mcmahon agency, inc. / ems group

What mcmahon agency, inc. / ems group does

McMahon Agency, Inc. (operating under the EMS Group umbrella) is a privately held, family-owned independent insurance agency headquartered in Depew, New York, founded in 1926 and currently led by the Fox family across multiple generations. The agency distributes personal lines (auto, homeowners, renters, motorcycle, boat and marine), commercial lines (BOP, commercial auto, commercial property, general liability, workers' compensation), life and annuity products, individual health and disability coverage, and group benefits (health, dental, life, disability, LTC) for employers. It also offers adjacent add-on products including extended automotive warranties and Think HR services. As an independent agency, it places business with 60+ national and regional carriers, which gives clients comparative pricing across highly rated insurers; securities and advisory services are offered through a partnership with Cadaret, Grant & Co., Inc. (a FINRA/SIPC-registered RIA), and the agency operates affiliated entities including EMS Group Insurance Agencies LLC, EMS Financial Services LLC, ClearPlan Financial Inc., and WNY Asset Management LLC.

The underlying technology is conventional for an independent agency channel: a BrightFire CMS-based marketing website, TLS/SSL-secured forms, third-party carrier instant-quote integrations (Erie, Travelers, Progressive, Mercury, Petplan), and basic online policy-service tools; there is no proprietary platform or disclosed AI/automation layer. Revenue is generated primarily through carrier commissions on placed policies, supplemented by securities/advisory referral economics and limited fee or licensing income from ancillary product lines such as extended warranties and HR services. Pricing is individualized and not publicly disclosed; quotes are produced on request via phone, face-to-face consultation, or carrier-linked online tools.

Go-to-market is sales-led and relationship-driven: licensed producers develop leads, conduct annual policy reviews, and cross-sell across personal, commercial, and life lines, supported by an active content-marketing blog (237+ pages), organic social media presence across Facebook, X, LinkedIn, and Instagram, a formal Refer-a-Friend program, and reputation management via Google, Yelp, and Facebook reviews. The customer base is geographically bounded to Western New York and consists of long-tail individual consumers and small-to-medium businesses, with no disclosed enterprise accounts, headcount, or revenue figures.

Name

mcmahon agency, inc. / ems group

Legal name

McMahon Agency, Inc.

Website

https://mcmahonagencyinc.com

Company type

Private

Founded year

1926

Operating status

Operating

Short description

McMahon Agency is a privately held, family-owned independent insurance agency in Depew, New York, distributing personal, commercial, life, health, and group-benefits coverage through 60+ carrier partnerships to individuals and SMBs across Western New York since 1926.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Independent Broker-Dealer / Registered Representative Networks (FSAEACAG)

akta.pro secondary industry

Independent Broker-Dealers (Retail Network) (FSAAAAAC)

Keywords

• Independent insurance agency
• Personal insurance products
• Commercial insurance coverage
• Group benefits insurance
• Insurance brokerage services

Headquarters

HQ city

Depew

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, McMahon Agency earns commissions from insurance carriers for policies placed. Commission structure is likely a percentage of premium, with volume-based incentives from carrier partners.
2. Securities and Advisory Services: Securities and Advisory Services offered through Cadaret, Grant & Co., Inc., a Registered Investment Advisor and Member FINRA/SIPC, generating revenue from investment-related services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

McMahon Agency is an independent insurance agency that places personal, commercial, life, health, and group insurance policies on behalf of clients by sourcing coverage from more than 60 highly rated carriers. The agency generates revenue primarily through commissions from those carriers and, via a partnership with Cadaret, Grant & Co., Inc., also offers securities and advisory services. Service is delivered through licensed producers who quote, bind, and service policies via phone, in-person meetings, and a website with online quote and policy service tools.

Product overview

McMahon Agency is an independent insurance agency offering a comprehensive portfolio of insurance products and services. The agency provides personal insurance (auto, home, renters, motorcycle, boat), business insurance (general liability, workers' compensation, commercial property, commercial auto, business owners package), life insurance (individual, final expense, fixed annuities, mortgage protection), health insurance (individual/family, disability, long-term care), and group benefits (health, dental, life, disability, LTC). The agency also offers extended automotive warranties and HR products through Think HR. As an independent agency, they represent multiple insurance carriers to provide customized coverage options to clients in Depew, New York and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal auto insurance coverage providing protection against accidents, liability, and vehicle damage for individual vehicle owners.
• Homeowners Insurance Coverage protecting homeowners against property damage, liability, and loss of personal belongings.
• Renters Insurance Insurance coverage for renters protecting personal property and liability in rented residences.
• Motorcycle Insurance
• Boat & Marine Insurance
• Business Owners Package Insurance
• Commercial Auto Insurance Insurance coverage for business vehicles including trucks, vans, and fleet vehicles.
• Commercial Property Insurance Coverage for commercial buildings, equipment, and inventory against damage and loss.
• General Liability Insurance Coverage protecting businesses from third-party claims of bodily injury, property damage, and personal injury.
• Workers' Compensation Insurance Coverage providing medical benefits and wage replacement to employees injured on the job.
• Individual Life Insurance Personal life insurance policies providing financial protection for individuals and their families.
• Fixed Annuities Retirement investment products providing fixed, guaranteed income payments over a specified period.
• Final Expense Insurance Life insurance designed to cover end-of-life expenses including funeral costs and burial.
• Mortgage Protection Insurance Insurance coverage that pays off a mortgage balance upon the policyholder's death.
• Individual & Family Health Insurance Health coverage options for individuals and families including major medical and supplemental plans.
• Individual Disability Insurance Insurance providing income replacement if an individual becomes unable to work due to illness or injury.
• Individual Long-Term Care (LTC) Insurance Insurance covering extended care services including nursing home, assisted living, and in-home care.
• Group Health Insurance Employer-sponsored health insurance coverage including medical, hospital, and prescription benefits.
• Group Dental Insurance Employer-provided dental coverage including preventive, basic, and major dental services.
• Group Life Insurance Employer-sponsored life insurance coverage for employees, often as a benefit package component.
• Group Disability Insurance Employer-sponsored disability coverage providing income protection for employees.
• Group Long-Term Care (LTC) Insurance Employer-provided long-term care insurance as part of group benefits offerings.
• Extended Automotive Warranty
• Securities and Advisory Services

Quantifiable outcome

• Rated 4.9 out of 5 based on 18 customer reviews

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/McMahon_Agency
• Facebookfacebook.com/mcmahonagencyinc
• LinkedInlinkedin.com/company/mcmahon-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mcmahon agency, inc. / ems group