wsm
WSM-FM (95.5 Nash Icon) is a country music radio station in Nashville, Tennessee, owned and operated by Cumulus Media Inc. (NASDAQ: CMLS). It broadcasts over FM, streams online via the SoCast platform, and monetizes through advertising sold to local and national advertisers in the Nashville/Middle Tennessee market.
- Company typePublic
- Founded-
- HeadquartersNashville, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What wsm does
WSM-FM (95.5 WSM, branded as "Nash Icon") is a country music radio station headquartered at 10 Music Circle East, Nashville, Tennessee, and operated by Cumulus Media Inc. (NASDAQ: CMLS), a publicly traded radio broadcasting company incorporated in Georgia. The station broadcasts over-the-air on 95.5 FM to Nashville and Middle Tennessee, with a daily lineup that includes nationally syndicated and locally produced shows such as Big D & Bubba (morning), Amy Paige (midday), Tyler Reese (afternoon), Dave Myers (overnight), and Country Nights Live with Bev Rainey (evening), plus Sunday specialty programming including Rise Up Country with John Ritter and the Country Gold with Terri Clark sub-brand.
The station's digital infrastructure is built on the SoCast platform, which provides website content management, live audio streaming, and an integrated contest administration system supporting call-in, text-to-win, and online entry formats. Listeners can access the broadcast via traditional FM receivers, the 955wsm.com website player, and mobile streaming. The station extends audience engagement through a concert calendar, ticket giveaways integrated with Ticketmaster, AXS.com, and Seat Geek, a branded merchandise store, and a Sweet Deals partnership delivering Nashville-area discounts. Content distribution is amplified through social media accounts on Facebook (@955wsm), X/Twitter (@955nashicon), and Instagram (@955nashicon).
WSM-FM operates as a free-to-listener service. Revenue is generated through advertising sold to local and national advertisers, with the station's value proposition anchored on its Nashville market position, exclusive concert ticket access, and country music audience reach. In May 2026, Cumulus Media filed applications with the FCC for transfer of control of its broadcast licenses (including WSM-FM) from current shareholders to reorganized shareholders, signaling an ongoing corporate restructuring at the parent level. Day-to-day operations are managed by a small on-site promotions team reporting into Cumulus Media's broader station portfolio.
wsm firmographics
Firmographics- Name
- wsm
- Legal name
- Cumulus Media, Inc.
- Website
- https://955nashicon.com
- Company type
- Public
- Operating status
- Operating
- Short description
- WSM-FM (95.5 Nash Icon) is a country music radio station in Nashville, Tennessee, owned and operated by Cumulus Media Inc. (NASDAQ: CMLS). It broadcasts over FM, streams online via the SoCast platform, and monetizes through advertising sold to local and national advertisers in the Nashville/Middle Tennessee market.
- Ownership category
- akta.pro rank
wsm industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Music Radio Networks (Format-Based) (MPABABAF)
- akta.pro secondary industries
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where wsm is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Markets served
wsm business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels4 records
Marketing channels4 records
wsm product offering
Product offeringCore offering
WSM (95.5 WSM-FM) is a country music radio station broadcasting from Nashville, Tennessee, on 95.5 FM, providing live programming with on-air personalities, local news, entertainment, and music across the country genre. The station offers live streaming via website and mobile, interactive contests and sweepstakes for concert tickets and prizes, a concert calendar, a branded merchandise store, and the Country Gold with Terri Clark sub-brand programming.
Product overview
95.5 WSM-FM is a country music radio station owned and operated by Cumulus Media, broadcasting from Nashville, Tennessee. The station operates as a unified platform combining live FM radio broadcast with digital streaming, interactive contesting, and local event promotion. Core offerings include the 95.5 WSM-FM radio station with its Listen Live streaming service, a full daily programming schedule of country music shows featuring personalities like Big D & Bubba, Amy Paige, Tyler Reese, and Country Nights Live with Bev Rainey, plus the Country Gold with Terri Clark sub-brand. The station extends its engagement through a comprehensive contest and sweepstakes platform enabling call-in, text, and online entry for concert tickets and prizes, a Merch Store for branded merchandise, a Concert Calendar for local events, and the Sweet Deals local discounts partnership. The Country Nights Live evening program and Sunday specialty shows including Rise Up Country and Country Gold round out the programming portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- 95.5 WSM-FM Radio Station Country music radio station broadcasting on 95.5 FM in Nashville, Tennessee, operated by Cumulus Media. Features live programming with on-air personalities including Big D & Bubba, Amy Paige, Tyler Reese, Dave Myers, and Country Nights Live with Bev Rainey, covering news, entertainment, and music across the country genre.
- Listen Live Streaming Live audio streaming service enabling listeners outside FM range or online-only audiences to tune in to the 95.5 WSM radio station broadcast in real-time through the website player.
- Contest/Sweepstakes Platform Interactive contesting system featuring call-in-to-win, text-to-win, online entry, and web contest formats. Listeners can win concert tickets, trips, shopping sprees, and other prizes by calling 615-737-9500 or texting keywords.
- Radio Show Programs Full daily programming schedule of country music shows featuring personalities Big D & Bubba (morning), Amy Paige (midday), Tyler Reese (afternoon), Dave Myers (overnight), Country Nights Live with Bev Rainey (evening), and Sunday specials including Rise Up Country with John Ritter and Country Gold with Steve Harmon.
- Country Nights Live Evening radio program hosted by Bev Rainey, airing from 7:00 PM to midnight on weekdays within the station's programming schedule.
- Merch Store Online merchandise store offering branded 95.5 WSM station apparel and merchandise for purchase by listeners and fans.
- Concert Calendar Events listing feature showing upcoming concerts, rodeo events, and music performances in the Nashville area that listeners can attend or win tickets to through station contests.
- Sweet Deals Local deals platform partnership providing listeners with limited-time discounts on dining, local attractions, and entertainment in the Nashville area.
- Country Gold with Terri Clark Classic country music programming sub-brand hosted by Terri Clark, offering a curated selection of country music classics within the station's format.
Companies that use wsm
Customer profileSegments1 record
Ideal customer profiles2 records
wsm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
wsm partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
wsm competitors and assessment
Company assessmentBroad incumbents
- iHeartMedia: Largest U.S. radio broadcaster (owner of WSIX-FM and many other Nashville stations). Directly comparable as a major terrestrial radio operator running country format stations in the same market with similar ad-supported business model.
- Spotify: Global music streaming platform with strong country music catalog and curated playlists. Comparable as a competing audio distribution channel for country music listening, drawing time-share away from FM broadcast.
- SiriusXM: Satellite and streaming audio service with dedicated country music channels. Comparable as a competing audio platform competing for the same listener occasions and country music audience, particularly in vehicles.
- Audacy: Large U.S. radio broadcaster operating music and talk stations across major markets. Comparable as an established multi-station operator monetizing through advertising and digital streaming, with overlapping format and revenue model.
- Cumulus Media Inc. WSM-FM's publicly traded parent company (NASDAQ: CMLS), operating a national portfolio of AM/FM radio stations. Comparable as the parent broadcaster with the same operational, advertising sales, and syndication infrastructure that supports WSM-FM.
Regional players
- Townsquare Media: Mid-market focused U.S. radio broadcaster with a portfolio of local FM stations. Comparable as a smaller-scale, station-group operator running format-based music stations in regional markets with ad-supported revenue.
- Beasley Media Group: Regional U.S. radio broadcaster operating clusters of FM/AM stations including country formats. Comparable as a station-group operator with similar ad sales mechanics and format-driven programming strategy.
Others
- Grand Ole Opry: Iconic Nashville-based country music live performance institution and brand. Comparable as a Nashville country music content/entertainment property leveraging the same WSM heritage and country audience that WSM-FM serves.
- Country Music Association (CMA): Nashville-headquartered trade organization representing the country music industry. Comparable as a Nashville-based country music ecosystem participant that WSM-FM partners with or references in its programming and content.
Direct peers
- WSIX-FM (The Big 98): Another Nashville-based country music FM radio station, operated by iHeartMedia. Directly comparable as a country format competitor in the same Nashville/Middle Tennessee market serving similar listeners and advertisers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
wsm social profiles
Digital presencewsm compliance and trust
Trust signalCompliance4 records
wsm financial estimates
Financial estimateRevenue estimate
Valuation estimate
wsm leadership team
Management profileNumber of profiles
Profiles2 records
wsm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
wsm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about wsm
What does wsm do?
WSM (95.5 WSM-FM) is a country music radio station broadcasting from Nashville, Tennessee, on 95.5 FM, providing live programming with on-air personalities, local news, entertainment, and music across the country genre. The station offers live streaming via website and mobile, interactive contests and sweepstakes for concert tickets and prizes, a concert calendar, a branded merchandise store, and the Country Gold with Terri Clark sub-brand programming.
Is wsm a public or private company?
wsm is a public company. It is classified as public and is currently operating.
When was wsm founded?
wsm was founded in -1.
Where is wsm based?
wsm is headquartered in Nashville, United States, in the North America region.
Who are wsm's main competitors?
Broad incumbents on record are iHeartMedia, Spotify, SiriusXM, Audacy and Cumulus Media Inc.. Regional players are Townsquare Media and Beasley Media Group. Others are Grand Ole Opry and Country Music Association (CMA). WSIX-FM (The Big 98) is listed as a direct peer.
Does wsm have an API?
No public API is recorded for wsm.
What industry is wsm in?
wsm's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABABAF, Music Radio Networks (Format-Based), with a secondary code of MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 51611 and its SIC code is 4832.