Meindl Fashion

Name

Meindl Fashion

Legal name

Meindl Bekleidung GmbH & Co. KG

Website

https://meindl-fashions.de

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Luxury Leather Fashion

NAICS

Apparel Manufacturing (315), Leather and Hide Tanning and Finishing (31611), Apparel Accessories and Other Apparel Manufacturing (3159), Leather and Allied Product Manufacturing (316)

SIC

Women's, Misses', And Juniors Outerwear (2330), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Luxury & Designer Leather Goods Manufacturing (IMAOAHAG), Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG)

Keywords

• Luxury leather fashion
• Handcrafted leather apparel
• Chamois tanned clothing
• Traditional Bavarian Lederhosen
• Premium leather accessories

Headquarters

HQ city

Kirchanschöring

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales (B2C): Primary revenue stream from selling leather clothing, shoes, and accessories directly to consumers through e-commerce platform and retail stores. Products include leather trousers, jackets, dresses, shoes, and accessories for men and women. Prices reflect authentic luxury positioning with premium craftsmanship.
2. Business Customer Sales (B2B): Sales to business customers including retailers and commercial buyers through dedicated B2B sales team and phone support.
3. Interior Products: Revenue from interior collection including furniture (Lounge Line, Castle Line, Cigar Line, Townhouse Line), chairs, pillows, blankets, and organic wall design products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Meindl Fashion designs, manufactures, and sells premium leather apparel, footwear, and accessories for women and men using traditional chamois-tanning and hand-dyeing techniques. Core offerings include traditional Bavarian Lederhosen, leather jackets, trousers, dresses, shoes, lambskin coats, leather shirts, accessories, and an Interior collection (Lounge Line, Castle Line, Cigar Line, Townhouse Line furniture plus chairs, pillows, blankets, and Organic Wall Design coverings).

Product overview

Meindl Fashion is a traditional Bavarian luxury fashion brand offering leather-focused clothing and accessories for men and women, with a product portfolio spanning womenswear, menswear, traditional Lederhosen (leather trousers), leather shirts, lambskin coats, shoes, and an Interior collection including furniture and home decor. The core products revolve around authentic luxury leather goods crafted using traditional chamois-tanning methods. The brand operates company-owned retail stores across Germany and Austria (Kirchanschöring, Munich, Salzburg, Sankt Johann im Pongau) alongside its e-commerce platform, and has expanded into collaborations such as BMW M Edition vehicles featuring Meindl deerskin interiors. Sale sections offer discounted items across the main collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing Women's fashion collection including jackets, coats, trousers, skirts, dresses, bodices, vests, shoes, and accessories, crafted in luxury leather using traditional chamois-tanning and hand-dyeing methods for women seeking authentic luxury with traditional craftsmanship.
• Men's Clothing Men's fashion collection including jackets, coats, trousers, shirts, sweaters, vests, shoes, and accessories, crafted in luxury leather using traditional methods for men seeking authentic luxury with traditional craftsmanship.
• Leather Trousers (Lederhose)
• Leather Shirts
• Interior Collection
• Lambskin Coats
• Meindl Shoes (Goat-Sewn Shoes and Lambskin Boots)
• Leather Care Products
• BMW X5/X6 M Competition x Meindl Edition (co-branded limited edition vehicles)

Quantifiable outcome

• 340+ years of continuous family business operation since 1683
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• BMW M ManufrakturcoreStrategic or Co-development Partner · 1 January 2023Collaboration on limited edition BMW X5 M Competition x Meindl and BMW X6 M Competition x Meindl vehicles. Meindl provides chamois-tanned deerskin leather for interior applications including seat surfaces, backrests, center console, accent strips, sun visors, floor mats, and luggage compartment. Strictly limited edition production with expected launch end of 2023.
• HUBLOTflagshipStrategic or Co-development Partner · 1 January 2019'Big Bang Bavaria' collaboration watch made from bronze featuring two rugged hand-embroidered deerskin watchstraps. Demonstrates Meindl's ability to extend brand into luxury accessories beyond clothing.
• Porsche DesigncoreStrategic or Co-development Partner · 1 January 2008Meindl develops and manufactures fashion collection for Porsche Design, extending brand into broader fashion market through luxury automotive partnership.
• BMW MotorradcoreStrategic or Co-development Partner · 1 January 2003Collaboration began in 2003 for production and development of motorcycle clothing for BMW motorcycles, combining Meindl's leather expertise with BMW's motorcycle business.
• Hubert von GoisernflagshipStrategic or Co-development Partner · 1 January 1994Joint collection launched in summer 1994 that transformed the entire market and caused international sensation. This successful collaboration demonstrated Meindl's ability to create culturally significant fashion statements.
• Tanneries (Traditional Chamois Tanning)coreOthersGenerations-long exclusive partnerships with traditional tanneries for chamois tanning process. These specialist tanneries use ancient methods requiring 3-4 months and hand application of cod-liver oil. Shortest possible production distances and sustainable methods guarantee genuine suede products with unique characteristics.
• Carpenter Peter BrötznerminorStrategic or Co-development PartnerCollaboration on interior design project for Alpenrad Radiology Center in Traunstein, featuring authentic materials and regional partnerships.
• Hunting Association Rügen-HiddenseeminorStrategic or Co-development PartnerSourcing partnership for deer, fallow deer, and roe deer leather from sustainable hunting on Rügen island. Cooperates with local hunting association for leather production.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Aigner: German luxury leather goods brand with heritage dating to 1885, producing leather bags, accessories, and small leather goods. Most direct comparable given shared German craftsmanship heritage, leather expertise, and mid-size European luxury positioning.
• Braun Büffel: German heritage leather goods manufacturer (since 1887) producing handbags, wallets, and small leather accessories. Comparable as a family-rooted German leather house with traditional craftsmanship emphasis and similar mid-market luxury price points.
• Picard Lederwaren: Established German leather accessories brand (since 1928) producing handbags, wallets, and leather goods. Comparable as a multi-generational German leather house with similar omnichannel retail and brand heritage positioning.
• Liebeskind Berlin: German contemporary leather goods brand known for handbags, belts, and accessories with vintage-inspired design. Comparable as a German leather accessories brand targeting similar premium segment customers with similar e-commerce and retail distribution.
• MCM Worldwide: German-origin luxury leather goods brand (founded 1976) with global recognition in handbags, accessories, and travel goods. Comparable as a German-rooted leather accessories brand with similar craft positioning and luxury price points, though at larger global scale.

Broad incumbents

• Tod's: Italian luxury house known for leather craftsmanship across shoes, bags, and accessories. Comparable as a heritage-driven European luxury leather goods brand with similar focus on craftsmanship, though operating at significantly larger global scale.
• Hermès: French ultra-luxury house with world-renowned leather goods division (Birkin, Kelly bags, leather apparel). Comparable as the gold standard of leather craftsmanship luxury, though operates at vastly greater scale and brand prestige than Meindl.
• Wempe: German luxury jewelry and watch retailer (since 1878) with adjacent leather accessories offering. Comparable as a multi-generational German luxury house with similar premium positioning, retail footprint in European luxury districts, and customer overlap in luxury accessories.

Regional players

• Porsche Design: German luxury lifestyle brand with automotive heritage producing apparel, leather goods, and accessories. Comparable as a Meindl B2B partner (since 2008) with shared German luxury positioning and craft-driven leather apparel overlap.
• Lodenfrey: Bavarian/Austrian traditional luxury apparel house specializing in Loden, leather, and Tracht clothing. Comparable as a regional DACH traditional luxury apparel maker with overlapping customer base in traditional/Bavarian leather fashion segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/MeindlBekleidung

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meindl Fashion