airweave

What airweave does

airweave inc. is a Japanese privately-held bedding manufacturer founded in 2007 and headquartered in Tokyo, specializing in mattresses, mattress toppers, pillows, futons, cushions, and related sleep products built around its proprietary Air Fiber® material — a high-rebound 3D-knit structure composed of more than 90% air that provides pressure distribution, breathability, and washability not available in conventional foam or spring mattresses. Its core product line spans entry-level bed mattresses (S01 from ¥115,500) through flagship models (The airweave at ¥990,000, limited to select department stores), with mid-tier configurable offerings such as the S4.0 and S4.0p that allow users to rearrange firmness zones across the shoulder, hip, and leg sections, as well as specialized sub-brands for babies, children, and new mothers.

The company's business model is primarily direct-to-consumer hardware sales through an omnichannel distribution network: its own online store (sleep.airweave.jp), premium department stores (Takashimaya, Isetan Mitsukoshi, Daimaru, Hankyu, Seibu), electronics retailers (Yamada Denki), shopping malls (AeON, Yume Town, Lalaport), and specialty retailers, augmented by a Remote Concierge consultation service and a MattressFit body measurement system for personalized product recommendation. Enterprise revenue is generated through B2B segments including hotels and ryokan, hospitals and care facilities (Wellness Model line), and educational institutions, supplemented by sponsorship and supply agreements with the Japan Olympic Committee and multiple national Olympic committees across six countries. The company has recently introduced a recurring revenue layer through the QS Service subscription (launched December 2023) covering mattress and mattress pad maintenance, and a 'New Life' certified resale program (2024) for sustainable product reuse.

airweave differentiates through scientific validation: it has conducted ongoing sleep research with IMG Academy in Florida since 2013 (results published in Scientific Reports in 2020), maintains joint research with Tsukuba University, and serves as official Olympic bedding supplier for four consecutive Games (Tokyo 2020, Beijing 2022, Paris 2024, Milano Cortina 2026). Supporting digital infrastructure includes the airweave sleep analysis mobile app and the MattressFit image-based body measurement system. Geographic footprint spans Japan (primary), the United States, China, Taiwan, and Hong Kong.

Name

airweave

Legal name

airweave inc.

Website

https://airweave.jp

Company type

Private

Founded year

2007

Operating status

Operating

Short description

airweave inc. is a privately-held Japanese bedding manufacturer founded in 2007, selling mattresses, pillows, and futons built on its proprietary Air Fiber® material through department stores, electronics retailers, malls, and direct e-commerce in Japan and four international markets.

Ownership category

akta.pro rank

Product category

Bedding Products

NAICS

Mattress Manufacturing (33791), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Household Furniture (2510)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Pillows & Pillow Systems Retail (CRAIABAC), Bedding & Bed Linens Retail (Sheets, Duvets, Mattress Protectors) (CRAIABAD), Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

Keywords

• Premium bedding products
• High-rebound mattresses
• Mattress toppers
• Sleep technology
• Athletic recovery bedding

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Bedding Products Sales: One-time hardware sales of mattresses, mattress toppers, pillows, cushions, bed frames, and other bedding products. Products range from entry-level to premium flagship models.
2. Subscription Services: QS Service - subscription plan for mattress and mattress pad maintenance, ensuring optimal condition through regular care.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

airweave designs, manufactures, and sells high-rebound mattresses, mattress toppers, futons, pillows, duvets, cushions, and bed frames built around its proprietary Air Fiber® 3D-knit material. It complements the physical products with the MattressFit body measurement/recommendation service, a smartphone sleep analysis app, the Remote Concierge consultation service, and the QS Service subscription that maintains mattresses over time. Customers can purchase through department stores, electronics retailers, shopping malls, specialty retailers, and the official online store in Japan, with additional direct websites serving the US, China, Taiwan, and Hong Kong.

Product overview

airweave is a Japanese bedding company offering a comprehensive sleep product portfolio centered on AirFiber technology. The core product line includes bed mattresses (S01, S02, S03, S4.0, S4.0p, M1.0, M2.0, The airweave, and specialty models for babies and new mothers), mattress toppers/pads, four-season futons, pillows (Standard, Soft, S-LINE, Slim), duvets (HyperDown), cushions, and bed frames. The company differentiates through customizable 3-part mattress systems with varying firmness zones and washable AirFiber materials. Supporting services include sleep analysis app (airweave sleep analysis), MattressFit body measurement system for personalized recommendations, Remote Concierge video consultation service, and QS subscription service. The product ecosystem emphasizes sleep science research, particularly in partnership with Olympic athletes, and focuses on pressure distribution, breathability, and recovery support.

Differentiator

Problem solved

Functional benefit

Brands

• airweave for new mother: Mattress designed for pregnancy and postpartum periods, adapting to changing body shapes.
• airweave for baby
• airweave for kids
• S-LINE
• QSサービス

Products and services

• airweave Bed Mattress S4.0p Premium customizable bed mattress with 3-stage interchangeable firmness components (shoulder, hip, leg) that can be reassembled to match the user's body shape, built on Air Fiber® material. Targeted at quality-conscious individual consumers seeking personalized premium home bedding.
• airweave Bed Mattress S4.0 Bed mattress combining 3-stage firmness components for individual body-type-matched ideal sleeping posture, built on Air Fiber® material, priced from ¥264,000. Targeted at premium individual consumers.
• airweave Bed Mattress M1.0 High-functionality mattress with 8+15cm AirFiber layers and a two-layer topper-plus-base structure offering customization options for body shape and preferences, priced from ¥352,000. Targeted at premium consumers.
• airweave Bed Mattress M2.0 Premium two-layer topper-plus-base mattress approximately 38cm thick combining appropriate softness with high support, based on the S-LINE concept developed from a survey of 1,000 Japanese adults aged 20-60, priced from ¥495,000. Targeted at premium individual consumers.
• airweave Bed Mattress S01 Entry-level bed mattress approximately 15cm thick retaining core AirFiber pressure-distribution performance, priced from ¥115,500. Targeted at first-time airweave buyers and entry-level consumers.
• airweave Bed Mattress S02 Standard bed mattress with thickness added on top of the S01 features, with an approximately 18cm AirFiber core, priced from ¥148,500. Targeted at mid-market consumers.
• airweave Bed Mattress S03 Customizable bed mattress combining 2-stage firmness with interchangeable top and bottom for personalized comfort, priced from ¥198,000. Targeted at consumers wanting moderate customization.
• The airweave Top flagship bed mattress with a newly devised 3-layer structure for enhanced functionality, priced at ¥990,000 and available only at select department stores. Targeted at ultra-premium individual consumers.
• airweave for new mother Bed mattress designed to support changing bodies from pregnancy through the postpartum period with adaptable comfort, built on Air Fiber® material. Targeted at expecting and new mothers.
• airweave for baby Bed mattress built on Air Fiber® material supporting comfortable and hygienic sleep for babies. Targeted at parents of infants.
• Milano Cortina 2026 Bed Mattress Official Olympic license product for Milano Cortina 2026 delivering world-recognized airweave comfort to consumer buyers. Targeted at sports enthusiasts and Olympic collectors.
• airweave Wellness Model M80 Hospital and care facility mattress with 70mm AirFiber for pressure dispersion, featuring reversible hard and soft sides to ease patient position changes. Targeted at hospitals, clinics, and nursing care facilities.
• airweave Mattress Topper 1.0 Mattress topper placed over existing bedding to convert a conventional bed into an airweave Air Fiber® sleep surface. Targeted at consumers seeking an upgrade without replacing their mattress.
• airweave Mattress Topper 2.0 Enhanced Air Fiber® mattress topper with improved features relative to the 1.0 model. Targeted at consumers upgrading their existing bedding.
• airweave Mattress Topper Smart 2.0 Smart Air Fiber® mattress topper with intelligent features layered onto existing bedding. Targeted at consumers wanting connected sleep features without a full mattress replacement.
• airweave Four-Season Futon Washo Four-season futon providing year-round temperature regulation, gently supporting shoulders while firmly supporting the waist, using the airweave design philosophy. Targeted at consumers preferring futon-style bedding.
• airweave Pillow Standard Standard pillow utilizing the airweave design philosophy for everyday neck support. Targeted at general consumers.
• airweave Pillow Soft Soft-firmness pillow option in the airweave lineup for users preferring a plusher feel. Targeted at consumers preferring softer pillow support.
• airweave Pillow S-LINE Pillow designed with the airweave S-LINE concept for ideal neck support and spinal alignment. Targeted at consumers seeking orthopedic-grade pillow support.
• airweave Pillow Slim Slim-profile pillow created based on actress Minami Tanaka's advice, designed for users preferring a lower pillow height. Targeted at consumers with smaller frames or lower-pillow preferences.
• airweave HyperDown Comfort Duvet High-performance duvet positioned as an alternative to down feathers, offering lightweight warmth, breathability, and washability. Targeted at consumers seeking a premium, washable comforter.
• airweave The Cushion Premium seat cushion built on Air Fiber® material for superior seated comfort during daytime use. Targeted at office workers and consumers seeking extended-seating comfort.
• airweave Carry Cushion Mini Portable Air Fiber® cushion mini for on-the-go seated comfort. Targeted at commuters and travelers.
• airweave Sleep Analysis App Smartphone app that quantifies sleep quality (bedtime, wake time, duration, depth, awakenings) and offers smart-alarm and habit-tracking features to support next-day performance. Targeted at individual consumers and athletes using it alongside airweave bedding.
• Remote Concierge Free online bedding consultation service where airweave sleep counselors provide guidance on bedding selection and sleep-related questions via video or chat, often routing customers to physical retail. Targeted at prospective airweave buyers across Japan.
• MattressFit Body measurement system that analyzes front and side profile photos plus height and weight to recommend the optimal airweave mattress firmness pattern. Targeted at consumers and in-store sleep counselors.
• QS Service Monthly subscription service for airweave bed mattresses and mattress pads that maintains them in optimal condition through regular servicing. Targeted at existing airweave owners wanting long-term hygiene and performance.

Quantifiable outcome

• Athletes sleeping on airweave showed improved exercise performance the next day in controlled studies: 40m sprint 7.16s vs 7.22s, standing long jump 168.8cm vs 167.5cm, star drill 31.03s vs 32.83s
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, major and supporting.

• Takarazuka Revue (宝塚歌劇団)coreStrategic or Co-development Partner · 1 January 2013Official partner since 2013. All performers use airweave for quality sleep supporting their demanding performance schedule. Sumirei dormitory fully equipped with airweave products. Joint CM campaigns and exclusive theater events.
• Japan Olympic Committee (JOC)coreStrategic or Co-development Partner · 1 January 2008Official Olympic bedding partner since 2008. Provided bedding for Tokyo 2020 (20,000+ products), Beijing 2022, and Paris 2024 Olympic Villages. Athlete feedback directly incorporated into product development.
• National Institute of Sports Science (JISS)coreStrategic or Co-development PartnerJapan Institute of Sports Sciences - provided bedding in 2007, initiating athlete-focused product development. Athletes reported improved recovery, leading to Olympic partnerships.
• IMG AcademymajorStrategic or Co-development PartnerFlorida-based sports education institution. Sleep research conducted since 2013 with ~50 students. Research validated airweave improves athletic performance, published in Scientific Reports.
• Various National Olympic Committees (USA, Australia, France, Germany, Switzerland)majorStrategic or Co-development PartnerOlympic committee sponsorship agreements supporting over 1000 athletes across 6 countries with airweave bedding products.
• Tsukuba University (筑波大学)supportingTechnology or IntegrationJoint research conducted with university for London 2012 Olympics, developing DUAL MODE technology with different firmness levels.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Serta Simmons Bedding: One of the largest US mattress manufacturers (Serta, Beautyrest, Tuft & Needle). Broad incumbent competing with airweave across multiple price tiers and global markets.
• Tempur Sealy International: Global premium mattress leader (Tempur-Pedic, Sealy, Stearns & Foster) with much larger scale and marketing budget. Competes with airweave in premium memory foam and hybrid categories across markets including Japan/Asia.
• Sleep Number: US smart mattress company with adjustable firmness technology. Comparable to airweave's customizable 3-section mattress concept and emphasis on quantified sleep outcomes.

Direct peers

• Nitori Holdings: Japan's largest furniture and home furnishings retailer with extensive mattress/bedding line (N Sleep). Competes with airweave for premium Japanese bedding consumer, with broader furniture assortment and massive store footprint.
• Paramount Bed: Leading Japanese premium bed and mattress manufacturer with strong presence in hospitals and care facilities. Comparable to airweave in Japanese premium positioning and healthcare/hospitality channel exposure.
• Simmons Japan: Japanese arm of Simmons (Serta Simmons-owned heritage brand) marketing premium Beautyrest mattresses. Directly competes with airweave in the Japan premium innerspring/foam hybrid category.
• King Koil: Global premium mattress manufacturer with strong Asia-Pacific presence. Competes with airweave across Asian markets in premium innerspring, foam, and hybrid categories.

Emerging players

• Casper Sleep: Pioneer direct-to-consumer mattress brand with focus on sleep technology and global expansion. Overlaps with airweave in premium consumer sleep positioning but operates DTC-first model.
• Eight Sleep: Tech-forward sleep company with smart Pod mattress cover featuring temperature control and sleep tracking. Comparable to airweave in sleep-tech/quantified-sleep positioning, though primarily bed-cover based.

Regional players

• Mlily (Milly): Chinese-anchored premium mattress brand expanding globally with sports marketing (Manchester United partnership). Competes with airweave in Asian premium and athlete-endorsement positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/airweave_
• YouTubeyoutube.com/channel/UCjBk58PR5xlrrjZ_2CF1P4g
• Instagraminstagram.com/airweave

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about airweave