active business advisory

What active business advisory does

Active Business Advisory, operating under the brand SEIVA, is an Australian private professional services firm headquartered in Melbourne's Southbank precinct with a secondary office in Adelaide. The firm delivers integrated advisory services across six core practice areas: business strategy and growth planning, operational and bookkeeping support, tax compliance and advisory, wealth management and SMSF services, funding and lending access, and specialist partner-led advisory for complex transactions. Service delivery is built around a multi-disciplinary team of FCPA- and CA-qualified directors, client advisors, accountants, and financial advisors, augmented by strategic partnerships with GEN Finance (lending), Leaders in Business (specialist advisory), and Back to Front Bookkeeping (payroll automation via Deputy).

The firm operates a relationship-led, sales-driven go-to-market model, reaching Australian SMB clients through content marketing, social media (LinkedIn, Instagram, Facebook), newsletters, partner referrals, and in-person events. Revenue is generated through custom, quote-based professional services engagements with multi-year contract cadence; pricing is not publicly disclosed. Technology infrastructure is limited to industry-standard tools (notably Xero accounting software), with no proprietary platform or AI capabilities disclosed.

The client base is horizontally distributed across small business owners in industries spanning consulting, energy, construction, marketing, and general business, served under a unified advisory engagement model. The firm has no external institutional investors, is privately held (Seiva Pty Ltd, A.C.N. 158 134 279, Victoria, Australia), and is currently operating and expanding its footprint.

Name

active business advisory

Legal name

Seiva Pty Ltd A.C.N. 158 134 279

Website

https://abadvisory.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Active Business Advisory (SEIVA) is an Australian professional services firm that provides integrated accounting, tax, bookkeeping, business advisory, wealth management, and funding support to small business owners from offices in Melbourne and Adelaide.

Ownership category

akta.pro rank

Product category

Accounting and Business Advisory Services

NAICS

Offices of Certified Public Accountants (541211), Management Consulting Services (54161), Portfolio Management and Investment Advice (523940)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

akta.pro secondary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Business advisory services
• Accounting and taxation
• Bookkeeping services
• Wealth management advisory
• SMSF compliance services

Headquarters

HQ city

Glen Waverley

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Advisory Services: SEIVA generates revenue through professional services including accounting, tax preparation and advisory, business strategy and planning, financial advisory, and compliance services. Revenue is derived from client engagements, typically billed through service fees, retainer arrangements, or project-based pricing for specific advisory deliverables.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Active Business Advisory (SEIVA) is an Australian professional services firm that delivers integrated accounting, taxation, bookkeeping, business advisory, and wealth management services to small business owners. Service delivery combines an in-house team of FCPA- and CA-qualified advisors with a partner ecosystem that extends capability into specialist tax (Leaders in Business), lending and finance (GEN Finance), and automated bookkeeping and payroll (Back to Front Bookkeeping). The firm operates from Melbourne and Adelaide offices serving clients nationally across Australia.

Product overview

SEIVA is a business advisory firm offering professional services across six core areas: Plan & Grow Your Business, Run Your Business Smoothly, Stay Compliant & Save on Tax, Grow & Protect Your Wealth, Get Funding & Finance Support, and Specialist Partner Support. Services are delivered through an in-house team of advisors, with specialist capabilities extended through strategic partnerships with Leaders in Business (for complex tax and business advisory), GEN Finance (for lending and finance), and Back to Front Bookkeeping (for bookkeeping services). The offering is structured as a unified advisory service rather than a software platform, combining tax, accounting, wealth management, and strategic advisory into a coordinated client experience.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Clients report relief from complexities of bookkeeping, taxes, and financial planning
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Leaders in BusinesscoreStrategic or Co-development PartnerSEIVA's key strategic partner for specialist support services. Leaders in Business provides education, training, and business advisory programs including the 'Business by Design' course. This partnership enables SEIVA to connect clients with niche tax expertise and industry-specific advisory services.
• GEN FinancecoreStrategic or Co-development PartnerPrimary finance partner providing lending strategy, business loans, home loans, construction finance, and SMSF lending. SEIVA refers clients requiring funding and finance support to GEN Finance, who offer borrowing power assessments and tailored lending solutions. Team members include Evette Anderson and Chris Thompson.
• Back to Front BookkeepingcoreImplementation/ SI/ Consulting PartnerSEIVA's recommended bookkeeping partner specializing in automated payroll solutions using Deputy's award interpretation software. Partnership helps clients streamline bookkeeping and payroll processes with reduced processing time and improved accuracy.
• Chartered Accountants Australia and New Zealand (CA ANZ)minorOthersProfessional membership organization for Chartered Accountants in Australia and New Zealand. SEIVA team members hold CA qualifications. Listed as an external dispute resolution body for complaints handling.
• CPA AustraliaminorOthersProfessional accounting body awarding CPA designation. SEIVA team members hold CPA and FCPA qualifications. Stacey Zuluaga won CPA Australia's Henry Fox Award 2026.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pitcher Partners: Australian accounting, tax, and business advisory firm serving SMEs and mid-market clients across multiple states with an integrated service model comparable to SEIVA's.
• Kelly+Partners: Listed Australian accounting and advisory network explicitly focused on SME business owners, with a similarly integrated accounting, tax, and wealth offering to SEIVA's.
• Pilot Partners: Melbourne-based accounting, tax, and business advisory firm serving SMB and family-business clients with bundled services closely matching SEIVA's model and geography.
• PVW Partners: Australian accounting and business advisory firm providing accounting, tax, and strategic advisory to private businesses and family groups, with comparable integrated-service positioning.
• Prosperity Advisers: Australian financial advisory and accounting firm offering integrated tax, accounting, and wealth services to business owners and families, similar in scope to SEIVA.

Broad incumbents

• BDO Australia: National full-service accounting and advisory firm with broad service lines and significantly greater scale than SEIVA, competing for the same SMB and mid-market tax/advisory engagements.
• RSM Australia: Mid-tier international accounting and consulting network with a strong Australian presence, offering overlapping accounting, tax, and business advisory services to SMBs.
• Mazars Australia: International accounting and advisory firm with Australian operations providing accounting, tax, and consulting services that overlap with SEIVA's core offerings.
• Count Limited: Listed Australian accounting and wealth advisory group with a network model and integrated SMB service offering that competes with SEIVA for accounting, tax, and wealth clients.
• William Buck: Australian accounting and advisory firm providing business advisory, tax, and wealth services to mid-market and SME clients in markets that overlap with SEIVA's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SEIVAbusiness
• LinkedInlinkedin.com/company/active-business-advisory
• Instagraminstagram.com/seivabusiness/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about active business advisory