What living heart foundation does

Living Heart Foundation (LHF) is a US-based 501(c)(3) non-profit organization founded in 2001 by Dr. Arthur 'Archie' Roberts, a former NFL quarterback (Cleveland Browns, Miami Dolphins) who became a practicing heart surgeon for over 20 years. The foundation's primary activity is operating a mobile preventative cardiovascular health screening team that delivers voluntary, technically advanced health screenings to former NFL players at regional participating medical facilities across major US geographies. A secondary audience — overweight or deconditioned members of the general public — is served through the same screening infrastructure, leveraging insights captured from the former-athlete cohort.

LHF's core offering is the LHF Hope (Heart-Obesity-Prevention-Education) wellness program, which targets early identification of cardiovascular and metabolic risk factors including hypertension, diabetes, elevated cholesterol, obstructive sleep apnea, arthritis, and cancer. Cardiovascular assessments are performed using HeartLab ultrasound technology delivered through a technology partnership with GE Healthcare. The foundation operates as a multi-institutional, IRB-approved organization, building a longitudinal cardiovascular health database and outcomes reporting capability on its 16-year-old former-NFL-player cohort. Screening events are delivered through scheduled, event-driven engagements at hotel venues in major cities — with confirmed 2026 events in Chicago (September 2026) and Austin (November 2026) — supported by a network of regional hospital partners, national medical associations, and a network of physicians.

LHF is funded through donations and grants rather than commercial revenue. Its go-to-market is community-led and partnership-driven, with a 16-year relationship with the National Football League Players Association (NFLPA) acting as the primary channel for reaching the target audience of former professional football players, supplemented by website and email outreach for screening RSVPs. Operations are run by a small named leadership team including the founder/CEO, COO, CFO, Medical Director, Director of Quality and Research, and several medical and ultrasound consultants. The foundation reports no subsidiaries, no M&A activity, no funding rounds, and no headcount figures in available materials.

Name

living heart foundation

Legal name

Living Heart Foundation

Website

https://livingheartfoundation.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Living Heart Foundation is a 501(c)(3) non-profit that operates a mobile cardiovascular health screening team for former NFL players and the general public through its LHF Hope wellness program, supported by partnerships with the NFLPA, GE Healthcare, regional hospitals, and national medical associations.

Ownership category

akta.pro rank

Product category

Cardiovascular Preventative Health Screening Services

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Cardiac Diagnostic Centers (Echo/Stress Testing/Holter) (HLAFAKAE)

akta.pro secondary industries

General Cardiology (Consultative) (HLAKABAA), Cardiac Rehabilitation & Secondary Prevention (HLAKABAJ)

Keywords

• Cardiovascular health screenings
• Preventative wellness programs
• Mobile health screening
• Athlete health assessments
• Community health outreach

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Grants: As a 501(c)(3) non-profit organization founded in 2001, Living Heart Foundation operates primarily through donations and grants. Multiple national medical associations support the foundation and its regional hospital partners.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Living Heart Foundation operates a mobile preventative health screening team that provides voluntary cardiovascular health screenings for former NFL players and the general public through its LHF Hope (Heart-Obesity-Prevention-Education) wellness program. Screenings are conducted at regional participating medical facilities across major U.S. geographies, using ultrasound-based cardiovascular assessment (HeartLab) in partnership with GE Healthcare, and include database creation and outcomes reporting for longitudinal tracking of co-morbidities such as hypertension, diabetes, elevated cholesterol, sleep apnea, arthritis, and cancer.

Product overview

The Living Heart Foundation (LHF) operates as a single unified offering centered on its LHF Hope wellness program. This program provides mobile preventative health screenings for former NFL players and the general public, combining cardiovascular health screening, database creation, outcomes reporting, and wellness program development. The organization uses its nationwide healthcare network to deliver technically advanced, voluntary health screenings at regional participating medical facilities across major geographic areas.

Differentiator

Problem solved

Functional benefit

Brands

• LHF Hope: Heart-Obesity-Prevention-Education wellness program designed to improve early identification of health risks in former elite athletes and the general public.

Products and services

• LHF Hope (Heart-Obesity-Prevention-Education) Wellness Program A national wellness screening program designed to improve the early identification of health risks in former elite athletes and the general public. It targets co-morbidities associated with large body mass and aging, including hypertension, diabetes, elevated cholesterol, obstructive sleep apnea, arthritis, and cancer, and is delivered via voluntary mobile preventative health screenings at regional hospital facilities nationwide.
• Mobile Preventative Health Screening Service A field-deployed health screening service that travels to regional participating medical facilities within major U.S. geographies to provide voluntary, technically advanced cardiovascular screenings for former NFL players and the general public. Scheduled screening events are held at venues in major cities, with RSVPs managed via email outreach.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• NFLPA (National Football League Players Association)coreStrategic or Co-development PartnerLHF has worked closely with the NFLPA for 16 years providing voluntary, technically advanced health screenings for former NFL players. The partnership represents the foundation's primary channel for reaching its target customer base of former professional football players.
• GE HealthcarecoreTechnology or IntegrationGE Healthcare is shown as a partner supporting the foundation's health screening operations. The partnership likely involves providing medical imaging and diagnostic equipment for cardiovascular screenings.
• Regional Hospital PartnerscoreImplementation/ SI/ Consulting PartnerLHF has a core group of regional hospital partners that provide skilled personnel and advanced facilities to assist at health screenings and expert medical planning to strengthen program content.
• National Medical AssociationscoreStrategic or Co-development PartnerMultiple national medical associations support LHF and its core group of regional hospital partners and network of physicians by providing skilled personnel and advanced facilities to assist at health screenings and expert medical planning to strengthen program content.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• American Heart Association: Large, established U.S. nonprofit focused on cardiovascular health, research funding, and public education. Comparable to LHF in mission focus on heart-disease prevention but operates at vastly broader scale and is a research/grantmaking organization rather than a direct screening provider.
• Cleveland Clinic: Major U.S. health system with one of the leading cardiovascular programs, offering preventive cardiac screening and risk assessment. Comparable to LHF in cardiovascular screening capability but operates as a large incumbent health system rather than a mobile nonprofit.

Direct peers

• Life Line Screening: Commercial mobile preventive health screening provider offering cardiovascular and metabolic screenings delivered at community locations. Directly comparable to LHF in mobile screening delivery model and focus on early identification of cardiovascular risk, though Life Line is fee-based and serves the general public.
• Heart Check America: U.S. provider of mobile cardiovascular screening services including ultrasound and other cardiac risk assessments. Comparable to LHF in mobile cardiovascular screening delivery and consumer-facing preventive positioning.

Emerging players

• NFL Alumni Association: Membership organization serving former NFL players with health, wellness, and community programs. Directly comparable in target audience (former NFL players) and partial overlap in health-program delivery, though broader than LHF's cardiology focus.
• Athletes for Care: Nonprofit founded by former professional athletes to support athlete health, wellness, and education across multiple conditions. Comparable to LHF as an athlete-focused health nonprofit with overlapping missions in preventive health and post-career wellness.
• Pritikin Longevity Center: Cardiac prevention and lifestyle medicine program focused on heart-healthy nutrition, exercise, and education. Comparable to LHF in cardiovascular prevention focus, though Pritikin delivers residential/clinical programs rather than mobile screenings.

Others

• GE Healthcare: Major medical imaging and diagnostics manufacturer, and LHF's named technology partner supplying ultrasound capability. Listed as an OTHERS peer because it is an enabling infrastructure/equipment provider rather than a competing screening provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-living-heart-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about living heart foundation