
• NAPS Solar: European solar module and system provider offering turnkey PV solutions for residential, commercial, and off-grid applications; similar horizontal mix of module production and system integration to Solar Finland's Salo Tech and Salo Solar subsidiaries.

Broad incumbents

• JA Solar Technology: Top-tier global PV module manufacturer with vertically integrated cell and module production; broad incumbent competitor in the same crystalline module market SALO® competes in.
• JinkoSolar: Global leading PV module manufacturer at gigawatt scale with broad product portfolio; relevant as the dominant cost-competitive incumbent in the same crystalline silicon module category as SALO®.
• LONGi Green Energy: World's largest monocrystalline silicon wafer and module producer; sets the benchmark for monocrystalline cell efficiency and scale that Solar Finland's monocrystalline line is differentiated against.
• First Solar: Large-scale thin-film PV module manufacturer with utility-scale focus; relevant incumbent as an established non-Chinese-crystalline alternative that benefits from similar ESG and supply-chain transparency narratives as Solar Finland.
• Trina Solar: One of the world's largest vertically integrated PV module manufacturers with multi-tens-of-gigawatt capacity; a broad incumbent whose scale sets the cost benchmark against which Solar Finland's 100MW line must compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/salo-automation-oy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solar Finland