asia health beverages energy

What asia health beverages energy does

PT. Asia Health Energi Beverages (AHEB) is an Indonesian private limited company (PT.) established in 1996 as a joint venture and licensee of Kratingdaeng Thailand. The company manufactures and distributes health and functional beverages in Indonesia, operating as the sole producer of Kratingdaeng products in the country since commercial production began in November 1997. AHEB serves Indonesian consumers across the archipelago through retail and direct distribution channels, with a portfolio of three core products: Kratingdaeng and Torpedo (energy/health supplement beverages containing taurine, caffeine, inositol, B-complex vitamins, and natural sugar) and Isocup (an isotonic sports drink with potassium chloride, magnesium carbonate, and calcium lactate, available in guava and lychee flavors).

AHEB operates a single manufacturing facility in Indonesia with substantial infrastructure — 11.8 hectares of land and 26,476m² of building area equipped with high-capacity production machinery and worker dormitories. The factory holds ISO certification covering quality, environmental, food safety, and occupational health management systems. The company's go-to-market relies on mass retail distribution, social media presence (YouTube, Instagram, Facebook, TikTok), newsletter subscriptions, institutional factory tours since 1997, and corporate social responsibility activities — most recently humanitarian aid for the 2022 Cianjur earthquake. AHEB has accumulated multiple industry awards between 2005 and 2014, including Indonesia Best Brand, Top Brand, Superbrands, and packaging awards, indicating established brand equity within the Indonesian energy drink category.

The company monetizes through finished-goods product sales of consumer packaged beverages to retail and wholesale buyers. Revenue is generated entirely from domestic Indonesian sales of its three product lines, with no publicly disclosed pricing model, contract structure, or financial figures. Ownership is structured as a joint venture with Kratingdaeng Thailand, but no parent company, institutional investors, or funding rounds are disclosed. Key known leadership includes Ricky Suhendar (Chief Marketing Officer) and Rizki Firmansyah (Marketing Manager for Kratingdaeng).

Name

asia health beverages energy

Legal name

PT. Asia Health Energi Beverages

Website

https://aheb.id

Company type

Private

Founded year

1996

Operating status

Operating

Short description

PT. Asia Health Energi Beverages (AHEB) is an Indonesian joint venture that exclusively manufactures and distributes Kratingdaeng, Torpedo, and Isocup health and energy beverages to Indonesian consumers via retail and direct distribution channels from a single ISO-certified factory.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Health Beverage Product Sales: The company manufactures and sells health energy drinks (Kratingdaeng, Torpedo) and isotonic beverages (Isocup) to consumers across Indonesia through retail and distribution channels. Revenue is generated from product sales of finished consumer goods.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

PT. Asia Health Energi Beverages manufactures and distributes health supplement energy beverages (Kratingdaeng, Torpedo) and isotonic electrolyte drinks (Isocup) for Indonesian consumers. As the sole Indonesian licensee of Kratingdaeng Thailand, the company produces all three brands at a single ISO-certified factory in Indonesia and sells them through retail and direct distribution channels throughout the country.

Product overview

PT. Asia Health Energi Beverages (AHEB) is a joint venture company and license holder of Kratingdaeng from Thailand, producing and distributing health and energy beverages in Indonesia. The company operates a single unified manufacturing portfolio consisting of three core products: Kratingdaeng (the flagship health supplement energy drink, manufactured exclusively by AHEB in Indonesia since 1997), Torpedo (a complementary health supplement beverage with similar formulation), and Isocup (an isotonic sports drink with electrolyte replacement properties available in fruit flavors). All three products are positioned in the health and functional beverage segment, with Kratingdaeng being the primary brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Kratingdaeng Health supplement beverage containing taurine, caffeine, inositol, Vitamin B3, B6, B12, provitamin B5, and natural sugar, designed to restore body and mind fitness for maximum daily activity. Marketed to Indonesian consumers, manufactured exclusively by AHEB in Indonesia under license from Kratingdaeng Thailand.
• Torpedo Health supplement beverage with taurine, caffeine, inositol, Vitamin B3, B6, B12, provitamin B5, and natural sugar, formulated to restore body and mind freshness for maximum daily activity. Targeted at Indonesian consumers seeking energy supplementation.
• Isocup Isotonic beverage containing potassium chloride, magnesium carbonate, and calcium lactate that replenishes body fluids and electrolytes after exercise. Available in guava and lychee flavors. Targeted at athletes and fitness-conscious consumers in Indonesia.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Kratingdaeng ThailandcoreOEM/ Whitelabel/ Licensing Partner · 1 January 1996PT. Asia Health Energi Beverages (AHEB) is a joint venture company and licensee of Kratingdaeng from Thailand. Built in 1996 with commercial production starting November 1997, AHEB is the only Kratingdaeng factory in Indonesia. The company produces and distributes Kratingdaeng products under license agreement with the Thai parent company.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Red Bull Indonesia: Red Bull is the global energy drink market leader and competes directly with Kratingdaeng in Indonesia. Both target active consumers seeking energy supplementation, with similar product formats, caffeine+taurine formulations, and mass-market retail distribution.
• Monster Energy Indonesia: Monster Energy is a global energy drink competitor with active distribution in Indonesia, directly competing with AHEB's Kratingdaeng and Torpedo products. Similar positioning, target demographic (young active consumers), and retail channels.
• Carabao Group (Carabao Energy Drink): Carabao is a Thai energy drink manufacturer directly comparable to Kratingdaeng's Thai parent. Both produce Asian-market energy drinks with similar formulations (taurine, B-vitamins, caffeine), targeting Southeast Asian consumers including the Indonesian market through regional distribution.
• M-150 (Osotspa): M-150 is another major Thai-origin energy drink brand that competes with Kratingdaeng across Southeast Asia. Both share Thai heritage, similar functional beverage positioning, and overlapping distribution in Indonesia and ASEAN markets.
• Extra Joss: Extra Joss is a leading Indonesian energy drink brand that competes directly with Kratingdaeng in the domestic market. Both target Indonesian working-class consumers seeking affordable energy supplementation with similar sachet/ready-to-drink formats.
• Hemaviton (Deltomed Laboratories): Hemaviton is an Indonesian health supplement beverage brand produced by Deltomed, directly competing with AHEB's energy supplement portfolio. Both position as health-focused functional beverages with similar ingredients targeting the same active-consumer demographic.
• Pocari Sweat (Otsuka): Pocari Sweat is a leading Asian isotonic drink that competes directly with AHEB's Isocup product. Both target post-exercise hydration and electrolyte replacement with similar formulations and overlapping retail distribution in Indonesia.
• Mizone (PT Tirta Investama/Danone): Mizone is a major Indonesian isotonic drink brand that competes with Isocup in the sports hydration segment. Both target active consumers with electrolyte replacement positioning and similar retail channels across Indonesia.
• Sting Energy (PepsiCo): Sting is PepsiCo's value-tier energy drink brand with significant presence in Southeast Asia, competing with Kratingdaeng in the affordable energy drink segment. Both target young, price-sensitive consumers with similar retail distribution.

Broad incumbents

• Kratingdaeng Public Company Limited (Thailand): Kratingdaeng's Thai parent is the originator of the Kratingdaeng formulation and brand, licensing production to AHEB. While not a direct competitor in Indonesia (AHEB holds exclusivity), the Thai entity owns the formulation, brand IP, and licensing terms that control AHEB's core product.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about asia health beverages energy