advanced filtration

What advanced filtration does

Advanced Filtration Company is a privately held industrial filtration distributor and engineering representative firm founded in 1993 by John Woods and headquartered in Tinton Falls, New Jersey. The company supplies filtration, separation, and heat transfer equipment to industrial customers across nine vertical markets, with primary focus on power generation, chemical processing, and pharmaceutical/biotech manufacturing; secondary exposure includes cosmetics, food and beverage, paint and coatings, flavors and fragrances, marine, and plastic molding. It operates as a multi-brand representative for more than 19 filtration manufacturers, with the most prominent relationships being Kaydon Filtration (turbine and lube oil purification), IFC/Islip Flow Controls (strainers and valves), Veolia Water Technologies, Pentek, Mar Cor, Pentair, Graver Technologies, and Amiad.

The firm's core technical offering is multi-stage (series) industrial filtration, in which pre-filters are sequenced ahead of primary filters to extend primary filter service life, reduce chemical consumption, lower back-flush water usage, and cut total maintenance hours. Its product portfolio spans cartridges, vessels, strainers (basket, Y-type, simplex, fabricated), butterfly and floating ball valves, flow switches, instrumentation, heat exchangers (single and dual-stage), and pharmaceutical-grade filtration including hollow fiber cartridges, RO membranes, EDI systems, and UV disinfection equipment. Quantifiable partner-product capabilities include Kaydon Turbo TOC systems that reduce particulate to ISO cleanliness level 15/13/11 and water content to less than 100 PPM, with capacity to handle water slugs up to 5,000 PPM.

Advanced Filtration generates revenue through hardware resale of partner products, technical consultation, customization and engineering services (including custom filtration systems for jet fuel engines, natural gas plants, and diesel engines), and on-site filtration assessments. Pricing is quote-based with multi-year contracts referenced and no publicly disclosed tiers or list prices. Distribution combines global product shipping with on-site service concentrated in the New York and Philadelphia metropolitan areas (New Jersey, eastern Pennsylvania, southwestern Connecticut, and southeastern New York). The firm is founder-owned with no disclosed external investment, no parent company, no subsidiaries, and no publicly disclosed revenue figures; founder John Woods remains the primary publicly identified technical authority.

Name

advanced filtration

Legal name

Advanced Filtration Company

Website

https://advancedfiltration.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Advanced Filtration is a privately held, founder-owned industrial filtration distributor and engineering representative, supplying multi-stage filtration systems and partner-manufacturer products to power, chemical, and pharmaceutical manufacturers globally since 1993.

Ownership category

akta.pro rank

Product category

Industrial Filtration Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Pump and Compressor Manufacturing (33391)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Wholesale-Industrial Machinery & Equipment (5084), Miscellaneous Chemical Products (2890), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Separation & Filtration Equipment (Filters, Centrifuges, Membranes) (IMAHAEAB)

akta.pro secondary industries

Air Quality & Filtration Equipment (IAQ) (IMAHAKAI), Filtration (Rapid/Slow Sand, Media, Membrane Pretreatment) (EUANABAB), Industrial Filtration Media & Dust Collection Textiles (Air/Liquid Filtration) (IMAOADAC)

Keywords

• Industrial filtration equipment
• Power generation filters
• Pharmaceutical water filtration
• Separation heat transfer
• Filtration system engineering

Headquarters

HQ city

Tinton Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Filtration Products Sales: Sales of industrial filters, strainers, separators, and heat exchangers from manufacturer partners including Kaydon, IFC, Pentek, Mar Cor, and others. Products include cartridges, vessels, flow switches, oilers, instrumentation, and spare parts.
2. Consultation Services: Technical consultation on filtration systems and products for industrial water filtration, air filtration, oil filtration and gas filtration. Consultation regarding evaluation and selection of industrial or power plant filters.
3. On-Site Filtration Service: On-site filtration service and assessment for operations in the New York and Philadelphia metro areas including all of NJ, eastern PA, southwestern CT and southeastern NY.
4. Customization and Engineering: Custom filtration systems for specific business operations. Any fluid or air that needs to be clean and/or free of water can have a filter made specifically for jet fuel engines, natural gas plants, diesel engines, and other applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Advanced Filtration is an engineering representative and distributor for industrial filtration, separation, and heat transfer equipment manufacturers. The company sells multi-stage industrial filtration systems (water, air, oil, gas) and provides on-site filtration consultation, custom engineering, and global product shipping to industrial clients primarily across the US Northeast.

Product overview

Advanced Filtration is an industrial filtration equipment distributor and engineering representative firm founded in 1993, serving power generation, chemical, pharmaceutical, biotech, cosmetic, and food/beverage industries. The company operates as a multi-brand distributor offering a portfolio of filtration products across multiple partner manufacturers including Kaydon Filters (oil purifiers, cartridges, vessels), IFC Filters (strainers, valves), Pentek Filtration (sediment and carbon filters), and Mar Cor Corporation (pharmaceutical water systems). Their core offerings span industrial filtration systems, power generation filtration, and pharmaceutical manufacturing filtration, complemented by fabricated strainers (basket, Y-type, tee types), heat exchangers, and on-site consultation services. They incorporate multi-stage/series filtration methodology using pre-filters to optimize primary filter performance and reduce costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Filtration Systems Multi-stage industrial filtration systems combining pre-filters and primary filters for water, air, oil, and gas filtration, used by power, chemical, pharmaceutical, cosmetic, and biotech manufacturers.
• Power Generation Filtration Filtration systems and products for power generation equipment including turbines, generators, and backup systems, protecting against contamination from dirt particles, residue, and impure air.
• Pharmaceutical Manufacturing Filtration Pharmaceutical-grade filtration products including Hollow Fiber Cartridges and Capsules, Pharmaceutical Grade Filter Cartridges, G-Stack Disc Filters, Pleated and Depth Filter Cartridges, and Industrial and Sanitary Filter Housings.
• Kaydon Filters Kaydon Filtration product line including Turbo TOC Oil Purifiers, Kaymax filters, Cartridges, Vessels, Flow Switches, Oilers, Instrumentation, Spare Parts, and Pall Replacement filters used in power generation and industrial turbines.
• IFC Filters (Islip Flow Controls) IFC filtration and flow product line including basket strainers, Y-strainers, simplex strainers, fabricated strainers, butterfly valves, floating ball valves, check valves, and pipeline strainers.
• AMIAD Water Systems
• Aquafine Corp UV Equipment UV (ultraviolet) water treatment and disinfection equipment for industrial water purification applications.
• Pentek Filtration Sediment removal filters, carbon cartridges (granular activated carbon, carbon-impregnated, carbon block), and plastic housings for water filtration including S1 Series, R Series, Polydepth, DGD Series, CW/WP Series, and specialty filters.
• Mar Cor Corporation Products Pharmaceutical water treatment products including hollow fiber cartridges (0.05, 0.1, 0.2 micron absolute), Minncare RO membranes, Fogger disinfectant, sporicide surface cleaner, Service Deionization, EDI Systems, PURICA systems, and pretreatment water systems.
• VEOLIA Water Technologies Water treatment and filtration technologies for power generation and industrial water filtration applications.
• Graver Technologies Liquid process filters for power generation and industrial applications.
• Todd Tech Inc. (TTI) Industrial filtration equipment for power generation applications.
• Fabricated Strainers Custom-designed fabricated strainers including Basket Strainers, Y-Type Strainers, and Tee Strainers for removing solid particles from liquids or gases in industrial applications.
• Heat Exchangers Single-stage and multi-stage (dual-stage) heat exchangers for industrial thermal energy transfer applications.
• Multi-Stage Industrial Filtration Systems Series filtration approach using pre-filters to extend service life of main filters, reduce costs, and improve overall filtration efficiency by arranging multiple filter technologies in sequence.
• Filter Consultation Services On-site filtration consultation and assessment services in the New York and Philadelphia metro areas (all of NJ, eastern PA, southwestern CT, southeastern NY), plus phone consultation worldwide.

Quantifiable outcome

• Kaydon Turbo Toc system can reduce particulate to ISO cleanliness level 15/13/11 and water down to less than 100 PPM
• +2 more outcomes

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• Kaydon FiltrationcoreChannel Partner/ Reseller/ DistributorKey manufacturing partner providing turbine filter and hydraulic equipment. Products include Kaydon series 851 fuel purifiers, Turbo TOC Oil Purifiers, coalescing equipment, and Kaydon K Touch Screen monitoring systems for turbine oil conditioning.
• IFC ISLIP (Islip Flow Controls)coreChannel Partner/ Reseller/ DistributorManufacturing partner for filters and separation/heat transfer equipment including IFC Filters, IFC Fabricated Strainers, IFC Simplex Strainers, IFC Butterfly Valves, IFC Floating Ball Valves, and IFC Check Valves.
• Veolia Water TechnologiesmajorChannel Partner/ Reseller/ DistributorWater treatment technologies partner providing solutions for power generation and industrial water filtration applications.
• Pentek (Pentak) FiltrationmajorChannel Partner/ Reseller/ DistributorProvides sediment removal, carbon cartridges, and plastic housings including S1 Series Pleated Cellulose Sediment Filters, P Series Spun-Bonded Polypropylene Filters, and various carbon filtration products.
• Mar Cor CorporationmajorChannel Partner/ Reseller/ DistributorWater treatment systems partner providing Hollow Fiber Cartridges (0.05, 0.1, and 0.2 micron absolute), Minncare RO membranes, Fogger disinfectant, EDI Systems, and commercial RO water systems for pharmaceutical applications.
• Amiad Water SystemsmajorChannel Partner/ Reseller/ DistributorWater filtration systems partner for industrial water treatment applications.
• Aquafine CorpminorChannel Partner/ Reseller/ DistributorUV Equipment provider for water treatment and purification applications.
• Graver TechnologiesmajorChannel Partner/ Reseller/ DistributorLiquid process filters provider for power generation applications.
• Todd Tech Inc. (TTI)minorChannel Partner/ Reseller/ DistributorTechnology partner for power generation filtration solutions.
• New Gen Air FiltrationminorChannel Partner/ Reseller/ DistributorAir filtration solutions provider for industrial applications.
• Matrix SeparationsminorChannel Partner/ Reseller/ DistributorSeparation technology provider for industrial filtration applications.
• Pentair FiltrationminorChannel Partner/ Reseller/ DistributorFiltration products partner providing various industrial filtration solutions.
• Shelco FiltersminorChannel Partner/ Reseller/ DistributorFilter products partner for industrial filtration applications.
• Van Air / PurepointminorChannel Partner/ Reseller/ DistributorAir filtration systems provider for industrial applications.
• Fil-TrekminorChannel Partner/ Reseller/ DistributorFiltration products partner.
• National Filter MediaminorChannel Partner/ Reseller/ DistributorFilter media provider for industrial filtration applications.
• Shawndra ProductsminorChannel Partner/ Reseller/ DistributorFiltration products partner.
• Flow Ezy FiltersminorChannel Partner/ Reseller/ DistributorFilter products provider for industrial applications.
• JD CousinsminorChannel Partner/ Reseller/ DistributorProducts provider for power generation filtration applications.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Filtration Group: Multi-brand industrial filtration platform consolidating filter, membrane, and separation companies. Overlaps Advanced Filtration's cross-vendor distribution model and serves similar process-industry customers with comparable product breadth.
• MANN+HUMMEL: Global filtration manufacturer covering industrial air, liquid, and automotive filtration. Overlaps AFC's industrial air and water filtration offering and competes for the same industrial OEM and process-industry customers.
• Alfa Laval: Global manufacturer of separation and heat transfer equipment. Directly comparable to AFC's heat exchanger and separation product lines, serving power, chemical, pharma, and biotech with engineering-grade solutions.
• Donaldson Company: Global manufacturer of industrial filtration systems (air, liquid, gas) serving power generation, chemical, and manufacturing. Directly overlaps Advanced Filtration's portfolio across all four fluid types and most served verticals, but as a manufacturer rather than rep.
• Parker Hannifin (Filtration Division): Major industrial filtration manufacturer with broad hydraulic, fuel, and process filtration lines. Comparable product breadth to Advanced Filtration's catalog (cartridges, vessels, purifiers) and serves overlapping power, chemical, and process customers.
• Veolia Water Technologies: Major water treatment technology provider and AFC's listed partner. Serves power generation and industrial water filtration at much larger scale; could either be a continuing partner or a competitive threat as it expands direct industrial sales.
• Pall Corporation: Specialty filtration and separation manufacturer (now part of Danaher), with deep strength in pharmaceutical-grade and power generation filtration. Directly overlaps Advanced Filtration's pharma (Hollow Fiber, sanitary housings) and power-gen verticals and is referenced as a replacement-parts brand in AFC's catalog.
• Eaton (Filtration Division): Diversified industrial manufacturer with a significant filtration business serving hydraulics, lubricants, and process fluids. Comparable industrial filtration catalog to AFC and serves overlapping power, chemical, and manufacturing customers.

Direct peers

• Crossley-Economy Company: Long-standing industrial filtration and process equipment manufacturer's representative serving the Eastern US. Closest functional analog to Advanced Filtration - multi-vendor rep model serving power, chemical, and process industries with on-site consultation.
• Graver Technologies: Manufacturer of liquid process filters serving power generation and industrial applications, and an existing AFC partner. Comparable focus on turbine and process fluid filtration with overlapping customer base in power and chemical sectors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about advanced filtration