k plus
K Plus, Inc. is a privately held registered investment advisory firm founded in 1993 and based in Blairstown, New Jersey. It provides 401(k) fiduciary and communication services to small and mid-sized plan sponsors, plus hourly ($150/hour) financial planning for individual pre- and post-retirement investors.
- Company typePrivate
- Founded1993
- HeadquartersBlairstown, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What k plus does
K Plus, Inc. is a privately held registered investment advisory firm founded in 1993 by Peter Lang and headquartered at 326 Main Street, Blairstown, New Jersey. The firm operates with a small team consisting of founder Peter Lang and Account Manager Terrence Lang, CFP (who joined in 2008), and provides two integrated practice lines. For small to mid-sized 401(k) plan sponsors, K Plus offers fiduciary and communication services on an a la carte basis, including provider searches, fund selection using risk/reward analysis tools, ERISA-compliant Investment Policy Statements, annual investment monitoring reports, customized employee education seminars, one-on-one coaching, sample model portfolios, and quarterly newsletters with hypothetical performance charts. For individuals and families, the firm provides pre-retirement and post-retirement financial planning, including goal setting, asset allocation guidance, and no-load mutual fund selection.
The firm is structured as a pure professional services advisory practice rather than a technology or asset management company. Its core differentiator is explicit independence: although it works with insurance companies, banks, brokerage firms, mutual funds, and third-party administrators, K Plus represents the client rather than any product provider, does not sell funds, and does not collect transaction-based commissions. Pricing is split between an individual rate of $150 per hour (rather than the more common 1% of assets) and undisclosed a la carte corporate fees. Founder Peter Lang's prior 23-year tenure in pension departments at Prudential and CIGNA, combined with over 3,000 401(k) education meetings conducted across 28 states before founding the firm, is the principal source of credibility and client relationships.
K Plus operates as a direct-to-client advisory firm with no channel partners, no institutional or venture backing, and no disclosed digital self-serve or product-led growth motion. GTM is sales-led via direct engagement with plan sponsors and individual investors, supplemented by customized seminars, coaching, newsletters, and a basic informational website. The firm holds no patents, has no disclosed AI/ML capability beyond decision-support tools for fund screening, and is not pursuing geographic expansion beyond its single New Jersey headquarters. In summary, K Plus is a long-tenured, founder-led boutique RIA whose competitive position rests on fiduciary independence, customization, and low-cost hourly billing rather than scale, technology, or distribution advantages.
k plus firmographics
Firmographics- Name
- k plus
- Legal name
- K Plus, Inc.
- Website
- https://kplusinc.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Short description
- K Plus, Inc. is a privately held registered investment advisory firm founded in 1993 and based in Blairstown, New Jersey. It provides 401(k) fiduciary and communication services to small and mid-sized plan sponsors, plus hourly ($150/hour) financial planning for individual pre- and post-retirement investors.
- Ownership category
- akta.pro rank
k plus industry classification
Industry- Product category
- Retirement Plan Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)
- akta.pro secondary industry
- Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD)
Keywords
Where k plus is headquartered
LocationHeadquarters
- HQ city
- Blairstown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
k plus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Hourly Fee-Based Advisory Services (Individuals): Bills clients on an hourly basis for financial planning and investment guidance. Does not charge percentage of assets or collect commissions on transactions.
- 401(k) Fiduciary and Communication Services (Corporate): Provides fiduciary services, provider searches, investment monitoring, and employee education to small and mid-sized companies on an a la carte basis. Pricing not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual financial planning services billed at $150 per hour |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
k plus product offering
Product offeringCore offering
K Plus, Inc. is a registered investment advisory firm that provides 401(k) fiduciary and communication services to small and mid-sized defined contribution plan sponsors, including provider searches, fund selection, Investment Policy Statements, fund performance monitoring, and customized employee education materials. For individuals and families, the firm offers hourly-billed financial planning covering pre-retirement savings goals, asset allocation, no-load mutual fund selection, and post-retirement income strategy.
Product overview
K Plus, Inc. offers a unified suite of 401(k) fiduciary and communication services for plan sponsors, combined with individual financial planning services for employees and families. The core offerings include 401(k) Fiduciary Services (provider searches, fund selection, Investment Policy Statements, and fund performance monitoring) and 401(k) Communication Services (investment seminars, coaching, model portfolios, and newsletters). Individual Services provide pre- and post-retirement planning including goal setting, asset allocation, and income strategy development. All services are available on an à la carte basis, with the company charging $150 per hour for individual services and representing clients independently without selling funds or collecting transaction commissions.
Differentiator
Problem solved
Functional benefit
Products and services
- 401(k) Fiduciary Services Fiduciary services package for 401(k) plan sponsors covering provider searches, fund selection, Investment Policy Statements, and annual fund performance monitoring to help companies fulfill ERISA obligations.
- 401(k) Communication Services Employee education and communication services for 401(k) plans including investment seminars, one-on-one 401(k) coaching, sample model portfolios, and customized quarterly newsletters with hypothetical performance charts.
- Individual Financial Planning Services Hourly-billed financial planning for individuals and families covering pre-retirement savings goal setting, asset allocation, no-load mutual fund selection, and post-retirement income strategy. Billed at $150 per hour with no commissions or asset-based fees.
Companies that use k plus
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
k plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
k plus partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
k plus competitors and assessment
Company assessmentDirect peers
- SageView Advisory Group: Independent RIA focused on retirement plan advisory for mid-sized corporate plans. Closely comparable to K Plus in serving employer-sponsored 401(k) clients with fiduciary and participant-communication services, though at significantly larger scale.
- CAPTRUST: RIA specializing in retirement plan advisory for mid-market and large corporate plans. Competes head-to-head with K Plus in providing provider searches, fund selection, IPS, and ongoing investment monitoring for plan sponsors.
- OneDigital: National benefits and retirement advisory firm providing 401(k) fiduciary services to small and mid-sized employers. Direct competitor in K Plus's target segment, though OneDigital operates with a broader benefits/HR consulting footprint.
- Pensionmark Retirement Group: Retirement plan advisory firm serving small and mid-market plan sponsors with fiduciary, investment, and participant-education services. Closely comparable offering set to K Plus's corporate services.
- Sequoia Financial Group: Wealth management and retirement plan advisory firm. Overlaps with K Plus in serving employer-sponsored plans with fiduciary and participant-communication capabilities, with a comparable advisor-led delivery model.
Broad incumbents
- Empower Retirement: Large incumbent recordkeeper and retirement plan services provider. Competes indirectly with K Plus by offering bundled fiduciary, administration, and participant services to the same small/mid-sized plan-sponsor segment, but as a vertically integrated provider rather than an independent advisor.
- Fidelity Investments: Incumbent provider of 401(k) recordkeeping, plan administration, and participant advice. Competes broadly for the same small/mid-sized employer plan-sponsor clients that K Plus targets, but through a proprietary product platform rather than independent advisory.
Emerging players
- Guideline: Technology-driven 401(k) platform targeting small businesses with automated onboarding, low flat pricing, and integrated investment management. Encroaches on K Plus's SMB 401(k) niche via a low-cost, self-serve alternative to human-led fiduciary advisory.
- Blooom: Digital 401(k) advisory service for small businesses using robo-advisor-style fund selection and participant management. Directly competes with K Plus's fund-selection and participant-education services for price-sensitive small-plan sponsors.
- Betterment for Business: Digital 401(k) offering from Betterment targeted at small and mid-sized employers. Competes with K Plus in the same underserved SMB segment using an automated, low-fee model that pressures traditional hourly/advisory pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
k plus social profiles
Digital presencek plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
k plus leadership team
Management profileNumber of profiles
Profiles2 records
k plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
k plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about k plus
What does k plus do?
K Plus, Inc. is a registered investment advisory firm that provides 401(k) fiduciary and communication services to small and mid-sized defined contribution plan sponsors, including provider searches, fund selection, Investment Policy Statements, fund performance monitoring, and customized employee education materials. For individuals and families, the firm offers hourly-billed financial planning covering pre-retirement savings goals, asset allocation, no-load mutual fund selection, and post-retirement income strategy.
Is k plus a public or private company?
k plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was k plus founded?
k plus was founded in 1993.
Where is k plus based?
k plus is headquartered in Blairstown, United States, in the North America region.
How does k plus make money?
Two revenue lines are on record. Hourly Fee-Based Advisory Services (Individuals) is the primary driver. The others are 401(k) Fiduciary and Communication Services (Corporate).
Who are k plus's main competitors?
Direct peers on record are SageView Advisory Group, CAPTRUST, OneDigital, Pensionmark Retirement Group and Sequoia Financial Group. Broad incumbents are Empower Retirement and Fidelity Investments. Emerging players are Guideline, Blooom and Betterment for Business.
Does k plus have an API?
No public API is recorded for k plus.
What industry is k plus in?
k plus's product category is Retirement Plan Advisory Services. Its primary akta.pro industry code is FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension), with a secondary code of FSAEAAAD, Retirement & Pension Planning (401(k)/IRA). Its NAICS code is 523940 and its SIC code is 6282.