movimento 55+ associação

What movimento 55+ associação does

Portuguese non-profit association founded in 2020 that operates a two-sided service marketplace connecting individuals aged 55 and over ("Talentos") with consumers and households seeking domestic and personal services. The catalogue spans bricolage (home repairs, plumbing, electrical), household cleaning, pet care, gardening, cooking (Chef at Home), music and language lessons, childcare, and senior companionship ("Apoio a Séniores"). Operations are anchored in the Lisbon metropolitan area, with active geographic presence in the Porto metropolitan area (Maia), Aveiro, and the Algarve municipalities of Loulé, Faro, and Portimão.

The platform acts as a transactional intermediary: clients request services via the web platform (55mais.pt), phone, or WhatsApp; the association matches them with vetted Talentos; it then collects payment and remits monthly to the worker, retaining a 20-30% commission per transaction. Pricing is pay-per-use with starting rates of €20 per hour for bricolage. There is no mobile application; the digital channel is a self-serve website supplemented by WhatsApp-based support. Customer acquisition relies on Facebook, Instagram, and word-of-mouth referrals.

The association is headquartered at Casa do Impacto (Impact Hub Lisbon) and is supported by institutional backers including Câmara Municipal de Lisboa (via the BIP ZIP programme), Santa Casa da Misericórdia de Lisboa, Fundação Aga Khan, HCapital, Rede Emprega, and A Padaria do Povo. Governance rests with an elected board — President Elena Durán, Vice-President Ana Lia de Mattos, Treasurer João Miguel de Faria Westwood (term 2022-2025). The model blends marketplace economics with a social mission of activating the 55+ workforce, funded through transaction commissions supplemented by grants and institutional sponsorship.

Name

movimento 55+ associação

Legal name

Movimento 55+ Associação

Website

https://55mais.pt

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Portuguese non-profit association founded in 2020 operating a two-sided service marketplace connecting people aged 55 and over with consumers needing domestic, personal, and tutoring services across Lisbon, Porto, Aveiro, and the Algarve regions.

Ownership category

akta.pro rank

Product category

Household services marketplace

NAICS

Personal Care Services (8121), Professional, Scientific, and Technical Services (54)

SIC

Services-Personal Services (7200), Services-Employment Agencies (7361), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Senior/Accessibility Concierge & Companion Errands (HSACAIAO)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Active Adult / Senior Community Association Management (BPAJAHAJ)

Keywords

• Senior services marketplace
• Household services platform
• Home repair services
• Childcare and tutoring
• Elder care services

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Service Transaction Fee: 55+ acts as intermediary between clients and talents. The client pays the full service amount to 55+, which retains a commission of 20-30% depending on service type, with the remainder paid to the talent monthly.
2. Service Delivery: Talentos (service providers aged 55+) deliver various services including home repairs, cleaning, pet care, cooking, tutoring, and companionship. The association manages the full customer experience, payment collection, and talent payouts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

55+ is a non-profit online marketplace that connects individuals aged 55 and over (called 'Talentos') with consumers seeking household services across Portugal. The platform offers more than fifteen service categories including home repairs, cleaning, pet care, cooking, gardening, sewing, tutoring, language lessons, childcare, and senior companionship. 55+ acts as intermediary, collecting payments from clients, paying talents monthly, and retaining a 20-30% commission on each transaction.

Product overview

55+ is a non-profit service marketplace platform that connects clients with 'Talentos' — vetted service providers aged 55 and over — across Greater Lisbon, Porto, Aveiro, and the Algarve. The platform operates as a unified web-based marketplace where clients can browse and book services, and Talentos can register and receive service requests. Core service categories include: Bricolage/DIY, Electrical Work, Plumbing, Repairs, Pet Care & Pet Sitting, Gardening, Chef at Home, Gastronomic Experience, Sewing, Senior Support, Childcare, Music Lessons, Language Lessons, Cleaning, and Ironing. The platform acts as intermediary, handling booking, payment collection, and quality feedback. A separate 'Become a Talento' enrollment pathway enables seniors to register as service providers. All services are booked through the central platform (55mais.pt/services) and are priced hourly or per engagement, with a service fee retained by the association.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Câmara Municipal de LisboacoreOthersMunicipal government partner supporting the 55+ initiative through the BIP ZIP program, which provides funding and institutional support for social innovation projects in Lisbon.
• Santa Casa de MisericórdiaminorStrategic or Co-development PartnerTraditional charitable institution providing social support services. Partnership supports the senior activation mission and may provide referrals or complementary services.
• Impact Hub LisbonminorStrategic or Co-development PartnerInnovation hub providing co-working space (Casa do Impacto) and ecosystem support for social entrepreneurs, hosting the 55+ headquarters.
• Rede EmpregaminorOthersEmployment network supporting job placement and workforce development, aligned with the 55+ mission of activating seniors into productive work.
• A Padaria do PovominorOthersSocial bakery enterprise representing the broader social economy ecosystem in which 55+ operates, with potential for cross-referrals and shared community mission.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cronoshare: Iberian personal and home services marketplace operating in Spain and Portugal, connecting clients with freelance professionals for cleaning, repairs, tutoring, and similar tasks. Closest comparable business model to 55+ in the Iberian market, though it is a for-profit platform.
• Papa Pals: US platform providing companion and personal assistance services to seniors, connecting older adults with vetted 'Papa Pals' for companionship, errands, and household support. Most directly comparable niche (senior companionship + light household services) to 55+'s Apoio a Séniores offerings.
• Superprof: Global marketplace for tutoring and lessons (music, languages, academic) with a strong presence in Portugal. Comparable to 55+'s Aulas de Música and Aulas de Línguas categories and shares the marketplace-vetting-pricing model.

Broad incumbents

• TaskRabbit: Global on-demand task marketplace for household services, handyman work, cleaning, and errands. Operates a nearly identical marketplace model to 55+ but at a vastly larger scale and with a general (non-age-restricted) provider pool.
• Handy: Pre-booked home services platform (cleaning, handyman, furniture assembly) operating primarily in the US. Comparable to 55+'s service categories and hour-based pricing model, though with a centralized employed-pro workforce rather than freelance marketplace.
• Thumbtack: Large US local-services marketplace covering home improvement, lessons, cleaning, and personal services. Comparable in the marketplace + service taxonomy model and the lead-based monetization approach to 55+.
• Home Instead: Largest global franchise network for senior home care services (personal care, companionship, meal prep). Compares to 55+ on the senior-services axis but operates an employed-caregiver model rather than a marketplace.
• Senior Helpers: US franchise network providing in-home senior care (companionship, personal care, errands). Comparable to 55+'s Apoio a Séniores category, though operates an employed-caregiver model rather than a marketplace.

Emerging players

• Yollda: Brazilian on-demand home services marketplace (cleaning, gardening, repairs) with a marketplace commission model. Comparable to 55+'s cleaning, gardening, and bricolage categories in another emerging-market context.

Others

• Oyster: Global employment platform for distributed workers. While not a consumer service marketplace, relevant as an operational/employment infrastructure peer for 55+'s provider-management and payroll components.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/55mais
• Instagraminstagram.com/55mais.pt

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about movimento 55+ associação