a.f.j.p. - comércio de leitões de negrais, lda

What a.f.j.p. - comércio de leitões de negrais, lda does

Felisberto dos Leitões is a Portuguese family-owned food production company, legally registered as A.F.J.P. - Comércio de Leitões de Negrais, Lda, specializing in the slaughter, transformation, and commercialization of suckling pig (leitão). The company's core activities center on producing traditional Portuguese roasted suckling pig in both open (Leitão Assado Aberto) and closed (Leitão Assado Fechado) styles, alongside roasted belly (Entremeada de Leitão), roasted loin (Lombo Assado), and raw whole carcass (Leitão Cru), targeting family celebrations, religious festivals, and event gatherings as well as restaurants and food-service operators.

Production is anchored at a 900m² coordinated facility in Negrais, parish of Almargem do Bispo, municipality of Sintra (Lisbon district), equipped with an automatic slaughtering line capable of processing 300 suckling pigs per hour, modern refrigeration and freezing infrastructure, and high-capacity roasting ovens. The 1998 facility expansion and equipment modernization continue to define the current operating base, with a stated weekly production capacity of 1,500 finished units. Distribution is performed exclusively through the company's owned fleet of 6 specialized vehicles, enabling direct-to-customer and home-delivery service within the Lisbon metropolitan area, and the site operates a silo-based environmental waste management system that channels animal by-products to facilities for conversion into animal feed.

The revenue model is direct-to-consumer and direct-to-business sales of finished and raw suckling-pig products, with pricing not publicly disclosed and distribution scoped to a regional geographic footprint. Go-to-market relies on physical delivery, a developing company website (felisbertodosleitoes.com) for digital ordering, and a Facebook-led social media presence, with no third-party reseller or wholesale channel in evidence. Customer segments span B2C families/individuals (primary) and B2B restaurants/hospitality operators (secondary), driven by the cultural centrality of leitão assado in Portuguese festive occasions.

Name

a.f.j.p. - comércio de leitões de negrais, lda

Legal name

a.f.j.p. - comércio de leitões de negrais, lda

Website

https://afjp.pt

Company type

Private

Founded year

1930

Operating status

Operating

Short description

Felisberto dos Leitões is a family-owned Portuguese producer of traditional roasted suckling pig, slaughtering and roasting whole piglets at a Negrais (Sintra) facility for families, celebrations, and food-service customers via a 6-vehicle owned delivery fleet across the Lisbon metropolitan area.

Ownership category

akta.pro rank

Product category

Suckling Pig Processing

NAICS

Animal Slaughtering and Processing (31161)

SIC

Meat Packing Plants (2011)

akta.pro primary industry

Hog Slaughtering (Harvest & Evisceration) (AFANABAA)

akta.pro secondary industry

Pork Wholesale (Primal/Subprimal, Boxed Pork) (AFAIADAB)

Keywords

• Roasted suckling pig
• Meat processing
• Portuguese traditional foods
• Slaughtering operations
• Food distribution

Headquarters

HQ city

Negrais

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

A.F.J.P. - Comércio de Leitões de Negrais, LDA (Felisberto dos Leitões) slaughters, processes, and commercializes traditional Portuguese suckling pig products from its Negrais (Sintra) facility. The portfolio includes open-style roasted suckling pig (Leitão Assado Aberto), closed-style roasted suckling pig (Leitão Assado Fechado), roasted suckling pig belly (Entremeada de Leitão), roasted suckling pig loin (Lombo Assado), and raw suckling pig carcass (Leitão Cru), with a weekly production capacity of 1500 units delivered via a specialized 6-vehicle fleet offering home delivery.

Product overview

Felisberto dos Leitões operates as a traditional food production company specializing in the slaughter, transformation, and commercialization of suckling pig (leitão). The company offers a focused product portfolio consisting of five core offerings: whole roasted suckling pig in both open (Leitão Assado Aberto) and closed (Leitão Assado Fechado) styles, roasted suckling pig belly (Entremeada de Leitão), roasted suckling pig loin (Lombo Assado), and raw suckling pig carcass (Leitão Cru). The products are produced at a 900m2 manufacturing facility with an automatic slaughtering line and delivered to customers via the company's fleet of 6 specialized vehicles. Production capacity stands at 1,500 units per week.

Differentiator

Problem solved

Functional benefit

Products and services

• Leitão Assado Aberto Open-style roasted suckling pig, a traditional Portuguese dish prepared using the company's established methods, sold to families and food service customers for celebrations and events.
• Leitão Assado Fechado Closed-style roasted suckling pig, prepared using traditional roasting techniques for a distinct presentation, sold through the company's direct delivery network.
• Entremeada de Leitão Suckling pig belly, a traditional cut prepared by roasting, featured as one of the company's specialties for traditional Portuguese meals.
• Lombo Assado Roasted suckling pig loin, a lean cut prepared by roasting, offered as part of the product portfolio for traditional Portuguese dining.
• Leitão Cru (carcaça) Raw suckling pig carcass, sold as a whole product for customers who prefer to prepare it themselves, produced at the company's slaughtering facility.

Quantifiable outcome

• Weekly production capacity of 1500 units/week
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cinco Jotas (5J): Spanish Iberico pork brand owned by Sánchez Romero Carvajal, focused on premium acorn-fed Iberian pig products. Comparable as a heritage-driven Iberian pork specialist with strong brand equity in a niche premium category.
• Joselito: Spanish premium producer of Iberian pork specialties, operating as a vertically integrated, heritage-driven specialty meat business selling high-end cured and fresh pork under a strong brand. Closest functional analog to Felisberto: traditional, family-rooted, premium-positioned specialty pork with brand-led differentiation.

Broad incumbents

• Primor: Major Portuguese meat processing and prepared foods company producing a wide range of pork and meat products for retail and foodservice. Comparable as a domestic Portuguese pork/meat processor operating at industrial scale, though significantly broader in product scope than Felisberto's suckling-pig focus.
• El Pozo Alimentación: Major Spanish pork processor producing fresh and processed pork products across retail and foodservice. Comparable as a large-scale Iberian pork processor in the same regional value chain, though serving broader mass-market needs vs. Felisberto's specialty focus.
• Jerónimo Martins / Pingo Doce (meat counter operations): Major Portuguese food retailer with extensive fresh meat operations and private-label pork lines. Comparable as a scaled buyer/distributor of pork in the Portuguese market, representing a potential retail channel rather than a direct competitor.

Regional players

• Salsicharia Lusitana: Portuguese producer of traditional sausages and cured pork specialties, serving domestic retail and foodservice. Comparable as a domestic Portuguese artisanal pork processor with overlapping customer segments, though focused on cured rather than roasted suckling pig.
• Carnes Landeiro: Portuguese meat wholesaler/distributor specializing in pork and other meats for retail and foodservice. Comparable as a domestic Portuguese pork supplier operating in the same regional value chain, though primarily a distributor rather than processor.

Emerging players

• Porco Preto de Portugal (Bísaro Transmontano producers): Consortium/association of producers of traditional Portuguese Bísaro breed pigs, supplying specialty pork to restaurants and retail. Comparable as a domestic specialty pig producer with a heritage/cultural positioning similar to Felisberto's suckling-pig focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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