associacio de familiars de malalts d alzheimer del maresme

What associacio de familiars de malalts d alzheimer del maresme does

AFAM (Associació de Familiars de persones amb Alzheimer i altres demències del Maresme) is a non-profit association founded in 1991 as a delegation of AFAB Barcelona and constituted as an independent entity on November 1, 2005. The association is registered with the Generalitat de Catalunya (registry 31246, CIF G63974380) and operates exclusively in the Maresme region of Catalonia, Spain. It serves two primary beneficiary groups: individuals diagnosed with Alzheimer's or other neurodegenerative diseases, and their family caregivers. AFAM's core products and services include the Therapeutic Day Center in Mataró (Centre de Dia Terapèutic, operating Monday–Friday 9:00–19:00 with cognitive, physical, and functional stimulation), the Cognitive Stimulation Unit in Calella (capacity 16 persons, opened in 2015 in partnership with Avahi, Corporació de Salut Selva Maresme, and Ajuntament de Calella), a Home Care Service (SAD), memory workshops, mutual aid support groups (GSAM), an information and guidance service, and a lending library for assistive equipment.

The organization is staffed by a multidisciplinary team of approximately 17 professionals including direction, social worker, neuropsychologist, nurse, physiotherapist, occupational therapist, geriatric aides, administrative staff, driver, and a Calella-based therapist. AFAM also publishes Revista Entrena-Ment, a quarterly Catalan-language cognitive stimulation magazine available in digital (€80/year) and print (€60/year) subscription tiers, and has piloted an immersive virtual reality therapeutic environment in collaboration with technology provider Broomx. The association operates a two-vehicle transport fleet covering the entire Maresme region.

AFAM's business model is a hybrid non-profit funding stack combining recurring membership dues (€80/year, 417 members as of 2025), service fees for day care and home care (subject to income-based co-payments), annual fundraising events (the Mataró Camina solidarity walk raised €36,255.20 in 2024), public subsidies from the Generalitat de Catalunya, Diputació de Barcelona, Ajuntament de Mataró, and specific grants from foundations such as "La Caixa" (for music therapy). Donations qualify for benefits under Spanish Law 49/2002. The go-to-market motion is community-led and event-driven, relying on grassroots referral networks, local media (TV Mataró), volunteer mobilization, and high-visibility annual events (Mataró Camina, Dia Mundial de l'Alzheimer, Sant Jordi rose sales, solidarity cava, theatrical events) for member acquisition and fundraising. AFAM is a member of CEAFA, the Spanish Confederation of Alzheimer's and other Dementias, providing national-level advocacy alignment.

Name

associacio de familiars de malalts d alzheimer del maresme

Legal name

ASSOCIACIÓ DE FAMILIARS DE MALALTS D'ALZHEIMER DEL MARESME

Website

https://afamaresme.org

Company type

Private

Founded year

1991

Operating status

Operating

Short description

AFAM is a non-profit association in the Maresme region of Catalonia providing Alzheimer's and dementia day care, cognitive stimulation, home care, family caregiver training, and support services to affected individuals and their families.

Ownership category

akta.pro rank

Product category

Dementia Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSABAEAH

Cognitive Stimulation & Reminiscence Therapy (Non-Clinical)

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHSABAEAJ

Dementia Care Coordination & Care Planning

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHLADAGAG

Dementia/Alzheimer’s In-Home Care (Non-Medical)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYHSABAEAA

Dementia Companion & Engagement Care

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

Keywords

• Dementia care services
• Cognitive stimulation therapy
• Caregiver support programs
• Therapeutic day centers
• Alzheimer family association

Headquarters

HQ city

Mataró

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Annual Membership Dues: Members pay an annual subscription fee of 80 euros per year (2023 rate). The association has 417 members and counting, many of whom have been members for over 20 years, providing a recurring revenue base.
2. Donations and Fundraising: The organization receives donations from individuals, companies, and community events. Annual fundraising includes the Mataró Camina walk (raised 36,255.20 euros in 2024; 34,201.58 euros in 2023; 28,241.77 euros in 2022), solidarity cava sales, Sant Jordi rose sales, and theatrical event ticket proceeds. Donations offer significant tax benefits under Spanish Law 49/2002.
3. Revista Entrena-Ment Subscriptions: Quarterly magazine focused on cognitive, physical, and emotional stimulation. Digital version at 80 euros/year (three difficulty levels); print version at 60 euros/year (one difficulty level). Also available for individual purchase.
4. Public Subsidies and Grants: The organization receives ongoing support and subsidies from the Generalitat de Catalunya (Departament de Drets Socials i Inclusió), the Diputació de Barcelona, and the Ajuntament de Mataró. CaixaBank has also provided a specific grant for music therapy activities.
5. Day Care and Social Services Fees: Home care services (SAD), day care center, cognitive stimulation unit, and loan of medical equipment (beds, hoists, chairs) are provided, potentially with fees or co-payments based on family income assessments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

AFAM is a non-profit association that provides a comprehensive ecosystem of care for people with Alzheimer's and other neurodegenerative diseases and their families in the Maresme region of Catalonia, Spain. Core offerings include a therapeutic day center (Centre de Dia Terapèutic de Mataró), a cognitive stimulation unit in Calella, home care services (SAD), memory workshops, mutual aid support groups, caregiver training, equipment lending, and a quarterly cognitive stimulation publication (Revista Entrena-Ment).

Product overview

AFA Maresme is a non-profit association providing a comprehensive ecosystem of care services for people with Alzheimer's and other dementias, and their families. The organization operates the Centre de Dia Terapèutic de Mataró (therapeutic day center) offering specialized daytime care with multidisciplinary support including physiotherapy, occupational therapy, and cognitive stimulation, alongside the Unitat d'Estimulació Cognitiva de Calella (cognitive stimulation unit in Calella). Complementary services include home care (Servei d'Atenció Domiciliària), memory workshops, mutual aid support groups, a material lending service, and educational training for family caregivers. The organization also publishes the quarterly magazine Entrena-Ment for cognitive stimulation.

Differentiator

Problem solved

Functional benefit

Products and services

• Centre de Dia Terapèutic de Mataró Therapeutic day center specializing in care for people with Alzheimer's and other neurodegenerative diseases, offering cognitive, social, and functional stimulation with a multidisciplinary team including physiotherapy, occupational therapy, meals, transport, podology, and hairdressing. Open Monday to Friday 9:00–19:00.
• Unitat d'Estimulació Cognitiva de Calella Specialized cognitive stimulation unit offering memory workshops and psycho-stimulation activities for people with Alzheimer's and other neurodegenerative diseases in Calella. Capacity for 16 persons. Open Monday to Friday 10:00–13:00.
• Servei d'Atenció Domiciliària (SAD) Home care service coordinated by social workers, providing support with basic daily living activities including hygiene, care, surveillance, nutrition, and stimulating activities for Alzheimer's patients at their own residences.
• Tallers de Memòria Cognitive workshops targeting areas such as attention, concentration, memory, language, and executive functions, conducted individually at scheduled times.
• Grups de Suport (GSAM) Mutual aid support groups where family members voluntarily gather to help each other face common problems related to caregiving, helping combat isolation.
• Servei d'Acollida i Informació Information and welcome service provided by volunteer family members with specific knowledge of the disease, offering guidance to newly affected families.
• Servei de Préstec de Materials Equipment lending service providing support materials such as beds, hoists, and chairs, as well as sale of essential pharmacy products at reduced prices.
• Revista Entrena-Ment Quarterly publication with activities designed to work on cognitive, physical, and emotional capacities, written in Catalan with different difficulty levels for active aging. Digital subscription: 80 euros/year; print subscription: 60 euros/year.
• Formacions per a Familiars Free training sessions for family members and caregivers of people with Alzheimer's, covering topics like communication with dementia patients, medications, fall prevention, and cognitive stimulation.

Quantifiable outcome

• 4,602 participants in the 2024 Mataró Camina walk, raising 36,255.20 euros
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered major, core and minor.

• Associació de Voluntaris i Amics de l'Hospital (Avahi)majorStrategic or Co-development Partner · 1 January 2015Avahi collaborated with AFAM, the Corporació de Salut Selva Maresme, and the Ajuntament de Calella to open the Cognitive Stimulation Unit in Calella in 2015. The unit operates in a space provided by the Ajuntament de Calella.
• Corporació de Salut Selva MaresmemajorStrategic or Co-development Partner · 1 January 2015Partnered with AFAM to open the Cognitive Stimulation Unit in Calella in 2015, alongside Avahi and the Ajuntament de Calella.
• Ajuntament de CalellamajorStrategic or Co-development Partner · 1 January 2015The Ajuntament de Calella provided the physical space for the Cognitive Stimulation Unit in Calella (C/ Dr. Vivas 152), enabling AFAM to expand its services to the northern Maresme area.
• Diputació de BarcelonacoreStrategic or Co-development PartnerThe Diputació de Barcelona provides ongoing institutional and financial support to AFAM. The organization's website displays the DIPLAC (Diputació de Barcelona) logo as a key supporter.
• Generalitat de Catalunya — Departament de Drets Socials i InclusiócoreStrategic or Co-development PartnerThe Generalitat de Catalunya's Department of Social Rights and Inclusion provides institutional support and subsidies to AFAM. The organization's website displays the Generalitat logo as a key supporter.
• CEAFA (Confederación Española de Alzheimer y otras Demencias)coreStrategic or Co-development PartnerAFAM is a member of CEAFA, the Spanish Confederation of Alzheimer's and other Dementias. CEAFA advocates for equitable access to therapeutic innovations and represents AFAM at the national level. AFAM actively supports CEAFA's campaigns and positions.
• Escola ValldemiaminorGTM or Marketing PartnerStudents from Escola Valldemia's upper primary cycles donated a portion of the profits from their CUEME (Cultura Emprenedora a l'Escola) cooperative project to AFAM, demonstrating youth solidarity and social commitment.
• Mataró CaminacoreGTM or Marketing PartnerMataró Camina is the annual solidarity walking event that is AFAM's largest fundraising and awareness activity. It attracts thousands of participants and has raised over 30,000 euros per year for AFAM's services. The 2024 edition raised 36,255.20 euros.
• Juvé & CampsminorGTM or Marketing PartnerJuvé & Camps supplies the Essential Púrpura Reserva cava for AFAM's solidarity cava campaign (Sant Joan). 100% of profits are donated to AFAM. Bottle price: 11.50 euros; box of 6: 60 euros.
• Plataforma per la LlenguaminorGTM or Marketing PartnerPlataforma per la Llengua supported the launch of the Entrena-Ment magazine, a cognitive stimulation publication written in Catalan. Their representative participated in the magazine's presentation event at the Biblioteca Popular de Mataró.
• Ajuntament de MatarócoreStrategic or Co-development PartnerThe Ajuntament de Mataró provides ongoing support and collaboration with AFAM, including hosting training sessions at the day center (C/ Carlemany 10), participating in events, and collaborating on the Entrena-Ment magazine.
• Agrupació Musical Captiu DolorsminorGTM or Marketing PartnerOrganized the 8th Solidarity Concert at Teatre Monumental de Mataró, donating all ticket proceeds (5 euros per ticket) to AFAM.
• INCITE (Institut de Ciència i Teatre)minorGTM or Marketing PartnerINCITE, a science and theatre institute, created the theatrical conference "El cor no oblida" (The Heart Does Not Forget) about Alzheimer's disease, performed at AFAM's day center to raise awareness and provide emotional support to families.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Alzheimer's Society: A UK-wide charity providing dementia information, support, care-related services, and advocacy. It is comparable in mission and family engagement, but operates at substantially greater scale and breadth.
• Alzheimer's Association: A US nonprofit offering care consultations, education, support groups, and advocacy for people with dementia and caregivers. It is comparable in support and advocacy, but is not a direct local service competitor in Spain.
• Sanitas Mayores: A Spanish senior-care network offering residential, day-center, and home-care services. It is comparable in care delivery and caregiver support, but broader in population, geography, and scale.
• DomusVi: A Spanish operator of residential, day, and home-care services for older adults. It overlaps with AFAM's day-center and home-care delivery, but is a larger commercial incumbent.

Direct peers

• Alzheimer Catalunya: A Catalan nonprofit focused on dementia awareness, support, and services for affected people and caregivers. It is comparable in target population and family-community support model, although it operates at a broader regional level.
• Dementia UK: A UK charity providing specialist dementia nursing and emotional and practical support to families through Admiral Nurses and related services. It is comparable in caregiver and dementia support, though it is not a local facility operator.
• Alzheimer Portugal: A Portuguese nonprofit supporting people with dementia and their caregivers through information, support, and advocacy. It shares AFAM's service population and family-oriented mission, although at a national rather than Maresme level.
• Associació de Familiars d'Alzheimer de Barcelona (AFAB): A Barcelona-based nonprofit supporting people with Alzheimer's and other dementias and their families through information, support, and care programs. Its regional family-association model closely overlaps AFA Maresme's services.

Emerging players

• Fundació ACE: A Barcelona-based foundation offering dementia assessment, clinical care, day services, and family support. It overlaps with AFAM's neuropsychological and therapeutic offerings but is more clinical and research-oriented.

Others

• CEAFA: The Spanish confederation of Alzheimer and other dementia associations, representing the sector and advocating for access to care and therapeutic innovation. It is comparable as an umbrella and advocacy peer, but does not directly operate AFAM's local centers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/afamaresme
• YouTubeyoutube.com/channel/UCrvmcV5Ex-DQx88_UTfBWMQ/videos
• Facebookfacebook.com/afamaresme
• Instagraminstagram.com/afamaresme

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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