ramstore macedonia

Name

ramstore macedonia

Legal name

Рамсторе Македонија ДОО (Ramstore Makedonija DOO)

Website

https://ramstore.com.mk

Company type

Private

Founded year

2005

Operating status

Operating

Ownership category

akta.pro rank

Product category

Supermarket Retail

NAICS

Grocery and Convenience Retailers (4451), Meat Retailers (445240), Fish and Seafood Retailers (44525)

SIC

Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industry

Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)

Keywords

• Supermarket retail chain
• Grocery store operations
• Loyalty card program
• Fresh food retail
• Wholesale distribution

Headquarters

HQ city

Skopje

HQ country

North Macedonia

HQ region

Europe

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales - Supermarkets: Core revenue from selling food and consumer goods through 27 Ramstore supermarket locations and one online store. Product categories include fresh meat, fish, bakery, fruits and vegetables, ready meals, and small electric appliances. Revenue also includes sales from in-store M products (exclusive products imported from Turkey).
2. Wholesale / B2B Sales: Ramstore Golemplodalba (wholesale) actively stocks approximately 5,000 different products for B2B customers purchasing on invoice to supply kitchens and offices.
3. Ramstore Club Card Membership: Ramstore Club cards sold at MKD 20-30 per card. The loyalty program drives repeat purchases and customer retention across all store locations.
4. In-store Promotions and Advertising: Revenue generated through promotional programs including Ramstorama catalogs, Point+ promotions, Boom promotions, Alarm Action promotions, and cash desk promotions. Manufacturers and brands pay for promotional placement in catalogs and in-store displays.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ramstore Macedonia operates a network of 27 supermarkets across 8 cities in North Macedonia, selling groceries, fresh meat, fish, bakery, fruits and vegetables, ready meals, and small electric appliances. The company runs the Ramstore Club Card loyalty program (earning 1% points redeemable as cash), a free contact center (0800 800 70), and a B2B wholesale division (Ramstore Golemplodalba) supplying approximately 5,000 products on invoice to offices and commercial kitchens. Exclusively distributed M Products (imported from Turkey) and an in-house meat production facility using modified atmosphere packaging differentiate the offering.

Product overview

Ramstore Macedonia is a retail supermarket chain operating under CITY Plaza Holding, offering a multi-format retail portfolio. The core offering consists of 27+ Ramstore supermarkets across 8 cities in Macedonia (27,000 m2 total area). The business integrates a loyalty ecosystem centered on the Ramstore Club Card, supported by the Ramstorama promotional catalog and Ramstore Contact Center. Fresh food operations include specialized Butcher's, Fishmonger's, Bakery, Fresh Produce, and Ready Meals departments. Additional offerings include a Small Electric Appliances department and M Products exclusive Turkish imports. The company also operates Ramstore Mall (shopping center) and a mobile application. A wholesale division serves business customers with approximately 5,000 products.

Differentiator

Problem solved

Functional benefit

Brands

• Ramstore Club Card: Loyalty program card offering promotional prices, point collection (1% of purchase value), and cash redemption for accumulated points across all Ramstore supermarkets in Macedonia.
• Ramstorama
• Ramstore Contact Center
• M Products

Products and services

• Ramstore Supermarkets Retail supermarket chain operating 27+ locations across 8 cities in North Macedonia (Skopje, Tetovo, Ohrid, Struga, Kumanovo, Stip, Strumica, Veles, Kicevo) with a total retail surface of 27,000 m², selling groceries, fresh meat, fish, bakery, fruits and vegetables, ready meals, and small electric appliances to individual consumers and families.
• Ramstore Club Card Loyalty Program Loyalty card program enabling customers to accumulate points equal to 1% of purchase value, redeemable as cash on future purchases, plus exclusive access to promotional pricing and discounts across all Ramstore supermarkets. Each membership includes 1 base card and 3 additional family cards with unlimited validity.
• Ramstore Wholesale (Golemplodalba) B2B wholesale service allowing offices, restaurants, and commercial kitchens to purchase approximately 5,000 different products on invoice for kitchen and office supply, with quote-based pricing.
• M Products (Exclusive Turkish Imports) Exclusive line of products imported from Turkey and sold only in Ramstore supermarkets, marketed as offering high quality at competitive pricing.
• Ramstore Mobile Application Mobile application available on Google Play (Android) and the Apple App Store (iOS), enabling customers to track promotions, view Ramstorama catalogs, monitor loyalty points balance, review shopping history, and access exclusive Club Card offers.

Quantifiable outcome

• Products remain fresh and safe until the expiry date on packaging when using modified atmosphere packaging technique, compared to 1-2 days with standard packaging.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CITY Plaza HoldingcoreOthersCITY Plaza Holding is the parent company of Ramstore. Ramstore commenced operations in 2005 as part of this holding, which has been present on the Macedonian market for over 20 years. The holding operates the largest chain of international retail supermarkets.
• AgrotehnaminorImplementation/ SI/ Consulting PartnerAgrotehna recruits and trains employees assigned to the electrical appliances departments across all Ramstore supermarket locations. These trained staff explain appliance features and operation modes to customers during store operating hours.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Konzum: Croatian market-leading supermarket chain under Fortenova Group. Comparable as a regional peer operating full-line supermarkets with strong private-label programs and integrated wholesale/logistics in a Balkan market.
• Veropoulos: Greek-origin supermarket chain with presence in the Balkans. Comparable as a multi-city full-line supermarket operator focused on fresh food and private label — similar positioning to Ramstore's in-house butcher and Turkish import strategy.
• Stokomak: Croatian supermarket chain with regional Balkan ambitions. Comparable as a peer supermarket operator focused on fresh food, private label, and loyalty-driven customer retention in a similar small-market context.
• Bingo (Bosnia & Herzegovina): Leading Bosnian supermarket chain that has expanded rapidly across the Western Balkans. Comparable as a peer full-line grocer scaling aggressively through store openings, loyalty programs, and vertically integrated fresh production in a neighboring small market.
• Mercator: Slovenia-based multi-format retailer with grocery as its core segment. Comparable as a peer in the Western Balkan grocery space, with similar mix of fresh food emphasis, loyalty programs, and a comparable scale of supermarket network.
• IDEA / RODA (Mercata S): Serbian supermarket chain with expansion across the Western Balkans. Comparable as a regional peer in supermarket retailing with fresh-food focus, loyalty programs, and similar scale ambitions in adjacent small markets.

Broad incumbents

• SPAR (SPAR Group / ASPIAG): SPAR operates supermarket franchises across the Balkans including North Macedonia via local partners. Directly comparable as a multi-format grocery retailer with fresh food focus, loyalty programs, and store networks in the same geography.
• Lidl North Macedonia: Hard-discount entrant into the North Macedonian market. Comparable as a competitor for grocery wallet share in the same geography, though operating a fundamentally different low-cost model that pressures traditional supermarket pricing.
• Kaufland North Macedonia: Schwarz Group's hypermarket format operating in North Macedonia. Comparable as a competitor for full-line grocery and fresh food share, with broader assortment and stronger private-label economics challenging Ramstore's mid-market positioning.

Direct peers

• Tinex: Domestic North Macedonian supermarket chain. Most directly comparable peer — same geography, similar full-line supermarket model with fresh food focus, loyalty programs, and multi-city footprint, competing for the same Macedonian consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ramstoremall
• LinkedInlinkedin.com/company/ramstore-makedonija

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ramstore macedonia