akiyama corporation

What akiyama corporation does

Akiyama Corporation (株式会社アキヤマ) is a privately held, family-controlled Japanese company that operates a regional pachinko and pachislot amusement hall chain across Japan's Tohoku region. Founded as a sole proprietorship in April 1965 and formally incorporated in August 1974, the company runs four consumer-facing amusement venues — Yume Kobo 21 Horino (Iwate), Yume Kobo 21 Mikawa (Yamagata), Yume Kobo 21 Kakunodate (Akita), and New Grand Sannohe (Aomori) — with combined installed capacity exceeding 2,000 pachinko and slot machines. All venues operate daily with no fixed holidays, featuring per-unit counting systems (各台計数機システム) at each machine that eliminate manual coin box handling and reduce staff physical labor.

In parallel with its amusement operations, Akiyama operates a real estate services division (不動産事業) providing residential and commercial property brokerage, rental intermediation, and land leasing. The company is headquartered in Ichinohe, Iwate Prefecture, and is led by President and Representative Director Akima Masahiro (秋山真広), who also heads the group's holding company, Akiyama Holdings Corporation (established April 1, 2021).

Revenue is generated through two primary streams: usage-based gaming fees (charged per play at pachinko and pachislot machines) and transaction-based real estate fees. The company has been self-funded through operations since founding, with no disclosed external investors or institutional backing. Marketing relies on regional digital channels (LINE, DMM, P-WORLD), local community outreach, and CSR activities including blood donation drives and ongoing procurement partnerships with social welfare facilities. The company has received National Police Agency commendations in 1995 and 2001 for regional safety contributions.

Name

akiyama corporation

Legal name

株式会社アキヤマ

Website

https://aki777.co.jp

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Akiyama Corporation is a privately held, family-controlled Japanese company operating four pachinko and pachislot amusement halls across the Tohoku region (Iwate, Yamagata, Akita, Aomori prefectures), with combined capacity exceeding 2,000 gaming machines, plus a secondary real estate brokerage and rental services division.

Ownership category

akta.pro rank

Headquarters

HQ city

Ichinohe

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Amusement Gaming (パチンコ・パチスロ): Revenue generated from gaming fees charged to customers playing pachinko and pachislot machines. Customers pay per play (e.g., 4円/1円 for pachinko, 1000円47枚/1000円178枚 for pachislot). Four stores operating with a combined machine count exceeding 2,000 units.
2. Real Estate Services (不動産事業): Residential and commercial property brokerage, land sales, and rental intermediation. The company handles sales, brokerage, and leasing of apartments, condominiums, and tenant spaces, as well as land rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Akiyama Corporation operates four consumer-facing pachinko and pachislot amusement arcades under the Yume Kobo 21 and New Grand Sannohe brands across Japan's Tohoku region, with a combined installed base of more than 2,000 gaming machines. The company also runs a real estate division that handles residential and commercial property brokerage, rental intermediation for apartments, condominiums and tenant spaces, and land sales/leasing. Customers pay usage-based gaming fees directly at the venues, while real estate customers transact through traditional on-site brokerage.

Product overview

Akiyama Corporation operates a unified amusement entertainment business centered on four pachinko (パチンコ) and slot machine arcade stores across Iwate, Aomori, Akita, and Yamagata prefectures in Japan's Tohoku region. The company also provides real estate services including property brokerage, rental management, and land leasing. All four stores (夢工房21堀野店, 夢工房21三川店, 夢工房21鹿角店, ニューグランド三戸店) function as consumer-facing retail entertainment venues offering gaming machines and prize redemption services.

Differentiator

Problem solved

Functional benefit

Brands

• 夢工房21: Amusement store brand; operated at three locations: 堀野店 (Iwate), 三川店 (Yamagata), and 鹿角店 (Akita).
• ニューグランド三戸店

Products and services

• Yume Kobo 21 Horino Store (夢工房21堀野店)
• Yume Kobo 21 Mikawa Store (夢工房21三川店)
• Yume Kobo 21 Kakunodate Store (夢工房21鹿角店)
• New Grand Sannohe Store (ニューグランド三戸店)
• Real Estate Services (不動産事業)

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• 岩手県赤十字血液センター (Japanese Red Cross Iwate Blood Center)minorOthersAnnual blood donation drives held at 夢工房21堀野店 parking lot, with the Red Cross blood donation bus visiting annually.
• 岩手県立中山の園 (Iwate Prefectural Nakayamanosono)minorOthersSince 2000, the company has been ordering hand towels (おしぼり) from this facility for its stores, supporting employment for people with intellectual disabilities.
• 社会福祉法人桂泉会・まんてんの里 (Keisenkai/Mantenosato Social Welfare Facility)minorOthersSince 2009, the company has been ordering hand towels (おしぼり) from this disability support facility.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Fields Corporation: Japanese pachinko/pachislot content distributor and IP licensor. Comparable as an incumbent serving the same pachinko ecosystem that drives Akiyama's machine procurement and customer demand.
• Universal Entertainment: Major Japanese pachinko/pachislot machine manufacturer with hall operations and broader gaming exposure. Comparable as a large incumbent in the same product category, with overlapping customer base of pachinko players in Japan.
• Sega Sammy Holdings: Conglomerate parent of Sammy Corporation, one of Japan's largest pachinko machine manufacturers. Comparable as a dominant incumbent in pachinko hardware and adjacent entertainment — the supply-side counterpart and competitive benchmark for operators like Akiyama.
• Sankyo Group: Leading Japanese pachinko/pachislot machine maker and hall operator. Comparable as a broad incumbent controlling both machine supply and venue operations in the same regulatory and consumer environment as Akiyama.

Direct peers

• Heiwa Corporation: Pachinko/pachislot machine manufacturer that also operates amusement halls in Japan. Directly comparable as a vertically integrated pachinko operator competing for the same general consumer entertainment spend as Akiyama's stores.
• Maruhan: Japan's largest pachinko hall operator with hundreds of stores nationwide. Directly comparable business model (multi-store pachinko/pachislot operations with per-store machine counts and regional/local store positioning) and serves as the scale benchmark for chains like Akiyama.
• Nihon Goraku Bussan: Japanese regional pachinko hall operator with multi-store footprints. Directly comparable as a similarly sized multi-store pachinko chain competing for local entertainment customers in specific Japanese regions.
• DYNAM Holdings: Japanese pachinko machine manufacturer that also operates its own amusement halls. Directly comparable vertically integrated pachinko business with overlapping machine economics and hall operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about akiyama corporation