Name

alpine valley

Legal name

Vail Resorts Management Company

Website

https://alpinevalleyohio.com

Company type

Private

Founded year

1965

Operating status

Operating

Ownership category

akta.pro rank

Product category

Ski Resort & Winter Recreation

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Ski resort operations
• Winter recreation services
• Ski lift access
• Ski and snowboard lessons
• Equipment rentals

Headquarters

HQ city

Chesterland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Season Passes: Annual and multi-resort ski passes including Epic Pass (unlimited access to all Vail Resorts), Epic Local Pass, Ohio Pass (access to Alpine Valley, Boston Mills, Brandywine, Mad River), Epic Day Pass (1-7 days), and Military Passes.
2. Daily Lift Tickets: Individual day lift tickets sold at window or online in advance. Includes night skiing tickets for after-3pm access.
3. Ski & Snowboard Lessons: Group lessons (adult and child), private lessons, and seasonal programs. Can be bundled with equipment rental and lift tickets.
4. Equipment Rentals: Day-long ski and snowboard equipment rentals with online booking discounts and Epic Pass holder savings.
5. Food & Beverage: On-mountain dining at Alpine Valley Café (breakfast, snacks, lunch) and Last Run Bar (21+ après ski). No cash accepted; major cards, ApplePay, and resort charge accepted.
6. Retail: On-site retail shop offering branded Alpine Valley apparel, gloves, hats, layering pieces. Brands include Smith, Gordini. Does not sell hard goods (skis, poles, boards, helmets, boots).
7. Gift Cards: Pre-paid cards working like debit accounts for purchases at resort sales stations including tickets, rentals, lessons, and food service areas. Minimum $20 purchase, must be purchased on-site or over-phone.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Alpine Valley operates a ski resort providing seasonal lift access, ski and snowboard lessons, equipment rentals, night skiing, on-mountain dining, and retail. The resort is integrated into the Vail Resorts Epic Pass ecosystem, selling Epic Pass, Epic Local Pass, Ohio Pass, Epic Day Pass, and Military Passes, as well as daily and night lift tickets, alongside group and private lessons, all-day equipment rentals, Dew After Dark night skiing activations, and supporting amenities such as Alpine Valley Café, Last Run Bar, an on-site retail shop, and gift cards.

Product overview

Alpine Valley is a ski resort operated by Vail Resorts offering a unified winter sports experience combining lift access products, instruction programs, equipment rentals, dining, and retail. The product portfolio centers on the Epic Pass ecosystem (Epic Pass, Epic Local Pass, Ohio Pass, Epic Day Pass, Military Passes) and day tickets for slope access, complemented by ski and snowboard lessons (Adult Group, Child Group, Private, and Slope Days programs), equipment rentals, and night skiing through Dew After Dark. Supporting services include Alpine Valley Café and Last Run Bar dining venues, a retail shop, gift cards, Epic Mountain Rewards loyalty program, a mobile app with hands-free Bluetooth lift access, and a terrain park. The resort does not offer on-site lodging but provides a lodging directory for nearby accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Epic Pass Unlimited access season pass to Alpine Valley and all Vail Resorts properties worldwide, with Epic Mountain Rewards benefits including 20% off food, lodging, lessons, and rentals.
• Epic Local Pass Multi-resort season pass providing access to multiple Vail Resorts destinations coast-to-coast, with some peak-restricted dates, designed for frequent skiers visiting multiple resorts.
• Ohio Pass Regional season pass providing unlimited access to Alpine Valley and other Ohio Vail Resorts properties (Boston Mills, Brandywine, Mad River Mountain), available in Child, Adult, and Senior options.
• Epic Day Pass Flexible day pass allowing skiers and riders to access 1-7 days at select Vail Resorts with tiered access options (22, 32, or all resorts) and optional inclusion of peak restricted dates.
• Military Passes Discounted season passes exclusively for active duty, retired, veteran, and dependent military personnel with verification required.
• Winter Lift Tickets Daily lift access tickets for skiing and snowboarding at Alpine Valley, available for purchase online in advance or at the resort ticket windows.
• Night Ski Lift Tickets Afternoon and evening lift tickets for Dew After Dark night skiing and riding beginning at 3:00 PM, with best rates available online. Tickets must be picked up at guest services.
• Slope Saver Nights Mid-week discounted lift tickets ($29) and rentals ($12 online; $22 onsite) available 3-7 PM through the Alpine Valley website.
• Adult Group Lessons Group ski and snowboard instruction for adults at all skill levels, with options to bundle equipment rental and lift tickets.
• Child Group Lessons Age-appropriate ski and snowboard instruction for children with small group sizes, expert instructors, and optional gear and lunch packages.
• Private Lessons Tailored one-on-one ski and snowboard instruction customized to individual goals, allowing families to learn together or receive personalized coaching.
• Slope Days - After School Ski School Seasonal after-school ski and snowboard program for children, combining lessons with practice time on the mountain.
• Ski & Snowboard Rentals Day-long ski and snowboard equipment rentals including ski boots, skis, poles, and snowboards, available with online booking discounts and Epic Pass holder savings.
• Dew After Dark Night Skiing Night skiing and riding under the lights during select evenings, featuring Mountain Dew samples, exclusive swag, and DJ entertainment, accessed via Night Ski Lift Tickets.
• Alpine Valley Café On-mountain restaurant in the Alpine Valley F&B Lodge offering breakfast, snacks, and lunch items including muffins, burgers, wraps, hot chocolate, and salads, with cashless payment.
• Last Run Bar Adults-only (21+) bar located upstairs in the F&B Lodge serving beverages between and after slope sessions.
• Alpine Valley Retail Shop On-site retail shop offering branded Alpine Valley apparel, gloves, hats, layering pieces, and accessories from brands such as Smith and Gordini (no hard goods like skis, poles, boards, helmets, or boots).
• Alpine Valley Gift Cards Pre-paid debit-style cards for on-site purchases at ticket windows, rentals, lessons, and food service areas, available in any denomination with a $20 minimum, purchased on-site or over the phone.
• My Epic App Smartphone application providing Mobile Pass and Lift Tickets via Bluetooth hands-free technology, interactive trail maps with real-time lift line wait times, GPS tracking, ski patrol assistance, and resort updates.
• Terrain Park Designated freestyle area with built features including jumps, boxes, and rails for skiers and snowboarders to perform tricks, managed with Smart Style safety protocols.
• Epic Mountain Rewards Pass holder loyalty program offering 20% off food, lodging, group lessons, and rentals at participating Vail Resorts with no sign-up or points tracking required.

Quantifiable outcome

• 100% snowmaking coverage ensures consistent operating conditions regardless of natural snowfall
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Vail ResortscoreStrategic or Co-development PartnerAlpine Valley is owned and operated by Vail Resorts Management Company as part of their Midwest region portfolio. The resort integrates with the Vail Resorts ecosystem including Epic Pass, My Epic app, Epic Mountain Rewards loyalty program, and access to 37+ owned and operated North American resorts.
• PepsiminorGTM or Marketing PartnerPepsi is listed as a strategic alliance partner, with Mountain Dew branding associated with the Dew After Dark night skiing events. Pepsi products are served at resort dining facilities.
• Helly HansenminorGTM or Marketing PartnerHelly Hansen is featured in the resort's Gear Guide as a recommended outerwear brand. The partnership includes promotional content for Helly Hansen ski jackets, base layers, and accessories. Products available for online purchase through Helly Hansen website.
• OakleyminorGTM or Marketing PartnerOakley is featured in the resort's Gear Guide with promotional content for Meta Vanguard smart glasses and Flow Scape goggles. Products highlighted for their athletic performance and visual technology features.
• National Ski PatrolcoreStrategic or Co-development PartnerThe BM/BW/AV Ski Patrol is one of the largest Ski Patrol chapters in the United States. The National Ski Patrol was founded in 1938 and is represented at 98% of all ski resorts with over 29,000 members serving 650+ ski areas.
• National Forest FoundationminorGTM or Marketing PartnerVail Resorts partnership through guest donation program. Voluntary $1 donations on pass purchases support the National Forest Foundation, which has received over $4.5 million through Vail Resorts guest donation programs.
• Nature ConservancyminorGTM or Marketing PartnerOne percent of revenues from Summer Epic Discovery programs at select Vail Resorts are donated to the Nature Conservancy for ecological restoration and preservation projects.
• Holy Cross EnergyminorOthersLocal electrical utility provider for Vail Resorts Colorado properties. Holy Cross Energy derives power from 60% coal, 23% wind, 6% gas. Vail partners with them on LED lighting retrofits and renewable energy investments.
• Nature ValleyminorGTM or Marketing PartnerNature Valley snack products featured in the Gear Guide as recommended fuel for mountain activities. Part of general outdoor recreation brand partnerships.
• GatorademinorGTM or Marketing PartnerGatorade hydration products featured in the Gear Guide for athletic performance. Products include Gatorade Water, Gatorade Zero, and Gatorlyte Zero for electrolyte hydration.

Scale indicators8 records

Direct peers

• Boston Mills: Sibling Vail Resorts property located in the same Ohio Snowbelt region with shared Ohio Pass access. Directly comparable in scale, operating model, and target customer, and competes for the same Cleveland-metro day-trip skier.
• Brandywine: Co-located Vail Resorts property sharing the same Ohio Pass as Alpine Valley. Operates under an identical Vail Midwest playbook with similar terrain, lessons, and night skiing offerings, competing for the same local Cleveland demand.
• Mad River Mountain: Vail Resorts-owned Ohio ski area sharing the Ohio Pass with Alpine Valley. Comparable in scale and beginner-friendly positioning, and targets the same Ohio resident skier base.
• Wilmot Mountain: Vail Resorts Midwest property in Wisconsin. Operates under the same Epic Pass integration, similar small-scale day-use model, and serves a comparable regional Midwest market.
• Afton Alps: Vail Resorts Midwest property in Minnesota with Epic Pass integration. Closely comparable in scale, beginner-friendliness, and proximity to a major Midwest metro (Twin Cities).
• Mt Brighton: Vail Resorts Midwest property in Michigan. Operates with the same Epic Pass ecosystem and small-mountain day-use format, competing for Michigan/Detroit skiers in a comparable Midwest geography.

Broad incumbents

• Boyne Mountain: Large Michigan-based regional resort operator (Boyne Resorts). A scaled Midwest competitor offering lodging, water park, and full destination amenities that pulls Ohio skiers willing to drive further for a fuller experience.
• Vail Resorts: Parent company and largest North American ski resort operator (NYSE: MTN). Owns Alpine Valley as part of its Midwest region and provides the Epic Pass platform, My Epic app, and shared services that fundamentally shape Alpine Valley's competitive position.
• Alterra Mountain Company: Direct competitor to Vail Resorts operating the Ikon Pass across 50+ North American destinations. While not a same-mountain peer, it competes head-to-head for season pass dollars across the broader ski market and shapes Epic Pass pricing dynamics.

Regional players

• Crystal Mountain (Michigan): Independent Midwest destination resort offering lodging, golf, and spa alongside skiing. Comparable small-to-mid-scale Midwest ski operation targeting regional family and destination travelers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/avohio
• Facebookfacebook.com/avohio
• Instagraminstagram.com/alpinevalley_oh
• LinkedInlinkedin.com/company/alpine-valley-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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