giuliano-pagano corporation.giuliano's

What giuliano-pagano corporation.giuliano's does

Giuliano's Bakery is a California family-owned bakery founded in 1952 that operates a specialty bread manufacturing facility at 1264 E. Walnut Street, Carson, CA, distributing more than 600 different specialty bread items nationally under the parent brand. In 2021 the company introduced Giuliano's Bakery Keto, a focused sub-line of 4 core SKUs — Keto 3 Seeded Loaf, Keto Cinnamon Swirl Raisin Bread, Keto Hamburger Buns (Original and Cheddar Jalapeño), and Keto Jalapeño Cheese Breadsticks — formulated with wheat protein isolate, modified wheat starch, and inulin fiber to deliver 3-6 net carbs, 8g protein, and 8g fiber per serving while maintaining traditional bakery taste and texture. Products are made fresh weekly, carry a 10-day ambient shelf life (6 months frozen), and contain no gums, soy, nuts, or artificial ingredients.

The business operates a three-channel go-to-market: direct-to-consumer e-commerce via a Shopify storefront with USPS Priority Mail shipping Monday-Wednesday (minimum 2-item order); regional retail distribution through Pavilions (29 Southern California stores), Bristol Farms (including a co-developed frozen Keto Grilled Cheese SKU), Lassens Natural Food Stores, Irvine Ranch Market, and other independent natural grocers; and direct pickup at the Carson plant for Los Angeles and Orange County customers. Pricing is unit-based at $6.99-$9.99 per pack on a pay-as-you-go model with no subscription tier. Marketing relies on organic social (Facebook, Instagram), a recipe content blog, and an email newsletter ("Bread Box News"). Customer acquisition is consumer-direct, targeting keto dieters, diabetics, and health-conscious bread consumers. The keto line remains privately held, family-owned, and operationally concentrated in Southern California with no disclosed funding, institutional investors, or AI/ML integration.

Name

giuliano-pagano corporation.giuliano's

Legal name

Giuliano's Bakery

Website

https://giulianosketo.com

Company type

Private

Founded year

1952

Operating status

Operating

Short description

Giuliano's Bakery is a California family-owned bakery (founded 1952) that produces and sells a focused line of keto-friendly low-carb breads, buns, and breadsticks through DTC e-commerce, Southern California grocery retail, and direct plant pickup, targeting keto dieters, diabetics, and health-conscious consumers.

Ownership category

akta.pro rank

Product category

Specialty Keto-Friendly Bakery

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industry

Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)

Keywords

• Keto-friendly bread
• Low-carb baked goods
• Specialty bakery products
• Fresh bread delivery
• Keto diet foods

Headquarters

HQ city

Carson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: Online sales through their Shopify storefront to individual consumers. Customers order products directly and receive shipments via USPS Priority Mail. This is the primary channel for their keto product line.
2. Retail Distribution: Wholesale distribution of keto bread products to retail partners including Pavilions, Bristol Farms, Lassens, Irvine Ranch Market, and independent grocery stores across Southern California.
3. Direct Pickup: Local pickup option at their Los Angeles plant location in Carson, CA for customers in Los Angeles and Orange County, with orders placed 2 business days in advance.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

Giuliano's Bakery manufactures and sells a line of keto-friendly low-carb breads, hamburger buns, and breadsticks designed for consumers following ketogenic or low-carbohydrate diets. Products feature 3-6 net carbs per serving, high protein and fiber content, and no artificial gums, made fresh weekly using wheat protein isolate, modified wheat starch, and inulin fiber.

Product overview

Giuliano's Bakery is a California family-owned bakery established in 1952, offering a specialized line of keto-friendly bread products launched in 2021. The product portfolio consists of four core offerings: Keto 3 Seeded Loaf (3 Net Carbs per slice), Keto Cinnamon Swirl Raisin Bread (5 Net Carbs), Keto Hamburger Buns in Original and Cheedar Jalapeno varieties (6 Net Carbs per bun), and Keto Jalapeno Cheese Breadsticks (3 Net Carbs). All products emphasize low net carbs, high protein, high fiber content, and natural ingredients without artificial additives. Products are designed for the keto diet community and are available for direct shipping and retail pickup in Southern California.

Differentiator

Problem solved

Functional benefit

Products and services

• Keto 3 Seeded Loaf Classic white bread flavored keto loaf with 3 Net Carbs, 8g protein, 8g fiber, and 50 calories per slice. The loaf is 16 oz. and 16 half-inch slices. Arrives fresh and ready for sandwiches and toast. Designed for individuals following a keto or low-carb diet.
• Keto Cinnamon Swirl Raisin Bread Keto-friendly cinnamon swirl bread with raisins, 5 Net Carbs, 70 calories per slice, and 13 slices per loaf. Arrives fresh and is suitable for French toast and other recipes. Designed for individuals following a keto or low-carb diet.
• Keto Hamburger Buns Fluffy low-carb hamburger buns available in Original and Cheddar Jalapeño varieties, with 6 Net Carbs, high in protein and fiber, and 100 calories per roll. Comes in packs of 6. Features include being Keto Friendly, Soy Free, Nut Free, and No Gums. Designed for individuals following a keto or low-carb diet.
• Keto Jalapeño Cheese Breadsticks Keto Jalapeño Cheese Breadsticks, 10 per pack, with 3 Net Carbs, high in protein, and 60 calories per breadstick. Arrives fresh and ready to eat. Designed for individuals following a keto or low-carb diet.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PavilionscoreChannel Partner/ Reseller/ Distributor · 1 April 2021Pavilions is a Southern California premium grocery chain with 29 store locations. Giuliano's Keto products are sold through Pavilions locations across Newport Beach, Los Angeles, Pasadena, Santa Monica, San Diego, Irvine, and other Southern California cities. This is the primary retail distribution channel for the keto product line.
• Bristol FarmscoreChannel Partner/ Reseller/ Distributor · 1 April 2021Bristol Farms is a premium grocery chain offering Giuliano's Keto Grilled Cheese Sandwiches in the freezer section. Products include frozen keto-friendly prepared items alongside fresh bread products.
• Lassens Natural Food StoresminorChannel Partner/ Reseller/ Distributor · 1 January 2021Lassens operates natural food grocery stores in California (Bakersfield, Los Angeles, Ventura locations). Sells Giuliano's Keto products as part of their health food offerings.
• Irvine Ranch MarketminorChannel Partner/ Reseller/ Distributor · 1 January 2021Southern California specialty grocery chain with locations in Costa Mesa and San Juan Capistrano. Carries Giuliano's Keto product line in their stores.
• ShopifycoreTechnology or Integration · 1 January 2021E-commerce platform powering the giulianosketo.com online store. Provides the online e-commerce platform for selling products, processing payments, managing orders, and customer accounts. PCI-DSS compliant payment processing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Base Culture: Direct competitor in the clean-ingredient, gluten-free, paleo/keto-friendly bread and baked goods category, selling through DTC and natural grocery channels with similar positioning around whole-food formulations.
• Sola Sweet & Savory: Direct competitor offering low-carb, keto-friendly breads, buns, and sweet baked goods through DTC and grocery retail, targeting the same diabetic and keto consumer segments with comparable net-carb claims.
• ThinSlim Foods: Direct peer in zero-net-carb and low-carb breads, buns, and baked snacks sold through DTC e-commerce, with overlapping keto/diabetic buyer base and similar price-per-pack positioning.
• Great Low Carb Bread Co. Pure-play low-carb/keto bread brand with a multi-format SKU range (loaves, bagels, wraps) sold through DTC and Amazon, directly overlapping with Giuliano's product formats and target consumer.
• Smart Baking Company: Keto and 'smart carb' muffin, bread, and cake brand with single-serve SKUs in mainstream grocery, competing for the same diabetic/keto consumer but emphasizing portion-controlled formats.

Broad incumbents

• Franz Keto Bread: Established regional bakery (Pacific Northwest) that has launched a dedicated keto bread line, bringing incumbent manufacturing scale and broader grocery distribution to the same low-carb segment Giuliano's targets.
• Dave's Killer Bread: National specialty bread incumbent owned by Flowers Foods, distributing organic, high-protein, seeded breads across mainstream grocery — a broader category incumbent that overlaps with Giuliano's health-positioned bread narrative at much greater scale.
• Trader Joe's (Private Label Keto Bread): Private-label keto and low-carb breads stocked in Trader Joe's California locations, providing a price-disruptive alternative to branded players like Giuliano's in the same regional trade area.

Emerging players

• Outer Aisle: Cauliflower and egg-based low-carb wraps, pizza crusts, and bread products sold through DTC and natural grocery, overlapping in the low-carb 'bread replacement' use cases but with a vegetable-forward formulation.
• Keto and Co: DTC-focused keto brand with baked goods and baking mixes (including bread mixes), overlapping consumer segments and the clean-ingredient, low-net-carb positioning that defines Giuliano's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GiulianosLovesKeto
• Instagraminstagram.com/giulianosketo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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