What agrimaxxwheat.com does

AgriMAXX Wheat is a privately held, family-owned wheat seed company headquartered in Mascoutah, Illinois, founded in 2009 by Dale Wehmeyer. The company develops, produces, and distributes high-performance wheat seed varieties across three classes — Soft Red Winter, Hard Red Winter, and Soft White Winter — operating a portfolio of 19 elite varieties tested across 187 research locations. Its core technology stack is anchored by proprietary wheat genetics, branded sub-series (Defender Series for disease resistance, Heavyweight Series for test weight performance up to 67.1#), and the PRIME ST proprietary seed treatment platform offered in Basic, Standard, and Advanced tiers combining fungicide, insecticide, and nutritional components. There is no software, API, or digital product offering; the business is a physical agricultural inputs business.

Name

agrimaxxwheat.com

Legal name

AgriMAXX Wheat

Website

https://agrimaxxwheat.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

AgriMAXX Wheat is an independent, family-owned wheat seed company that develops and distributes 19 high-performance wheat varieties across Soft Red Winter, Hard Red Winter, and Soft White Winter classes to farmers in 26 U.S. states via a dealer network.

Ownership category

akta.pro rank

Product category

Agricultural Seeds

NAICS

Wheat Farming (111140)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Cereal & Grain Seeds (Wheat, Barley, Oats, Rye) (AFABAFAB)

Keywords

• Wheat seed varieties
• Seed treatment technology
• Winter wheat genetics
• Agricultural seed production
• Crop protection products

Headquarters

HQ city

Mascoutah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Wheat Seed Sales: AgriMAXX Wheat generates revenue through the sale of high-performance wheat seed varieties. The company offers 19 elite, locally adapted wheat products across Soft Red Winter, Hard Red Winter, and Soft White Winter wheat classes. Products are sold through a dealer network and direct retail store. New varieties are launched annually with additional agronomic strengths.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

AgriMAXX Wheat develops, produces, and distributes high-performance wheat seed varieties across three wheat classes: Soft Red Winter Wheat, Hard Red Winter Wheat, and Soft White Winter Wheat. The company pairs its seed portfolio with proprietary PRIME ST seed treatment technology offered in three tiers (Basic, Standard, Advanced) for early-season disease and insect protection, and organizes key varieties into the Defender Series (superior disease resistance) and Heavyweight Series (industry-leading test weights). Products are sold through a dealer network of 26 U.S. states, direct retail, and sales representatives.

Product overview

AgriMAXX Wheat is a high-performance wheat seed company offering a portfolio of 19 elite wheat varieties across three wheat classes: Soft Red Winter Wheat, Soft White Winter Wheat, and Hard Red Winter Wheat. The company provides physical seed products complemented by PRIME ST seed treatment technology (Basic, Standard, and Advanced tiers) for crop protection and enhanced growth. Their varieties are organized into branded series including the Defender Series (disease-resistant) and Heavyweight Series (high test weight). The company operates a dealer network across 26 states and supports customers through the 100/125/150 Bushel Club membership program. No software, API, or digital product integrations are offered.

Differentiator

Problem solved

Functional benefit

Brands

• Defender Series: Varieties with superior disease resistance in combination with elite agronomics for top yield potential.
• Heavyweight Series
• PRIME ST

Products and services

• Soft Red Winter Wheat Varieties High-performance Soft Red Winter Wheat seed varieties (including AM 500, AM 520, AM 492, AM 531, AM 561, AM 511, AM 503, AM 513, AM 543, AM 553, AM 514, AM 564, AM 505, AM 525, AM 535, AM 545, AM 555, AM 516, AM 556, AM 566, AM 498, AM 568) bred for elite yields, superior disease resistance, and excellent standability across different maturity classes and soil types in the Midwest and Eastern U.S.
• Soft White Winter Wheat Varieties Premium Soft White Winter Wheat varieties including AM Bad Axe and AM Mackinaw, developed for Michigan growers and adapted for soft white wheat markets with superior yield and test weight performance.
• Hard Red Winter Wheat Varieties Hard Red Winter Wheat varieties including AM Cartwright and AM Eastwood, developed for the Central Plains region with excellent leaf disease packages and high yield potential.
• PRIME ST Seed Treatment Proprietary seed treatment technology offered in three tiers: PRIME ST Basic (fungicide protection against Pythium and Rhizoctonia, improves rooting and stress tolerance), PRIME ST Standard (adds aphid rate insecticide for early-season aphid, Greenbug, Hessian fly, and Wireworm control), and PRIME ST Advanced (adds nutritional enhancement for improved tillering and root development). Improves seedling germination, root mass, water and nutrient uptake, and seed flow for plantability.
• AgriMAXX Defender Series Premium wheat varieties with superior disease resistance and elite agronomics for top yield potential. Designated varieties include AM 513 and AM Cartwright, designed for enhanced protection against diseases.
• AgriMAXX Heavyweight Series High test weight wheat varieties developed for industry-leading test weights (65+ pounds per bushel). Designated varieties include AM 520, AM 531, AM 513, AM 505, and AM 535, delivering superior grain quality and reduced dockage fees at grain mills.

Quantifiable outcome

• 100+ Bushel Club members yielded 43.6 bushels/acre over the National average in 2023, adding $245+/acre in revenue at $5.38/bushel
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• WestBred Wheat: WestBred is Bayer's wheat seed brand and the largest wheat-specific seed competitor in the U.S. It sells broadly adapted and locally tested wheat varieties through a similar dealer/rep channel model and competes head-to-head with AgriMAXX in Midwest and Plains state trials.
• AgriPro (Syngenta): AgriPro is Syngenta's proprietary wheat seed brand with a broad portfolio of Hard Red Winter, Soft Red Winter, and Hard White varieties. It overlaps directly with AgriMAXX's wheat classes and is a primary competitor in university and state wheat trials across the same geographies.
• Dyna-Gro Seed (Nutrien Ag Solutions): Dyna-Gro is a multi-crop seed brand owned by Nutrien Ag Solutions that competes in wheat alongside corn and soybean portfolios. It sells through a similar retail/agronomy dealer channel and directly contests AgriMAXX in the same independent-wheat-brand positioning.
• Limagrain Cereal Seeds: Limagrain Cereal Seeds is the U.S. wheat and cereal seed subsidiary of France's Limagrain, focused exclusively on cereal genetics including wheat. It competes with AgriMAXX in independent, wheat-only brand positioning and uses a similar locally-adapted variety testing approach.
• Hefty Seed: Hefty Seed is an independent, family-owned regional seed and crop protection retailer that has expanded its own proprietary wheat seed line, directly competing with AgriMAXX for sales through regional ag-retail locations across the Midwest and Plains.

Broad incumbents

• Pioneer (Corteva): Pioneer is Corteva's flagship seed brand, dominant in corn and soybeans but with a smaller wheat offering that overlaps AgriMAXX's footprint. As a broad incumbent, Pioneer competes on integrated agronomy and trait platforms rather than wheat-only specialization.
• Beck's Hybrids: Beck's Hybrids is a large, family-owned U.S. seed company with a broader corn-heavy portfolio but an expanding wheat seed line. It competes with AgriMAXX for the same farmer and dealer relationships across the Midwest.
• Stine Seed: Stine Seed is a large independent U.S. seed company with a primarily corn and soybean portfolio, but its independent, family-owned structure mirrors AgriMAXX's positioning and it sells to overlapping dealer and farmer customers in the Midwest.

Regional players

• PlainsGold: PlainsGold is a Colorado-based wheat seed brand managed through the Colorado Wheat Research Foundation, distributing public and CSU-developed varieties in the High Plains. It overlaps with AgriMAXX's Central Plains footprint but primarily serves Western geographies where AgriMAXX is less established.

Others

• GROWMARK / FS Seed: GROWMARK and its FS member cooperatives are a major Midwestern ag-retail distribution network that sells third-party wheat seed brands including competitive varieties. AgriMAXX's dealer strategy depends on access to this and similar retail networks, making GROWMARK a strategically adjacent channel partner and distribution competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agrimaxxwheat
• YouTubeyoutube.com/user/agrimaxx
• Facebookfacebook.com/AgriMAXXWheat
• LinkedInlinkedin.com/company/agrimaxx-wheat-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about agrimaxxwheat.com