What neoregie does

Neoregie is the exclusive advertising sales house (régie publicitaire) of the Hit Radio Group, founded in 2012 and headquartered at 34 rue de la Douane in Casablanca, Morocco. The company packages and sells advertising inventory on behalf of the group's broadcast and digital properties, acting as the single point of commercial access for brand owners, agencies, event promoters and public institutions active in Morocco and selected Sub-Saharan African markets.

The commercial inventory that Neoregie monetizes is anchored by Hit Radio's 76 active frequencies in Morocco and 100 international frequencies across 13 Sub-Saharan African countries, reaching 3 million daily Moroccan listeners and a cumulative 35-million African listener pool. On top of this broadcast base, Neoregie sells against an integrated digital ecosystem comprising the group website (300K monthly page views), a mobile app (450K cumulative downloads), YouTube, Facebook (3.4 million fans) and Instagram (1.2 million followers). The offering goes beyond traditional radio spots to include sponsoring, event organization, in-store radio programming for retailers, and music programming consultation — i.e. an integrated audio-plus-digital ad sales proposition rather than spot-only brokerage.

Neoregie's business model is media sales brokerage under exclusive mandate from the Hit Radio Group. Pricing is quote-based and negotiated per campaign rather than self-serve or programmatic, in line with standard French/Maghreb régie publicitaire practice. Customer segments span luxury brands, large distribution chains, large institutions, SMEs, event promoters and advertising agencies. Neoregie is privately held as a subsidiary of the Hit Radio Group and operates under director Boubker Belghazi, appointed in May 2019. No revenue, funding, headcount or acquisition data is publicly disclosed.

Name

neoregie

Legal name

NEOREGIE neoregie.ma

Website

https://neoregie.ma

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Neoregie is the exclusive advertising sales house of Morocco's Hit Radio Group, monetizing broadcast and digital ad inventory across 76 Moroccan and 100 international radio frequencies for luxury brands, retailers, institutions, SMEs, and event promoters.

Ownership category

akta.pro rank

Product category

Radio and Digital Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Radio advertising
• Digital advertising
• Media sales agency
• Event sponsorship
• In-store radio

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Radio Advertising: Classic advertising spots broadcast on Hit Radio across 76 frequencies in Morocco and 100 frequencies internationally, generating traffic and sales for advertisers.
2. Digital Advertising: Digital advertising solutions across Hit Radio's online platforms including website, mobile apps, and social media channels with millions of followers.
3. Sponsoring and Parrainage: Sponsorship and patronage opportunities tied to Hit Radio programming, events, and content.
4. Special Operations and Events: Special advertising operations including concerts, events, antenna relocations, and custom promotional activities.
5. Radio In-Store: In-store radio solutions and music programming services for retail environments.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Neoregie is the exclusive advertising agency (régie publicitaire) for the Hit Radio Group, commercializing radio advertising spots, digital advertising, sponsorships, and event-based advertising solutions across Hit Radio's portfolio. It also offers in-store radio and music programming services for retail environments, serving advertising agencies and direct advertisers across Morocco and sub-Saharan Africa.

Product overview

Neoregie is a multi-media advertising agency (régie publicitaire) based in Casablanca, Morocco, established in 2012 to exclusively commercialize products from the Hit Radio media group. The portfolio includes radio (Hit Radio with 76 frequencies and 3.4M daily listeners; Hit Radio International with 100 frequencies across 13 African countries reaching 35M listeners), digital platforms (website, mobile apps, social media with 1.2M Instagram followers, 3.4M Facebook fans), Web TV, radio in store, and event operations. The company provides advertising campaigns, sponsoring, and special operations to serve agencies and advertisers with targeted communication solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Hit Radio (Radio Station) Musical radio station and flagship product of the Hit Radio media group, commercialized exclusively by Neoregie for advertising purposes. Available across 76 frequencies in Morocco, reaching 3 million daily listeners.
• Hit Radio International International expansion of the Hit Radio concept to 13 sub-Saharan African countries through South-South partnerships, broadcasting across 100 frequencies with a 35 million listener audience pool.
• Digital Advertising Platforms

Quantifiable outcome

• 3 million daily radio listeners in Morocco
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Hit Radio GroupcoreStrategic or Co-development Partner · 1 January 2012Neoregie was established in 2012 as the exclusive advertising agency for Hit Radio Group, commercializing all media products including radio, digital, web TV, events, and derived products. This is an internal/corporate relationship as Neoregie is the commercial arm of the Hit Radio group.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Medi1 Radio: Major Moroccan commercial radio station and media group, the most direct competitor to Hit Radio in the Moroccan radio advertising market. Both operate radio broadcasting plus advertising sales functions targeting Moroccan and pan-African advertisers.
• NRJ Global: Exclusive advertising sales house for the NRJ radio network in France and internationally. Closely mirrors Neoregie's business model as the dedicated commercial arm of a major music-format radio group selling multi-channel advertising inventory.
• Régie Lagardère Publicité: Advertising sales house for Lagardère's media properties (radio stations, digital, print). Highly comparable as a media sales operation commercializing multi-format audio and digital advertising inventory for sister broadcasters.
• Sky Media: In-house advertising sales arm of Sky, selling cross-platform media (TV, digital, radio, addressable) to advertisers. Highly relevant as a comparable multi-format, audience-monetization sales house model.
• Trace (Trace TV / Trace FM): Music-focused media group operating TV and radio channels across Africa and globally with in-house advertising sales. Comparable as a youth-oriented music media brand monetizing pan-African audiences through integrated audio and video advertising.
• Global Media (Group L'Avenir / Morocco): Moroccan media group operating newspapers and digital properties targeting Moroccan advertisers, with in-house advertising sales. Comparable as a competing Moroccan media sales operation competing for the same advertising budgets.

Broad incumbents

• RTL Advertising (RTL Group): Largest European commercial radio broadcaster with a dedicated advertising sales operation. Comparable as a multinational radio advertising sales platform with international footprint, though at much larger scale and broader portfolio.
• M6 Publicité (Groupe M6): Advertising sales house of Groupe M6, commercializing TV, radio, and digital inventory to advertisers in France. Comparable as a multi-channel media sales operation, though larger scale and broader portfolio.

Regional players

• Primedia Broadcasting (South Africa): Major South African commercial radio group (702, CapeTalk, 947, etc.) with proprietary advertising sales. Comparable as an African commercial radio sales platform, though serving primarily Southern Africa rather than the North/West African markets Neoregie addresses.
• Capital FM (Kenya): Leading commercial radio station in Kenya with integrated advertising sales. Comparable as an East African youth-music commercial radio platform monetizing a large urban audience, though primarily domestic rather than multi-territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/neoregie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about neoregie