adisport
- Company typePrivate
- Founded-
- HeadquartersBrussels, Belgium
- Headcount—
- GTM typeB2C
- OfferingServices
What adisport does
Adisport (legal entity: ADISPORT SRL, Belgian company number BE0668.971.683) is a Belgium-based specialty retailer of combat sports and martial arts equipment, operating the e-commerce site adisport.be alongside a physical store in Schaerbeek, Brussels. The company sells across eight disciplines — Taekwondo, Karate, Judo/Jiu-Jitsu, Boxing/MMA, Hapkido, Kung Fu, Taichi, and Kendo — carrying a multi-brand portfolio that includes adidas, Venum, Fairtex, Daedo, Booster Fight Gear, RDX, Everlast, and Zemita. It positions itself with 10+ years of operating experience and is a reseller rather than a manufacturer, sourcing goods from established third-party brands.
The business serves two customer segments: individual practitioners in Belgium (B2C) and an institutional channel comprising clubs, coaches, and licensed athletes (B2B), with a 10% loyalty discount applied to the latter groups. Adisport maintains official partner or sponsor relationships with several international martial arts federations — the WKF, WAKO, WTF, IJF, and ITF — which provide credibility and access to federation-affiliated demand. A content layer (blog with champion interviews) supports community engagement and SEO.
The revenue model is straightforward retail: product resale with margin on equipment, supplemented by B2B volume from clubs and athlete programs. Sales are restricted to Belgian residents, making the addressable market a single country with no disclosed expansion plans. No funding rounds, parent company, or proprietary technology stack are evident, and there is no public disclosure of revenue, headcount, or financial performance.
adisport firmographics
Firmographics- Name
- adisport
- Legal name
- ADISPORT SRL
- Website
- https://adisport.be
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where adisport is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
adisport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Retail e-commerce sales: Direct-to-consumer online sales of combat sports equipment and apparel. Products include uniforms, protective gear, footwear, and accessories for various martial arts disciplines. Sales are primarily one-time transactional with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for general consumers |
| Unit Pricing | Pay-as-you-go | Licensed athlete discount program |
| Unit Pricing | Pay-as-you-go | Coach/Club discount program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
adisport product offering
Product offeringCore offering
Adisport is a Belgian online and physical retailer of martial arts, boxing, MMA, and combat sports equipment. The company sells uniforms (doboks, kimonos), protective gear, footwear, gloves, training equipment (tatamis, punching bags), and accessories from major brands including Adidas, Venum, Fairtex, Daedo, RDX, Everlast, and Booster Fight Gear. The retailer also offers personalization services (embroidery) for clubs and operates a 10% discount program for licensed athletes and coaches.
Product overview
adisport operates as an e-commerce platform selling martial arts and combat sports equipment in Belgium. The product portfolio includes Taekwondo gear (Doboks, electronic scoring systems like Daedo and Zemita, belts, protections, footwear), Karate equipment (Kimonos, protections, accessories), Judo-Brazilian Jiu-Jitsu apparel (Kimonos, rashguards, lycras, T-shirts, tracksuits), Boxing and MMA equipment (gloves from brands like Venum, Everlast, adidas, protections, punching bags), and training facility equipment (tatamis, punching bags). The store carries multiple branded product lines including adidas martial arts apparel, Venum Elite boxing gloves, Booster Fight Gear Muay Thai equipment, Fairtex bags, RDX protective gear, and Daedo electronic systems. The business also offers personalization services (embroidery) for clubs and provides special discount programs for licensed athletes and coaches.
Differentiator
Problem solved
Functional benefit
Products and services
- Taekwondo Equipment Complete range of Taekwondo gear including Doboks (WT and ITF variants), Poomsae uniforms, belts, protective equipment, electronic scoring systems (Daedo and Zemita brands), footwear, accessories, textiles, and bags.
- Karate Equipment Full selection of Karate uniforms (Kimonos), belts, protective gear, accessories, textiles, and bags for karate practitioners.
- Judo-Ju Jitsu Equipment Complete Judo and Brazilian Jiu-Jitsu equipment including Kimonos, belts, rashguards, lycras, T-shirts, sweatshirts, tracksuits, protective gear, accessories, and bags.
- Boxing and MMA Equipment Boxing and Mixed Martial Arts gear including boxing gloves (Venum, adidas, Everlast brands), MMA gloves, protective equipment, shoes, textiles, punching bags, and bags.
- Hapkido / Kung Fu / Taichi / Kendo Equipment Specialized martial arts equipment for Hapkido, Kung Fu, Tai Chi, and Kendo including uniforms and accessories for niche martial arts disciplines.
- Training Equipment Training facility equipment including tatamis (puzzle mats), punching bags, and other training gear for combat sports schools and clubs.
- Medals and Trophies Competition awards including medals and trophies for martial arts events.
Companies that use adisport
Customer profileSegments3 records
Ideal customer profiles3 records
adisport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
adisport partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- WKF (World Karate Federation)coreOfficial federation partnership providing legitimacy and access to competitive karate athletes and clubs.
- WAKO (World Association of Kickboxing Organizations)corePartnership with the largest governing body for kickboxing, providing visibility among kickboxing and full contact martial arts practitioners.
- WTF (World Taekwondo Federation)coreOfficial partnership with the global Taekwondo governing body, connecting with a large Taekwondo community in Belgium.
- IJF (International Judo Federation)corePartnership with the international judo governing body, providing credibility among judo practitioners.
- ITF (International Taekwondo Federation)minorPartnership with the International Taekwondo Federation for ITF-style Taekwondo practitioners.
- TMC (TMCprod)minorCreative/design partner referenced in the partners section, likely supporting marketing and visual content.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
adisport competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Customer concentration
adisport social profiles
Digital presenceadisport financial estimates
Financial estimateRevenue estimate
Valuation estimate
adisport leadership team
Management profileNumber of profiles
adisport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
adisport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about adisport
What does adisport do?
Adisport is a Belgian online and physical retailer of martial arts, boxing, MMA, and combat sports equipment. The company sells uniforms (doboks, kimonos), protective gear, footwear, gloves, training equipment (tatamis, punching bags), and accessories from major brands including Adidas, Venum, Fairtex, Daedo, RDX, Everlast, and Booster Fight Gear. The retailer also offers personalization services (embroidery) for clubs and operates a 10% discount program for licensed athletes and coaches.
Is adisport a public or private company?
adisport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was adisport founded?
adisport was founded in -1.
Where is adisport based?
adisport is headquartered in Brussels, Belgium, in the Europe region.
How does adisport make money?
One revenue line is on record: retail e-commerce sales.
Does adisport have an API?
No public API is recorded for adisport.