ashley - studio tooj

What ashley - studio tooj does

Studio TOOJ is a Stockholm-based, founder-owned design studio (Studio TOOJ AB, Swedish Aktiebolag, Organisation NR: 559435-2576) that designs and sells sculptural furniture and limited art pieces. It is the commercial extension of the Wilén-Jong artistic practice established by co-founders Johan Wilén-Jong and Ash Wilén-Jong. The product portfolio centers on made-to-order tables, benches, and pedestals in solid wood (walnut, mahogany), natural stone (marble, travertine, Pietra Grey), 3D-printed quartz sand (via Sandhelden technology), and mycelium-based Reishi biomaterial (via MycoWorks). Pieces are hand-finished by skilled artisans in the EU and supported by certificates of authenticity, with lead times ranging from 8 to 16 weeks depending on material. Catalog pricing ranges from approximately €1,700 to €48,200 (excluding VAT and shipping), positioning the studio firmly in the collectible-design / luxury sculptural furniture segment.

The business model is a hybrid direct-to-consumer and gallery-channel model. Studio TOOJ sells directly through its own e-commerce site (studio-tooj.com) with full payment required in advance for made-to-order production, and it represents itself in the US market through Wexler Gallery, which operates a gallery in Philadelphia and a showroom in New York. The go-to-market is heavily event-driven: the studio exhibits at Design Miami, Milan Design Week, Alcova Miami, Collectible Brussels, Stockholm Creative Edition, ICFF New York, Atlanta Art Week, and Melbourne Design Week, building awareness and sales among collectors, galleries, and interior designers. Customer segments are design collectors and art enthusiasts, interior designers and architects, and gallery / dealer partners, with secondary exposure to hospitality and commercial projects via custom commissions. Editorial validation from ELLE Decoration, Architectural Digest, Wallpaper*, Dezeen, Hypebeast and others, the ELLE Decoration SE Designer of the Year 2026 award, and acquisition of the 'Burnout' piece into the Corning Museum of Glass design archive together constitute the studio's primary brand and marketing engine. The company is privately held by its founders, with no disclosed external investment.

Name

ashley - studio tooj

Legal name

Studio TOOJ AB

Website

https://studio-tooj.com

Company type

Private

Operating status

Operating

Short description

Studio TOOJ is a Stockholm-based, founder-owned design studio that designs and sells made-to-order sculptural furniture in wood, stone, 3D-printed quartz sand, and mycelium-based biomaterial, serving collectors, interior designers, and galleries worldwide with US representation through Wexler Gallery.

Ownership category

akta.pro rank

Product category

Sculptural Furniture

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Household Furniture (2510)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Sculptural furniture design
• Made-to-order furniture
• Collectible designer furniture
• Natural stone furniture
• 3D-printed quartz sand furniture

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Furniture Sales: Studio TOOJ sells their sculptural furniture directly through their e-commerce website and via inquiry. All pieces are made-to-order with full payment required in advance to initiate production. Prices are displayed in EUR and do not include VAT or shipping costs.
2. Gallery/Dealer Representation (US): Studio TOOJ is represented by Wexler Gallery in the United States, with gallery presence in Philadelphia and showroom in New York, enabling sales through gallery channels to collectors and interior designers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Studio TOOJ designs and sells sculptural furniture pieces including coffee tables, dining tables, side tables, console tables, benches, and pedestals, alongside unique art pieces and design projects. Pieces are made-to-order in solid woods (walnut, mahogany), natural stones (marble, travertine, Pietra Grey), 3D-printed quartz sand, and mycelium-based Reishi biomaterial, hand-finished by skilled artisans in the EU with customisable dimensions and materials.

Product overview

Studio TOOJ is a Stockholm-based studio specializing in sculptural furniture, operating as a direct-to-collector e-commerce platform complemented by gallery representation through Wexler Gallery (US). The product portfolio centers on handcrafted furniture pieces including tables (coffee tables, dining tables, side tables, console tables), benches, and pedestals. Materials include solid woods (walnut, mahogany), natural stones (marble including Alpi Verde and Cipollino, travertine, pietra grey), 3D-printed quartz sand pieces (Contourage, D.U.D, Levitaar, Dripotle Quartz Sand), and mycelium-based Reishi material from MycoWorks (DUK series). All pieces are made-to-order with lead times of 8-16 weeks depending on material. Production occurs in collaboration with skilled artisan partners across the EU. The studio also creates unique art pieces and installations (Burnout, We Are Not The Custodians Of Earth) that are part of museum collections. Pricing ranges from approximately €1,700 to €48,200, excluding VAT and shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Contourage Quartz Sand Console Table Sculptural console table produced via Sandhelden 3D printing technology in quartz sand, with organic forms and a rugged textured surface, printed as one continuous piece and hand-finished by artisans. For collectors and interior designers.
• LEVITAAR Quartz Sand Coffee Table Striking coffee table made via Sandhelden 3D printing in quartz sand, intertwining organic forms with a rugged textured surface, hand-finished by artisans with sand texture intact. L 120 W 120 H 30 cm, 161 kg. For design collectors and luxury interiors.
• D.U.D Quartz Sand Coffee Table Coffee table brought to life through Sandhelden 3D printing in quartz sand, intertwining organic forms with rugged textured surface; hand-finished by artisans with sand texture intact. For collectors and interior designers.
• DUK Quartz Sand Wall-Mounted Side Table Wall-mounted corner table resembling soft fabric, made from top-quality quartz sand via Sandhelden 3D printing. For collectors and design interiors seeking a statement piece.
• Dripotlé Quartz Sand Side Table Side table produced via Sandhelden 3D printing in quartz sand, featuring organic curves woven with the rugged textured surface of the sand. For design collectors.
• Dripotlé Sculptural Side Table (Mahogany or Walnut) Sculptural side table in mahogany veneer and solid wood or walnut, hand-finished by artisans with oiled satin matte surface. Available in mahogany or walnut.
• Dripotlé Travertine Side Table Travertine side table with a captivating and curious appearance, handcrafted by skilled artisans with honed surface treatment. For collectors and luxury interiors.
• Utterö Mahogany Coffee Table Solid mahogany coffee table in the designer's signature style, crafted by skilled artisans with an oiled satin matte finish. For collectors and design interiors.
• Utterö Walnut Coffee Table Solid walnut coffee table crafted by skilled artisans from responsibly sourced wood, finished with an oiled satin matte surface. For collectors and design interiors.
• Dimple Small Walnut Bench Sculptural solid walnut bench hand-finished by skilled artisans with an oiled satin matte surface. For collectors and luxury interiors.
• Dimple Large Walnut Bench Solid walnut bench (L 173 W 73 H 42 cm) handcrafted by skilled artisans, finished with an oiling process for a satin matte look. For collectors and luxury interiors.
• Bollbänk Walnut Bench Solid walnut bench (L 200 W 55 H 43 cm) handcrafted by skilled artisans from responsibly sourced wood with an oiled satin matte finish. For collectors and luxury interiors.
• Bollbänk Mahogany Bench Solid mahogany bench (L 200 W 55 H 43 cm) handcrafted by skilled artisans from responsibly sourced wood with an oiled satin matte finish. For collectors and luxury interiors.
• Tio Mahogany Side Table Side table crafted from mahogany veneer with satin matte finish on the top and high gloss painted legs (L 50 W 50 H 50 cm). For collectors and luxury interiors.
• Big Roll Coffee Table Walnut veneer coffee table in the designer's signature style of beauty in simplicity, finished with an oiled satin matte surface. For collectors and luxury interiors.
• Doughnut Walnut Coffee Table Solid walnut base coffee table with a bronze glass top in a doughnut-shaped design, hand-finished by artisans with an oiled satin matte look. For collectors and luxury interiors.
• Torque Walnut Side Table Walnut side table with a sculptural quality, meticulously crafted by skilled artisans. For collectors and luxury interiors.
• Dome Alpi Verde Marble Coffee Table Sculptural coffee table in Alpi Verde marble hand-finished by artisans in Italy with a soft honed finish; customisable with a choice of stones and dimensions. For collectors and luxury interiors.
• Dome Walnut Coffee Table Sculptural coffee table crafted from walnut, hand-finished by skilled artisans. For collectors and luxury interiors.
• Hourglass Alpi Verde Marble Pedestal Sculptural pedestal in Alpi Verde marble with a soft honed finish, hand-finished by artisans in Italy, displaying different forms from different angles. For collectors and luxury interiors.
• Departed Marble Sculptural Side Table Sculptural side table in marble with soft honed finish, hand-finished by artisans in Italy, available in small and large variants and customisable stones. For collectors and luxury interiors.
• Cadence Travertine Sculptural Dining Table Dining table in natural travertine with a soft, undulating base profile and honed finish that balances elegance and solidity as both a functional object and sculptural presence. For collectors and luxury residential and hospitality interiors.
• H2 Pietra Grey Dining Table Dining table in Pietra Grey natural stone with a soft honed finish, intertwining organic forms with a simple yet disruptive design, hand-finished by artisans. For collectors and luxury hospitality interiors.
• DUK x Reishi Series Surrealist exploration of perception and materiality featuring the DUK wall-mounted corner table and pedestal, each enveloped in Reishi, an innovative biomaterial grown from mycelium by MycoWorks. Available by inquiry. For collectors and luxury interiors.
• Burnout (Unique Art Piece) Unique 2025 art piece created from cast glass and burnt maple wood, now part of the Corning Museum of Glass design archive. Available by inquiry to collectors and institutions.
• We Are Not The Custodians Of Earth (Unique Art Piece) Unique 2025 art piece crafted from ceramics with hand-painted details, expressing themes of environmental stewardship. Available by inquiry.

Quantifiable outcome

• Featured in major global design publications including ELLE Decoration, Architectural Digest, Dezeen, Wallpaper*, and Hypebeast
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered primary, core and minor.

• Wexler GalleryprimaryChannel Partner/ Reseller/ DistributorWexler Gallery serves as Studio TOOJ's exclusive US representation partner. They operate a gallery in Philadelphia (1811 Frankford Ave) and a showroom in New York (200 Lexington Avenue, Suite 431). The gallery handles enquiries, sales, and client relationships for Studio TOOJ in the American market. Studio TOOJ debuted at Design Miami 2025 with Wexler Gallery.
• MycoWorkscoreStrategic or Co-development PartnerStudio TOOJ collaborated with MycoWorks to create the DUK x Reishi series, featuring furniture covered in Reishi, an innovative biomaterial grown from mycelium. This collaboration was showcased at Milan Design Week 2025 Le LABO and was featured in AD, Hypebeast, ELLE Decor, and Dezeen.
• SandheldencoreTechnology or IntegrationStudio TOOJ utilises Sandhelden's innovative 3D printing technology with quartz sand to create their Contourage, D.U.D, DUK, Dripotlé, and LEVITAAR collections. This technology enables creation of complex organic forms with textured surfaces that are hand-finished by artisans.
• Andrea Tsang StudiominorStrategic or Co-development PartnerStudio TOOJ collaborated with Andrea Tsang Studio, with their joint work exhibited at Stockholm Design Week 2025.
• EU-based ArtisanscoreStrategic or Co-development PartnerStudio TOOJ commissions skilled EU-based artisans to produce their furniture pieces. The studio carefully selects these partners to ensure they follow industry standards for sustainable and ethical production. All materials are sourced from sustainable and ethical suppliers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Nagami: Nagami is a design brand focused on large-format 3D-printed furniture and architectural installations. It is comparable to Studio TOOJ through its use of additive manufacturing to create unconventional furniture forms, although its market positioning is more project-based and less collectible.

Direct peers

• Atelier Biagetti: Atelier Biagetti is a Milan-based collectible design studio that blurs the boundary between furniture, sculpture, and artistic narrative. Its experimental materials, limited-edition objects, and cultural storytelling are closely comparable to Studio TOOJ.
• The Haas Brothers: The Haas Brothers is an artist duo producing highly sculptural functional objects, furniture, and collectible design pieces. Its founder-centric art practice and combination of utility with visual spectacle are comparable to Studio TOOJ.
• Zanellato/Bortotto: Zanellato/Bortotto is an Italian design studio working across furniture, objects, textiles, and limited-edition installations. Its research-led material practice and poetic product design make it comparable to Studio TOOJ's design-studio origins and bespoke furniture.
• Editions Milano: Editions Milano is a collectible-furniture and limited-edition design brand that combines advanced fabrication with Italian artisan production. Its project-led, small-batch approach closely matches Studio TOOJ's premium made-to-order sculptural furniture model.
• Nacho Carbonell: Nacho Carbonell is an artist and designer known for tactile organic furniture and functional sculptures, often produced as unique or limited works. The practice compares directly with Studio TOOJ's founder-led sculptural furniture and narrative object positioning.

Broad incumbents

• Paolo Castelli: Paolo Castelli is an Italian luxury furniture and interiors company with a strong emphasis on art, design collaborations, and premium residential and hospitality projects. It is relevant to Studio TOOJ as a broader incumbent serving similar high-end interiors customers.
• Fornasetti: Fornasetti is an established Italian design house that turns artistic motifs into furniture, decorative objects, and interiors. Its art-led, highly collectible luxury positioning overlaps with Studio TOOJ's sculptural furnishings and strong editorial presence.
• Moooi: Moooi is a broad Dutch design house spanning furniture, lighting, and decorative objects with an intentionally artistic identity. It is comparable to Studio TOOJ through its design-led product portfolio and ability to market functional objects as collectible pieces.
• Boca do Lobo: Boca do Lobo is a Portuguese luxury furniture brand known for statement pieces, customization, and collectible editions. It serves the same premium residential and design-project customer base as Studio TOOJ, though at a larger commercial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tooj_sthlm?igshid=MmIzYWVlNDQ5Yg%3D%3D

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ashley - studio tooj