heartcry missionary society

What heartcry missionary society does

HeartCry Missionary Society is a 501(c)(3) nonprofit founded in 1988 in Peru by Paul Washer and headquartered in Roanoke, Virginia. The organization exclusively supports indigenous Christian missionaries rather than sending cross-cultural workers, operating on the thesis that local missionaries can serve immediately without language or cultural barriers, live on local salaries, and avoid the anti-Western bias that restricts foreign missionaries' visa access. HeartCry funds 383 missionaries across 76 countries on five continents, with the largest concentrations in Asia (115) and Latin America (88), and provides a portfolio of supplementary services including chapel procurement, ministry tool provision (vehicles, boats, sound systems, computers), literature and Bible distribution, and theological education through Bible conferences and scholarships.

The business model is entirely donation-based. HeartCry operates under a George Müller-derived principle of never raising funds or publishing financial needs, relying instead on voluntary prayer-driven giving from individual Christians and churches. Donations flow through an online portal (give.heartcrymissionary.com) and by mail, with an annual financial report distributed for transparency. There are no products sold, no services priced, and no subscription tiers; "revenue" is the sum of charitable contributions, with undesignated gifts going to a General Fund covering missionary stipends, projects, and administration.

HeartCry is not a technology company. Its engagement stack consists of a quarterly magazine, documentary films (HeartCry Films), an annual prayer calendar, a weekly email newsletter, social media accounts, and a SermonAudio broadcast presence. All operational oversight is delivered through a network of indigenous sending churches that nominate, train, ordain, and hold missionaries accountable, with HeartCry's U.S. board providing ecclesiastical oversight. The organization is governed as a faith-based charity with annual external audits and publicly distributed financial statements, but it publishes no specific revenue, expense, or donor figures in the provided data.

Name

heartcry missionary society

Legal name

HeartCry Missionary Society

Website

https://heartcrymissionary.com

Company type

Private

Founded year

1988

Operating status

Operating

Short description

HeartCry Missionary Society is a 501(c)(3) nonprofit that financially and prayerfully supports 383 indigenous Christian missionaries in 76 countries, funded entirely by voluntary donations from individuals and churches and operating through indigenous sending churches worldwide.

Ownership category

akta.pro rank

Product category

Christian Missionary Services

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industries

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Faith-Based & Mission Service Programs (EDAIAGAI)

Keywords

• Indigenous missionary support
• Church planting missions
• Christian charitable giving
• Theological education programs
• Missionary media production

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Charitable Donations / General Fund: HeartCry operates entirely on charitable donations from individuals and churches. All undesignated giving goes to the General Fund, which supports missionary families, project support, and administrative costs. The organization follows George Müller's principle of never raising funds or publishing needs, instead relying on prayer and God's provision through voluntary donations.
2. Donor Giving: Christians and churches provide financial support to HeartCry's missionary work. Donors can give through the website donation page, by mail (cash, check, or money order). The organization sends annual financial reports to all donors and prayer partners, maintaining transparency about fund allocation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

HeartCry Missionary Society provides financial, prayer, and material support to indigenous Christian missionaries and their vetted sending churches across 76 countries on five continents. The organization funds missionary livelihoods, church planting initiatives, chapel construction, ministry tools (vehicles, boats, equipment), and the distribution of Bibles and theological literature. It also produces teaching and media resources, including a quarterly magazine, documentary films, an annual prayer calendar, a weekly email newsletter, and sermon content, to mobilize donor support and disciple believers.

Product overview

HeartCry Missionary Society is a missionary society (not a technology product company) that supports indigenous missionaries across the globe. The organization offers a portfolio of ministry services and resources including HeartCry Magazine (publication), HeartCry Films (documentaries), HeartCry Prayer Calendar, HeartCry Social Media presence, HeartCry Sermons & Curriculum, and a Digital Email Newsletter. Core operational services include missionary financial support, church planting assistance, chapel procurement, provision of ministry tools (vehicles, boats, equipment), literature distribution (Bibles and theological works), and theological education programs. The organization focuses on partnering with indigenous churches to evangelize and establish biblical churches worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Indigenous Missionary Financial Support Financial support for vetted indigenous missionaries so they can devote themselves to their calling full-time, care for their families, and live with dignity among their own people across 76 countries.
• Church Planting Support Support for establishing biblical local churches, including training of pastors and missionaries, with the goal of autonomous indigenous churches that train elder-qualified men.
• Chapel Procurement Funding for congregations to procure adequate meeting facilities through property purchase, construction of permanent structures, or reimbursement of rental fees.
• Ministry Tools Provision Provision of ministry tools including boats, motors, horses, mules, bicycles, motorcycles, automobiles, sound systems, projectors, computers, and software to support indigenous missionary work.
• Literature Distribution Distribution of Bibles, pastoral libraries, theological works, and translated materials for Christians in remote parts of the world.
• Theological Education

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Middle East Student Fellowship (MESF)coreStrategic or Co-development Partner · 1 January 2001MESF is a university ministry based in an undisclosed Middle Eastern location launched after September 11, 2001. Active on about 20 campuses, sharing the gospel with students from diverse faith backgrounds. MESF aims to establish indigenous student fellowships supported by indigenous staff. HeartCry provides partial financial support.
• Kabwata Baptist Church (Lusaka, Zambia)coreStrategic or Co-development PartnerKabwata Baptist Church is a highly respected church whose reputation extends far beyond Zambia. The elders and congregation are responsible for training missionary candidates, ordaining them, sending them out, and holding them accountable on the field. This partnership exemplifies HeartCry's methodology of working through indigenous churches with established reputations.
• Indigenous Sending Churches WorldwidecoreStrategic or Co-development PartnerHeartCry partners with indigenous churches and leaders around the world that have gained national or international reputation among confessional Baptists for their doctrine and practice. These churches nominate, train, ordain, and oversee missionaries. Over three decades, HeartCry has developed a large network of such churches across Europe, Africa, Asia, South America, and North America.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pioneers: Evangelical church-planting mission agency that mobilizes teams to unreached people groups globally, sharing HeartCry's focus on indigenous church development and donor-supported missionary deployment.
• ABWE (Association of Baptists for World Evangelism): Baptist missionary society sending and supporting church planters worldwide. Strongly comparable to HeartCry on Baptist identity, church-planting emphasis, and donor-funded missionary support model.
• Mission to the World (MTW): Presbyterian church-planting mission agency that recruits, trains, and supports missionaries globally, operating a similar donor-supported, church-based missionary deployment model.
• Avant Ministries: Church-planting movement among unreached people groups, with comparable emphasis on indigenous leadership development and donor-supported missionary teams in restricted-access regions.
• Frontiers: Mission agency focused on church planting among Muslim peoples, with a comparable emphasis on indigenous leadership, donor-supported teams, and operation in high-risk geographies.
• Wycliffe Global Alliance: Bible translation and linguistics organization active in 60+ countries, directly comparable to HeartCry's Bible translation and literature distribution work among indigenous populations.
• Arab World Ministries: Mission agency focused on church planting and theological education across the Middle East and North Africa, overlapping with HeartCry's Middle East field (26 missionaries) and indigenous-leader development model.
• OMF International: Mission agency focused on East Asia's unreached peoples, with comparable church-planting emphasis, indigenous-leader support, and donor-funded missionary deployment.
• Pioneer Bible Translators: Bible translation and church planting organization serving in 30+ languages, directly comparable to HeartCry's literature distribution, theological education, and indigenous-church capacity-building work.

Broad incumbents

• SIM International: Large, multi-denominational evangelical mission agency active in 70+ countries. Operates a much broader portfolio (medical, development, Bible translation) but overlaps with HeartCry on church planting, Bible translation, and cross-cultural missionary support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/heartcrymission
• YouTubeyoutube.com/heartcryfilms
• Facebookfacebook.com/heartcrymissionary
• Instagraminstagram.com/heartcrymissionary
• LinkedInlinkedin.com/company/heartcry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about heartcry missionary society