ascension leadership academy

What ascension leadership academy does

Ascension Leadership Academy (ALA) is a privately held, founder-led emotional intelligence and leadership training company founded in 2016 by Brad and Jenna Ballard. The company delivers experiential, in-person training rooted in Werner Erhard's EST methodology and modernised for contemporary leaders, structured as a flagship three-level Live EQ Leadership Training program (Level 1 Discovery over 3 days, Level 2 Breakthrough over 4 days, and Level 3 Leadership Integration spanning 100 days with three live weekends). Curriculum is heavily experiential — combining movement, music, meditation, group exercises, and peer feedback — and uses a Buddy/Power Group/Coach accountability structure capped at 40-80 participants per cohort. The portfolio is broadened by a graduate-only monetisation ladder: Four Leaf Clover ($9,997-$11,997), Momentum ($197/month or $497/quarter subscription), Impact & Influence ($18,000-$22,000 speaker certification), Grace (women's weekend), Warrior's Council (men's weekend), Relationships Training, and Abundance & Prosperity workshops. A Virtual EQ Training product (Pivot, Ascend, Implement) extends delivery to a global audience unable to travel to Austin, TX.

ALA is a direct-to-consumer business that monetises primarily through one-time tuition payments and a small recurring subscription (Momentum); it has no disclosed external funding, no patents or trademarks, and no enterprise contracts. Go-to-market is event-driven and organic: alumni referrals ("Speak to an Angel"), a Leadership Style Quiz lead magnet, SEO blog content, and social media (Facebook, Instagram, LinkedIn, YouTube). The company has graduated 1,000+ leaders since 2016, with more than 53 teams completing Level 3 and collectively raising over $4M for nonprofits through Community Service Projects. Operations are based in Austin, TX with a secondary historical centre in San Diego, CA; trainer bench includes Chris Lee, Jenna Phillips Ballard, Sylvia Badasci, Mary Jo Foster, Ivette Rodriguez, Krista Petty, Lori Benak, and Cassidy Barnes. Notable customers include NFL Hall of Famer Ronnie Lott, Super Bowl champion Leonard Williams, Latin music artist Guaynaa, social media personality Lele Pons, Miss Universe Dayanara Torres, Tecovas CEO Paul Hedrick, Tony Robbins CTO Lior Weinstein, and billion-dollar real estate entrepreneur JP Newman — used as marketing testimonials rather than enterprise accounts.

Name

ascension leadership academy

Legal name

Ascension Leadership Academy

Website

https://alaeq.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Ascension Leadership Academy is a privately held, founder-led experiential emotional intelligence and leadership training company founded in 2016, delivering a flagship three-level in-person program (Discovery, Breakthrough, Leadership Integration) plus graduate-only add-on products to individual consumers in Austin, TX and globally via Virtual EQ Training.

Ownership category

akta.pro rank

Product category

Leadership Development Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

akta.pro secondary industries

Leadership, Character Education & Values Development (EDAMAIAG), High-Potential & Succession Coaching (EDABANAC), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Emotional intelligence training
• Leadership development programs
• Experiential learning workshops
• Personal transformation coaching
• Speaker facilitator training

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Live EQ Leadership Training Enrollment: The primary revenue stream is tuition for the three-level Live EQ Leadership Training program. Tuition is charged per individual enrollment with two payment options: installment (four monthly payments of $2,499 = $9,996 total) or full payment ($8,495). Revenue is one-time per student cohort enrollment, with a 6-month expiration on enrollment validity.
2. Four Leaf Clover Program: An exclusive 90-day coaching program for ALA graduates, priced at $11,997 (three payments of $3,999) or $9,997 one-time payment. Targets graduates seeking to translate internal transformation into external results.
3. Impact & Influence Training: A six-month speaker and facilitator mastery program priced at $22,000 full price, $21,000 (six payments of $3,500), or $18,000 paid in full. Includes virtual modules, three in-person weekends, and capstone presentation. Also offers external financing through Coach Financing.
4. Momentum Subscription: Monthly subscription at $197/month or $497/quarter for graduates of Level 3. Includes monthly deep-dive calls with Brad & Jenna, weekly group coaching calls, quarterly in-person networking events, and access to a private Slack community. Recurring subscription revenue model.
5. Grace Weekend Experience: Weekend training for women priced at $1,111 for Sisters in Grace (two tickets at $555 each), $995 (two payments of $497.50), or $895 one-time payment.
6. Relationships Training: A weekend relationships training for Level 2 ALA graduates, offered at two payments of $497.50 each.
7. Abundance & Prosperity Workshop: A two-day workshop with Chris Lee focused on creating roadmaps for abundance across all life areas.
8. Warriors Council: Weekend experience for men focused on masculinity and leadership, priced at $497.50 per ticket.
9. Virtual EQ Training: Digitally delivered emotional intelligence training mirroring the in-person program, offered as a virtual alternative for those unable to travel to Austin.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ascension Leadership Academy delivers an experiential emotional-intelligence and leadership development curriculum anchored in the Live EQ Leadership Training program — a three-level in-person course (Level 1 Discovery, Level 2 Breakthrough, Level 3 Leadership Integration) held in Austin, Texas. The portfolio extends to a virtual training modality, an alumni accountability subscription (Momentum), an exclusive graduate coaching program (Four Leaf Clover), a speaker/facilitator mastery track (Impact & Influence), and gender- and topic-specific weekend intensives (Grace, Warrior's Council, Relationships, Abundance & Prosperity).

Product overview

Ascension Leadership Academy (ALA) is a premiere emotional intelligence training and leadership development organization. The core offering is the Live EQ Leadership Training, a three-level program (Discovery, Breakthrough, Leadership Integration) delivered primarily through in-person weekend experiences in Austin, Texas and San Diego, California. The portfolio includes Virtual EQ Training for global accessibility, and several specialized add-on programs for graduates: Momentum (accountability community), Four Leaf Clover (intensive coaching), Impact and Influence (speaker training), Relationships Training, Abundance & Prosperity workshop, plus gender-specific programs Grace (women) and Warrior's Council (men). The company has graduated over 1,000 leaders since 2016 with a focus on experiential, community-based learning.

Differentiator

Problem solved

Functional benefit

Brands

• Live EQ Leadership Training: The signature 3-level emotional intelligence leadership training program (Levels 1, 2, and 3) with in-person weekend workshops.
• Virtual EQ Training
• Four Leaf Clover Program
• Impact & Influence
• Grace
• Warrior's Council
• Relationships Training
• Abundance & Prosperity
• Momentum

Products and services

• Live EQ Leadership Training Flagship three-level emotional-intelligence leadership program delivered in-person in Austin, Texas — Level 1 Discovery (3 days), Level 2 Breakthrough (4 days), and Level 3 Leadership Integration (100 days including 3 live weekends) with Buddy, Power Group, and Coach accountability plus a Community Service Project.
• Virtual EQ Training Digitally delivered emotional-intelligence training with three virtual levels (Pivot, Ascend, Implement) designed for global audiences unable to travel to Austin, including multi-modality learning options for individuals, partnerships, small groups, and teams.
• Four Leaf Clover Program A 90-day exclusive coaching program for ALA graduates, co-led by founders Brad and Jenna Ballard, designed to translate internal transformation into tangible external results (positioned as '12 months of results in 90 days').
• Impact and Influence Six-month speaker and facilitator mastery training that delivers ALA-certified facilitator certification, 12 Zoom modules, three in-person weekends (e.g., March, July, September 2026), real-time coaching, and a capstone keynote presentation.
• Momentum Subscription accountability and elevation community for ALA Level 3 graduates at $197/month or $497/quarter, including monthly 90-minute calls with Brad and Jenna Ballard, weekly group coaching, quarterly in-person networking events in Austin, TX, and a private Slack channel.
• Grace Weekend Experience Weekend women's experience exploring feminine power and self-discovery through physical, emotional, cognitive, and spiritual engagement; available as Sisters in Grace two-ticket bundle or individual enrollment.
• Warrior's Council Weekend Experience Weekend men's experience focused on authentic masculine expression, the balance of power within masculinity, and building connection through vulnerability.
• Relationships Training Weekend training exclusive to ALA Level 2 graduates that explores beliefs causing unhelpful relationship patterns and equips participants with tools to experience honored connections with self and others.
• Abundance & Prosperity Workshop Two-day workshop with Chris Lee building personal roadmaps for abundance across time, energy, relationships, finances, health, and mental and spiritual well-being.

Quantifiable outcome

• Over 114 verified five-star reviews with consistent themes of lasting transformation and business growth
• +5 more outcomes

Named customers22 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Customer concentration

• Xtwitter.com/alaeq
• Facebookfacebook.com/ascensionleadershipacademy
• LinkedInlinkedin.com/company/ascension-leadership-academy
• Instagraminstagram.com/ascensionleadershipacademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ascension leadership academy