Mira Vie Senior Living

What Mira Vie Senior Living does

Mira Vie Senior Living operates a portfolio of 13 senior living communities across New Jersey, delivering a full continuum of care under four service lines: Independent Living, Assisted Living, Memory Support, and Respite Care. Communities are located in West Milford, Warren, Toms River, Tinton Falls, Montville, Manalapan, Forsgate, Fanwood, East Brunswick, Clifton, Brookfield, Bridgewater, and Brick, serving counties including Passaic, Somerset, Ocean, Monmouth, Morris, and Middlesex. The operating model is a monthly rental / subscription structure with no large upfront entrance fees; disclosed floor-plan pricing ranges from approximately $3,095 at West Milford to $5,200 at East Brunswick, with pricing varying by location and care level.

The underlying technology is a standard senior living community management stack centered on a corporate website (miravieseniorliving.com) with community-specific tour-booking pages, 13 dedicated community phone lines, and broad social media presence (Instagram, Facebook, Pinterest, Twitter, YouTube, LinkedIn, Yelp) for top-of-funnel demand generation. There are no disclosed proprietary AI/ML systems, APIs, or technology integrations; service delivery is people-intensive (24/7 care staff, chef-prepared dining, in-person tours, family consultations). The company has received the Fortune Best Workplaces in Health Care award and has invested in content marketing and community newsletters as part of its demand generation.

The business model is sales-led and direct-to-consumer, generating recurring monthly resident fees across the four care levels. The company is privately held and professionally managed by Distinctive Living, LLC, a vertically integrated senior housing platform specializing in development, management, and operation of independent living, assisted living, and memory care communities. Distinctive Living's Founder and CEO Joe Jedlowski oversees the portfolio, and recent activity has focused on a 2026 capital reinvestment cycle that produced grand reopenings at Montville (May 2026), Forsgate (June 2026), and East Brunswick (June 2026), plus the appointment of Susan Shaffer as Executive Director of Mira Vie at Tinton Falls in February 2026.

Name

Mira Vie Senior Living

Legal name

Distinctive Living, LLC

Website

https://miravieseniorliving.com

Company type

Private

Operating status

Operating

Short description

Mira Vie Senior Living operates 13 senior living communities across New Jersey, offering independent living, assisted living, memory support, and respite care on a monthly rental model to individual seniors and their families, managed by Distinctive Living, LLC.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Affordable / Middle-Market CCRCs (HLADAEAJ), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living services
• Assisted living communities
• Memory support care
• Independent living residences
• Respite care services

Headquarters

HQ city

Freehold

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Senior Living Rental Revenue: Mira Vie Senior Living operates on a rental/month-to-month model for senior living services. Residents pay monthly fees for independent living, assisted living, memory support, and respite care services. The rental model offers financial flexibility without large upfront entrance payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mira Vie Senior Living operates 13 residential senior living communities across New Jersey, providing housing, personal care, and supportive services to older adults. Its offering spans Independent Living, Assisted Living, Memory Support (dementia/Alzheimer's care), and short-term Respite Care, delivered on a month-to-month rental basis (pricing starts at approximately $3,095/month at the West Milford community). The portfolio is operated in partnership with Distinctive Living, LLC, which manages platform-level operations.

Product overview

Mira Vie Senior Living is a collection of 13 senior living communities across New Jersey offering a continuum of care under the 'Viva La Vie' philosophy. The portfolio consists of four core living services (Independent Living, Assisted Living, Memory Support, and Respite Care) complemented by lifestyle programs including dining, health & wellness, and events. Residents can transition seamlessly between care levels as their needs evolve, all within the same community. The company is managed by Distinctive Living, LLC.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Independent Living is the entry-level residential offering for older adults who can live largely on their own but want the convenience of community-provided housing, meals, housekeeping, transportation, social programming, and access to on-site amenities and staff. It is targeted at relatively active seniors (typically 75+) and their adult-child decision makers who want safety, socialization, and freedom from home maintenance.
• Assisted Living Assisted Living adds personal care support—such as help with bathing, dressing, medication management, and mobility—on top of the Independent Living housing, meals, and activities package. It is targeted at seniors who can no longer live safely at home without daily support and at family caregivers experiencing burnout. Pricing is monthly and tiered by level of care.
• Memory Support Memory Support is a secured, specialized program for residents living with Alzheimer's disease, dementia, or other cognitive impairment, offering structured daily routines, trained staff, secured environments, and therapeutic programming. It is targeted at families of seniors with memory loss who require a higher level of supervision than standard Assisted Living provides.
• Respite Care Respite Care provides short-term, temporary residential stays for seniors, typically used to give family caregivers a break, to support recovery after a hospital stay, or to trial a community before committing to a longer move. It is targeted at family caregivers needing temporary relief and at seniors recovering from illness or surgery.

Quantifiable outcome

• Fortune Best Workplaces in Health Care award recipient

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Distinctive Living, LLCcoreOthersDistinctive Living, LLC is the management company for Mira Vie Senior Living. They are described as a 'professionally managed community' and 'a vertically integrated senior housing platform specializing in the development, management, and operation of independent living, assisted living, and memory care communities.'

Scale indicators1 record

Recent moves8 records

Expansion highlights4 records

Direct peers

• CareOne: CareOne is a New Jersey-headquartered senior care operator offering assisted living, memory care, skilled nursing, and rehabilitation across the state. It is the most directly comparable operator to Mira Vie, competing head-to-head in many of the same NJ submarkets.
• Brandywine Living: Brandywine Living is a privately held, New Jersey-based senior living operator offering assisted living, memory care, and independent living across the Northeast. It competes directly with Mira Vie in NJ and shares the upscale rental-community positioning.
• The Chelsea Senior Living: Chelsea Senior Living operates assisted living and memory care communities throughout New Jersey and the greater NYC metro. It is a regional direct competitor to Mira Vie with overlapping service offerings and a similar mid-market-to-upscale positioning.
• Juniper Communities: Juniper Communities is a Bloomfield, NJ-based senior living operator with communities across the Northeast offering assisted living, memory care, and independent living. It competes with Mira Vie in the NJ market with a comparable continuum-of-care model.
• Maplewood Senior Living: Maplewood Senior Living operates assisted living and memory care communities in the Northeast, with several locations in NJ and CT. It is a direct competitor to Mira Vie in the NY/NJ metro with a similar upscale rental model.
• Five Star Senior Living: Five Star Senior Living is a national senior living operator offering independent living, assisted living, and memory care across more than 150 communities. It is comparable to Mira Vie in service mix and rental model, though at much larger scale.

Broad incumbents

• Sunrise Senior Living: Sunrise Senior Living is one of the largest U.S. senior living operators with communities across multiple states, including New Jersey. It mirrors Mira Vie's service mix but operates at a broader national scale with deeper brand recognition.
• Atria Senior Living: Atria Senior Living is a large, private-equity-backed senior living operator with hundreds of communities across the U.S., including presence in the Northeast. It is a broad incumbent competing with Mira Vie on assisted living and memory care services.
• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with ~650 communities nationwide, offering independent living, assisted living, memory care, and skilled nursing. It serves as the dominant broad incumbent against which regional players like Mira Vie compete.

Regional players

• Benchmark Senior Living: Benchmark Senior Living is a New England-based senior living operator offering assisted living, memory care, and independent living across the Northeast. It is comparable to Mira Vie in service mix and upscale positioning but operates primarily outside of New Jersey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/miravieseniorliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mira Vie Senior Living