sderotadama

What sderotadama does

Sderot Adama (שדרות אדמה) is an Israeli non-profit (Amutah) movement and dance center headquartered in the Nir-Am neighborhood of Sderot, in the Gaza border region. Founded in 2017 by choreographers Liat Dror and Nir Ben Gal — who have collaborated since 1997 and previously operated Hangar Adama in Mitzpe Ramon from 2000 — the center delivers an integrated portfolio of dance education, therapeutic movement training, professional performances, and community engagement. The core technology is the proprietary "The Common Body" methodology developed by the founders, a real-time physical communication framework taught internationally in dance companies and schools, which integrates contemporary dance techniques (modern, release, contact) with choreography, martial arts, acrobatics, theater, meditation, and camera work. The organization's product surface consists of seven distinct offerings: the Movement and Choreography professional training track (3 days/week), the Healing Through Movement two-year certification (delivered in partnership with Sapir Academic College since 2019), the Adama Dance Company (producing original contemporary works), open public classes (Modern Dance, Movement for Women, Partnering/Free Movement), customized workshops and performances for external institutions, community engagement programs for special populations (mental health patients, trauma survivors, wheelchair users, seniors, at-risk youth, sheltered workshop adults, ultra-Orthodox women), and the annual Pesach Adama international contemporary dance festival. Sderot Adama operates a multi-stream revenue model combining Sapir College tuition-bearing academic programs, open-class fees (70 ILS trial / 260-350 ILS multi-class), performance ticket sales (via Eventer), specialized workshops (e.g., 900 ILS intensives), custom group bookings, and likely Israeli Ministry of Culture and Negev-development grants. Distribution is primarily on-site at the Ha-Palmach 11, Sderot facility, supplemented by external institutional bookings within Israel and international co-productions with Danseu (Spain), Spoffin (Netherlands), and KD Mlejn (Czech Republic). The organization is governed by a Board of Directors, Audit Committee, and Friends Association, with a lean core team of approximately eight identified staff covering artistic direction, production, social engagement, pedagogy, and administration.

Name

sderotadama

Legal name

עמותת מרכז התנועה שדרות אדמה ע"ר

Website

https://adama.org.il

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Sderot Adama is an Israeli non-profit movement and dance center in Sderot offering professional dance training, therapeutic movement certification, original performances, and community programs for special populations including trauma survivors, wheelchair users, and at-risk youth.

Ownership category

akta.pro rank

Product category

Performing Arts Education and Movement Therapy

NAICS

Fine Arts Schools (61161), Dance Companies (71112)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYMPAGADAB

Contemporary & Modern Dance

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

Keywords

• Contemporary dance education
• Movement therapy programs
• Dance training certification
• Community dance workshops
• Performing arts center

Headquarters

HQ city

Sderot

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Educational Programs: Two-year academic programs in Movement and Choreography and Healing Through Movement offered in collaboration with Sapir College, with certificates and diplomas awarded upon completion. Registration through Sapir College with tuition fees.
2. Class Registrations: Open classes for the general public including Modern Dance, Movement for Women, and Partnering/Free Movement classes. Pricing includes trial lessons (70 ILS), 4-class tickets (260 ILS), and 5-class packages (350 ILS).
3. Performance Tickets: Sale of tickets for dance performances and shows including 'NAKED MEN' and other productions. Ticketing through Eventer platform.
4. Workshop Fees: Fees for specialized workshops such as the Creation with Adi Boutrous intensive (900 ILS for full workshop) and other professional development workshops for dancers.
5. Group Workshops and Performances: Custom movement workshops and dance performances booked for external groups and institutions. Includes physical training, spatial movement, challenging movement, intuitive movement, and spacious movement workshops.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sderot Adama operates a movement and dance center that delivers multi-year professional training programs (Movement and Choreography; two-year Healing Through Movement certification with Sapir College), open public dance classes, customized group workshops and performances for external institutions, community engagement programs for special populations, original contemporary dance productions through the Adama Dance Company, and an annual international Pesach Adama contemporary dance festival. The center combines professional dance education with therapeutic movement methodologies, including the proprietary 'Common Body' approach developed by founders Liat Dror and Nir Ben Gal.

Product overview

Sderot Adama (שדרות אדמה) is a movement and dance center offering a unified portfolio of services centered on dance education, healing, and performance. The core offerings include two professional training programs: the Movement and Choreography Program (3 days/week) and the Healing Through Movement Program (2-year certification in partnership with Sapir College). The Adama Dance Company produces original contemporary works. Supplementary offerings include open classes for the public, customized workshops for external groups, and community engagement programs for special populations. The center also hosts the annual Pesach Adama international dance festival. All offerings interconnect through shared studio space, faculty, and a philosophy linking dance to community healing and personal growth.

Differentiator

Problem solved

Functional benefit

Brands

• Adama Dance Company: The resident dance company of Sderot Adama, led by Liat Dror, creating original dance productions and performances.
• Pesach Adama Festival

Products and services

• Movement and Choreography Program (מסלול לתנועה וכוריאוגרפיה) Professional training program meeting three days per week that prepares students to become dance and movement creators. Curriculum combines contemporary dance techniques (modern, release, contact) with choreographic methodologies and performative practices, intended for aspiring and practicing dancers and choreographers.
• Healing Through Movement Program (מסלול ריפוי בתנועה) Two-year certification program in collaboration with Sapir College, comprising 150 academic study hours per year across 24 sessions. Designed for therapists, social workers, psychologists, educators, and movement practitioners seeking to extend their practice beyond verbal expression into embodied healing modalities.
• Adama Dance Company (להקת אדמה) The professional resident dance company managed by Liat Dror that produces original contemporary dance works and participates in residencies, festivals, and performances both locally and internationally. Repertoire includes acclaimed works such as Two Room Apartment.
• Open Classes (שיעורים לקהל הרחב) Weekly dance and movement classes for the general public with no prior experience required, including Modern Dance, Movement Class for Women, and Partnering and Free Movement. Priced via trial lessons (70 ILS), 4-class tickets (260 ILS), and 5-class packages (350 ILS).
• Group Workshops and Performances (סדנאות והופעות) Customized movement workshops and dance performances tailored to external groups and institutions throughout Israel, including physical training, spatial movement, challenging movement, intuitive movement, and spacious movement workshops, as well as professional workshops for dancers.
• Community Engagement Programs (מעורבות חברתית) Ongoing community programs serving diverse populations in Sderot and beyond, including youth wheelchair users, adults with mental illness, sheltered workshop participants, at-risk youth, seniors, trauma survivors, and ultra-Orthodox women through movement-based community engagement and inclusive dance sessions.
• Pesach Adama Festival (פסח אדמה) Annual international contemporary dance festival held during the Passover holiday, featuring performances, workshops, and residencies by Israeli and international artists, attracting local and international audiences.

Quantifiable outcome

• Two academic certificates awarded annually through Sapir College collaboration
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Sapir Academic CollegecoreStrategic or Co-development Partner · 1 January 2019Collaboration established in 2019 between Sderot Adama and Sapir College's Professional Development Center. The partnership delivers the two-year Healing Through Movement program with Sapir College providing academic certification. Students receive certificates from Sapir College upon completion of each year and certified diplomas after the full program.
• Ministry of Culture (Israel)flagshipStrategic or Co-development PartnerPartnership with the Ministry of Culture's Sheshet Hayamim (Haramat Maftsar) project - a flagship program presenting premieres of Israeli contemporary dance for 35 years. Sderot Adama hosts premieres and performances as part of this national initiative.
• Danseu Festival (Spain)minorStrategic or Co-development PartnerCo-production partner for 'Wall & Peace' performance by Tom Waxler and Roser Totos. Danseu festival in Spain co-produced the show as part of international artistic collaboration.
• Spoffin Festival (Netherlands)minorStrategic or Co-development PartnerCo-production partner for international dance performances. Spoffin festival in the Netherlands participates in cross-border artistic productions with Sderot Adama.
• KD Mlejn (Czech Republic)minorStrategic or Co-development PartnerCo-production partner for contemporary dance works. KD Mlejn in Czech Republic collaborates on international dance productions.
• Suzanne Dellal CentreflagshipStrategic or Co-development PartnerCollaboration with Suzanne Dellal Centre for Dance and Theatre in Tel Aviv for hosting the 'Haramat Maftsar' premieres. This partnership brings major dance premieres to the Sderot community.
• Eshkol Ramon Local CouncilminorOthersPartnership with artists from the Eshkol Ramon region, hosting exhibitions and artistic events. Collaboration with the artists' guild 'Eshkol' that was established after Operation Cast Lead.
• Vered Israeli Tourism Development CompanyminorOthersPartnership with Vered for tourism and cultural development in the Western Negev region. Listed as supporting organization on events and performances.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Kibbutz Contemporary Dance Company (KCDC): Israeli contemporary dance company with an international dance school and community programs. Directly comparable to Sderot Adama in combining professional dance training, a resident company, and community engagement, though at a larger and more established scale.
• Vertigo Dance Company: Israeli contemporary dance company with a strong community outreach and education mission, including the Vertigo Eco-Art Village in the desert. Closely comparable in combining contemporary dance creation with social/community programming and operating from a peripheral Israeli location.
• Inbal Dance Company: Historic Israeli dance company with educational and community programs. Comparable to Sderot Adama in combining dance performance with educational and outreach activities aimed at diverse populations in Israel.
• Tanzfabrik Berlin: Berlin-based dance creation and education center offering professional training programs, open classes, residencies, and community projects. Closely comparable to Sderot Adama in combining professional dance education, open public classes, and international artist residencies.
• The Place (London Contemporary Dance School): UK's leading venue for contemporary dance combining performance, professional training (LCDS), and participation programs for the wider community. Comparable in offering accredited dance education alongside public classes and performances.
• PACT Zollverein: International production house for dance and performance in Essen, Germany, hosting residencies, co-productions, and artist development. Comparable to Sderot Adama in hosting international residencies and co-producing contemporary dance works.
• PARTS (Performing Arts Research and Training Studios): Brussels-based contemporary dance training program under Anne Teresa De Keersmaeker. Comparable to Sderot Adama's Movement and Choreography track in providing rigorous professional contemporary dance education with a distinct pedagogical methodology.

Broad incumbents

• Suzanne Dellal Centre for Dance and Theatre: Israel's flagship dance and performing arts center in Tel Aviv; partner of Sderot Adama via the Haramat Maftsar program. A larger, established incumbent that anchors Israel's contemporary dance ecosystem and offers overlapping capabilities (training, performance, festivals).
• Batsheva Dance Company: Israel's most prominent contemporary dance company with the associated Batsheva Ensemble and international touring operations. Comparable in producing original Israeli contemporary dance works and training programs, but at significantly greater scale and visibility.
• Centre National de la Danse (CN D): France's national center for dance offering professional training, residencies, archives, and resources. A larger incumbent providing similar functions to Sderot Adama (education, documentation, performance) at national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sderot.adama
• Instagraminstagram.com/adama.center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sderotadama