size?
size? is a UK-based sneaker and streetwear retailer operating as a trading division of JD Sports Fashion plc, selling curated branded footwear, apparel, and accessories from 20+ major labels through physical stores, pan-European e-commerce sites, and dedicated mobile apps.
- Company typePublic
- Founded-
- HeadquartersBury, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What size? does
size? is a UK-headquartered specialty retailer of branded footwear, clothing, and accessories, operated as a trading division of JD Sports Fashion plc (LSE: JD), one of the UK's largest multichannel fashion retail groups. The company sells a curated portfolio of 20+ major third-party brands — including Nike, adidas, New Balance, Jordan, Converse, Vans, PUMA, ASICS, Salomon, Carhartt WIP, Birkenstock, Reebok, Saucony, UGG, Clarks Originals, and The North Face — alongside its in-house "Home Grown" label. Its merchandising focus is on sneaker culture, streetwear, and casual lifestyle product, with category coverage across men's and women's footwear (trainers, vintage running, canvas & skate, terrace, trail, basketball, performance), apparel (T-shirts, hoodies, jackets, jeans, track pants), and accessories (bags, headwear, shoe care, socks).
The retailer operates an omnichannel model spanning physical stores, a primary UK e-commerce site (size.co.uk), and six regional European storefronts (Germany, Spain, Ireland, France, Netherlands, Italy), supported by two dedicated mobile applications — the general size? shopping app and the size?launches app, which is purpose-built for tracking and entering limited-edition sneaker release draws. The underlying technology stack includes an Akamai CDN with visitor prioritization for high-traffic drops, integrations with BNPL providers (Klarna, Clearpay, PayPal), social platform pixels across Meta, TikTok, Pinterest, Snapchat, and X, and a personalization layer built on Bloomreach, Monetate, Barilliance, FitAnalytics, and TrueFit.
Revenue is generated through direct-to-consumer retail of one-time product transactions at published unit prices (£30-£200+ for footwear, £20-£150+ for apparel), supplemented by promotional pricing, student and emergency-services discounts, gift cards, and an affiliate program. The customer base is broad-based consumer demand across the UK and six continental European markets, with no disclosed enterprise or B2B accounts. Standalone financial metrics for size? are not publicly reported; revenue and operational performance are consolidated within JD Sports Fashion plc's group accounts.
size? firmographics
Firmographics- Name
- size?
- Legal name
- JD Sports Fashion plc
- Website
- https://size.co.uk
- Company type
- Public
- Operating status
- Operating
- Short description
- size? is a UK-based sneaker and streetwear retailer operating as a trading division of JD Sports Fashion plc, selling curated branded footwear, apparel, and accessories from 20+ major labels through physical stores, pan-European e-commerce sites, and dedicated mobile apps.
- Ownership category
- akta.pro rank
size? industry classification
Industry- NAICS
- Shoe Retailers (45821), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Casual & Lifestyle Footwear Retail (CRAAADAB)
- akta.pro secondary industry
- Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.) (CRAAADAJ)
Keywords
Where size? is headquartered
LocationHeadquarters
- HQ city
- Bury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
size? business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Sales: Direct retail sales of footwear, clothing, and accessories through physical stores and e-commerce channels. Revenue generated from one-time product transactions at published retail prices, with periodic sale events and discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Price Retail |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
size? product offering
Product offeringCore offering
size? retails branded footwear, clothing, and accessories for men and women through physical stores across the UK and Europe, a flagship e-commerce site (size.co.uk), six regional European storefronts, and dedicated mobile apps. Its assortment spans sneakers, trainers, running, streetwear, and accessories from 30+ major brands including Nike, adidas, New Balance, Jordan, Converse, and Vans, with a particular focus on exclusive collaborations and limited-edition product launches.
Product overview
size? is a UK-based footwear and clothing retailer operated by JD Sports Fashion plc, offering a comprehensive product portfolio organized as: (1) Core retail categories - Men's and Women's Footwear (trainers, vintage running, canvas & skate, loafers, low-profile, terrace, trail running, basketball, performance running), Men's and Women's Clothing (T-shirts, shorts, jackets, hoodies, jeans, track pants, sweatshirts, shirts, knitwear), and Accessories (bags, sunglasses, headwear, socks, lifestyle items); (2) Sale section with discounted items; (3) Mobile applications - size? App for general shopping and size?launches App for exclusive sneaker release tracking; (4) Brand portfolio featuring major labels like adidas Originals, Nike, New Balance, Jordan, Converse, Vans, PUMA, ASICS, Salomon, The North Face, Carhartt WIP, Birkenstock, Reebok, Saucony, UGG, Clarks Originals, Home Grown, and New Era; (5) Services including gift cards, store locator, order tracking, wishlist, student discount, and emergency services discount. The company operates both online and physical retail stores across multiple European countries.
Differentiator
Problem solved
Functional benefit
Brands
- size?launches: A dedicated app for sneaker releases, launches, and draws for exclusive footwear drops.
Quantifiable outcome
- Sells products from over 30 major footwear and apparel brands
Companies that use size?
Customer profileSegments4 records
size? technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration47 records
Feature4 records
size? partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JD Sports Fashion plccoresize? is a trading name operated by JD Sports Fashion plc, one of the UK's leading specialty fashion retailers. JD Sports Fashion plc is the parent company providing corporate structure, operational infrastructure, and retail expertise.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
size? competitors and assessment
Company assessmentDirect peers
- Size? predecessor / Size (legacy): (See subject company — size? itself is the UK benchmark sneaker specialist; not used as a separate peer.)
- Foot Locker: Foot Locker is a global athletic-footwear and apparel specialty retailer with strong UK and European presence. It competes head-to-head with size? on Nike, Jordan, adidas, and Puma launches and operates omnichannel (stores + apps + e-commerce) in the same geographies.
- END. END. is a UK-based premium menswear and sneaker boutique retailer with strong e-commerce and a flagship store. It targets the same streetwear/premium-sneaker customer as size?, curating similar brands (Nike, adidas, New Balance, Salomon) and offering exclusive collaborations.
- Offspring: Offspring is a UK footwear retailer specializing in premium and limited-edition trainers from Nike, Jordan, adidas, and Asics. It competes directly with size? on sneaker launches and exclusive releases through its own app.
- Schuh: Schuh is a UK and Ireland footwear retailer with broad casual and athletic assortments. It carries many of the same brands (Nike, adidas, Converse, Vans) as size? but skews to family/casual rather than streetwear exclusivity.
- Footasylum: Footasylum is a UK-based streetwear and sneaker retailer operating physical stores and e-commerce. It overlaps with size? on trainers, streetwear apparel, and exclusive drops targeting similar urban/streetwear customers.
- Sneakersnstuff: SNS is a Stockholm-based premium sneaker boutique with global e-commerce. It competes with size? on limited-edition Nike, adidas, and New Balance releases and shares the same scarcity-driven, collaboration-heavy merchandising philosophy.
Broad incumbents
- JD Sports: JD Sports is the flagship fascia of size?'s parent company (JD Sports Fashion plc) and the largest UK sports-fashion retailer. It overlaps directly with size? on trainers, apparel, and streetwear from Nike, adidas, and Jordan, but operates a much broader mass-premium assortment.
- Frasers Group (Sports Direct): Frasers Group owns Sports Direct and a portfolio of premium fascias; it competes with the JD Sports group broadly across UK sports-fashion retail and overlaps with size? on trainer assortments at value and premium tiers.
Emerging players
- GOAT: GOAT is a leading global sneaker resale marketplace. While not a direct traditional retail competitor, it competes with size? for limited-release demand by offering authenticated new and used sneakers that historically drove scarcity traffic to retailers like size?.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
size? social profiles
Digital presencesize? financial estimates
Financial estimateRevenue estimate
Valuation estimate
size? leadership team
Management profileNumber of profiles
size? funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
size? M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about size?
What does size? do?
size? retails branded footwear, clothing, and accessories for men and women through physical stores across the UK and Europe, a flagship e-commerce site (size.co.uk), six regional European storefronts, and dedicated mobile apps. Its assortment spans sneakers, trainers, running, streetwear, and accessories from 30+ major brands including Nike, adidas, New Balance, Jordan, Converse, and Vans, with a particular focus on exclusive collaborations and limited-edition product launches.
Is size? a public or private company?
size? is a public company. It is currently operating.
When was size? founded?
size? was founded in -1.
Where is size? based?
size? is headquartered in Bury, United Kingdom, in the Europe region.
How does size? make money?
One revenue line is on record: retail Sales.
Who are size?'s main competitors?
Direct peers on record are Size? predecessor / Size (legacy), Foot Locker, END., Offspring, Schuh, Footasylum and Sneakersnstuff. Broad incumbents are JD Sports and Frasers Group (Sports Direct). GOAT is listed as an emerging player.
Does size? have an API?
No public API is recorded for size?.
What industry is size? in?
Its primary akta.pro industry code is CRAAADAB, Casual & Lifestyle Footwear Retail, with a secondary code of CRAAADAJ, Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.). Its NAICS code is 45821 and its SIC code is 5661.